The best of non-profit advertising and marketing for social causes

The best of non-profit advertising and marketing for social causes

  • INATAA Brazil promotes dog therapy for war refugees in São Paulo

    Therapy dogs for refugees: Dogs don’t know intolerance and prejudice

    By on 30 May 2016

    The story in this new campaign video is told through the eyes of a dog. It is a therapy dog from the Brazilian INATAA telling us that he don’t care about what is on tv, what is said in the...

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  • Selling shock to prevent teen pregnancy? Does that ever work?

    By on 30 May 2016

    Just because you have a clever art direction idea, doesn’t mean you need to act on it. This campaign, by Sparkling México for Save The Children, is one of those situations. It’s shocking and attention-getting, sure. But was it the...

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  • Greenpeace Chile Campaign

    People react and pay back with fish emoji’s #GobiernoPasaoAPescao

    By on 18 May 2016

    In recent years, we have not seen too many fast reaction activism campaigns. Generally, campaigns are part of a complex NGO’s planning work. That’s why this social media action caught your attention, because in addition to a social and...

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  • Life imitates art as Canadian Armed Forces Tweets LGBT kiss #IDAHOT

    By on 18 May 2016

    Four years ago, I posted about filmmaker Mike Buonaiuto’s touching ad about LGBT rights. It featured a “first kiss” between a returning UK serviceman and his male partner: Today, on International Day Against Homophobia, Transphobia, and Biphobia, the Canadian Armed...

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  • Another week. Another three pop-up shop ideas.

    By on 13 May 2016

    It’s getting to be a Thing. But these three pop-up shop campaigns show what you can do with a bit of ingenuity and some empty retail space (there’s a lot of it about). Which one’s your favourite and why?...

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  • An image of a

    Please Text and Drive

    By on 13 May 2016

    I hate it when people text and drive. So I love this super-simple campaign from Ontario, Canada. There’s a super-simple website to get the message across too.  Lateral.

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  • Still the Most Shocking Second a Day Save the Children

    Still the Most Shocking Second a Day

    By on 10 May 2016

    The Most Shocking Second a Day video from Save the Children is one the most viewed campaigns about the war in Syria. Because it was so confrontational due to the storytelling technique use of parallel lives. It’s been viewed over 53 million...

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  • Efficient Furniture Campaign for the Institute of Social Technology ITS Brasil

    This furniture is handicapped and function pretty good

    By on 9 May 2016

    This campaign about the inclusion of people with physical disabilities in the workplace is made pro bono by Brazilian agency Y&R São Paulo. They did it for the Institute of Social Technology – ITS Brasil, which promotes the so-called “Supported Employment”....

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  • Superheroes expand the concept of Mother's Day

    Mother’s Day get added value with these superheroes

    By on 5 May 2016

    It is difficult to suppress your tears at this campaign video made for Mother’s Day. And that’s okay. The video comes from Vroom, a newly-launched brain building initiative developed in partnership with the Bezos Family Foundation. They expand the...

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  • Behind the Seams: Who makes your clothes?

    Behind the Seams: Who makes your clothes?

    By on 3 May 2016

    Behind the Seams is a new ongoing campaign launched as an indictment of the fashion industry. They started with a clear mission: There should be no mystery as to who is making your clothes. The organisation want to improve the conditions of workers...

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Spotlight: Female Genital Mutilation

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