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EU-wide bodypaint action for a ban on deep-sea bottom trawling

Posted by Marc van Gurp | 12-09-2014 21:00 | Category: Animal rights, Environment

EU-wide bodypaint action for a ban on deep-sea bottom trawling.

Marine conservation non-profit BLOOM teamed up with LUSH this week to draw public attention to the plight of the remote deep waters of Europe. All LUSH shops across Europe host a campaign from 8 to 14 September about the destruction caused by deep-sea bottom trawling and to ask European governments to support a ban. You can sign the petition here.

European Fisheries Ministers are currently discussing the reform of the EU deep-sea fishing regulation, in particular the proposed prohibition of the most destructive fishing gear: deep-sea bottom trawling.

On September 10th, a live performance of body painting deep-sea creatures was done in flagship LUSH stores across Europe to symbolize the diversity of deep-sea life and its vulnerability to destruction.

LUSH operates a strict policy against animal testing and supports fair trade and community initiatives around the world. This is what they did in 2008 with the Sea Shepherd Conservation Society in a anti-shark-finning campaign.

See all our body painting posts from our archive here.

Above: © Frej Thoren / Lam Hoang, Goteborg Sweden
Below: campaign video



Advertiser:
Bloom

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A baby in a bottle to tell us about FASD

Posted by Marc van Gurp | 11-09-2014 21:21 | Category: Drugs, Health

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When Fabrica makes something then it is always spectacular. Fabrica, created by Benetton in 1994, is a communications research centre. Their latest work was launched all over the world at 9:09 am on September 9, the International FASD Awareness Day.

FASD is Fetal Alcohol Spectrum Disorders, it is the range of harm to an unborn baby due to drinking during pregnancy. Alcohol can hurt the baby’s brain, heart, eyes, and other organs. Children with FASD can have a hard time learning, controlling how they act, and making friends. Drinking alcohol during pregnancy can cause lifelong harm to the unborn child.

The campaign Too Young To Drink is a call to be 100% alcohol-free during pregnancy.



Agency:
Fabrica

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The moving behind the scenes video is the best part of this suicide prevention campaign

Posted by Marc van Gurp | 10-09-2014 22:40 | Category: Social aid

Lifeline Australia: Reach out and get connected.

‘Reach out and get connected’ from the Australian Lifeline is the second post today about World Suicide Prevention Day.
The video features personalities Jessica Rowe, Steve Waugh, Jesinta Campbell, Justine Clarke, Luke Carroll, Steve Willis, Mia Freedman and Alex Perry speaking out about the importance of connecting to services and support.

Lifeline commented on YouTube and their website: ‘Talking openly about suicide is so important but, remember, your number one priority should always be self care so if watching this triggers emotions in you, please talk about how you’re feeling with a trusted friend or family member - or get in touch with people at Lifeline.”



Advertiser:
Lifeline Australia

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UK Girl Guides demand political action on sexism #girlsmatter

Posted by Tom Megginson | 10-09-2014 16:30 | Category: Gender issues

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From a creative or marketing point of view, there’s nothing outstanding about this video by Girlguiding UK. It’s a typical compilation of “streeters,” with diverse women speaking out about sexism and harassment:

What is interesting is how activist the Guides have become. This is not a simple call to the public to help fight inequality; this is an organized demand to British MPs.

Their online petition to Members of Parliament makes the following demands:

1. Listen to girls and young women, take them seriously and make sure their voices count

2. Demand that schools take a zero-tolerance approach to sexual bullying and harassment

3. Call on all schools to teach body confidence and gender equality

4. Make girls’ rights a priority in the UK’s approach to international development

5. Stop children’s exposure to harmful sexualised content in mainstream media

6. Empower girls and young women to speak out and be heard on the impact of media sexism and stereotyping

7. Modernise Sex and Relationships Education so all young people can make informed decisions and stay safe

8. Guarantee that women will be equally represented in Parliament

These are big demands ( #5 worries me from a censorship point-of-view, and applying #8 could have some unintended consequences) but I can’t think of another time that the 104-year-old organization, or any of its international versions, has directly addressed politicians with such a powerful agenda.



Advertiser:
Girlguiding UK

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Would you answer this suicide call?

Posted by Marc van Gurp | 9-09-2014 21:00 | Category: Social aid

Flemish Suicide Prevention Hotline (Zelfmoordlijn 1813): Would you answer this suicide call?.

Flemish Suicide Prevention Hotline (Zelfmoordlijn 1813): Would you answer this suicide call?.

This is the campaign from the Flemish Suicide Prevention Hotline (Zelfmoordlijn) made for World Suicide Prevention Day, September 10. Agency Ogilvy came up with the idea to place a helpline desk in the center of Leuven. The phone on the desk rings incessantly until finally someone answers the calls.

The campaign itself is the result of this intervention on video. Guided with the text: “We are looking for volunteers.”, Then “Something for you?”. The video is clickable and leads to the foundation website.

