Great ad from Unicef Croatia aimed at donations by buying UNICEF’s Christmas postcards. The graffiti on the ad is real and took the agency Luminus Creative a few days to complete.
The graffiti is still on the wall, location is the High school of Commerce in Zagreb, Croatia.
Copy (in Croatian):
“POŠALJITE ČESTITKU. ADRESIRAJTE PROBLEM.
Kupnja samo jednog paketića UNICEF-ovih čestitki omogućit će cijepljenje dvadeset i šestero djece protiv dječje paralize. Vaše dobre želje mogu spasiti nečije živote.”
In English:
“SEND A POSTCARD. ADDRESS THE PROBLEM.
Buying a single set of UNICEF postcards provides 26 children with the necessary child paralysis vaccine. This Christmas, your good wishes may save lives.”
Amazing Colalife, an idea about saving lives through Coca Cola’s distribution system, just produced a new video to help their application for Google’s Project 10^100 Goes Live.
Please view it, comment, favourite it, embed it, send it… they need your support.
See also the Colalife Facebook group.
Posted by Marc | 21-10-2008 22:39 | Category:
Health
The California Milk Processor Board releases another hit with their White Gold campaign. The piano-ballad-driven track “Is it me, or do you love my hair?” is best described as dairy-conscious glam rock.
Almost 90% of lesbian, gay, bisexual and transgender (LGBT) students in the USA report being verbally harassed at school because of their sexual orientation. This campaign, entitled Knock It Off, from the Ad Council aims to raise awareness about the prevalence and consequences of anti-LGBT bias and behavior in America’s schools. Ultimately, the goal is to reduce and prevent the use of homophobic language in an effort to create a more positive environment for LGBT teens.
Last week I was in the Interactive jury of Golden Drum. Golden Drum is the most important advertising festival in New Europe (countries of Central and Eastern Europe). The festival is growing due to the rapidly growing advertising budgets in New Europe. And because agencies from Western Europe start discovering the fact that some categories of Golden Drum are open to the whole world – Interactive, Media, Advertising Campaigns, Design (TV, Print, Outdoor and Radio are reserved for the agencies from the region). In Interactive and Media, we had the record number of entries this year. Quality of the winning work was high. Let’s look at the not-for-profit and social ads that won on Golden Drum.
I’d like to start with the Golden Drum winner in the Interactive competition – the Cello Challenge website created by Scholz & Friends Interactive for Berliner Philharmoniker. The objective of this site was to attract young people to chamber music concerts. Site visitors can play Saint-Saëns by moving a cello bow with their mouse in the rhythm of the music. Try it and I’m sure you’ll want to see how professional musicians manage to play the cello.
The people of Ghana are helping the poor in Sweden. Can you imagine? See it at helpsweden.org.
This ironic campaign which was launched in the last week of september intended to put development aid for Africa high on the agenda when Sweden takes over the presidency of the EU next year, in 2009. The campaign was launched by the UN Development Programme (UNDP) in Sweden.
This year’s video from AECC (Asociación Española Contra el Cáncer), the Spanish organisation fighting against breast cancer. Not very creative and one the shortest video’s I ever saw but the message is clear: examine yourself regularly, breast cancer is bestly cured if it is detected on time.
The video is made in colaboration with Cosmopolitan for the ‘Day against breast cancer’ (Día contra el cáncer de mama), 19 October 2008.
Posted by Marc | 17-10-2008 22:44 | Category:
Health
Three ads from Children’s Hospital Foundations Australia, an Australia wide national alliance of children’s charities working together to fundraise in partnership with national corporate and business organisations for sick and injured kids in children’s hospitals.
This mock-PSA from the Partnership for a McCain-Free White House plays with a lot of conventions about social marketing and non-profit campaigns and borrows directly from the language and visual style of the Partnership for a Drug-Free America in encouraging intergenerational dialogue and tough love confrontation.
Posted by Marc | 15-10-2008 00:01 | Category:
Poverty
Today is Blog Action Day 2008, an annual nonprofit event that aims to unite the world’s bloggers, podcasters and videocasters, to post about the same issue on the same day. Aim is to raise awareness and trigger a global discussion. This year it is all about poverty.
Regular Osocio visitors know we blog often about poverty. No new campaigns in this post but links to the best posts in our poverty campaign archive.
The visual above is from a few years ago and for me is says it all. Helping the poor with food, money and housing is extremely important, but change is even more important.
The campaign was made for Columbus Coalition for the Homeless (USA). Their mission is to work toward ending homelessness by educating the Central Ohio Community about homeless issues and advocating in a unified voice for social and economic justice for all people, especially those who are most vulnerable.
