It’s an old trick but it still appears to work. The trick with banknotes on the street, with a message on the back.
Here it is an anti-littering campaign done in Beirut Lebanon by a group of graphic design students. They call themselves Metel Ma Shelta (Just as You Picked it Up).
The text on the banknote: “Just as you picked this up… you can pick up litter from the streets”
As we were strolling around the beautiful streets of Hamra, we witness a man pulling his arm outside the window of his car to throw a tissue paper. What upset us the most was that this was happening across Lebanon and we weren’t able to do anything about it.
We, as graphic designers decided to use what we’re best at (our witty minds and shiny tools) to visually express our frustration regarding the littering issue in Lebanon.
Since people nowadays are immune to flyers, we thought of creating something irresistible that no one can overlook. Mmmm, so what can be irresistible to every individual on this planet...That’s when it hit us like a lightning bolt!
MONEY, MONEY, MONEY!
Canadian band Blurred Vision have teamed up with music legend Roger Waters to promote Amnesty International’s campaign against executions in Iran.
The group cover Waters’ Pink Floyd classic “Another Brick in The Wall (Part 2)” as the video shows a variety of activists demanding that Ayatollah Seyed Ali Hoseyni Khāmene’i stop sentencing political prisoners to death — including Canadian Saeed Malekpour, an Iranian-Canadian web designer condemned for “insulting Islam.”
The musicians (and AI) encourage supporters to sign the petition, share the video, and upload their own messages of “Hey Ayatollah Leave Those Kids Alone” to the campaign Facebook page. You can also buy the song at iTunes.
All I know is that when Roger Waters shouts, I listen. In abject terror.
I spotted this strange ad on the bus this morning. While I can understand the parallel of problem gambling with other kinds of “risky” behaviour, the condom package seemed like a very lazy bit of borrowed interest.
The safeorsorry.ca campaign site continues the condom theme.
This campaign could only be conceived in Ontario, where gambling and gaming are regulated (and often run) by government, and casinos aren’t associated with prostitution so much as retirees.
If you’re curious what the gambling equivalent of safe sex is, the campaign gives these six tips:
1. Don’t think of gambling as a way to make money.
2. Always gamble with money that you can afford to lose.
3. Set time and money limits.
4. Never chase your losses.
5. Don’t gamble when you’re depressed or upset.
6. Gambling and alcohol are not a good combination.
I am very doubtful that any of this will help a gambling addict avoid trouble. There has to be a better way.
Unwitting passengers have been taken for a ride in a new campaign against drug-affected driving.
In the advertisements, covert filming was carried out by the New Zealand Transport Agency (NZTA) over four days last year, involving more than 100 actors who thought they were being driven to a costume-fitting for a television commercial.
Their drivers were also actors who pretended to be on drugs while driving.
This is the first stage of a long-term behavioural change campaign aimed at reducing the harm caused by drugged drivers. At this point, the initial aim is simply to raise awareness of the issue of drug-driving, create conversations and encourage debate about the issue.
The ads should show the nervous and worried reactions of the unsuspecting passengers, with many offering to take over driving duties.
The drivers told their passengers they were on cannabis, prescription pills, ecstasy or P. “I just had some weed before I came round so I am in a good head space,” one driver told his passengers, as they exchanged (more or less) worried looks.
Approach is deliberately provocative but also non-judgmental. They are encouraging people to talk about a sensitive issue and consider how they feel about it, not telling them what they should think.
Not a pretty ad, but legal language is usually drab. Nice use of a rainbow palette of highlighters to show the moment, captured in a newsletter of judgements by Brazil’s supreme court, when everything changed for gay couples in Brazil.
It’s a clever concept. But it takes more than cleverness to get through to people.
This latest campaign from The Partnership at Drugfree.org (formerly the Partnership for a Drug-Free America) takes a classic ad gimmick of role reversal to make parents culpable for their children’s drug use. Never mind that the mom appears to be zoned out on OxyContin to begin with — but even non-baked parents have a hard time telling if their kids are into recreational drugs. It doesn’t mean that they shouldn’t try to be good influences who talk openly with their kids about the social and health hazards of the choices they make. But the most overprotective parents, in my own experience, were the ones whose kids were most out of control as soon as they were out of sight of home.
Three beautiful videos from Amnesty International Belgium.
The theme: “freedom of expression”. It is adverting for the Amnesty Shop
See the print ads at the database of Act Responsible.
1 pays sur 3 censure internet et ses réseaux sociaux.
