The best of non-profit advertising and marketing for social causes

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  • Can marketing be used for good? Social Marketing explained in 60 seconds

    Social Marketing explained in 61 seconds

    By on 24 January 2015

    You work in Social Marketing and not everyone understands what that is. Then show this straightforward video, it is perfect for birthday parties. The shortest version of the profession that you can think of. It is an episode of the...

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  • Sponsor A Wealthy Child

    Turn the world upside down: Sponsor a Wealthy Child

    By on 23 January 2015

    Sponsor a Wealthy Child (SaWC) is an online game that turns the world of Humanitarian aid upside down. Families from the Developing World come to the rescue of Western children ravaged by relational poverty. It is about these questions: Who really...

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  • Be My Eyes

    Be My Eyes

    By on 23 January 2015

    Be My Eyes – beautifully designed new site, app and idea from Denmark that puts blind and sighted people together to solve the problems that come from living in a sighted world. I don’t know the data protection or safety...

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  • Is it less intelligent to like popular culture?

    By on 23 January 2015

    With these ads for an Israeli public college, you are asked to choose whether you will be defined as an outrageous pop star or troubled author. Or, between another outrageous pop star and a famous victim of French antisemitism: It’s a funny...

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  • Teen Pregnancy bus shelter campaign portraying a baby controlling your life as a teen parent - Babycanwait - Milwaukee

    Teen parents as a jack-in-the-box to tell that a baby can wait

    By on 22 January 2015

    These bus shelter ads are part of an ongoing series from Milwaukee too tell kids that a baby can wait. The truth about being a parent means putting baby’s needs before yours, and these ads depict teen parents as...

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  • Distance . The

    Distance – End Violence Against Children

    By on 21 January 2015

    There is difference between being a strict parent and being abusive parent. Authoritarian is not the same as authoritative. Authoritarian parents are controlling and not warm. They are cold. They are often abusive. Their Child is not seen and...

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  • Meet Claudia: Serving a 30-year sentence for having a miscarriage

    By on 21 January 2015

    Amnesty International Canada recently reshared this really upsetting video about “Claudia,” one of the 17 women imprisoned in El Salvador for pregnancy related issues. El Salvador has extremely strict laws against abortion, so much so, says Amnesty, that women are...

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  • Canadian Cancer Society - Cancer, now available as strawberry

    Cancer, now available in strawberry

    By on 21 January 2015

    It is somewhere between shock and laugh this new campaign from the Cancer Society Canada. For this year’s National Non-Smoking Week the focus is flavoured tobacco. Camouflage with flavours added to tobacco is an emerging problem. Only in the operating room, it has...

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  • Creepy new anti-smoking ad isn't helping - Us V Them

    Creepy new anti-smoking ad isn’t helping

    By on 20 January 2015

    If there’s one thing that constantly bugs me in social marketing, it’s false equivalence. That is when a PSA campaign compares its issue to another, more shocking, issue to benefit from both borrowed interest and surprise. The latest example...

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  • Mesa livre

    Intervention in Brazil encourages people to share a table

    By on 19 January 2015

    Mesa Livre, Free Table, is a nice intervention conceived by two young advertising guys from Porto Alegre in Brazil. Ramon Ballverdú and Caio Turbiani came up with this idea during lunchtime where they saw that many chairs were unoccupied. While there was a line of...

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