It’s actually a pretty cute ad, with the teasing nudity and the multiple versions of Mexican model Carla Houston giving herself water conservation advice.
What a fantastic idea. Some anonymous ad-hacker in Hamburg produced several Photoshop toolbar swipes, and added them to some oversexed, overmanipulated posters by H&M.
The model is Brazilian Isabeli Fontana, and the creators of these ads have also been accused of darkening her natural skin tone, which doctors fear will encourage young women to do more carcinogenic tanning.
Ecologically speaking, we are sawing the branch on which we sit. According to a WWF study, humanity is such a strain on the global ecosystem so that we would need the equivalent of 1.5 earths to meet our needs in a truly sustainable manner. The consequences, for the habitats of animals and plants, are dramatic.
If humanity lives on as today, we will need two planets by 2030 to meet our needs for food, water and energy. By 2050 we will need three. These are the findings of the “Living Planet Report 2012”, a two-year study on the health of the world, which the WWF has submitted.
According to its per capita calculations, an American consumes an average of four planets worth of resources, a German 2.5 and an Indonesian only about 0.7. In other words, the wealthiest countries consume on average three times as much as countries with average levels of prosperity and five times as much as countries with low levels of prosperity.
The ten countries with the largest ecological footprint per capita are Qatar, Kuwait, the United Arab Emirates, Denmark, the United States, Belgium, Australia, Canada, the Netherlands and Ireland. Germany is ranked 30th. (more after video break)
Girls want to be accepted, appreciated, and liked. And when they don’t fit the criteria, some girls try to “fix” themselves. This can lead to eating disorders, dieting, depression, and low self esteem.
I’m in a ballet class with a bunch of high-school girls. On a daily basis I hear comments like: “It’s a fat day,” and “I ate well today, but I still feel fat.” Ballet dancers do get a lot of flack about their bodies, but it’s not just ballet dancers who feel the pressure to be “pretty”. It’s everyone. To girls today, the word “pretty” means skinny and blemish-free. Why is that, when so few girls actually fit into such a narrow category? It’s because the media tells us that “pretty” girls are impossibly thin with perfect skin.
Here’s what lots of girls don’t know. Those “pretty women” that we see in magazines are fake. They’re often photoshopped, air-brushed, edited to look thinner, and to appear like they have perfect skin. A girl you see in a magazine probably looks a lot different in real life. As part of SPARK Movement, a girl-fueled, national activist movement, I’ve been fighting to stop magazines, toy companies, and other big businesses from creating products, photo spreads and ads that hurt girls’ and break our self-esteem. With SPARK, I’ve learned that we have the power to fight back.
That’s why I’m asking Seventeen Magazine to commit to printing one unaltered—real—photo spread per month. I want to see regular girls that look like me in a magazine that’s supposed to be for me.
For the sake of all the struggling girls all over America, who read Seventeen and think these fake images are what they should be, I’m stepping up. I know how hurtful these photoshopped images can be. I’m a teenage girl, and I don’t like what I see. None of us do. Will you join us by signing this petition and asking Seventeen to take a stand as well and commit to one unaltered photo spread a month?
As of this writing, Ms. Bluhm has inspired 73,407 signatures towards her goal of 75,000.
Now, this is no ordinary kid. She is a writer for Spark, a teen-run women’s rights blog fighting the sexualization of girls, who describes herself as “a feminist” who “not only wants to put a stop to sexualization and stereotypes of girls in the media, but also to negative stereotypes of ballet dancers.”
All of the faux sites are apparently promoted by appropriately cheesy banner ads. The reveal page states, “The advertisement you responded to is a FAKE advertisement posted by the Massachusetts Office of Consumer Affairs and Business Regulation to warn and educate consumers about the work-at-home scams that exist in today’s marketplace. If you had responded to an offer like this, you could’ve been the victim of a scam like many other consumers today.”
Barbara Anthony, Massachusetts Undersecretary of Consumer Affairs and Business Regulation, told The Consumerist, “The Internet allows cyber criminals to get into your living room without even being in the country. Every year consumers lose millions and millions of dollars to cyber-crooks in addition to something more important than money - their personal identity.”
If any Mass. readers have access to screenshots of the ads, please let us know.
I like this campaign. It’s funny, and it plays with the emotions of parental protectiveness to get a very serious message across.
It’s a very different approach than the pathos of Sarah McLachlan’s famous SPCA PSA. (TM Advertising’s CCO, Bill Oakley, told AdFreak, “When I see those Sarah McLachlan commercials, I turn them off. I can’t even watch them.") And personally, I agree. These are positive and memorable.
Nice spoof campaign from the Dutch Friends of the Earth Netherlands/Milieudefensie. They created this campaign to hold Shell accountable for their reckless pollution in the Niger Delta.
Shell’s Live With It! application explores the role technology can play in addressing the tragedies inherent in the oil and gas industry. Innovative uses of QR codes and geo location software have resulted in an easy to use app available for download now.
The campaign video shows a nifty smartphone app meant as a participation and marketing tool. But not the tool Shell wants to promote in Nigeria.
Nigeria is the subject here. And the oil spill Shell is responsible for since 1958. That’s 54 years since then. And that is a complete different situation compared to the BP’s 2010 Deepwater Horizon oil spill in the Gulf of Mexico. It only took a few days before the whole world was outraged, huddled around their TVs watching live video of the BP leak.
That is what happening very often. Africa is out of sight of our media.
Friends of the Earth: “This campaign will try to convince the world of the severity of the situation in the Niger Delta, and will demand immediate action from Shell to take responsibility for the pollution they’ve caused.”
The campaign website contains the Canon of Shell’s history in Nigeria and the demands of Friends of the Earth.
This is a new campaign from the French Action contre la Faim (ACF - Action against Hunger). It is for the devastating situation in the Sahel again.
Over 15 million people are food insecure and nearly 3 million children are threatened by acute malnutrition.
To make the people of France aware of the situation ACF use the tagline “Objects in mirror are closer than they appear”.
And for the campaign they use various items like print ads, outdoor ads, web banners, Facebook and a web video. But the two most notable items are the tweet and guerrilla action.
ACF asked to use the hashtag #actionsahel to spread the word. This webpage, with some French celebs, bloggers and media channels, is available for making it more powerful. From the webpage is possible to send a tweet to one or more of the mentioned persons. It looks like this:
“@FredCavazza: 15 millions de personnes en danger de mort au #Sahel. Aidez-les à ne pas sombrer dans l’oubli #actionsahel @ACF_France”
On Saturday May 19 all solidarity tweets reveal on a giant billboard. This panel will be visible on the European Night of Museums, at the Cité des Science in Paris.
I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…
Some things in life are easy. We know them, we think of them, we understand them. And then there are those phenomena we would rather not know about. All the bad things … murder, rape, child molestation. We try hard to look away, and most of the time we…
Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.
News aggregated from our favourite blogs
About Osocio
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more |
1 x video | Post comment (0)
