The best of non-profit advertising and marketing for social causes

The best of non-profit advertising and marketing for social causes

Spotlight: Gun Safety

At Kroger, loaded guns are safer than skateboards, ice cream, and bare chests

Another Gun Safety Campaign Trying to be Thoughtful and Considerate

Every Gun Has a History

  • PETA makes a morphy case for animal personhood

    By on 19 January 2018

    This video, just posted by PETA, is narrated by RZA from American hip hop group Wu-Tang Clan. RZA is known as an outspoken vegan, so the message comes through with feeling. The facial morphing is a little old-school (you might remember...

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  • Anti-stalking advocate speaks from #OutsideOfTheShadows

    By on 15 December 2017

    Julie S. Lalonde is an Ottawa-based Canadian activist and educator on sexism and violence against women. She has a particular focus on stalking. On the latter, sadly, she speaks from personal experience. To raise awareness and help others who...

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  • How To Get More Likes On Social Media is a damning indictment of #whitesavior complex

    By on 13 December 2017

    Remember #BarbieSavior? That satirical account went viral last year with its photos of the all-American doll getting woke and flying to “Africa” to save the world. Now, The Norwegian Students’ and Academics’ International Assistance Fund, creators of the Rusty...

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  • At the Salvation Army, they share absolutely everything

    By on 5 December 2017

    In this Christmas spot the Swiss Salvation Army points out again that they help people who lost everything. And you have to take that literally. This is second video from the same Christmas campaign: Agency: Spinas Civil Voices

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  • Yes, sorry is a bad word; change the “S” word

    By on 4 December 2017

    Testimonial is a powerful resource and is more and more used to raise awarnes about people with down syndrome inclusion, since Dear Future Mom campaign on 2014 and the results, are going better. This is a good example. When...

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  • HIV is a superpower to save lives too

    By on 29 November 2017

    To Understand PSA you need to understand local culture, not just the ideal cause goals.  This viral video is a good example of that and they take advantage of it. Brothers for Life promotes positive male norms and encourages...

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  • What emotional abuse feels like

    By on 20 November 2017

    This beautiful film aims to help young people understand that domestic abuse isn’t just about physical violence, it’s about control. Produced pro bono for a small UK charity it’s aimed at reaching a young audience who are newly awake...

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  • Small talk saves lives.

    By on 15 November 2017

    This new campaign from Samaritans in the UK asks us all to take the time to make small talk (something we English aren’t great at) when we think someone might be suicidal. It’s part of the charity’s mission to...

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  • Internet cartoon cats speak out against #sextortion

    By on 17 October 2017

    Thorn: Digital Defenders of Children is an American nonprofit organization dedicated to building technology to defend children from sexual abuse. They recently launched this social campaign and educational video, narrated by Canadian actor Shay Mitchell  (of Pretty Little Liars) to...

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  • The world’s newest country – an island made of trash?

    By on 14 September 2017

    There’s a mass of plastic waste floating in the Pacific that’s the size of France. To call attention to it, social brand LADBible has teamed up with some creatives,  TV presenter Ross Kemp and, erm, Al Gore to have it...

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