Onstuimig

Salvation for Peta. And perhaps also for male chicks.

Posted by Marc van Gurp | 11-04-2014 15:45 | Category: Animal rights

Flying chicks. Peta.

Peta has seen the light. No more boobs and butt. Finally.

Students from the Filmakademie Baden-Wuerttemberg rescued three male chicks from a hatchery in Germany. They shot just half an hour with them on a farm with a Phantom Flex camera and a blue-screen background. And the video below is the fantastic result.

As they explained to Adfreak: “After we finished the ‘Flying Chicks’ ad, we showed it to PETA and they loved our work. We and the Filmakademie Baden-Wuerttemberg donated the ad to PETA and they will spread it in a couple of days on the Internet.”



Source:
Adfreak

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Emojew: Fun and Fundraising with the Jewish Emoji app

Posted by Marc van Gurp | 10-04-2014 22:30 | Category: Fundraising, Poverty

Emojew, The Jewish Emoji app

Funny kosher icons, they didn’t exist. But now they do named EMOJEW. It is a free app for sending text messages.

EMOJEW was created for the Israeli charity organisation Latet in order to bypass the problem of ‘text message donations’ that where blocked by cellular operators.
The app is primarily intended to send traditional Passover (Pesach) greeting. But it also gives users the ability to donate Passover meals to needy families through the app with the click of a button.

The app is available for Android at Google play.

Latet (Hebrew for “to give”) is a humanitarian aid organisation. It was founded in 1996 and runs throughout the country, serving as a national umbrella organization to 150 NGO’s and local organizations in all sectors.



Advertiser:
Latet
Agency:
BBR Saatchi & Saatchi

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Does the new @Dove campaign copy a 1966 Star Trek episode?

Posted by Claire | 9-04-2014 18:12 | Category: Women's Issues

A new Dove campaign imagines a world where women are so enslaved to beauty products they could believe a sticker can make them beautiful.

Dove seems to be worrying deeply about us. They’re concerned the average woman is self-hating, naive, desperate ... Unaware of all the marketing tactics thrown in our face since birth ... We might fall for anything sold to us as long as it sounds scientific.

Does the new @Dove campaign copy a 1966 Star Trek episode?

Fortunately, a cosmetics company is willing to tell us how the world really is.

“Dove Patches”

Cringe as the women slowly come to the realization that they were beautiful all along. Good trick bro.

These are real women handpicked for their reactions. “I’ve been more social with the patch on,” is just one heartbreaking comment.

AdAge commented on the weirdness here: “All of the women quickly absorb the lesson, reacting with a lack of bitterness reminiscent of when Dorothy Gale learned she could have left Oz five minutes after arriving.”

The concept of “beauty product as placebo” is an old one. It was memorably expressed in a 1966 episode of Star Trek.

In “Mudd’s Women”, a mining planet is sold “beautiful space women” who (twist!) are actually normal space women made beautiful through space pills.

Does the new @Dove campaign copy a 1966 Star Trek episode?

However, thanks to Captain Kirk’s meddling, it’s soon revealed (second twist!) that the pills are actually space placebos and it’s just plain old self-confidence that makes women beautiful. Good to know.

If Dove imagines themselves in the Captain Kirk role, are their customers helpless space ladies in need of rescue?

Watch Matt McKinney walk us through the ending of Mudd’s Women, which is as terrible in 2014 as it was in 1966.

Dove is looking for another viral hit. Do their chances look good? You have to flip the patch over for the answer.



Advertiser:
Dove
Agency:
Ogilvy & Mather

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Bus Time is #TheNewMeTime

Posted by Marc van Gurp | 9-04-2014 10:35 | Category: Road safety

For York region transit riders, Bus Time is #TheNewMeTime.

Commuters in a car are busy. Bus riders can relax, listen to music, read or prepare for work. It’s appreciating the ride.
In this new campaign from the Canadian York Region Transit (YRT/Viva) it is called #TheNewMeTime.

Acart Communications, the agency behind the campaign: “Taking the opportunity of being on a bus to enjoy “me time” is the insight came from YRT/Viva rider interactions, as well as our own experience as bus commuters. It was also explored and validated last year in our successful “Do It On The Bus” campaign for Halifax Transit.”

The objective is to retain existing ridership by reinforcing the positive bus experience. And also to engage riders to start a conversation on social media with #TheNewMeTime.
Smart use of a hashtag in a campaign. Which can be dangerous too. What will be said in case of delays and dissatisfaction? That is the risk that any modern brand must experiment. Transparency is a great thing, especially when it comes to public services.



