Following a flurry of bad press for the people of NC, Missiongathering, an inclusive San Diego church, wants likeminded people across the United States (and elsewhere) to fund the above billboard as an expression of apology and support for NC’s LGBT community.
On their Givimo page, the church states: “We at Missiongathering Christian Church want to print and display the following Billboard in Charlotte, N.C. that offers an APOLOGY to the LGBT community who were discriminated against with the recent passing of Amendment One… We’ve launched this Givimo Campaign as a way to raise the funds for this project, as well as invite you to partner with us in sending this apology to those in N.C. who were denied rights and equality.”
Their goal is to raise $3000 for the production and posting of the billboard. As the campaign has just launched, as of this writing only $75 has been pledged.
Imagine opening the “wanted” section of your daily newspaper and seeing this
The copy is hard to read in this scan, but it begins, “The government of a Middle Eastern state is recruiting a senior torturer to work in a well-equipped prison. Our ideal candidate would be prepared to inflict extreme pain and suffering...”
It then goes on to describe the excruciating details of common methods of torture in glowing HR-speak terms like “inspire a small and enthusiastic team to go way beyond what they ever believed possible” before hitting yopu with the punch.
It’s a gut-wrenching approach to making people aware of what is happening around the world. But is the irony appropriate? And will it incite action? Or will people just turn away in horror?
After the break, see the entire series in legible form.
Cool, simple and effective! How more straight to the point can it be?
This short video that was made for War Child UK pro-bono by Ogilvy. It’s aimed at highlighting how children are often recruited as soldiers by rebel groups because they’re easier to manipulat/drug/exploit and they have a a lesser developed sense of fear and danger.
And most important, it is a fundraising campaign.
“Text ‘GUNS25 £2’ to 70070.”
Update: Warchild UK sent us some gorgeous print ads from the same campaign. See below.
Hilarious follow-up! It is the new chapter of the Worse Than Bad campaign from the Dutch Friends of the Earth Netherlands/Milieudefensie I wrote about a week ago. This campaign hold Shell accountable for their reckless pollution in the Niger Delta.
Chief Facade Officer, David Ruse (played by David Rasche), answers some critical reactions and unveils yet another innovative approach that promises to solve the problem in the Niger Delta.
“Cocaine Unwrapped” is a film by Rachel Seifert, exploring cocaine and the international distribution of the drug as well as the money that makes it happen.
Leo Burnett London is promoting the film with a new campaign including a piece of sound design that transforms the snorting of a line of cocaine in London into an execution somewhere in Mexico.
The first 90 second film, ‘Run for your Life’, explains the deaths with the lines ‘For every line of cocaine snorted in the UK, a life is taken in South America. You can’t ignore what’s under your nose’.
The second film shows how Colombian people are being explored because of cocaine, and how we’re fuelling ‘the machine’ and how not to ignore what’s under our nose.
For the premiere, Leo Burnett also produced electronic invitations that scroll down a white line to a wrap with the event details and hard copy wraps that can be opened to reveal the information.
‘You can’t ignore what’s under your nose’ hopes to bring the effects of cocaine on those innocent people a little closer to home.
Nice idea from Russia. But also with some debatable issues.
The Village, a Russian online magazine, launched an mobile app aimed to battle parking jerks. Because that is a big problem in Moscow.
The app is based on well known GPS technology. The only thing what is needed is taking a picture from the wrongly parked car. The software recognize the car number plates, the car model and color.
The harvested data become visible immediately across banners and media placements on popular websites in Russia. The banner ads are targeted through IP addresses to locations where these cars were parked.
DoucheParking is a big problem, not only in Moscow. And we posted some campaigns before about this issue (see links below).
I have some doubts about this app from The Village. What is done with all the harvested data? Who is the owner of these data? Is it stored or trashed after a while?
Perhaps they have though about that but I couldn’t find the answers.
It’s actually a pretty cute ad, with the teasing nudity and the multiple versions of Mexican model Carla Houston giving herself water conservation advice.
What a fantastic idea. Some anonymous ad-hacker in Hamburg produced several Photoshop toolbar swipes, and added them to some oversexed, overmanipulated posters by H&M.
The model is Brazilian Isabeli Fontana, and the creators of these ads have also been accused of darkening her natural skin tone, which doctors fear will encourage young women to do more carcinogenic tanning.
Ecologically speaking, we are sawing the branch on which we sit. According to a WWF study, humanity is such a strain on the global ecosystem so that we would need the equivalent of 1.5 earths to meet our needs in a truly sustainable manner. The consequences, for the habitats of animals and plants, are dramatic.
If humanity lives on as today, we will need two planets by 2030 to meet our needs for food, water and energy. By 2050 we will need three. These are the findings of the “Living Planet Report 2012”, a two-year study on the health of the world, which the WWF has submitted.
According to its per capita calculations, an American consumes an average of four planets worth of resources, a German 2.5 and an Indonesian only about 0.7. In other words, the wealthiest countries consume on average three times as much as countries with average levels of prosperity and five times as much as countries with low levels of prosperity.
The ten countries with the largest ecological footprint per capita are Qatar, Kuwait, the United Arab Emirates, Denmark, the United States, Belgium, Australia, Canada, the Netherlands and Ireland. Germany is ranked 30th. (more after video break)
Human trafficking – it is the new slave trade, an action many of us thought be extinct after the US Civil War. But it is worse than ever, not least because many of the victims hand themselves over to get out of economic and political peril. They want to…
I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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