The best of non-profit advertising and marketing for social causes
  • Raising the Roof - Homeless people read mean tweets

    Homeless people read mean tweets

    By on 29 March 2015

    Watch as people living with homelessness read mean tweets about homelessness. Be careful not to lose faith in humanity. What I learned from Mark Horvath, the man behind Invisible People, is that anyone can become homeless regardless of race, ancestry...

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  • Equal Pay Day What Women Really Want

    What Women Really Want

    By on 28 March 2015

    This is the new annual campaign of the Belgian Zij-kant about the wage gap between man and woman. The campaigns have become a tradition in recent years and are very funny. One would almost wish that the wage gap persists forever. The video...

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  • #thegaysweater challenges our vernacular

    By on 27 March 2015

    This art project, by the Canadian Centre for Gender & Sexual Diversity, has gone viral in North America. Knitted from human wool (spun from hairy contributions from the heads of LGBT Canadians) the sweater is currently on tour. The purpose...

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  • WWF Fight Wildlife Crime

    Elephants trumpeting for WWF and their own lives

    By on 27 March 2015

      Nice idea by dutch agency WWAV for the WWF. Elephant trumpeting against wildlife crime. The image was originally used for direct mail and later for social.

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  • Silent no more – Aboriginal women in Canada

    By on 22 March 2015

      I didn’t know much about this topic. My Osocio colleague, Tom, brought me into the cold water of information and I am very grateful and honored that I may post about Aboriginal women in Canada. Indigenous women are...

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  • Pink Army Cancer Research UK

    The Pink Army

    By on 22 March 2015

    The new TV ad for Cancer Research UK‘s Race for Life shows that charity advertising doesn’t have to be “charity advertising”. An emotional roller coaster. Style plus substance. A creative tour de force. Another ad with a poem in....

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  • Every Gun Has a History

    By on 19 March 2015

    For some Americans, owning a firearm makes them feel safer, despite studies showing that it actually increases risk of injury and death both personally and for those around.   States United to Prevent Gun Violence and Grey New York tried to...

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  • Give Child Marriage the Finger

    By on 17 March 2015

    Who likes child marriage? Nobody. Well, nobody you know, anyway. This campaign from Plan UK gives everybody the chance to show how they feel about it. It’s a smart take on the traditional ‘charity wristband’ that starts with instinct...

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  • Energia Update workshops

    Animation for Companies, Innovators and Curious Creatives

    By on 12 March 2015

    How to link both creators and end-users of climate innovations. That is where the series of the ’Energia Update’ workshops from Hungary are for. And BEE made the promo. The video sets the visual identity which was inspired by the idea of...

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  • Save Your Ass Mottumars Iceland

    Icelanders dance their asses off to promote colon cancer awareness

    By on 9 March 2015

    Every year in March there is a cancer awareness program in Iceland aimed at men, similar to the “Movember” month. They call it MotuMars. This year a stellar cast of icelandic actors dance their asses off to promote colon cancer...

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