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We can’t reverse what’s happened in Syria

Posted by Marc van Gurp | 18-09-2014 22:30 | Category: Peace & Conflicts

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In Reverse. In a campaign video it’s possible. Not in Syria. But we can change how the story ends in the country with the huge amount of civilian casualties.
Martin Stirling, the director behind The Most Shocking Second A Day brings us this heartbreaking but hopeful message.

With the death toll close to 200,000 Syria is now the most dangerous place in the world. While ISIS have seized headlines, the story of this massacre is not making the news.

Martin Stirling: “I really had no choice about whether or not to make this film. I was swamped by a couple of projects and I tried my best to walk away but found it impossible. Whenever I thought about not making this film I was haunted by the images and stories I had come across in preparation for the Most Shocking Second A Day Video earlier in the year. This film felt like an appropriate follow up to that first one - it was creatively and stylistically different in a way which would hopefully capture the attention of a wide audience and the hearts of influential policy makers.”

With the UN General Assembly next week the world’s leading NGOs: Oxfam, Save the Children, Care, Amnesty and 100s more under the #WithSyria coalition, have teamed up to draw attention to this silent massacre. A petition asking the UN Security Council to take next steps to protect civilians can be signed at http://withsyria.com




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Native American group calls out FedEx for Redskins sponsorship

Posted by Tom Megginson | 18-09-2014 20:07 | Category: Discrimination

Native American group calls out FedEx for Redskins sponsorship.

Artist and filmmaker Steven Paul Judd stars in this short parody of a FedEx commercial, intended to shame a major corporate sponsor of the controversial Washington Redskins NFL team:

Not the most subtle of satire, its point is pretty clear: Why do so many Americans have a different standard for derogatory portrayals of Native Americans than they do for other minority groups?



Advertiser:
Native Voice Network
Agency:
Buffalo Nickel Creative
Source:
Indian Country Today Media Network

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Shelter dog rescues office worker

Posted by Marc van Gurp | 18-09-2014 14:00 | Category: Animal rights

The Lost Dogs Home: Human Walking Program

Reverse thinking in this campaign from the Australian The Lost Dogs Home, the largest animal shelter in the country.
They did their first Human Walking Program last April. The idea was to helping get Melbourne office workers out from behind their desks and into the fresh air with shelter dogs. Dogs are a widely known stress reliever and companion. And who needs it more than office workers?

Shelter ambassador Mike Larkan said the event was another great way to encourage people to consider adoption when getting a dog and to support the work of The Lost Dogs’ Home.
Every single dog in this program was adopted.



Advertiser:
The Lost Dogs Home
Agency:
GPY&R Melbourne
Source:
fackeldeyfinds

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Topless advertising grows up   #whatnormalfeelslike

Posted by Tom Megginson | 17-09-2014 20:17 | Category: Pinkverts

Coppafeel, a British charity promoting self-examination to catch breast cancer early, has been a regular subject on Osocio for some time. But while they have experimented with a number of tactics, from sexy to silly, I think this is the first time I’ve seen one of their campaigns address their message with such maturity.

The Telegraph reports that this campaign is ads being displayed outdoors in London’s Westfield White City, St Enoch in Glasgow and the Cavern Quarter in Liverpool, on digital boards. And because they are an exercise in “desexualizing” breasts, they are not expected to be banned by UK advertising censors.



Advertiser:
Coppafeel
Agency:
Karmarama
Source:
Telegraph

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Lupita Nyong’o Sesame Street: “Skin comes in lots of beautiful shades and colors.”

Posted by Monica Brasov-Curca | 17-09-2014 18:32 | Category: Culture, Women's Issues

All Lupita does is win! We all watched her joyfully win an Oscar for 12 Years a Slave, and shed some tears as she delivered the moving Essence ‘Black Women in Hollywood’ Acceptance Speech on defeating her self hate for her dark skin.  Now, on Sesame Street she comes back better then ever.

Lupita Nyong’o Sesame Street: Skin comes in lots of beautiful shades and colors.

More after the break…



Agency:
Sesame Street

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I dare you not to spend time staring at this WWF ad

Posted by Tom Megginson | 17-09-2014 14:11 | Category: Environment

World Wildlife Foundation. In case you haven't noticed, the lynx is back.

