The best of non-profit advertising and marketing for social causes

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  • Young people who learn the hard way

    By on 31 January 2015

    A powerful new film from the UK’s Princes Trust, asking people to think again about employing young people from difficult backgrounds. The ad is backed by a LinkedIn profile, set up to represent a homeless young woman looking for a...

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  • This is normal

    From Deafness to Listening – What is Normal?

    By on 31 January 2015

    This short film is about Gwen, a young deaf woman who undergoes an experimental medical procedure to cure her of her deafness and give her the ability to hear. The story isn’t about medical aspects. What is normal? Who am I and...

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  • Domestic violence shock ad calls for NFL Commissioner's resignation

    Domestic violence shock ad calls for NFL Commissioner’s resignation

    By on 29 January 2015

    The American National Football League (NFL) is facing criticism on several fronts these days. The controversy over a racist team brand is bad enough. But the League’s record on dealing with physical abuse charges levelled against players is now adding to the notoriety...

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  • Age UK: no one should have no one

    Simple is beautiful.

    By on 28 January 2015

    Love this simple new campaign from Age UK. A clear belief, simply expressed, without tired cliches like ‘loneliness’ and ‘isolation’.   Client: Age UK Agency: Karmarama Photographer: David Vintiner

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  • NFL’s No More PSA for Super Bowl

    NFL’s No More PSA for Super Bowl

    By on 28 January 2015

    The NFL donated 30 seconds of ad time during Super Bowl for domestic violence awareness organisation No More. The 60-second version was released yesterday, and does a great job highlight a problem without resorting to explicit imagery, being based on a reportedly...

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  • In this Social Experiment Women don't Get Hit

    In This Social Experiment Women Don’t Get Hit

    By on 25 January 2015

    What happens when you put a boy in front of a girl and ask him to slap her? In this social experiment, you see the reactions of Italian children to the subject of violence against women. Sweeter than this...

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  • Can marketing be used for good? Social Marketing explained in 60 seconds

    Social Marketing explained in 61 seconds

    By on 24 January 2015

    You work in Social Marketing and not everyone understands what that is. Then show this straightforward video, it is perfect for birthday parties. The shortest explanation of the profession that you can think of. It is an episode of the Sixty seconds...

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  • Sponsor A Wealthy Child

    Turn the world upside down: Sponsor a Wealthy Child

    By on 23 January 2015

    Sponsor a Wealthy Child (SaWC) is an online game that turns the world of Humanitarian aid upside down. Families from the Developing World come to the rescue of Western children ravaged by relational poverty. It is about these questions: Who really...

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  • Be My Eyes

    Be My Eyes

    By on 23 January 2015

    Be My Eyes – beautifully designed new site, app and idea from Denmark that puts blind and sighted people together to solve the problems that come from living in a sighted world. I don’t know the data protection or safety...

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  • Is it less intelligent to like popular culture?

    By on 23 January 2015

    With these ads for an Israeli public college, you are asked to choose whether you will be defined as an outrageous pop star or troubled author. Or, between another outrageous pop star and a famous victim of French antisemitism: It’s a funny...

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