Osocio NL

I dare you not to spend time staring at this WWF ad

Posted by Tom Megginson | 17-09-2014 14:11 | Category: Environment

World Wildlife Foundation. In case you haven't noticed, the lynx is back.

The headline is, “In case you haven’t noticed, the lynx is back.” Click the image to see it full size (might be difficult on a smartphone).



Advertiser:
World Wildlife Foundation
Agency:
Ogilvy (Sofia, Bulgaria)
Source:
Ads Of The World

Read more | 1 x print | Post comment (0)

Is this anti-FASD ad about love… or shame?

Posted by Tom Megginson | 16-09-2014 15:59 | Category: Health

Is this anti-FASD ad about love… or shame?

How can I criticize a social marketing campaign that’s trying to prevent a fetal alcohol spectrum disorders (FASD)? It’s certainly an important social cause. But so is treating women with respect. Bear with me here.

I spotted this ad at my neighbourhood liquor store. Where I live, in Ontario, Canada, alcohol is sold by a government monopoly. As part of their corporate social responsibility, they host campaigns by various alcohol-related not-for-profit organizations.

This one, FASworld.com, presents a simple message: FASD is 100% preventable, so just don’t drink any alcohol if you’re pregnant, and we can easily wipe it out.

Simple, eh? Well, perhaps not.



Advertiser:
FASworld.com

Read more | 1 x print | Post comment (0)

The Dancing Traffic Light

Posted by Marc van Gurp | 16-09-2014 13:00 | Category: Corporate Social Responsibility, Road safety

Smart: The Dancing Traffic Light.

Very smart from Smart, the car brand. The latest campaign is FOR, it is about positivity and urban mobility. Against something, it is the easy way. ‘FOR’ is an institution that can change the world.
Nothing new here, it is one of the key factors of behaviour change.

The dancing traffic light is an idea as simple as it can be it. It is the threshold of conscious and unconscious influencing. A technique which is usually more effective than a road safety campaign. That is the claim of the car brand, 81% more people stopped at the red light. Very smart.
The campaign hashtag is #WhatAreYouFOR.




Read more | Post comment (0)

HIV in five episodes: speak or ignore

Posted by Marc van Gurp | 15-09-2014 21:40 | Category: Health

Gorodskoi Center Meditsinskoi Profilaktiki, Yekaterinburg: HIV in five episodes.

This is a local HIV prevention campaign from Russia. Most campaigns in Russia are done on a federal level and it is very uncommon to do such things in city like Yekaterinburg, the forth largest city in the country.
I think it is smart to do it this way, it brings the problem nearby and makes it readily identifiable and familiar. Which is enhanced by the lack of violent images in this campaign. And get it on the dining table literally.

The main message is that HIV is a thing which harms all groups in society, no matter age or wealth.

Agency Big Bag Films created a mini serie in five parts in which the characters suddenly find themselves dealing with HIV. The key part of the serie is the final interactive episode. The audience could choose the keep-quiet or the speak-out option.
The result was an increase of 24% HIV tests.

Below the case study from the agency. All episodes after the break.



Advertiser:
Gorodskoi Center Meditsinskoi Profilaktiki, Yekaterinburg
Agency:
Big Bag Films, Yekaterinburg, Russia

Read more | 7 x video | 1 x other | Post comment (0)

EU-wide bodypaint action for a ban on deep-sea bottom trawling

Posted by Marc van Gurp | 12-09-2014 21:00 | Category: Animal rights, Environment

EU-wide bodypaint action for a ban on deep-sea bottom trawling.

Marine conservation non-profit BLOOM teamed up with LUSH this week to draw public attention to the plight of the remote deep waters of Europe. All LUSH shops across Europe host a campaign from 8 to 14 September about the destruction caused by deep-sea bottom trawling and to ask European governments to support a ban. You can sign the petition here.

European Fisheries Ministers are currently discussing the reform of the EU deep-sea fishing regulation, in particular the proposed prohibition of the most destructive fishing gear: deep-sea bottom trawling.

On September 10th, a live performance of body painting deep-sea creatures was done in flagship LUSH stores across Europe to symbolize the diversity of deep-sea life and its vulnerability to destruction.

LUSH operates a strict policy against animal testing and supports fair trade and community initiatives around the world. This is what they did in 2008 with the Sea Shepherd Conservation Society in a anti-shark-finning campaign.

See all our body painting posts from our archive here.

Above: © Frej Thoren / Lam Hoang, Goteborg Sweden
Below: campaign video



Advertiser:
Bloom

Read more | 3 x video | 5 x other | Post comment (0)

A baby in a bottle to tell us about FASD

Posted by Marc van Gurp | 11-09-2014 21:21 | Category: Drugs, Health

image

When Fabrica makes something then it is always spectacular. Fabrica, created by Benetton in 1994, is a communications research centre. Their latest work was launched all over the world at 9:09 am on September 9, the International FASD Awareness Day.

