The best of non-profit advertising and marketing for social causes
  • Oceana: Shark Finning All you cant eat

    Adman save sharks even if they bite

    By on 6 July 2015

    Adman Jose Mollá never thought much about sharks until one bit him on the leg five years ago, and he had to get 80 stitches. He’s been working to save them ever since and the two print and outdoor ads...

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  • Fossil fuels are a major financial risk and this video from Carbon Tracker shows why

    Fossil fuels are a major financial risk and this video shows why

    By on 6 July 2015

    The Carbon Tracker Initiative, a not for profit financial think tank, translates climate sciences into financial language. The asked agency BEE from Budapest to help take their work one step further: from technical reports targeted at the fossil fuel industry and investment...

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  • Oceancare Plastikmüll im meer

    These plastic creatures can survive in the ocean for centuries

    By on 5 July 2015

    These new print ads are from the ongoing campaign from OceanCare about the plastic soup in the Oceans of the world. It is about the fact that it takes 500 years for plastic to decompose completely. For marine life that...

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  • Bailout for Children

    Bailout For Children when the Greek rescue fails

    By on 5 July 2015

    The Greek bailout crowdfunding project is an amazing movement but also very ambitious. When writing this blogpost still €1.6bn is needed and there are only 38 hours left for this project on Indiegogo. What to do with the money when the...

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  • These people come out as anti-equal-marriage, for some reason

    By on 30 June 2015

    Last week’s ruling by the Supreme Court of the United States, legalizing same-sex marriage in all 50 states, has provoked a lot of negative reaction by Americans who oppose such unions on religious grounds. The cliché reaction is to claim that...

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  • Mr. W – Power of Wind

    By on 27 June 2015

    This brilliant commercial is a classic today. Mr. W is a legend. Today, eight years after, we still have the problem to explain some new things, new ideas .. Ideas may come like raindrops, they are refreshing but it is...

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  • CSPI Change the Tune on Soda

    Real soda sufferers changed the iconic Hilltop tune

    By on 26 June 2015

    Anger doesn’t result in convincing arguments very often but could result in creativity. That is what is happening here. CSPI, the American Center for Science in the Public Interest, made the music video above based on the iconic Hilltop ad. The...

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  • Denver Water - Use Only What You Need

    Craftwork from Denver about unmakeable stuff

    By on 25 June 2015

    My favourite longest running campaign. I said last year and the year before, and in 2016 probably. This year Denver was the place where a lot of craftwork is done. With nearly 6,000 Legos, over 2,000 square inches of Blue Model Magic...

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  • #BirthControlHelpedMe takes reproductive choice to Twitter and beyond

    By on 23 June 2015

    In the five-and-a-half decades since the hormonal birth control pill put women’s reproductive choices in their own hands, there has been an unstoppable march towards sexual equality. At least, that’s how some of us see it. In the United...

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  • Human Appeal Deadly Shadows #ShineALight

    Deadly Shadows #ShineALight

    By on 17 June 2015

    This new video from Human Appeal, called ‘Shine A Light’, explores the causes of child mortality around the world. It shows a child’s shadow frozen in time and seamlessly replaced with the identical shadow of a genuine arrangement of rotting food,...

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