Cool, simple and effective! How more straight to the point can it be?
This short video that was made for War Child UK pro-bono by Ogilvy. It’s aimed at highlighting how children are often recruited as soldiers by rebel groups because they’re easier to manipulat/drug/exploit and they have a a lesser developed sense of fear and danger.
And most important, it is a fundraising campaign.
“Text ‘GUNS25 £2’ to 70070.”
Hilarious follow-up! It is the new chapter of the Worse Than Bad campaign from the Dutch Friends of the Earth Netherlands/Milieudefensie I wrote about a week ago. This campaign hold Shell accountable for their reckless pollution in the Niger Delta.
Chief Facade Officer, David Ruse (played by David Rasche), answers some critical reactions and unveils yet another innovative approach that promises to solve the problem in the Niger Delta.
“Cocaine Unwrapped” is a film by Rachel Seifert, exploring cocaine and the international distribution of the drug as well as the money that makes it happen.
Leo Burnett London is promoting the film with a new campaign including a piece of sound design that transforms the snorting of a line of cocaine in London into an execution somewhere in Mexico.
The first 90 second film, ‘Run for your Life’, explains the deaths with the lines ‘For every line of cocaine snorted in the UK, a life is taken in South America. You can’t ignore what’s under your nose’.
The second film shows how Colombian people are being explored because of cocaine, and how we’re fuelling ‘the machine’ and how not to ignore what’s under our nose.
For the premiere, Leo Burnett also produced electronic invitations that scroll down a white line to a wrap with the event details and hard copy wraps that can be opened to reveal the information.
‘You can’t ignore what’s under your nose’ hopes to bring the effects of cocaine on those innocent people a little closer to home.
Nice idea from Russia. But also with some debatable issues.
The Village, a Russian online magazine, launched an mobile app aimed to battle parking jerks. Because that is a big problem in Moscow.
The app is based on well known GPS technology. The only thing what is needed is taking a picture from the wrongly parked car. The software recognize the car number plates, the car model and color.
The harvested data become visible immediately across banners and media placements on popular websites in Russia. The banner ads are targeted through IP addresses to locations where these cars were parked.
DoucheParking is a big problem, not only in Moscow. And we posted some campaigns before about this issue (see links below).
I have some doubts about this app from The Village. What is done with all the harvested data? Who is the owner of these data? Is it stored or trashed after a while?
Perhaps they have though about that but I couldn’t find the answers.
It’s actually a pretty cute ad, with the teasing nudity and the multiple versions of Mexican model Carla Houston giving herself water conservation advice.
What a fantastic idea. Some anonymous ad-hacker in Hamburg produced several Photoshop toolbar swipes, and added them to some oversexed, overmanipulated posters by H&M.
The model is Brazilian Isabeli Fontana, and the creators of these ads have also been accused of darkening her natural skin tone, which doctors fear will encourage young women to do more carcinogenic tanning.
Ecologically speaking, we are sawing the branch on which we sit. According to a WWF study, humanity is such a strain on the global ecosystem so that we would need the equivalent of 1.5 earths to meet our needs in a truly sustainable manner. The consequences, for the habitats of animals and plants, are dramatic.
If humanity lives on as today, we will need two planets by 2030 to meet our needs for food, water and energy. By 2050 we will need three. These are the findings of the “Living Planet Report 2012”, a two-year study on the health of the world, which the WWF has submitted.
According to its per capita calculations, an American consumes an average of four planets worth of resources, a German 2.5 and an Indonesian only about 0.7. In other words, the wealthiest countries consume on average three times as much as countries with average levels of prosperity and five times as much as countries with low levels of prosperity.
The ten countries with the largest ecological footprint per capita are Qatar, Kuwait, the United Arab Emirates, Denmark, the United States, Belgium, Australia, Canada, the Netherlands and Ireland. Germany is ranked 30th. (more after video break)
Girls want to be accepted, appreciated, and liked. And when they don’t fit the criteria, some girls try to “fix” themselves. This can lead to eating disorders, dieting, depression, and low self esteem.
I’m in a ballet class with a bunch of high-school girls. On a daily basis I hear comments like: “It’s a fat day,” and “I ate well today, but I still feel fat.” Ballet dancers do get a lot of flack about their bodies, but it’s not just ballet dancers who feel the pressure to be “pretty”. It’s everyone. To girls today, the word “pretty” means skinny and blemish-free. Why is that, when so few girls actually fit into such a narrow category? It’s because the media tells us that “pretty” girls are impossibly thin with perfect skin.
Here’s what lots of girls don’t know. Those “pretty women” that we see in magazines are fake. They’re often photoshopped, air-brushed, edited to look thinner, and to appear like they have perfect skin. A girl you see in a magazine probably looks a lot different in real life. As part of SPARK Movement, a girl-fueled, national activist movement, I’ve been fighting to stop magazines, toy companies, and other big businesses from creating products, photo spreads and ads that hurt girls’ and break our self-esteem. With SPARK, I’ve learned that we have the power to fight back.
That’s why I’m asking Seventeen Magazine to commit to printing one unaltered—real—photo spread per month. I want to see regular girls that look like me in a magazine that’s supposed to be for me.
For the sake of all the struggling girls all over America, who read Seventeen and think these fake images are what they should be, I’m stepping up. I know how hurtful these photoshopped images can be. I’m a teenage girl, and I don’t like what I see. None of us do. Will you join us by signing this petition and asking Seventeen to take a stand as well and commit to one unaltered photo spread a month?
As of this writing, Ms. Bluhm has inspired 73,407 signatures towards her goal of 75,000.
Now, this is no ordinary kid. She is a writer for Spark, a teen-run women’s rights blog fighting the sexualization of girls, who describes herself as “a feminist” who “not only wants to put a stop to sexualization and stereotypes of girls in the media, but also to negative stereotypes of ballet dancers.”
All of the faux sites are apparently promoted by appropriately cheesy banner ads. The reveal page states, “The advertisement you responded to is a FAKE advertisement posted by the Massachusetts Office of Consumer Affairs and Business Regulation to warn and educate consumers about the work-at-home scams that exist in today’s marketplace. If you had responded to an offer like this, you could’ve been the victim of a scam like many other consumers today.”
Barbara Anthony, Massachusetts Undersecretary of Consumer Affairs and Business Regulation, told The Consumerist, “The Internet allows cyber criminals to get into your living room without even being in the country. Every year consumers lose millions and millions of dollars to cyber-crooks in addition to something more important than money - their personal identity.”
If any Mass. readers have access to screenshots of the ads, please let us know.
I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…
Some things in life are easy. We know them, we think of them, we understand them. And then there are those phenomena we would rather not know about. All the bad things … murder, rape, child molestation. We try hard to look away, and most of the time we…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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