La liberté d’expression a besoin de votre flamme.
Achetez une bougie.
1 of 3 countries censor internet and social networks.
Freedom of expression needs your love.
Buy a candle.
Georg Müller from Hessen, Germany is a cool, modern guy. He has high school, can read and write, trained kick boxing, knows all about high-tech devices - and wants to be a farmer. To dispel stereotypes about his dream job, the young man has made a promotional film, “Farmer is what you make of it” ( Bauer ist, was du draus machst ) , that has him brought 10,000 euros and glory and honor at the first “agricultural Oscars”, awards within the framework of the International Green week in Berlin.
Rude to say this is beautiful but this is one the best visualizations of the term Vicious Cycle of Violence. It is from the AWARE (Association of Women for Action and Research) in Singapore.
The term cycle of violence refers to repeated and dangerous acts of violence as a cyclical pattern, associated with high emotions and doctrines of retribution or revenge. The pattern, or cycle, repeats and can happen many times during a relationship. Each phase may last a different length of time and over time the level of violence may increase.
It often refers to violent behavior learned as a child and then repeated as an adult, therefore continuing on in a perceived cycle.
It is one the most important chapters in the cause marketing book: looking for a sustainable solution. That is what Aware is trying. Breaking the chain. Or even better:
“If it happens once, it could happen again.
Stop the cycle before it start.”
Two more great campaign items after the break supplemented with 6 other campaigns from our archive based on the same theme: The Vicious Cycle.
Russian police detained a punk group called Pussy Riot on Friday after they performed a protest song criticising Vladimir Putin next to Saint Basil’s Cathedral in Moscow.
Eight members of an all-girl punk group called Pussy Riot wearing brightly coloured mini-dresses and balaclavas climbed over railings onto a stone platform next to the cathedral to sing a song called Putin Has P***** Himself.
Russian police stood by while the band performed the song before detaining all the members and taking them to the nearby Kitai-Gorod police station.
Four members were later charged with the non-criminal public order offences and disobeying police, carrying a maximum punishment of 15 days behind bars, according to one band member who uses the nickname Garadzha Matveyeva.
Putin’s party has drawn the ire of feminist groups for what they see as sexist policies and promotional stunts. And you though The Beatles’ rooftop concert was edgy.
Jan. 18, 2012 is the designated SOPA blackout day. In protest prominent websites: Wikipedia, Go Daddy, Reddit and over 10,000 other sites are planning to go dark to contest two bills working through Congress. The bills will go before the US Congress on Jan 24th, where they will vote to pass internet censorship in the Senate, even though the vast majority of Americans are opposed. The bills are supported by Hollywood and the entertainment industry - Silicon Valley, representative of many who want to kill the bill in the House, say they want to protect rights to free speech, privacy, and prosperity.
The campaign to boycott is mostly crowdsourced in that individuals, groups, organizations and internet business have created their own content to express themselves. Twitter especially has seen large numbers of avatars covered with a black box censored. Youtube, at the time of writing had over 30,000 video results to the SOPA search. Wikipedia is shut down - only with a message requesting Zip codes which directs viewers to contact their local government officials
WANT to PROTEST? If you would like to participate with changing your avatar or shutting down your website for a day here’s a great link http://sopastrike.com/
From Wikipedia:
“Call your elected officials.
Tell them you are their constituent, and you oppose SOPA and PIPA.
Why?
SOPA and PIPA put the burden on website owners to police user-contributed material and call for the unnecessary blocking of entire sites. Small sites won’t have sufficient resources to defend themselves. Big media companies may seek to cut off funding sources for their foreign competitors, even if copyright isn’t being infringed. Foreign sites will be blacklisted, which means they won’t show up in major search engines. SOPA and PIPA build a framework for future restrictions and suppression.
In a world in which politicians regulate the Internet based on the influence of big money, Wikipedia — and sites like it — cannot survive.
Congress says it’s trying to protect the rights of copyright owners, but the “cure” that SOPA and PIPA represent is worse than the disease. SOPA and PIPA are not the answer: they will fatally damage the free and open Internet.”
Every four days in Switzerland a teenager commits suicide. Switzerland occupies a leading sad position and thus has one of the highest youth suicide rates in Western Europe: 10,000 Adolescents and young adults make suicide attempt. Nearly 100 young people die. In countries where people really should live happy, the suicide rate is generally higher. Adolescents suffering from the variety of options. The pressure is strong: in school, with friends and family…
Here’s the video for the campaign, very short and memorable, in German and French language, where the pictures speak more than words.
