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Zeitgeist 2014: An Alzheimer’s Year In Review

Posted by Marc van Gurp | 14-12-2014 22:00 | Category: Health

Zeitgeist 2014: An Alzheimer's Year In Review

How people who suffer from Alzheimer’s see the news is done before but this new campaign video from the Dutch Alzheimer Foundation is still a surprise for us all. Because it is topical on the December Annual Reviews. Unexpected images that you think that doesn’t belong to the past year.

“You are now experiencing what it’s like to have Alzheimer’s disease.”

Last year, the foundation also surprised us all with a good viral.

Alzheimer Nederland

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The #IkeaMonkey is back, and he needs your money

Posted by Tom Megginson | 13-12-2014 16:41 | Category: Animal rights


Darwin is a Japanese snow macaque whose image went viral in 2012 when he was found wandering around a Toronto IKEA wearing a shearling coat:

Darwin was captured and put into the custody of Toronto Animal Services, while his owner, Yasmin Nakhuda, fought a legal battle to get him back. Eventually, the court ruled against her claim, and she had to pay legal costs for her lawsuit against Story Book Farm Primate Sanctuary, Darwin’s new home.

Now settled, Darwin is once again in the spotlight. This time, he’s the star of an Indiegogo campaign to raise money for the sanctuary.

Darwin's Dream
The Globe and Mail

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“Save Our Waters”  animates indigenous resistance to Canadian pipelines

Posted by Tom Megginson | 7-12-2014 15:07 | Category: Environment


The Enbridge Northern Gateway Pipelines project is a plan transport diluted bitumen from Canada’s Athabasca oil sands to a Pacific port at Kitimat, BC, for transportation to the Asian markets by tanker ships. The project is opposed by many environmental and citizen groups, as well as First Nations (Native Canadian) groups along its path. The concerns include threats to fresh water and other environments from spills, as well as the risks of introducing tanker traffic to new coastal waters.

Among the outspoken First Nations are the Haida people living on the Haida Gwaii (also known as the Queen Charlotte Islands). The Haidawood collective, an arts group that makes stop-animation videos using their people’s well-know artistic wood carving and painting styles to celebrate Haida culture and language, have released “Haida Raid 3: Save Our Waters” to gather support for their cause.

Haidawood collective
Haidawood collective

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Cut and paste with The Sun

Posted by Marc van Gurp | 1-12-2014 22:00 | Category: Discrimination, Media, Women's Issues

No More Page 3: Cut and paste with The Sun

What happens if you collect The Sun, the British tabloid, for 6 months, cut out every picture of every man and every woman, find a wall and start sticking?
Fine piece of data visualization of Kate Hardie for No More Page 3.

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Asian Vaginas End Racism

Posted by Marc van Gurp | 22-11-2014 11:00 | Category: Discrimination

Kristina Wong: Asian Vaginas End Racism

Ever heard a guy say, “I’m not racist, I’ve dated Asian/Latina/Black women before?” Or “I treat my housekeeper like family”. Solo performer, writer and cultural commentator Kristina Wong did an extremely funny comment on video on these meaningless one-liners. Wong’s analysis is so on point.

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Wildlife Aid found the superlative of cuteness with ‘Saving Harry’

Posted by Marc van Gurp | 16-11-2014 21:20 | Category: Animal rights

Wildlife Aid found the superlative of cuteness with Saving Harry

I’m a big fan of the work from Kris Hofmann. Her animations surprise every time and are always completely different. In the animation she made for Wildlife Aid UK she found the superlative of cuteness.
It is the story of Harry the hedgehog who exchanged suburbia for life in the wild.

Since the 1950s the number of hedgehogs in Britain has fallen from 30 million to 1 million. We could face possible urban extinction of the much cherished little animal by 2025.
Wildlife Aid has launched a campaign asking Help us by Saving Harry.

Wildlife Aid

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SEM campaign asks sick people not to Google their symptoms

Posted by Tom Megginson | 15-11-2014 16:09 | Category: Health


Five years ago, when I was working on the social marketing campaign for the H1N1 pandemic with the Public Health Agency of Canada, one of the first things we did was search engine marketing (SEM). In any public health crisis, the first thing people do is look online for symptoms, diagnoses and treatments, so we bid on as many relevant terms as possible to ensure the health authority’s evidence-based campaign was the first link they saw.

Internet self-care is both a blessing and a curse for healthcare, depending on how it is used. Parents can find reassurance in sharing symptoms, stories, and resources about minor ailments online, which can lead to fewer panicked emergency room visits. On the other hand, personal anecdotes, cultlike popular movements (like anti-vaccine activism and homeopathy) and just plain charlatanism can seriously interfere with public health.

And then there’s the way the internet feeds on hypochondria:

Gezondheid en Wetenschap
DDB Brussels
Design Taxi

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Pregnant teen mannequins shock and shame in Venezuela

Posted by Tom Megginson | 14-11-2014 21:10 | Category: Women's Issues


Reuters reports that these “pregnant” mannequins, dressed in school uniforms for girls under 15, are a statement about an adolescent pregnancy rate that is one of the worst in South America.

Created by Fundana and Construyendo Futuros, the mannequins were set up in a popular Caracas mall.

“It’s amazing seeing people react as they walk by. This is such a taboo subject in Venezuela, we want people to talk about it,” Construyendo Futuros president Thalma Cohen told the media. “Some people get angry and complain. Others congratulate us.”

Construyendo Futuros

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Jews can make everything funnier. Even YouTube.

Posted by Marc van Gurp | 10-11-2014 21:30 | Category: Culture

Jews can make everything funnier. Even YouTube. Go Hora.

Promoting a comedy convention in Jerusalem without budget, that was the challenge for Hooligans, a creative agency from Tel Aviv.

They came with GO HORA!, a digital hora generator, that mixes randomly Jewish hora dances with YouTube hits. Surprisingly, the beat always fits perfectly, and it’s really funny to watch. See it here.

JJJ: Comedy for a Change is the name of the conference. It is about the power of comedy and social change.

JJJ: Comedy for a Change

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#RustyRadiator is back with ‘Who Wants to Be A Volunteer’

Posted by Marc van Gurp | 7-11-2014 21:40 | Category: Awards, Poverty, Developing World

#RustyRadiator is back with Who Wants to Be A Volunteer

An award that should be superfluous, that is the Rusty Radiator Award. SAIH, the Norwegian Students and Academics International Assistance Fund, came last year with the first edition of this award. It is a demand for change the way fundraising campaigns are communicating issues of poverty and development.

The promo video for the second edition is extremely funny just like last year. ‘Who Wants to Be A Volunteer’ is a variant of Who Wants to Be a Millionaire. Do you recognise the familiar stereotypes of how the African continent tends to be portrayed? Or the image of the “white hero” and the “exotic other”?

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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