In Flanders, three people die every day by suicide. It is the first cause of death among young people aged 15-19 years, adult women aged 20-34 years and in adult men aged 30-49 years. The number of suicide attempts is 10 times higher, which means that about 30 people in Flanders undertake a suicide attempt daily.

Read this blogpost in Dutch here.



Advertiser:
Zelfmoord 1813
Agency:
Ogilvy

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Become a living legend with your will

Posted by Marc van Gurp | 9-09-2014 15:00 | Category: Fundraising

Remember A Charity in your Will Week: Become a living legend with your will.

The message is simple in this ‘Remember A Charity in your Will Week’. It celebrates individuals doing amazing things for charity and reminds the United Kingdom of how they too can do something legendary by leaving a gift to charity in their Will.
Three-quarters of the UK support a charity in their lifetime, but only six per cent leave a charitable gift in their Will.

The campaign features 94-year-old wing walker Tom Lackey, 80-year-old high diver David Rice and 71-year-old ‘Irongran’ Eddie Brocklesby – all of whom have made great contributions to charitable causes in their lifetime.
The Will Week will be held this week, 8 - 14 September.


In addition to the outdoor posters, there is also this documentary:



Advertiser:
Remember a Charity
Agency:
Atomic London

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Their cardboard story could be ours

Posted by Marc van Gurp | 9-09-2014 12:25 | Category: Homelessness

Rethink Homelessness: Their cardboard story could be ours.

Rethink Homelessness, an Orlando-based advocacy group, asked their homeless friends to write down a fact about themselves that other people wouldn’t know just by walking past them. The answers are confronting as it may be our story.
Many are surprised to learn that 80% of the Orlando homeless are families and children. Most of those families impacted were getting by just fine and one event led to their homelessness like a job loss or health situation.



Advertiser:
Rethink Homelessness
Source:
Daily doGooder

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Experience censorship on this tram from Amnesty

Posted by Marc van Gurp | 8-09-2014 22:00 | Category: Human rights

Tramnesty: Experience censorship on this tram from Amnesty International Belgium.

Public transport is for everyone, free speech isn’t. That’s the story of #tramnesty, the campaign from Amnesty International that literally drives through Brussels. It is a yellow tram which was already visible in the streets of Ghent last month.

In countries like Russia, Turkey or China, it is not so obvious to freely surf around Internet forums and social media. Like what the Turkish government did in March which block YouTube and Twitter. Passengers in the Amnesty tram experience what censorship means themselves. Travelers who attempt to log in, get this pop-up message: “During this short journey you can not express your opinion on the Internet. For millions of people who are censored, this is a daily experience.”

Freedom of speech is not for everyone. This message is displayed in large letters on the outside of the tram. With the hashtag #tramnesty travelers can share their experience on the tram with the outside world. This is possible after they have reached their destination, because they don’t have Wi-Fi access on the tram.

Done by Amnesty and communication Ogilvy beautiful. This yellow tram is a striking appearance and public transport is a good metaphor for something what is from all of us.

Read this post in Dutch here.



Advertiser:
Amnesty International Belgium
Agency:
Ogilvy

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The ‘life of a pig’ to demystify the origin of meat

Posted by Marc van Gurp | 8-09-2014 15:00 | Category: Animal rights, Consumerism, Health

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This new campaign is from BEUC, the European Consumer Organisation. The online version is the story of a pig made in a horizontal scroll webpage.

The website shows the need to tell to people the origin of the meat they all eat in Europe, even when it is transformed into sausages or other products. Because you haven’t the slightest clue of the pig’s origin. This is because EU laws do not require origin and the BEUC want to change this. It is a call for mandatory ‘Country of Origin Labelling’ (‘COOL’) on processed meat products such as sausages, ham and ravioli - to name a few.

Research has shown that 90% of consumers want to know where their meat comes from. Still, you can have a hard time finding out the origin of the meat in your burger or ready-meal. Only a handful of manufacturers voluntarily display this information.

See ‘the life of a pig’ here.



Advertiser:
BEUC
Agency:
Old-Continent

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Mothers go GoPro with disabilities

Posted by Marc van Gurp | 8-09-2014 14:00 | Category: Ableism

Cap 48: Mothers go GoPro with disabilities just like other extreme sports.

Mothers of disabled children are compared with extreme athletes in this new campaign from Cap 48. Because there is no difference.
Cap 48 is an initiative from the Walloon broadcaster RTBF for creating awareness about living with a physical handicap.

GoPro, a miniature camera, is used often in extreme sports. It brings the emotions of the sporter very nearby for the viewer.
Agency Air from Brussels used this technique for 24 hours with fourteen year old disabled Johanna and her mother. The three spots give an impression of how to transform the most mundane activities into an extreme sport, if you have a disabled child.

The choice of director for these videos is also remarkable. It’s Mitch Bergsma, a professional wakeboarder and a GoPro-celebrity on YouTube. He is deaf and dumb from birth. (see the behind the scenes video below)

Other Cap 48 campaigns:
- It is great to live with a handicap
- Look me in the eyes… I said the eyes



Advertiser:
Cap 48
Agency:
Air Brussels

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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