California documentarian Ryan James Yezak has started a Kickstarter funding appeal to produce a film to show the straight community how it feels to be a “second class citizen”. Using archival footage from 1950s scare films to modern news, viral and talk show clips, the 6+ minute trailer for the film brings you on an emotional rollercoaster of the movement’s challenges, triumphs, heroes and enemies. It’s pretty powerful stuff.
Ryan James Yezak explains:
“I want to make a documentary that encompasses all areas in which we are discriminated against. The general population is not aware that discrimination against the gay community goes beyond marriage & bullying. There is far too much hate directed towards our community and I want to capture that hate on camera. In addition, I want to explore where this hate comes from, why it continues to exist, and what we must do to get rid of it. A better solution is needed because the solution we have right now isn’t working fast enough.
I am not a second class citizen. You are not a second class citizen. Right now, the laws in place (and lack thereof) say that we are. Let’s change that.”
He is asking for donations towards a goal of $50,000 USD — which he says is one-thind of his total production budget. There is also an open call for testimonial subjects on the YouTube page.
This is one of the strangest fundraising campaigns I ever saw. Pregnant Belgium women use their belly to make paintings for SOS Children’s Villages (SOS Kinderdorpen).
Infant and child mortality in Togo is very high. As early as the pregnancy, mothers have to fight for their unborn child’s chances of survival. That’s why the organization has set up mother-child clinics to help them.
The work of the Unborn Artists is used to raise funds to support the clinics in Togo.
Brussels-based artist Isabelle de Borchgrave is the godmother of the project. She exhibits the collection in her gallery.
SOS children’s villages also provides do-it-yourself-packs for mothers who want to make an artwork with their unborn baby, at home. The do-it-yourself packs are being sold online, in hospitalshops and at several gynaecology practices.
“Thousands of unborn babies do not survive their own birth. This number needs to go down. Belgian unborn babies support African unborn babies.”
This rude sign is placed in Israel. Agency Shalmor Avnon Amichay/Y&R Interactive Tel Aviv made it for media company JCDecaux.
Ignoring stop signs is the main cause of car accidents. The agency wanted drivers to pay more attention to them. They put up ads near junctions to resemble stop signs but with a twist, the hand in the sign was actually giving “the finger”.
Challenging the fear and misunderstanding that surrounds HIV is the purpose of ‘Life in my Shoes’, a multi-platform campaign in the UK that has been gathering support of stars from TV and film industry. One of their first efforts was a campaign film, with the casting from a web audition, and young Pearl selected for the lead role.
Using creative mediums as a platform, and backed by Body&Soul centre, the campaign wants to ‘share the understanding of what life is like in someone else’s shoes’.
I’m just a bit puzzled on why they’ve decided to put their videos private on Vimeo. Makes no sense for such a well conceived (and designed) campaign.
In the midst of the recent upsurge in violence in Europe against the Roma people, where unprecedented numbers of organised right wing extremists, terrorists, hooligans and, in some cases, even resentful citizens have participated.
The “I’m a Roma Woman Campaign” is fighting back against hate and marginalizations that all Roma suffer with stories. Roma women in Europe face triple bias; marginalized and discriminated because they are women in their communities and because they are Roma and women outside their communities.
The campaign began in 2008 and is a product of collaboration and partnerships between Roma and Non-Roma NGO’s and activists, the video below was released in March 2011 and features the five activist who originally began the initiative
Working with the Roma Media Archive, which is an ongoing participatory media project to which the Roma and non-Roma artists, activist organizations and communities are invited to contribute with various documentary and art materials that reflect the contemporary Roma situation.
The campaign was developed to challenge centuries-old stereotypes about who the Roma are and allow them to take ownership of their image often misunderstood by mainstream media.
It also wanted to tell the REAL Roma story and create the conditions for effective advocacy of issues related to Roma women and to caste a vision of the future for Roma youth which stresses the opportunities offered by social activism to increase self-empowerment and community empowerment.
"Twenty years ago the average fashion model weighed 8% less than the average woman. Today, she weighs 23% less...” What is wrong with our bodies?
Answer is nothing! The models got more skinny!
And how it really looks like when the two worlds meet, shows us “Plus Model Magazine” and breaks the taboo: a nude plus-size model posing alongside a skinny ‘straight-size’ model. For the U.S. magazine posed beside the real beauty Katya Zharkova a lady, whose proportions are quite typical model. The visual differences are enormous and get extra support by shocking statistical data.
