The best of non-profit advertising and marketing for social causes
  • Photo of obese man in astronaut costume

    Anti-obesity campaign is a big shame

    By on 22 May 2015

    And I mean that literally. It’s shaming and it’s shameful, really. This campaign, by LatinWorks, Austin for “League Against Obesity” (Liga Contra la Obesidad y el Sobrepeso in Guatemala) shows heroes that boys traditionally dream of becoming. There’s a fighter...

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  • Anti-FGM campaign looks brutally familiar

    By on 22 May 2015

      The first thought that crossed my mind, when people started asking me about this new anti-FGM (Female Genital Mutilation) campaign by Ogilvy, UK, was “didn’t Amnesty do it first”?   Yes, they did. This iconic image, by Volontaire (Stockholm, Sweden)...

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  • Asociacion Amigos de los Bomberos Voluntarios Firefighters Peru Go Naked For Fundraising

    The firefighters in Peru have to go naked to raise money

    By on 14 May 2015

    In Peru the firefighter department isn’t funded by the government.  All the firefighters in Peru are volunteers, and the only way to finance their teams is through donations. This is why Quorum Saatchi & Saatchi in Lima came up with...

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  • Bar coaster showing woman's face.

    Will these “edgy” coaster ads just re-brutalize women? (TW: #VAW)

    By on 14 May 2015

    People are talking about this new campaign by Ogilvy & Mather, Tokyo, for the Yaocho bar chain in Japan. But there’s another conversation we need to have about campaigns that address violence. It has become common practice to shock viewers with...

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  • Help the homeless on their period

    Help the homeless on their period #TheHomelessPeriod

    By on 12 May 2015

    Homeless women have limited or no access to sanitary products like tampons and towels. Oli, Josie, and Sara, interns who met at a London advertising agency were shocked by this fact and started #TheHomelessPeriod. This initiative believes that tampons and towels...

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  • Makkox Gazebo Grande Opera Lampedusa

    Italian Cartoonist draws the Grand Opera of the Mediterranean Horror

    By on 7 May 2015

    Makkox is satirical cartoonist and is well known from the programme Gazebo at the Italian RAI 3. The cartoonist draws live during the programme and this is what he created recently about the horrors of the Mediterranean sea. It’s satire with...

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  • Greenpeace India Bring Back Balance Yin Yang

    Greenpeace reminds us how off balance we are today

    By on 7 May 2015

    This campaign from Greenpeace India simply puts things in perspective. It portrays how we as mankind have created an imbalance in our environment by our sheer greed and indulgence. They chose to use symbols of Yin and Yang to portray how...

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  • York Region Transit Transit anti-harassment campaign focuses on bystander intervention

    Transit anti-harassment campaign focuses on bystander intervention

    By on 6 May 2015

    Note: This is my own work, so I’m sharing it here simply as an example of a social marketing strategy. Feel free to critique it in the comments. (Reposted in edited form from our agency blog, Change Marketing.) Three years...

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  • IFAW Foxhunting ads about foxhunters

    Foxhunting ads about foxhunters

    By on 6 May 2015

    Here in the UK foxhunting is one of those big-small issues. In theory the ban on foxhunting is a minor piece of legislation affecting a niche community, with a relatively small impact on animal welfare (unless you’re a fox...

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  • PETA proposes pregnant pause for SeaWorld

    PETA proposes pregnant pause for SeaWorld

    By on 6 May 2015

    I’m far from PETA’s biggest fan (or, indeed, any kind of fan) but at least they’re going after a brand I dislike. The enemy of my enemy is my friend? This is typical PETA naked-lady shock tactic, but this...

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