Onstuimig

A new version of “The pen is mightier than the sword” for Ukraine

Posted by Marc van Gurp | 24-04-2014 16:10 | Category: Peace & Conflicts

A new version of The pen is mightier than the sword for Ukraine from Adot

These powerful ads from Adot are the 2014 versions of “The pen is mightier than the sword”.

Adot: “As we at ADOT.COM watch the turmoil unfold in Ukraine, our hearts sink and we cannot but fear the worst.
We urge leaders of Ukraine, Russia and the world to stop and think. We plead to all members of the public to acknowledge they can make a difference and that their actions matter. At the end of the day – if all people stand up and refuse to fight their neighbours, and if all these people grab a megaphone and shout it from the rooftops, there will be nobody left to hold the gun.”

This is our call to peace.
See the differences and choose war.
See the similarities and choose peace.

Adot ask you to join the dialogue for peace by signing this petition.



Advertiser:
Adot
Agency:
Ogilvy & Mather, Japan
Source:
Ads of the World

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Gloria Gaynor’s “I Will Survive” targets cool kids in this Anti-Bullying Campaign

Posted by Marc van Gurp | 24-04-2014 13:45 | Category: Abuse, Education, Violence

Gloria Gaynor's I Will Survive targets cool kids in this Anti-Bullying Campaign

How an anti-bullying campaign can be funny. Speaking directly to those “cool” kids, that is what Saatchi & Saatchi did in this new work for VH1.
The finishes film is a re-working of the classic Gloria Gaynor disco classic ‘I Will Survive’ that sees put upon nerds sing about their future triumphs and warns bullies that they may well end up working for their bosses in the future.

It’s a warning for revenge. That doesn’t sound so nice, but let the cool kids might think about the consequences in the future.

The campaign was co-produced by Landia and Stink and directed by Agustín Alberdi.



Advertiser:
VH1
Agency:
Saatchi & Saatchi

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New campaign on sexual violence: It’s a men’s issue.

Posted by Marc van Gurp | 23-04-2014 15:30 | Category: Abuse, Women's Issues

MUJER: Hasta Aqui No Mas / Draw the Line is a multimedia educational campaign that aims to engage Ontarians in a dialogue about sexual violence.

This is the new campaign from MUJER, an organization that promotes the integral development of Latin American Women, emphasizing their rights and freedom.
The target region is Ontaria, Canada. The target audience is the Latin-American community.

Hasta Aqui No Mas / Draw the Line is a multimedia educational campaign that aims to engage Ontarians in a dialogue about sexual violence. The campaign challenges common myths about sexual violence and equips bystanders with information on how to intervene safely and effectively.
For the last year the organisation has been working with the Latin-American community to analyze how stereotypical portrayals of what it means to be a woman or a man can lead to violence, harassment, stalking, sexual assault and rape as part of the gender inequity.



Advertiser:
MUJER

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The Brazilian sea is bleeding on MapLink

Posted by Marc van Gurp | 22-04-2014 22:00 | Category: Animal rights

Sea Shepherd: The Brazilian sea is bleeding on MapLink

Brazil is a top 10 producer of shark fins to the black market, exporting 200 tons of it every year. To alert the brazilian population to sign an online petition against finning, the campaign Bleeding Oceans was launched.

Creatives Rafael Pfaltzgraff and Gabriel Lepesteur in partnership with Sea Shepherd Brazil changed the map from Brazil on MapLink. From today, April 22nd, people that access Maplink.com.br (one of the most popular online maps of Brazil) to search for traffic and addresses information, will no longer see the brazilian seas in bue, but in red, representing the thousands of dead sharks.

See it for yourself here.

Sea Shepherd: The Brazilian sea is bleeding on MapLink



Advertiser:
Sea Shepherd Brazil

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Amnesty International campaign takes over UK’s busiest train station

Posted by Arbie Baguios | 19-04-2014 18:06 | Category: Human rights

Amnesty International campaign takes over UK’s busiest train station

On Mother’s Day weekend, Amnesty International reminded thousands of commuters on their way to see families and loved ones that, for some people, there is simply no going home.

As part of their “Help Get Them Home” campaign, the international human rights organisation took over the departure boards of Waterloo station in London on 29-30 March 2014. In place of arrivals and departures, the giant screens displayed the names of people who were arrested for peacefully expressing their views. A spokesperson from the organisation said: “The message is simple: on your way home, help get them home.  These people have been missing from their homes, some of them for years.”

