These six photo’s were published in this weeks edition of the German TV magazine TV DIGITAL. Six tv hosts from MTV Germany and Viva were bodypainted as wild animals in this campaign for PETA Germany.
Above Nina Eichinger
Tagline: Wildtiere gehören in Freiheit! / Exotic animals belong in liberty!
Posted by Marc | 6-10-2008 23:00 | Category:
Politics
Looking inside a presidential staff meeting would be great. These four spots, supposedly funded directly by Jeff Goodby and Rich Silverstein, shows the imaginary meeting at the McCain campaign center. Above the staff meeting held on September 18th, 2008.
Part III of the campaign from Florida based Family Resources Inc. made by Salter > Mitchell. The campaign aims to help couples get through rough points in their marriage. The new campaign site, called Easy Eddy, targets men with this video, a wife translator and also with hilarious questions like:
Do you enjoy talking and sharing with your fiancé?
(A) I’m sorry. I wasn’t listening.
(B) Yes, my fiancé is also my best friend.
Child Focus, the European Center for Missing and Sexually Exploited Children launched a new campaign to promote the Belgian civil hotline for reporting child pornography on the web, stopchildporno.be.
These three video’s are this years follow-up of the water saving campaign Water Saving Hero from the USA.
The Water Saving Hero campaign is a partnership of eleven Bay Area water agencies and organizations committed to water conservation. The campaign highlights simple and effective steps Bay Area residents can take to conserve water now and for the future. The new part of the campaigns contains web banner ads, a community blog, a Flash Game, and the television spots.
Three ads made by the European school of design in Germany for the Federal Ministry of the Interior for Civil Courage.
A Cheetah, a Hyena and a Lion as a metaphore for a world where only the strong survive.
“Don’t yield your world to the strong”
Posted by Marc | 3-10-2008 22:20 | Category:
Politics
Leonardo DiCaprio, will i. am, Tobey Maguire, and Forest Whitaker have created public service announcements to encourage American youth to register to vote. The non-partisan PSAs, produced by DiCaprios Appian Way, were created to engage and inspire young people to register and vote and participate in the upcoming election.
The video is made in the same style as those from the One Campaign a few years ago.
On this Google map voter registration information can be found.
Celebrities appearing in the PSAs include: Amy Adams, will.i.am, Jennifer Aniston, Kevin Bacon, Halle Berry, Kate Bosworth, Kevin Connolly, Courteney Cox, Ellen DeGeneres, Leonardo DiCaprio, Jamie Foxx, Jonah Hill, Dustin Hoffman, Anthony Kiedis, Ashton Kutcher, Adam Levine, Laura Linney, Eva Longoria, Tobey Maguire, Demi Moore, Natalie Portman, Giovanni Ribisi, Ethan Suplee, Kyra Sedgwick, Michelle Trachtenberg, Usher, and Forest Whitaker.
I’m sorry for the headline but I think I have your attention now.
Creating awareness at the workplace about testicular cancer, would that a good idea? Of course not, that is ridiculous. And about breast cancer?
Rethink Breast Cancer from Canada is promoting it’s Fashion Targets Breast Cancer T-Shirt campaign every year with a campaign. This year with these two ridiculous video’s.
Fundfraising at the workplace is a good idea but these two video’s don’t go any further then sexualizing women at the office.
Gorgous is right word for these four posters made by Favianna for CODEPINK.
CODEPINK emerged out of a desperate desire by a group of American women to stop the Bush administration from invading Iraq. The name CODEPINK plays on the Bush Administration’s color-coded homeland security alerts — yellow, orange, red — that signal terrorist threats. While Bush’s color-coded alerts are based on fear and are used to justify violence, the CODEPINK alert is a feisty call for women and men to “wage peace.”
The posters from Favianna were used at the Democratic National Convention and the Republican National Convention.
Most of you heard about the Universal Declaration of Human Rights which was made 60 years ago. But how many of you actually read it?
Seth Brau from humanrightsactioncenter.org made this superb video with the declaration as moving typography. It reminds me of the art from ’De Stijl‘ about 90 years ago or the work from Flemish poet and writer Paul van Ostaijen.
I love this video. Very important to transform a text like this into nowadays media, especially in this infostress era.
Between September and December this year, Europe will decide its response to climate change. The EU’s decisions will have a major impact on the outcome of the international negotiations. This is the time for Europe to lead.
Two ads from the Czech Museum of Communism. Communists like Marx and Stalin had some human genes according to these visuals.
The museum focuses on the totalitarian regime from the February coup in 1948 to its rapid collapse in November 1989. The theme of the Museum is “Communism- the Dream, the Reality, and the Nightmare” and visitors will be treated to a fully immersive experience.
Posted by Marc | 23-09-2008 23:28 | Category:
Politics
Another campaign made to inspire larger numbers of young people to get involved and to vote in the next election and in every election in the USA. The initiative is from FreeYourVote.net.
You can choose to do nothing. Or you can choose to act.
Better World Advertising made this campaign for Black Men’s Initiative (BMI) and Harlem United. BMI is Harlem United’s HIV Prevention program for Black men who practice same desire: openly gay and bisexual brothers, men who are curious, as well as guys who prefer not to use labels.
The campaign is running now in Harlem, NYC.
In 2003, Donald Rumsfeld estimated a war with Iraq would cost $60 billion. Five years later, the cost of Iraq war operations is more than 10 times that estimate. So what’s behind the ballooning figures? Joseph E. Stiglitz and Linda J. Bilme’s exhaustively researched book, The Three Trillion Dollar War: The True Cost of the Iraq Conflict, breaks down the price tag, from current debts to the unseen costs we’ll pay for many years to come.