Not a stunning campaign video, visually speaking. Although the call to action is a little complicated, the visuals are okay.
But what terrible music! Is it stock music or is it made with the cheapest keyboard in town?
This isn’t what we are used to seeing and hearing from Save the Children. We know they a can do a lot better. Like what they did with the campaign website for this action.
“Gift of Life” is a film about an old robot and a beautiful doll, directed by A/F Benaza for Manikako, and sponsored by Energizer.
Manikako is a Filipino organization that teaches children how to make their own dolls from old clothes and recycled materials. It offers free doll-making workshops to less-fortunate Filipino children, helping them rediscover creativity, resourcefulness and environmental responsibility--values which can help them rise above poverty.
At the Manikako workshop, a Manika (doll) is transformed into a Manikako (my doll).
Manikako believe the world becomes a better place when making beautiful things for someone else. The Manikako staff will guide the participants throughout the workshop, sharing doll-making tips, sewing techniques, and a story or two.
Fast-food chain Wimpy spelt out messages on its buns in braille to let blind and visually-impaired people know they were welcome any time. Nice idea, and nice film too. Video after the jump.
Interesting visual campaign from Manchester to remind youth to pick up free condoms before heading out for a night on the town. I couldn’t find better images, so I’ll caption each one below the picture.
“Whatever you do tonight, make sure you’re ready to roll. For free condoms and advice visit...”
The visuals and puns are quite silly, but in the primary research we just finished for a similar campaign in Canada we got the clear message that a little naughty humour is still the best way to reach youth — especially if it is guaranteed to make their parents uncomfortable.
“Whatever you do tonight, make sure everything’s in hand. For free condoms and advice visit...”
“What parents may not realize is that children say parental disapproval of underage drinking is the key reason they have chosen not to drink.”
That’s the quote from Charles Curie, former Substance Abuse and Mental Health Services Administration (SAMHSA) administrator at the U.S. Department of Health and Human Services, which forms the basis for this beautifully conceived and illustrated campaign from Utah. But what does it mean?
According to recent American data, underage alcohol use is down overall, but 63.5 percent of 12th-graders, and 26.9 percent of eighth-graders reported past year use of alcohol in 2011. Binge drinking was reported by 6.4 percent of eighth-graders, 14.7 percent of 10th-graders, and 21.6 percent of 12th-graders. (Marijuana use, however, is rising.)
So the kids who do not choose to drink do so because their parents told them not to. What about the kids who did drink, and whose parents forbade it? Or the ones who drank without having such rules?
While it’s a great idea for parents to talk to kids about alcohol, drugs, sex and other risky behaviours, the cause-and-effect of this campaign’s overly-simplistic message is just not there. There are no comparisons, no control groups… just anecdotes about kids who don’t drink. It’s a combination of the logical errors of confirmation bias and “survivorship” or selection bias.
Let’s face it: This is another abstinence campaign. And as a parent I “just say no” to such unrealistic social marketing.
The ads are still cool, though. See two more after the break.
I’m never really keen on teens creating their own ads. Not that they don’t have great ideas. They just often lack the discipline and training to bring their ideas to life in a really effective way.
This PSA series, called “More Than Just Sex” is a good example of this. Produced entirely by teens for teens by Community Healthcare Network’s Teens P.A.C.T. program in New York City, what it gets right is speaking in authentic colloquial language like ”Raw doggin’” — slang for unprotected sex.
Apparently, the organization paid $15,000 for video production “including a professional director and editor”. That’s not much for six video PSAs, and it shows.
Nonetheless, these ads are already too much for some. New York Republican State Senator Marty Golden’s office said the ads “advocates for safe sex in a roundabout way” and “could be hazardous for the youth population of our city and state.” Democratic Assemblyman Rafael Espinal thought they were relevant to his youth constituents but “shouldn’t be accessible to children under 13,” because “the language is too raw.”
I don’t find them “raw” but they are a move in the right direction. Next time, maybe the kids could be mentored better on how to make the best use of their insights.
Instagram is huge. Recently it became the largest mobile social network. Remarkable because the social photography app is only available for the iPhone until now. I started with Instagram also last year. I stopped with Twitter and now I’m trying to express myself without words. I love it. I…
David de Rothschild is an adventurer, environmentalist, eternal optimist and the founder of myoo.com a group that uses exploration, adventure and storytelling as a way to give nature a voice. David is leading a new generation of action-oriented change makers and reigniting a collective spirit of hope that the…
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