The best of non-profit advertising and marketing for social causes

The best of non-profit advertising and marketing for social causes

  • #IAmMuslim - An Initiative To Address Islamophobia from People Against Suffering Oppression and Poverty - PASSOP

    Provocative Initiative To Address Islamophobia: #IAmMuslim

    By on 28 April 2016

    A campaign about Islam and intolerance combined with flags as the ultimate symbol of nationalism. Those are enough ingredients to call it provocative. Agency NATIVE VML did it for People Against Suffering Oppression and Poverty (PASSOP), a South African non-profit that advocates for...

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  • AA ads are stark art, but are they too Absolut?

    AA ads are stark art, but are they too Absolut?

    By on 27 April 2016

    They’re certainly artistic, with illustration by Arthur D’Araujo. And the message, by Ogilvy & Mather, Auckland, is clear: Alcoholics Anonymous will help you get across the chasm of addiction, to the people and things that matter. The weird thing about the ads,...

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  • Gun Crazy States United to Prevent Gun Violence SUPGV

    They expected a gun filled blockbuster. They got reality.

    By on 25 April 2016

    There is no evidence that this experiment is really done. It seems to be so, but it is not so important. The video report afterwards is the most important part, acted or not. The experiment is done by States United to Prevent...

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  • World Vision Canada Change Conflict to Peace in Syria

    Building peace in Syria in five steps

    By on 24 April 2016

    This call to the Canadian Minister of Foreign Affairs Stéphane Dion comes from Christian humanitarian aid, development, and advocacy organization World Vision in Canada. They asked Toronto based agency Grassriots to make a campaign aimed to mobilize Canadians to urge their government to...

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  • War Child Canada Mother’s Day Sacrifice

    These mothers don’t want pink slippers on that day in May

    By on 22 April 2016

    This May, War Child Canada asks moms to sacrifice their Mother’s Day gift in exchange for a donation to the charity, which helps mothers and children living in war zones. And they do that with this very funny campaign video and...

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  • Marine Conservation Society: Get to know fish better

    You really get to know fish better

    By on 19 April 2016

    The ads don’t look like ads. It is more something of the front of an information brochure. And the drawing style isn’t very special. But the work is good because it funny, the viewer is not pedantic addressed and there...

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  • Nightcrawlers of Phnom Penh

    The nights in Phnom Penh are full journalists and road fatalities

    By on 18 April 2016

    This is one of the most fascinating documentaries from this year. It’s is shot in Phnom Penh, Cambodia’s busy capital. Death and traffic is the central theme. The people of Hunger TV followed some freelance calamity journalists who mostly work at night to pick the...

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  • Ministerio Publico do Estado de Sao Paulo Pierre Auguste Renoir The Incomplete Work of Art

    This incomplete masterpiece from Renoir is about missing children

    By on 15 April 2016

    This short film with the masterpiece “Pink and Blue” (1881) from famous painter Pierre-Auguste Renoir as storyline vehicle is a masterpiece itself. Because it is so gripping and because the authors have succeeded to portray personal stories in a very...

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  • Instituto Maria da Penha These notes hide the terrible truth

    These notes hide a terrible truth

    By on 14 April 2016

    Joe La Pompe from the eponymous website brought me to this good and confrontating campaign from last year about violence to women. It is an interactive video with one of the annoying YouTube features, the annotations. That note that always get in...

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  • Hospital São Carlos Whoever doesn’t donate organs ends up taking the life of those who need them.

    Organs are ammunition in this donation campaign

    By on 10 April 2016

    I’m not fond of the slogan from this organ donation campaign from Brazil. It’s the visuals that make me look longer at a print ad than usual. The shooting gear visual loaded with organs was originally created by design rebel and creative...

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Spotlight: Female Genital Mutilation

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