The best of non-profit advertising and marketing for social causes
  • These people come out as anti-equal-marriage, for some reason

    By on 30 June 2015

    Last week’s ruling by the Supreme Court of the United States, legalizing same-sex marriage in all 50 states, has provoked a lot of negative reaction by Americans who oppose such unions on religious grounds. The cliché reaction is to claim that...

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  • Mr. W – Power of Wind

    By on 27 June 2015

    This brilliant commercial is a classic today. Mr. W is a legend. Today, eight years after, we still have the problem to explain some new things, new ideas .. Ideas may come like raindrops, they are refreshing but it is...

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  • CSPI Change the Tune on Soda

    Real soda sufferers changed the iconic Hilltop tune

    By on 26 June 2015

    Anger doesn’t result in convincing arguments very often but could result in creativity. That is what is happening here. CSPI, the American Center for Science in the Public Interest, made the music video above based on the iconic Hilltop ad. The...

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  • Denver Water - Use Only What You Need

    Craftwork from Denver about unmakeable stuff

    By on 25 June 2015

    My favourite longest running campaign. I said last year and the year before, and in 2016 probably. This year Denver was the place where a lot of craftwork is done. With nearly 6,000 Legos, over 2,000 square inches of Blue Model Magic...

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  • #BirthControlHelpedMe takes reproductive choice to Twitter and beyond

    By on 23 June 2015

    In the five-and-a-half decades since the hormonal birth control pill put women’s reproductive choices in their own hands, there has been an unstoppable march towards sexual equality. At least, that’s how some of us see it. In the United...

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  • Human Appeal Deadly Shadows #ShineALight

    Deadly Shadows #ShineALight

    By on 17 June 2015

    This new video from Human Appeal, called ‘Shine A Light’, explores the causes of child mortality around the world. It shows a child’s shadow frozen in time and seamlessly replaced with the identical shadow of a genuine arrangement of rotting food,...

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  • Remembering Chloe Cooley and the railroad to freedom

    By on 17 June 2015

    People in the United States are well aware of their nation’s history of enslaving people from Africa. But in Canada, where I live, the story of our complicity in this crime against humanity is less often told. In the...

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  • Sei Solidar Suisse

    When sharing is similar to solidarity

    By on 16 June 2015

    Solidarity, it’s my main motive to make Osocio. Sharing knowledge and creativity for everyone who wants to make this world a little more beautiful. Sharing talent, enthusiasm, love, emotion, happiness, joy and belief just like the people in this new very funny...

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  • National Blood Service Missing Type

    Where have the the A’s, O’s and B’s gone?

    By on 15 June 2015

    A brilliantly simple new campaign from the UK’s blood donation service – removing the A’s, O’s and B’s from iconic brands to show that these blood types are missing from the UK’s blood stocks. Take a look at #missingtype on...

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  • New campaign from Greenpeace to save Australia's Great Barrier Reef from the coal industry

    New campaign to save Australia’s Great Barrier Reef from the coal industry

    By on 14 June 2015

    This Greenpeace Australia Pacific video launch comes two weeks after UNESCO’s draft report on the health of the Great Barrier Reef warned it is in a poor condition and demanded the Australian government report back in 18 months on...

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