The headline is, “In case you haven’t noticed, the lynx is back.” Click the image to see it full size (might be difficult on a smartphone).



Advertiser:
World Wildlife Foundation
Agency:
Ogilvy (Sofia, Bulgaria)
Source:
Ads Of The World

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Is this anti-FASD ad about love… or shame?

Posted by Tom Megginson | 16-09-2014 15:59 | Category: Health

Is this anti-FASD ad about love… or shame?

How can I criticize a social marketing campaign that’s trying to prevent a fetal alcohol spectrum disorders (FASD)? It’s certainly an important social cause. But so is treating women with respect. Bear with me here.

I spotted this ad at my neighbourhood liquor store. Where I live, in Ontario, Canada, alcohol is sold by a government monopoly. As part of their corporate social responsibility, they host campaigns by various alcohol-related not-for-profit organizations.

This one, FASworld.com, presents a simple message: FASD is 100% preventable, so just don’t drink any alcohol if you’re pregnant, and we can easily wipe it out.

Simple, eh? Well, perhaps not.



Advertiser:
FASworld.com

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The Dancing Traffic Light

Posted by Marc van Gurp | 16-09-2014 13:00 | Category: Corporate Social Responsibility, Road safety

Smart: The Dancing Traffic Light.

Very smart from Smart, the car brand. The latest campaign is FOR, it is about positivity and urban mobility. Against something, it is the easy way. ‘FOR’ is an institution that can change the world.
Nothing new here, it is one of the key factors of behaviour change.

The dancing traffic light is an idea as simple as it can be it. It is the threshold of conscious and unconscious influencing. A technique which is usually more effective than a road safety campaign. That is the claim of the car brand, 81% more people stopped at the red light. Very smart.
The campaign hashtag is #WhatAreYouFOR.




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HIV in five episodes: speak or ignore

Posted by Marc van Gurp | 15-09-2014 21:40 | Category: Health

Gorodskoi Center Meditsinskoi Profilaktiki, Yekaterinburg: HIV in five episodes.

This is a local HIV prevention campaign from Russia. Most campaigns in Russia are done on a federal level and it is very uncommon to do such things in city like Yekaterinburg, the forth largest city in the country.
I think it is smart to do it this way, it brings the problem nearby and makes it readily identifiable and familiar. Which is enhanced by the lack of violent images in this campaign. And get it on the dining table literally.

The main message is that HIV is a thing which harms all groups in society, no matter age or wealth.

Agency Big Bag Films created a mini serie in five parts in which the characters suddenly find themselves dealing with HIV. The key part of the serie is the final interactive episode. The audience could choose the keep-quiet or the speak-out option.
The result was an increase of 24% HIV tests.

Below the case study from the agency. All episodes after the break.



Advertiser:
Gorodskoi Center Meditsinskoi Profilaktiki, Yekaterinburg
Agency:
Big Bag Films, Yekaterinburg, Russia

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EU-wide bodypaint action for a ban on deep-sea bottom trawling

Posted by Marc van Gurp | 12-09-2014 21:00 | Category: Animal rights, Environment

EU-wide bodypaint action for a ban on deep-sea bottom trawling.

Marine conservation non-profit BLOOM teamed up with LUSH this week to draw public attention to the plight of the remote deep waters of Europe. All LUSH shops across Europe host a campaign from 8 to 14 September about the destruction caused by deep-sea bottom trawling and to ask European governments to support a ban. You can sign the petition here.

European Fisheries Ministers are currently discussing the reform of the EU deep-sea fishing regulation, in particular the proposed prohibition of the most destructive fishing gear: deep-sea bottom trawling.

On September 10th, a live performance of body painting deep-sea creatures was done in flagship LUSH stores across Europe to symbolize the diversity of deep-sea life and its vulnerability to destruction.

LUSH operates a strict policy against animal testing and supports fair trade and community initiatives around the world. This is what they did in 2008 with the Sea Shepherd Conservation Society in a anti-shark-finning campaign.

See all our body painting posts from our archive here.

Above: © Frej Thoren / Lam Hoang, Goteborg Sweden
Below: campaign video



Advertiser:
Bloom

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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