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A disease that takes your voice before it takes your life

Posted by Reuben Turner | 10-07-2014 14:36 | Category: Ableism, Health

Motor Neurone Disease (known as Lou Gehrig’s disease in the US) is not a good thing to get. It’s incurable and is usually fatal within 2 years. Along the way, sufferers lose the use of their limbs and one of the first things to go can be their voice. Hence this striking storytelling campaign from the UK’s Motor Neurone Disease Association. 

image

I can’t track down the agency involved – will happily ad creds if anyone knows. More executions after the jump.



Advertiser:
Motor Neurone Disease Association (MNDA)
Agency:
Unknown

Read more | 4 x print | Post comment (0)

You eat what you dump

Posted by Marc van Gurp | 2-07-2014 21:45 | Category: Environment

Surfrider Foundation: When we pollute the ocean, we pollute ourselves.

Three gorgeous ads from the Surfrider Foundation about the fact that when we pollute the ocean we pollute ourselves.
Illustrator: Pieter van Eenoge.



Advertiser:
Surfrider Foundation Europe
Agency:
Y&R, Amsterdam, Netherlands / Y&R, Paris, France
Source:
Ads of the World

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Tell her she’s pretty… brilliant - #InspireHerMind

Posted by Oriana Lauria | 27-06-2014 19:00 | Category: Corporate Social Responsibility, Education, Women's Issues

This is the first post from Oriana Lauria, our blog friend at Clicktivist. It’s the hub to discuss and dissect the successes, failures, and practices of online activism.

Verizon: Tell her she’s pretty… brilliant - #InspireHerMind

Women make up half of the workforce in the US, but only less than 25% of STEM jobs (Science, Technology, Engeneering and Math).

Fingers are usually pointed at companies, for not providing equal gender opportunities, or at women themselves, for not pursuing science degrees.

This powerful ad from Verizon and Makers tells a different story, showing how parents could unintentionally discourage science interest in girls, and asking them to #InspireHerMind.




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If they find it, they’ll play with it

Posted by Tom Megginson | 26-06-2014 22:46 | Category: Politics

Gun safety ad from Evolve: If they find it, they'll play with it.

This ad for Evolve, a gun safety NGO in the United States, is pretty hilarious:



Advertiser:
Evolve
Agency:
McCann Erickson
Source:
Huffington Post

Read more | 1 x video | Post comment (0)

The little reasons to quit smoking are the best

Posted by Marc van Gurp | 26-06-2014 19:45 | Category: Drugs, Health

Wyoming Quit Tobacco Program: The little reasons to quit smoking are the best.

Many anti-smoking campaigns are illustrated with the dark things associated with the smoking addiction. Despite the golden rule of behavior change communication which is a positive vision for the future.
This new campaign from the Wyoming Quit Tobacco Program made by Agency Sukle is different. They use that positive approach with the idea that when you quit smoking you can do anything. 

Mike Sukle: “We found that while the CDC claims incredible success with their Tips from Smokers campaign, which features people with stomas and lung cancer, many smokers are completely turned away by them. In fact, if you really break down the numbers from the campaign, the results are not as impressive as they tout.”

“So for the last couple of years we have taken a different approach in Wyoming. Previous to this campaign we did a campaign featuring Free Patches, Gum, etc. That campaign was very successful. While the campaign ran, calls to the QuitLine were up 47% and 181%. And if you compare the performance with other states, they were either flat or down during that same time period.”



Advertiser:
Wyoming Quit Tobacco Program
Agency:
Sukle Advertising & Design

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Inglorious Fruit & Veg

Posted by Reuben Turner | 26-06-2014 13:14 | Category: Consumerism, Corporate Social Responsibility

Every year we throw millions of tons of perfectly edible fruit & vegetables away because it doesn’t look right. A huge cost to producers, a huge waste of healthy, inexpensive food and a scandal in a world where a billion of us go to bed hungry every night. French supermarket Intermarche introduced a new sub-brand ‘inglorious fruit & vegetables’ to make these ugly veg heroic, and sold them at a 30% discount rather than throwing them away.

Intermarche introduced a new sub-brand inglorious fruit & vegetables: Ugly Carrot.

(After the jump for more ads, plus original French)



Advertiser:
Intermarche
Agency:
marcel, Paris

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The travel agency that should never exist #AbortionTravel

Posted by Tom Megginson | 25-06-2014 22:16 | Category: Human rights

The travel agency that should never exist #AbortionTravel
(Image via The Guardian)

CELEM, the Spanish branch of The European Women’s Lobby,worked with DDB to create a pro-choice campaign that involved setting up a bricks-and-mortar travel agency (and web site) that demonstrated what would happen if a more restrictive anti-abortion law passed.

AbortionTravel, the travel agency that should never exist from DDB España on Vimeo.



Advertiser:
CELEM (The European Women's Lobby)
Agency:
DDB Spain
Source:
Ads Of The World

Read more | 1 x video | Post comment (1)

Woman’s reaction to England World Cup knockout

Posted by Marc van Gurp | 25-06-2014 17:00 | Category: Abuse, Sport, Violence, Women's Issues

Tender UK: Woman's reaction to England World Cup knockout.

England’s defeat isn’t just a ‘knock out’ for the team. Results from a research paper published in the journal of Research in Crime and Delinquency showing “a match day trend that the risk of domestic abuse rose by 26% when the England team won or drew, and a 38% increase when the national team lost.”

This powerful video comes from Tender, the British charity using theatre and the arts to end abuse. They know how to make a viral.

Tender: “Though research on the rise of domestic violence during the World Cup is relatively new and for lack of a better word, sparse, the trend is alarming and impossible to ignore.  The weather is getting warmer, more drinks will be consumed, emotions will be heightened, and none of this excuses violence. We ask that individuals and organisations to stand together this World Cup season and say ‘No excuses’.”

Tender ask you to share this video along with the hashtag #standupworldcup.



Advertiser:
Tender

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How To Drink Properly

Posted by Tatjana Vukic | 24-06-2014 20:38 | Category: Consumerism, Drugs, Education, Health

Good intentions gone .. bad. If there is right way to drink than there is also a right way to get drunk not hitting the bottle? This australian campagn against drinking makes me confused. Teaching people properly to drink? Prevention campaign with conclusion that drinking (could be or) is a classy social activity. Don’t ruin your reputation falling off your bar stool - stay classy and you are going to be more attractive for opposite sex!
Avoid drinking “like an amateur” and be “experienced” drinker!? I got a better idea: Don’t drink at all!

How To Drink Properly. Drinkwise.

How To Drink Properly. Drinkwise.



Advertiser:
DRINKWISE

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This road safety ad is so bad, it’s a viral success

Posted by Tom Megginson | 24-06-2014 15:08 | Category: Road safety

This road safety ad from the Department of the Environment in Ireland is so bad, it's a viral success.

Yesterday morning, when I blogged about this government anti-speeding PSA from Northern Ireland at The Ethical Adman, I thought it was just another obscure and ill-conceived shock PSA. But the real shock has been the >1.5 million views it has earned on YouTube.

The big question is, are people watching because it’s powerful, or are they engaging in some “Friday”-like social media Schadenfreude?



Advertiser:
Department of the Environment (UK)
Source:
The Ethical Adman

Read more | 1 x video | Post comment (5)




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From the archive: A love story from a country that is about to explode: She is from Lviv, he is from Donetsk

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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