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The little reasons to quit smoking are the best

Posted by Marc van Gurp | 26-06-2014 19:45 | Category: Drugs, Health

Wyoming Quit Tobacco Program: The little reasons to quit smoking are the best.

Many anti-smoking campaigns are illustrated with the dark things associated with the smoking addiction. Despite the golden rule of behavior change communication which is a positive vision for the future.
This new campaign from the Wyoming Quit Tobacco Program made by Agency Sukle is different. They use that positive approach with the idea that when you quit smoking you can do anything. 

Mike Sukle: “We found that while the CDC claims incredible success with their Tips from Smokers campaign, which features people with stomas and lung cancer, many smokers are completely turned away by them. In fact, if you really break down the numbers from the campaign, the results are not as impressive as they tout.”

“So for the last couple of years we have taken a different approach in Wyoming. Previous to this campaign we did a campaign featuring Free Patches, Gum, etc. That campaign was very successful. While the campaign ran, calls to the QuitLine were up 47% and 181%. And if you compare the performance with other states, they were either flat or down during that same time period.”



Advertiser:
Wyoming Quit Tobacco Program
Agency:
Sukle Advertising & Design

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Inglorious Fruit & Veg

Posted by Reuben Turner | 26-06-2014 13:14 | Category: Consumerism, Corporate Social Responsibility

Every year we throw millions of tons of perfectly edible fruit & vegetables away because it doesn’t look right. A huge cost to producers, a huge waste of healthy, inexpensive food and a scandal in a world where a billion of us go to bed hungry every night. French supermarket Intermarche introduced a new sub-brand ‘inglorious fruit & vegetables’ to make these ugly veg heroic, and sold them at a 30% discount rather than throwing them away.

Intermarche introduced a new sub-brand inglorious fruit & vegetables: Ugly Carrot.

(After the jump for more ads, plus original French)



Advertiser:
Intermarche
Agency:
marcel, Paris

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The travel agency that should never exist #AbortionTravel

Posted by Tom Megginson | 25-06-2014 22:16 | Category: Human rights

The travel agency that should never exist #AbortionTravel
(Image via The Guardian)

CELEM, the Spanish branch of The European Women’s Lobby,worked with DDB to create a pro-choice campaign that involved setting up a bricks-and-mortar travel agency (and web site) that demonstrated what would happen if a more restrictive anti-abortion law passed.

AbortionTravel, the travel agency that should never exist from DDB España on Vimeo.



Advertiser:
CELEM (The European Women's Lobby)
Agency:
DDB Spain
Source:
Ads Of The World

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Woman’s reaction to England World Cup knockout

Posted by Marc van Gurp | 25-06-2014 17:00 | Category: Abuse, Sport, Violence, Women's Issues

Tender UK: Woman's reaction to England World Cup knockout.

England’s defeat isn’t just a ‘knock out’ for the team. Results from a research paper published in the journal of Research in Crime and Delinquency showing “a match day trend that the risk of domestic abuse rose by 26% when the England team won or drew, and a 38% increase when the national team lost.”

This powerful video comes from Tender, the British charity using theatre and the arts to end abuse. They know how to make a viral.

Tender: “Though research on the rise of domestic violence during the World Cup is relatively new and for lack of a better word, sparse, the trend is alarming and impossible to ignore.  The weather is getting warmer, more drinks will be consumed, emotions will be heightened, and none of this excuses violence. We ask that individuals and organisations to stand together this World Cup season and say ‘No excuses’.”

Tender ask you to share this video along with the hashtag #standupworldcup.



Advertiser:
Tender

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How To Drink Properly

Posted by Tatjana Vukic | 24-06-2014 20:38 | Category: Consumerism, Drugs, Education, Health

Good intentions gone .. bad. If there is right way to drink than there is also a right way to get drunk not hitting the bottle? This australian campagn against drinking makes me confused. Teaching people properly to drink? Prevention campaign with conclusion that drinking (could be or) is a classy social activity. Don’t ruin your reputation falling off your bar stool - stay classy and you are going to be more attractive for opposite sex!
Avoid drinking “like an amateur” and be “experienced” drinker!? I got a better idea: Don’t drink at all!

