The best of non-profit advertising and marketing for social causes
  • Biscoitos Zeze Projeto Cadeira na Rua

    Cookie company brings back the oldest social network

    By on 17 April 2015

    Brazilian cookie company Biscoitos Zezé brings back the oldest social network: the neighborhood. They placed chairs as a surprise and let the camera run. It’s not spectacular, it’s simple, all that is needed are a few chairs on the sidewalk for bringing people together....

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  • Grim Reaper Sings the Song About Water for Unicef

    Grim Reaper Sings the Song About Water

    By on 16 April 2015

    To many children die of diseases caused by waterborne diseases. UNICEF was desperate and asked for help to the man with the scythe. Grim Reaper came with this song straight from the Swedish tundra to donate for purifying water.

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  • DIF Zapopan child sexual abuse psa

    These anti-abuse PSAs shock you with what you don’t see

    By on 16 April 2015

    TRIGGER WARNING: IMPLIED CHILD SEXUAL ABUSE These videos for DIF Zapopan, a Mexican nonprofit, are hard to watch. Even though they’re equally difficult to see. Created by Publicis México, they use special effects to reduce the actors to shadowy forms. These...

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  • Moms Demand Action for Gun Sense in America - Not Allowed

    Guns at Kroger – Now in Moving Images

    By on 15 April 2015

    Remember the ads about Kroger, the American supermarket where loaded guns are safer than skateboards, ice cream, and bare chests? Now there is a video as a follow-up of the same campaign from Moms Demand Action for Gun Sense in America. At...

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  • Human statues depict shocking scenes for UNICEF's #EndViolence Against Children campaign.

    These human statues depict a scene you wouldn’t be able to ignore

    By on 14 April 2015

    If you’ve lived in a tourist-flocked city long enough, you’ve probably learned how to ignore the throng of street performers and their audience on your daily commute. Human statues are particularly easy not to pay attention to (they won’t...

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  • Social Experiment: How do you deal with racist language

    Social Experiment: How do you deal with racist language

    By on 12 April 2015

    Do you avoid racist behaviour? Are you afraid of hate speech? These are the basic questions in this social experiment from Lithuania. The experiment was done to promote the newly launched website www.svetimageda.lt (in Lithuanian only). The website is a digital handbook about racism,...

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  • Philly gets silly with pedestrian safety campaign

    Philly gets silly with pedestrian safety campaign #notrocketscience

    By on 10 April 2015

    Philadelphia has a serious issue with pedestrian safety. According to Philadelphia Magazine, an average of 1,700 car vs pedestrian collisions happen in The City of Brotherly Love each year. A new campaign by the Mayor’s Office of Transportation and Utilities places the...

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  • Marie Curie illustrates the future of terminal illness

    Marie Curie illustrates the future of terminal illness

    By on 8 April 2015

    The video animation below is the eye catcher of the new campaign from Marie Curie UK. Stephen Mangan narrates this animation, explaining why there is the need to change the conversation about terminal illness in the UK, as the health and social...

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  • No Knives Better Lives: One Knife. Many Victims

    One Knife, Many Victims

    By on 7 April 2015

    This is the story of Mark. Mark’s night kicks off like any other. But a decision he makes early on will turn his life upside down. And not his own life, his decision affects everyone round about him too. And that...

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  • Pablo Olmos Don't drink and drive

    Last night everything changed

    By on 7 April 2015

    This is not an official spot but a video made by filmmaker Pablo Olmos Arrayales inspired by the work of TAC, the Transport Accident Commission from Australia. Pablo: More work from Pablo Olmos Arrayales here and on Osocio here.

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