Amnesty International campaign takes over UK’s busiest train station
(Image from @Lexcanroar)

The ad’s thematic elements converged nicely; it was clever, well-timed, well-placed, and definitely easy to *ahem* get on board with. Although this kind of thing is usually followed by a tie-in viral video, we have yet to see one from Amnesty International.

Overall, it was a great ad, except perhaps, as cheeky Twitter user @RenoXCore pointed out, “until you try and board the 11:05 to Johan Teterissa.”



Advertiser:
Amnesty International
Agency:
Leo Burnett
Source:
Image from Amnesty UK's twitter

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Fuss about singing tablets

Posted by Marc van Gurp | 18-04-2014 11:00 | Category: Culture

Children's Philharmonic. XV international Festival of Young Art.

Funny promotion for the Children’s Philharmonic performing at the XV international Festival of Young Art.
Twelve children from around the world sing with the boys from the city of Yekaterinburg in Russia using tablets.

The organizer of the festival likes the stir about the campaign video. And writes about it on the festival website. [Google translate]



Agency:
Red Pepper, Ekaterinburg, Russia

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Is smoking a good look? Tinder says “no”

Posted by Tom Megginson | 16-04-2014 16:31 | Category: Drugs

Is smoking a good look? Tinder says no

Here’s an interesting social experiment by ASH (it’s an acronym for “Action on Smoking & Health”), an American NGO headquartered in Washington DC. Using the superficial nature of the “hookup” app Tinder, they created identical profiles of attractive people, with one difference: one version showed them smoking a cigarette, the other did not.



Advertiser:
ASH (Action on Smoking & Health) USA
Source:
Creativity Online

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A love story from a country that is about to explode: She is from Lviv, he is from Donetsk

Posted by Marc van Gurp | 15-04-2014 20:00 | Category: Peace & Conflicts

National Security and Defense Council of Ukraine (NSDC): She is from Lviv, he is from Donetsk

War and propaganda are inseparable. And that also applies to the current situation in Ukraine. Which is very serious and is about to explode.
Therefore, it is remarkable that the National Security and Defense Council of Ukraine (NSDC) came with this love story last week.

It gives me an uncomfortable feeling. I know it’s propaganda but I also believe in the power of love.
The story in the video dates back centuries. But gets much power of expression because of the current situation in the country.



Advertiser:
National Security and Defense Council of Ukraine (NSDC)
Agency:
Tabasco, Kiev, Ukraine

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“I Touch Myself” finds new life as a PSA

Posted by Tom Megginson | 15-04-2014 18:11 | Category: Health

I Touch Myself PSA

You remember the song. If not from its endless radio play in 1990, then from the “Fembots” scene in Austin Powers. It’s “a song that celebrates female sexuality like no other,” according to itouchmyself.org, a charity established to carry on the wish of the song’s late singer, Chrissy Amphlett, that it find a second life as an awareness campaign for breast self-examination.

Chrissy Amphlett died almost exactly a year ago of breast cancer. In her memory, ten Australian women singers carry the melody from one to another in a beautiful and haunting tribute:



Advertiser:
#itouchmyselfproject
Source:
AdFreak

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A hearing test disguised as a mobile game

Posted by Marc van Gurp | 15-04-2014 15:40 | Category: Health

Bekol: Sonar Invasion, a mobile game which is also a hidden hearing test.

Not only old people suffer from hearing deficiencies. 10% of the Israeli population has hearing problems according to Bekol, the Organization of Hard of Hearing and Deaf People.
They wanted to raise awareness to the issue, but had a hard time reaching the target audience. The solution was to use a medium young adults use most, their smartphones.

The came with Sonar Invasion, a mobile game which is also a hidden hearing test.
Using headphones, users were invited to listen and work out where the enemy torpedoes trying to destroy the submarine are coming from.

At the end of the game, users had a surprise coming: without realizing it, during the game they underwent a hidden hearing test which was developed in association with Bekol. If a hearing problem was detected the player was directed to call Bekol’s helpline directly from within the game.

Download the app here (iPhone).



Advertiser:
Bekol
Agency:
BBR Saatchi & Saatchi, Israel

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