FASD is Fetal Alcohol Spectrum Disorders, it is the range of harm to an unborn baby due to drinking during pregnancy. Alcohol can hurt the baby’s brain, heart, eyes, and other organs. Children with FASD can have a hard time learning, controlling how they act, and making friends. Drinking alcohol during pregnancy can cause lifelong harm to the unborn child.

The campaign Too Young To Drink is a call to be 100% alcohol-free during pregnancy.



Agency:
Fabrica

Read more | 2 x video | 9 x other | Post comment (0)

The moving behind the scenes video is the best part of this suicide prevention campaign

Posted by Marc van Gurp | 10-09-2014 22:40 | Category: Social aid

Lifeline Australia: Reach out and get connected.

‘Reach out and get connected’ from the Australian Lifeline is the second post today about World Suicide Prevention Day.
The video features personalities Jessica Rowe, Steve Waugh, Jesinta Campbell, Justine Clarke, Luke Carroll, Steve Willis, Mia Freedman and Alex Perry speaking out about the importance of connecting to services and support.

Lifeline commented on YouTube and their website: ‘Talking openly about suicide is so important but, remember, your number one priority should always be self care so if watching this triggers emotions in you, please talk about how you’re feeling with a trusted friend or family member - or get in touch with people at Lifeline.”



Advertiser:
Lifeline Australia

Read more | 2 x video | Post comment (0)

UK Girl Guides demand political action on sexism #girlsmatter

Posted by Tom Megginson | 10-09-2014 16:30 | Category: Gender issues

image

From a creative or marketing point of view, there’s nothing outstanding about this video by Girlguiding UK. It’s a typical compilation of “streeters,” with diverse women speaking out about sexism and harassment:

What is interesting is how activist the Guides have become. This is not a simple call to the public to help fight inequality; this is an organized demand to British MPs.

Their online petition to Members of Parliament makes the following demands:

1. Listen to girls and young women, take them seriously and make sure their voices count

2. Demand that schools take a zero-tolerance approach to sexual bullying and harassment

3. Call on all schools to teach body confidence and gender equality

4. Make girls’ rights a priority in the UK’s approach to international development

5. Stop children’s exposure to harmful sexualised content in mainstream media

6. Empower girls and young women to speak out and be heard on the impact of media sexism and stereotyping

7. Modernise Sex and Relationships Education so all young people can make informed decisions and stay safe

8. Guarantee that women will be equally represented in Parliament

These are big demands ( #5 worries me from a censorship point-of-view, and applying #8 could have some unintended consequences) but I can’t think of another time that the 104-year-old organization, or any of its international versions, has directly addressed politicians with such a powerful agenda.



Advertiser:
Girlguiding UK

Read more | 1 x video | Post comment (0)

Would you answer this suicide call?

Posted by Marc van Gurp | 9-09-2014 21:00 | Category: Social aid

Flemish Suicide Prevention Hotline (Zelfmoordlijn 1813): Would you answer this suicide call?.

Flemish Suicide Prevention Hotline (Zelfmoordlijn 1813): Would you answer this suicide call?.

This is the campaign from the Flemish Suicide Prevention Hotline (Zelfmoordlijn) made for World Suicide Prevention Day, September 10. Agency Ogilvy came up with the idea to place a helpline desk in the center of Leuven. The phone on the desk rings incessantly until finally someone answers the calls.

The campaign itself is the result of this intervention on video. Guided with the text: “We are looking for volunteers.”, Then “Something for you?”. The video is clickable and leads to the foundation website.

In Flanders, three people die every day by suicide. It is the first cause of death among young people aged 15-19 years, adult women aged 20-34 years and in adult men aged 30-49 years. The number of suicide attempts is 10 times higher, which means that about 30 people in Flanders undertake a suicide attempt daily.

Read this blogpost in Dutch here.



Advertiser:
Zelfmoord 1813
Agency:
Ogilvy

Read more | Post comment (0)

Become a living legend with your will

Posted by Marc van Gurp | 9-09-2014 15:00 | Category: Fundraising

Remember A Charity in your Will Week: Become a living legend with your will.

The message is simple in this ‘Remember A Charity in your Will Week’. It celebrates individuals doing amazing things for charity and reminds the United Kingdom of how they too can do something legendary by leaving a gift to charity in their Will.
Three-quarters of the UK support a charity in their lifetime, but only six per cent leave a charitable gift in their Will.

The campaign features 94-year-old wing walker Tom Lackey, 80-year-old high diver David Rice and 71-year-old ‘Irongran’ Eddie Brocklesby – all of whom have made great contributions to charitable causes in their lifetime.
The Will Week will be held this week, 8 - 14 September.


In addition to the outdoor posters, there is also this documentary:



Advertiser:
Remember a Charity
Agency:
Atomic London

Read more | 1 x video | 3 x print | Post comment (0)




Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.











From the archive: In his final years he was unable to tie his own shoes because of ALS

In his final years he was unable to tie his own shoes because of ALS

Read more


image of a graduation cap

Recent in Academy


Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

Does social media have the power to change the world?

Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
Read more


Agenda

More agenda


Osocio on Twitter



Osocio on Pinterest



Search the non-profit web

Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.

News aggregated from our favourite blogs



About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)