The best of non-profit advertising and marketing for social causes
  • Silent no more – Aboriginal women in Canada

    By on 22 March 2015

      I didn’t know much about this topic. My Osocio colleague, Tom, brought me into the cold water of informations and I am very grateful and honored that I may post about Aboriginal women in Canada. Indigenous women are...

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  • The Pink Army

    By on 22 March 2015

    The new TV ad for Cancer Research UK‘s Race for Life shows that charity advertising doesn’t have to be “charity advertising”. An emotional roller coaster. Style plus substance. A creative tour de force. Another ad with a poem in....

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  • Every Gun Has a History

    By on 19 March 2015

    For some Americans, owning a firearm makes them feel safer, despite studies showing that it actually increases risk of injury and death both personally and for those around.   States United to Prevent Gun Violence and Grey New York tried to...

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  • Give Child Marriage the Finger

    By on 17 March 2015

    Who likes child marriage? Nobody. Well, nobody you know, anyway. This campaign from Plan UK gives everybody the chance to show how they feel about it. It’s a smart take on the traditional ‘charity wristband’ that starts with instinct...

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  • Energia Update workshops

    Animation for Companies, Innovators and Curious Creatives

    By on 12 March 2015

    How to link both creators and end-users of climate innovations. That is where the series of the ’Energia Update’ workshops from Hungary are for. And BEE made the promo. The video sets the visual identity which was inspired by the idea of...

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  • Save Your Ass Mottumars Iceland

    Icelanders dance their asses off to promote colon cancer awareness

    By on 9 March 2015

    Every year in March there is a cancer awareness program in Iceland aimed at men, similar to the “Movember” month. They call it MotuMars. This year a stellar cast of icelandic actors dance their asses off to promote colon cancer...

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  • Equal Rights Joint Success Kyrgyzstan

    Kyrgyz women unbind themselves from domestic violence

    By on 7 March 2015

    “Equal rights – joint success” is the first women’s rights campaign from Kyrgyzstan. It was created for the Open Line Public Foundation with a group of young media professionals from the country located in Central Asia.  The Russian Laboratory for Social Advertising had the...

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  • You are implicated by this new sexual assault PSA #WhoWillYouHelp

    By on 6 March 2015

    **Trigger Warning: Sexual Assault** Here’s one that I think gets social marketing right: This new campaign from the Government of Ontario, Canada, doesn’t target the perpetrators of sexual violence, but instead reminds bystanders that they have a responsibility to...

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  • Salvation Army Vilence Against Women PSA featuring battered woman in

    Why making #TheDress into a partner violence PSA was a bad idea

    By on 6 March 2015

    When a consumer brand like Oreo takes advantage of a realtime marketing meme or moment, we celebrate the agility of the marketing team. So it’s understandable that social marketers want to get in on the action. It’s not always...

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  • Acción Humanitatis: Gimme Shelter: Made to resist inequality

    Gimme Shelter: Made to resist inequality

    By on 5 March 2015

    Spring is coming but Winter has been hard for those living on the streets.  In Spain, non-profit organization Acción Humanitatis is providing a new kind of shelter with a garment created by costume designer Matías Zanotti with features and functions to help homeless people...

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