The best of non-profit advertising and marketing for social causes

The best of non-profit advertising and marketing for social causes

  • A deferred kiss because of a war

    A deferred kiss because of a war

    By on 3 February 2016

    Despite everything, you can call this a beautiful story. Despite the fact that it is a story about a war, the horrible civil war which kept former Yugoslavia in its grip for many years. It is a beautiful story in...

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  • Men: Deadpool wants you to check your happy sack for cancer

    By on 1 February 2016

    “That bag of beans bouncing around in your hand could be trying to kill you.” Deadpool is a fictional superhero played by Ryan Reynolds in an upcoming film from Marvel. The character, whose alter ego is Wade Wilson, former special forces...

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  • Charity Ovarian Cancer Canada cancer charity shows off its #Ladyballs

    Canadian cancer charity shows off its #Ladyballs

    By on 31 January 2016

    It’s a genuinely funny ad, but viewers seem split on whether it’s fighting or promoting a certain kind of sexism. #Ladyballs is an awareness and fundraising campaign for Ovarian Cancer Canada (OCC) by Grey4Good, a division of Grey Canada . OCC says that...

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  • Anne goes rogue for abortion rights in PEI

    Anne goes rogue for abortion rights in PEI #iamkarats

    By on 30 January 2016

    Anne of Green Gables, the fictional character first published by Lucy Maud Montgomery in 1908, has become an icon of Canadian children’s literature and a major tourist draw for the province of Prince Edward Island (PEI). In the books, Anne...

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  • Breastfeeding advocacy

    Breastfeeding advocacy: The new way to objectify boobs

    By on 29 January 2016

    (The campaign “in situ” photos, appearing at the bottom of this post, show bare female nipples just in case your workplace is sensitive about that kind of thing.) Here at Osocio, we have blogged repeatedly about the attempts by advertisers...

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  • Furry celebrities promote shelter pets

    Furry celebrities promote shelter pets #StartAStoryAdopt

    By on 29 January 2016

    This is a cute campaign for Shelter Pet Project by the Ad Council and J. Walter Thompson Worldwide. In the PSA, animal “cewebrities” such as Keyboard Cat, HamiltonPug and ToastMeetsWorld out themselves as shelter pets saved from an uncertain future.  (Toast, for...

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  • #BellLetsTalk Day: Dialogue, Brands, and Microdonations

    By on 27 January 2016

    It’s Bell Let’s Talk Day in Canada, which means that telecommunications giat Bell Canada is promising a 5¢ donation for every text message or long-distance phone call sent on their network, or Tweet with the hashtag #BellLetsTalk, or share of...

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  • Turning expensive Stella beer into water.

    Turning expensive beer into water.

    By on 26 January 2016

    This new campaign and initiative from Stella throws a lot of money and work at something very simple: water. Still the simplest resource that too many of us don’t have access to. But still. Overblown, humourless script? Check. Incredibly...

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  • #SexFactsOmaha fights teen sex myths

    By on 26 January 2016

    This campaign, by all-volunteer agency Serve Marketing for Women’s Fund of Omaha, is pretty good in terms of production. But do teens really believe any of these things? This gives me serious doubts about sex education in Omaha. The campaign includes TV spots,...

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  • TrollAid - A way for trolls to directly raise money for refugees

    TrollAid – A way for trolls to directly raise money for refugees

    By on 26 January 2016

    This extremely funny idea comes from Calais Action, the grassroots giving movement supporting refugees in Calais and Europe. They have started with crowdfunding with the name TrollAid. A special action for xenophobic guys who work so hard giving comments like the one above...

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Spotlight: Female Genital Mutilation

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