The best of non-profit advertising and marketing for social causes

The best of non-profit advertising and marketing for social causes

  • MovingDay PetPack Cat

    Don’t leave your pet behind this #MovingDay

    By on 26 June 2017

    Moving Day is an annual tradition in the province of Quebec, Canada. Every July 1st thousands of residents pack up and move out of their apartments. Less well known is that every year more than 1,600 pets are left behind by their...

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  • Dierenbescherming: who are these men?

    Crime watch: who are these men?

    By on 20 June 2017

    This video became viral today and that was also the intention of the non-profit and the ad agency behind it. With the question to watch the video to the end. That sounds forced, but it isn’t. The viral starts as...

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  • Shots of Change

    Marks of violence transformed into billboards

    By on 12 June 2017

    Bullet holes, scattered on the walls of Favela do Muquiço, show that violence is always around the corner in this one of the most violent neighbourhoods in Rio de Janeiro. The area is ignored by the government and law enforcement officers. It...

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  • Beautiful and deadly: polluted water ice-lollies

    By on 12 June 2017

    You might call them ‘popsicles’. I call them ‘ice lollies’. Either way, these ones could kill you. Made with dangerously polluted water by students in Taiwan, this series of 100 lollies are designed to demonstrate the pollution found at common water sources...

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  • Danish Health Authority: Less Will Do

    Some fathers exaggerate. Less will do.

    By on 2 June 2017

    Subtly funny is this PSA made for the Danish Health Authority. It is the latest addition for the Get Moving campaign made by agency Move Copenhagen. The main character in this video is a determined father preparing himself physically and mentally for...

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  • A terrorist faces his victims in this Kuwaiti PSA for #Ramadan

    By on 30 May 2017

    “Where’s the Muslim outrage” about acts of terror, you sometimes hear westerners parrot. Well, what if the proper reaction wasn’t outrage, but love? This ad, funded by mobile company Zain, is pretty interesting. A bomb-maker practices his hateful craft,...

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  • How can you make #SexEd more effective? Teach it as math!

    By on 29 May 2017

    Here’s an interesting campaign, by McCann Lima for Save the Children Peru. With the participation of schools, teachers, and parents’ groups, the campaign “hacked” the standard word-problems used in math class, by making them all about the challenges of being a...

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  • Manterruption - Portraits of Silence

    Woman want the right of full speech

    By on 28 May 2017

    Ever heard about Manterrupting? Perhaps you remember the first US election debate between Donald Trump and Hillary Clinton. It was Trump who interrupted Clinton for 51 times. Agency BETC from São Paulo in Brazil describe this kind of interruptions as “a type...

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  • Is the end of poverty in sight?

    By on 12 May 2017

    Spend five minutes on social media and you’ll convince yourself the world is going backwards and downwards, and that progress is a myth. But elsewhere in the world there’s a new degree of optimism driven by the SDGs and...

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  • Do you think bullfighting belongs to another age?

    Do you think bullfighting belongs to another age?

    By on 2 May 2017

    6.3 million views in 4 days on Facebook is the result of this striking and unusual video from France. It is the message from FLAC (Federation of Leagues Against Corridas), the organisation fighting the cruelty of bullfighting. The chosen moment for...

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Spotlight: Climate Change

Climate change deniers deserve an anthem too

Renaming the Hurricanes into Climate Change Deniers

Google Street View with the World Under Water

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