The best of non-profit advertising and marketing for social causes

The best of non-profit advertising and marketing for social causes

  • This Rocky Mountain Health Plans App Save Hipsters

    This App Save the Hipsters Species

    By on 28 July 2015

    Mobile Health is the big thing to come (if it’s not there already). And the American Rocky Mountain Health Plans, a not for profit organization and independent health insurance provider, is preparing itself for the future with the MyDigitalMD app. This mobile...

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  • Duty Of Care: Protecting Children In War War Child

    Duty Of Care: Protecting Children In War

    By on 27 July 2015

    The HELP campaign by charity War Child  is aiming to prevent atrocities against children in war zones around the world. The charity outlines it’s aims in a press release: The Statistics show that last year was one of the worst...

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  • Ottawa International Animation Festival fest posters made by illustrator Michael Zavacky are grotesque in all the right ways

    Animation fest posters are grotesque in all the right ways

    By on 24 July 2015

    My home and work base of Ottawa, Canada, is often assumed to be quiet and conservative. Fortunately, we have creative minds like illustrator Michael Zavacky to keep things weird. Michael, or “Zeke” (as he’s known) has been illustrating posters...

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  • This water PSA has a surprisingly cool soundtrack

    By on 24 July 2015

    As creative advertising, this YouTube PSA for Safe Water Network is pretty straightforward: A succession of images and statements that show how essential access to clean drinking water is to humanity. Literal, but required reading: The big surprise is the...

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  • TrendOnThis AdCouncil Ebola David Oyelowo

    #TrendOnThis: Celebrity PSAs done right

    By on 23 July 2015

    Adland’s Kid Sleepy drew my attention to this fantastic campaign for awareness of the ebola crisis. #TrendOnThis is an attempt to change the Twitter trends from trivial celebrity gossip to important news about the international fight against ebola. To...

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  • Unmarketing billboards provide relief from ads on the highway

    By on 22 July 2015

    If there’s one thing I know about advertising people, it’s that we simultaneously love and hate our industry. What we love is sharing exciting ideas that influence behaviour by inspiring or provoking people in clever ways. What we hate...

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  • Omaha herpes ads are cruel to sufferers

    By on 21 July 2015

    There’s an inherent problem in using shock or shame in a prevention campaign for sexually-transmitted infections, and it’s the effect your effort will have on people living with these diseases. Sure, you want people to have safer sex. But...

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  • RNLI Dangerously Unpredictable

    Experience the cold water shock with these scary ads

    By on 13 July 2015

    In these new cinema ads from the British RNLI, the Royal National Lifeboat Institution, viewers can experience the unpredictable power of British and Irish waters. Although the aim is very different it looks much like this low tech version from...

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  • Doctors of the world make a child cry

    Doctors of the world needs money to get a child crying

    By on 12 July 2015

    One simple twist in a visual or copy is often used technique in traditional advertising. It makes you stand out. And it can still work proves this campaign from the Doctors of the World (Médecins du Monde). It’s a fact that children...

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  • Toyota - A Sirious safety message

    Toyota hijacks Siri to stop people from texting and driving

    By on 12 July 2015

    This new campaign from Toyota is in fact a radio ad entering into a conversation with the Siri-function on a iPhone. The ad aims to eliminate distraction from safe driving by turning the airplane mode on. The ad is launched in...

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