How To Drink Properly. Drinkwise.

How To Drink Properly. Drinkwise.



Advertiser:
DRINKWISE

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This road safety ad is so bad, it’s a viral success

Posted by Tom Megginson | 24-06-2014 15:08 | Category: Road safety

This road safety ad from the Department of the Environment in Ireland is so bad, it's a viral success.

Yesterday morning, when I blogged about this government anti-speeding PSA from Northern Ireland at The Ethical Adman, I thought it was just another obscure and ill-conceived shock PSA. But the real shock has been the >1.5 million views it has earned on YouTube.

The big question is, are people watching because it’s powerful, or are they engaging in some “Friday”-like social media Schadenfreude?



Advertiser:
Department of the Environment (UK)
Source:
The Ethical Adman

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The Pyramid scheme of slaughter

Posted by Marc van Gurp | 24-06-2014 11:15 | Category: Animal rights, Fundraising

WWF Australia: stop illegal wildlife trade.

This fantastic campaign shows that illegal wildlife trade is maintained through supply and demand. Removing one link in the chain and it will stop.
The campaign is from WWF Australia: Stop one. Stop them all.



Advertiser:
WWF Australia
Agency:
Leo Burnett, Sydney, Australia
Source:
Ads of the World

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Why are houses collapsing in Egypt?

Posted by Marc van Gurp | 21-06-2014 21:59 | Category: Government, Homelessness

Why are houses collapsing in Egypt?

EIPR, the Egyptian Initiative for Personal Rights, recently launched an interactive website egyptbuildingcollapses.org which visualises data and analysis gathered over the course of one year, July 2012 to June 2013, documenting 392 residential building collapses which resulted in 192 deaths and 824 families made homeless.

The preliminary findings have shown that in-spite of a battery of laws that regulate, in much detail, construction and building maintenance, the lax enforcement of these laws by government authorities has led to the periodic occurrence of disastrous collapses. These unchecked actions have been responsible for 52% of collapses, in addition to a staggering 90% of deaths and 65% of the families made homeless.

EIPR’s aim is to get both authorities and residents to take these building collapses more seriously, and work towards curbing such social and material loss.

It’s the power of data visualisation which make complex information accessible for many people. The Tactical Technology Collective made the visualisation for EIPR.
EIPR also make a blog with stories about individual accidents.

See the visualisation here.




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Make light - literally - with music #ShakeYourPower

Posted by Marc van Gurp | 20-06-2014 21:30 | Category: Fundraising, Developing World

SPARK, Make light - literally - with music #ShakeYourPower.

This great idea is on Kickstarter right now for raising funds. The project is called #ShakeYourPower and it’s aim to help those without electricity generate their own power through music.
It is about a simple musical instrument - a percussion shaker - that converts the energy from playing it into electricity. It’s called SPARK and it is demonstrated in the video below.

Sudha Kheterpal, best know as the percussionist from South London band Faithless, launched the Kickstarter campaign to raise £50,000. The instrument is still a prototype and the people behind the project needs the money before July 10, 2014.

Sudha: “During testing, the people who used SPARK said it was useful because they had light in the evenings which they used for doing homework, household chores and for lighting their way home in the dark. SPARK will enable children and their families to be safer by eliminating the need of kerosene for light for example, and by providing light for women and girls in areas where rape is a huge problem.”




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1972: “Smoking is Very Glamorous” poster #TBT #ThrowbackThursday

Posted by Tom Megginson | 19-06-2014 22:10 | Category: Vintage

1972:

This poster hung in the teacher’s lounge in my elementary school, almost 40 years ago. All I can remember about that room is that it was always full of smoke.



Advertiser:
American Cancer Society
Source:
V&A Collection

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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