Posted by Marc | 22-09-2008 22:41 | Category:
Politics
Declare Yourself, the national nonpartisan, nonprofit youth voter initiative is launched a print and viral campaign aimed at energizing young adults to register and vote in the 2008 USA election. The campaign, entitled, “Only You Can Silence Yourself,” features Jessica Alba in a series of images by renowned photographer Mark Liddell.
Each day, some twenty Indian women are tortured, stabbed, hung or burned. That’s over 7000 dowry deaths per year.
That was the message the Vimochan Development Society wants to communicate.
Posted by Armando Alves | 13-09-2008 21:24 | Category:
Wake Up, Freak Out - then Get a Grip is a animated film about climate change by Leo Murray. A cry for help, before we reach a point of no return, after which the catastrophe will become inevitable.
In it, a harsh critic on the advertising industry, that persuades consumers to buy things they don’t need. The video is full of educational material, that you can find at the companion website wakeupfreakout.org, along with the film’s script, with extensive peer-reviewed references and additional information and links.
Lol seeing this TV spot from spring this year. The smart fortwo needs 3.3 L for every 100 KM. A very sarcastic way for telling how envorinmental friendly the smart is.
Tagline: Umweltschutz bleibt dufte. Think smart.
Environmental protection stinks.
The smart is made by Daimler AG, the German car corporation.
The Netherlands counts almost 8 million cars, responsible for more than 20% of the greenhouse gases. That’s why this Polar Bear can’t stand it any longer, he is angry.
Last night the Dutch collective Action Forward raised this statue in the city of Den Bosch. The statue is made out of tyres and portraits a Polar Bear who throws a oil barrel to the passing cars.
We had some tresspassers here lately who thinks all human rights ngo’s are fighting against Russia and China. A litlle short-sighted don’t you think?
Look at these ads from Amnesty International.
See no evil? Focus on the red cross for 30 seconds. Tilt your head back and stare at the ceiling, slowly blinking your eyes.
EPCOR, a utility company which generates and supplies electricity in parts of Canada and several U.S. States, launched this 2006 public safety campaign that features the North American electrical socket covering the faces of animals potentially dangerous to humans.
The Trevor Project, in conjunction with National Suicide Prevention Week (USA - September 7-13), launched a new ad campaign ”I’m Glad I Failed.” This effort targets lesbian, gay, bisexual, transgender and questioning (LGBTQ) teens who contemplate suicide as a result of homophobia. The ads feature four young people with stories about how intolerance and harassment led them to attempt suicide, and how glad they are that those attempts failed because their lives have changed for the better.
Posted by Marc | 9-09-2008 22:20 | Category:
Health
Three PSA’s and a print ad part from a new campaign from the Dutch Soa Aids Nederland (STI AIDS Netherlands).
“Always use a condom until you did a STI test (Sexually Transmitted Illness) together.”
Almost 50% of the people in the age of 18-35 in the Netherlands worries about STIs. From this group only 50% did a STI test. Frank and Sally tells in this spot how to behave.
Important part of the campaign is the dedicated website including a game and the ex-o-meter.
In this kind of reversed Ikea guide the Israel Gay Youth Organization (IGY) wants all gays ‘coming out of the closet’. Important because of the upcoming homophobia last years all over the world.
Copy: It’s easier than you think
IGY supports youth through the difficult stages of defining their sexual orientation, which are often confusing and painful. During this period, teenagers become aware of their sexual feelings. In addition, the organization provides the framework for out-of-the-closet youth who are willing to contribute to the struggle for gay youth status, promoting equal rights and the fight against hatred and homophobia.
Two examples which don’t have any relation except the way they show how trespassers are confrontated by shocking situations (Not for the Faint of Heart).
The first video shows a dramatic illustration of how sharks are caught on longlines to be killed for their fins, former Lush employee and performance artist Alice Newstead had her skin pierced with shark hooks and be suspended from the ceiling in the window of Lush’s busy Regent Street shop in London UK.
The second video: members of Iraq Veterans Against the War (IVAW) staged simulation military operations throughout the New York City area to give fellow Americans a glimpse of the day-to-day realities of the Iraq War.
The UnConvention is a non-partisan gathering of artistic and educational activities (exhibitions, lectures, performances, etc.) that are currently taking place outside of the 2008 Republican National Convention in St. Paul, Minnesota. Their efforts are laudable, and much of their work is worthy of attention. However, the ad campaign they used to draw attention is not. Urging residents to be courteous, and bearing the motto “Every party needs a gracious host,” the suggestion in several pieces is that homosexuality should be curbed in the interest of so-called proper behavior.
Posted by Marc | 4-09-2008 20:35 | Category:
Health
For the first time on Osocio a campaign from Morocco. It’s from the ALCS (Association de Lutte contre le Sida) based in Casablanca.
The campaign is to encourage the use of condoms and to raise consciousness about HIV/AIDS prevention in Morocco.
Copy ad above:
“Votre santé doit etre mieux protégée que votre ordinateur”
“Your health must be better protected than your computer”
Dutch KNGF Geleidehonden (Guidedog Foundation) and sponsor SpecSavers created a special pair of sunglasses. They “hid” this trendy model in the racks with normal glasses. When somebody try’s one of the models, they’ll be in for a big suprise.
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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Social Edge is the global online community where aspiring and practicing social entrepreneurs connect with others in the social benefit sector to network, learn, inspire, and share resources.
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