Advertiser:
York Region Transit (YRT/Viva)
Agency:
Acart Communications, Canada

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Social Experiment: Abandoned Baby Crying

Posted by Marc van Gurp | 9-04-2014 09:00 | Category: Fundraising

Social Experiment: Abandoned Baby Crying

An abandoned baby carriage at a public spot with a crying baby at -25°C. How many people would intervene?
It’s a new social experiment done in Russia for a charity Garage Sale.

Only 10% stopped and cared for the baby. Each of them received a message: “Abandoned children can not ask for help, but it does not mean that they do not need it” and an invitation to a charity Garage Sale of second hand goods.

Advertising agency Red Pepper made a video about the experiment. This video got a lot of free media on Internet and was shown on TV. A great way to contact the target audience with instruments without having any advertising budget.



Advertiser:
Charity Garage Sale

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Notes From The Last HIV Generation

Posted by Marc van Gurp | 8-04-2014 20:59 | Category: Health

Notes From The Last HIV Generation

This amazing project called The Last HIV Generation is a New York-based awareness campaign aimed at stopping the spread of HIV/AIDS.
There are solutions to stop the virus. The use of condoms is the most obvious. And there’s Truvada, a drug used for the treatment of HIV. And more will come.
Therefore the people behind this new project declares that we are The Last HIV Generation.

Collecting notes from all over the world is the idea. Write a note to someone who has been affected by HIV/AIDS. Messages will be documented on the campaign website and placed in The Last HIV Generation time capsule, set to be buried August 15th.

Notes From The Last HIV Generation




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A vending machine isn’t shockproof. Just like women.

Posted by Marc van Gurp | 8-04-2014 17:00 | Category: Violence, Women's Issues

Who cares?! Helpless Machine. This vending machine isn't shockproof. Just like women.

It seems bizarre to compare a woman with a machine. Until you see the behavior of some men.
That is what has been done in this campaign from Moscow for social organisation Who cares?!.

A Helpless Machine makes use of a faulty vending machine with a female persona that tests a man’s propensity for aggression. The machine has been set up with a series of vibration and display sensors. Hitting the machine will eventually relieve the stuck snacks that he has purchased, but it makes the woman on the screen very scared.

Alexander Stefanets, project creator at agency Hungry Boys: “We want to draw attention to a problem that is hidden behind closed doors. We want to show how easy it is to ruffle a man’s feathers. If he permits himself to become aggressive in public because of some ‘trifles’ we can only begin to imagine what might happen within his own home. The Helpless Machine is an effective and hard-hitting way of getting this message across not only in Russian but across the globe.”



Advertiser:
Who cares?!
Agency:
Hungry Boys

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Women looking for their 300K with funny photography

Posted by Marc van Gurp | 8-04-2014 15:30 | Category: Discrimination, Women's Issues

Women's Inc: Women looking for their 300K with funny photography.

This new and funny campaign from Women’s Inc. in The Netherlands is about the wage gap. About the fact that women get € 300.000 less salary in their entire career. Men and women have the same rights in the flat country, but still not the same opportunities.

Women can reduce a large part of the difference in the choices they make According to Women’s Inc. In addition to the print campaign, the organization has therefore developed an online test. With recommendations how they could reduce the difference.

Related wage gap campaigns:
- Shameful campaign about fat, black, bald and ruddy people
- How To Get A Raise In 47 Seconds
- Satisfaction: the Granny Remake for EqualPayday
- Equal Pay Day 2010
- It’s not the hormonal rages
- Equal Pay Day



Advertiser:
Women Inc.
Agency:
Kesselskramer

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“F*ck The Poor” campaign shocks Londoners for a cause

Posted by Tom Megginson | 7-04-2014 18:04 | Category: Poverty

Yes, it’s a publicity stunt. But very effective in getting attention:



Advertiser:
The Pilion Trust

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Snack manufacturer gives a positive response to hate

Posted by Marc van Gurp | 7-04-2014 11:00 | Category: Corporate Social Responsibility, Discrimination

Honey Maid response to hate: love.

Honey Maid, the snack manufacturer, did a campaign recently with all kind of families. Not only traditional families but also interracial and same-sex couples. And they received a lot of negative comments.
They asked two artists to give a positive answer. See what they did.



Source:
Joop

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