The best of non-profit advertising and marketing for social causes
  • Innocence in Danger – Sweet boy naked in the shower

    By on 28 February 2015

    This video is for me, honestly, one of the most terrifying in this year. Made very smart. Very direct. But highly effective? The new video of Innocence in Danger (Agency: glow) tries to intervene preventively. To protect the children...

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  • Shout Out About Bladder Cancer

    The other cancer. Bladder is the name.

    By on 27 February 2015

    On the list of popular cancers, campaign strategically speaking, bladder cancer is performing bad. That is in stark contrast to other statistics. It is the 7th most common cancer in the UK and the 5th most common in the western world. Despite...

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  • Italian Federation for Rare Diseases, UNIAMO F.I.M.R. and Dompe: The Rarest Ones

    Let’s Talk About Hyperphenylalaninemia #ICareAboutRare

    By on 23 February 2015

    Meet Tommaso Galluppi, a 22-year-old Italian guy with a rare disease called Hyperphenylalaninemia. Tommaso is seen naked in the wild to stand out for people affected by rare diseases. It’s is the newest campaign from biopharmaceutical company Dompe, which invests in researching cures for rare diseases,...

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  • Sweating like a pig. Feeling like a fox.

    By on 23 February 2015

    A new campaign from Sport England, the government body charged with getting people in the UK moving. Their research uncovered that female participation in sport is far lower than men’s, and for specific reasons associated with body image and...

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  • Danish Public Roads Administration: more photo carriages gives lower speed and saves lives.

    More cameras with kind regards from the Danish police

    By on 22 February 2015

    It seems a simple anti-speeding spot of the Danish Public Roads Administration. But there happens a lot in 40 seconds, the tension, introspection, the turn, family life and great copy (especially in the original Danish version. See below.). What...

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  • Eliot Rausch The Caregiver

    The Caregiver

    By on 21 February 2015

    This beautifully shot and edited video from director Eliot Rausch is the story about Tiffany C. Milohov. Or actually the story of Aaron the caregiver, Tiff’s boyfriend. Tiffany, 28 years old, was diagnosed with Hodgkin’s Lymphoma in 2014. She started pretty quick blogging. These were her first...

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  • GLAAD calls out FDA blood discrimination in hilarious #CelibacyChallenge

    By on 20 February 2015

    GLAAD (formerly known as the Gay & Lesbian Alliance Against Defamation) have just released a hilarious response to the US Food and Drug Administration’s proposed new rules about blood donation. While it is currently be forbidden for men who have had sex...

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  • 805 Million Names with Zlatan Ibrahimović

    805 Million Names with Zlatan Ibrahimović

    By on 15 February 2015

    805 million people are suffering from hunger today, yet the world doesn’t know about it. What do we know about? Football, with one of the biggest stars being Zlatan Ibrahimović. And yesterday, against Caen, Zlatan played his most important game to date,...

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  • Obama uses a selfie stick

    US President Obama made a pretty amusing PSA

    By on 12 February 2015

    Buzzfeed partnered with the US Government to release this native advertising  Facebook video promoting “Obamacare” health insurance registration. It’s pretty clever, especially as the message about the registration deadline is nested in the middle of the two-minute series of...

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  • Environmental Policy Alliance Breaking Up With Fossil Fuels is Hard to Do

    A childish Valentine’s Day message from fossil fuel huggers

    By on 12 February 2015

    Defending the use of fossil fuels might be a bit stupid but also brave in the present time. A discussion of our use of energy is always good. Important because we consume quite a bit. And then there was this...

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