The campaign is made by Little Jacket Visual Communication.
These five video’s are the nominees for the international Gold Star Award for Excellence in Fundraising DRTV (Direct Response Television). The winner will be announced during the International Fundraising Congress (IFC) in the Netherlands which will be held from 14 to 17 October. The Gold Star Award, sponsored by creative agency WWAV Rapp Collins, is the world’s only international competition for charity and NGO DRTV adverts.
I was disappointed when I saw these video’s.
Posted by Marc | 12-10-2008 21:40 | Category:
Health
Great artwork in these five ads from the INEN Cancer Prevention Center in Peru.
I’m sure the art director had a lot of fun making this.
Tagline: “Smoking is the stupidest way to commit suicide. Quit stupidity.”
This is the outdoor version of the barcode visual from Stop The Traffik, the global movement working to combat the fastest growing global crime, people trafficking.
Stop The Traffik has more than 1000 member organisations in 50 countries & a grass roots following of ordinary activists around the world.
ABC had Chevron. CBS had Exxon. CNN had the coal lobby during the last presidential debate in the USA. But ABC refused to run this Repower America ad from The We Campaign—the ad that takes on this same oil and coal lobby.
The We Campaign sent a letter asking ABC to reconsider their decision and put the ad on the air, but still they haven’t heard back more than a week later.
That’s why The We Campaign ask you for help by signing a message for ABC. In two days more than 171,000 people signed.
A little protest to The We Campaign also: By signing, you’re agreeing to receive updates from the We Campaign!
“With a new focus area on innovation, The Rockefeller Foundation is exploring new avenues for social change. One promising area is design and how the design industry can play a larger role in the social sector. This How-to Guide and the accompanying Workbook are written for design firms that are interested in joining in the conversation.”
These six photo’s were published in this weeks edition of the German TV magazine TV DIGITAL. Six tv hosts from MTV Germany and Viva were bodypainted as wild animals in this campaign for PETA Germany.
Above Nina Eichinger
Tagline: Wildtiere gehören in Freiheit! / Exotic animals belong in liberty!
Posted by Marc | 6-10-2008 23:00 | Category:
Politics
Looking inside a presidential staff meeting would be great. These four spots, supposedly funded directly by Jeff Goodby and Rich Silverstein, shows the imaginary meeting at the McCain campaign center. Above the staff meeting held on September 18th, 2008.
Part III of the campaign from Florida based Family Resources Inc. made by Salter > Mitchell. The campaign aims to help couples get through rough points in their marriage. The new campaign site, called Easy Eddy, targets men with this video, a wife translator and also with hilarious questions like:
Do you enjoy talking and sharing with your fiancé?
(A) I’m sorry. I wasn’t listening.
(B) Yes, my fiancé is also my best friend.
Child Focus, the European Center for Missing and Sexually Exploited Children launched a new campaign to promote the Belgian civil hotline for reporting child pornography on the web, stopchildporno.be.
These three video’s are this years follow-up of the water saving campaign Water Saving Hero from the USA.
The Water Saving Hero campaign is a partnership of eleven Bay Area water agencies and organizations committed to water conservation. The campaign highlights simple and effective steps Bay Area residents can take to conserve water now and for the future. The new part of the campaigns contains web banner ads, a community blog, a Flash Game, and the television spots.
Three ads made by the European school of design in Germany for the Federal Ministry of the Interior for Civil Courage.
A Cheetah, a Hyena and a Lion as a metaphore for a world where only the strong survive.
“Don’t yield your world to the strong”
Posted by Marc | 3-10-2008 22:20 | Category:
Politics
Leonardo DiCaprio, will i. am, Tobey Maguire, and Forest Whitaker have created public service announcements to encourage American youth to register to vote. The non-partisan PSAs, produced by DiCaprios Appian Way, were created to engage and inspire young people to register and vote and participate in the upcoming election.
The video is made in the same style as those from the One Campaign a few years ago.
On this Google map voter registration information can be found.
Celebrities appearing in the PSAs include: Amy Adams, will.i.am, Jennifer Aniston, Kevin Bacon, Halle Berry, Kate Bosworth, Kevin Connolly, Courteney Cox, Ellen DeGeneres, Leonardo DiCaprio, Jamie Foxx, Jonah Hill, Dustin Hoffman, Anthony Kiedis, Ashton Kutcher, Adam Levine, Laura Linney, Eva Longoria, Tobey Maguire, Demi Moore, Natalie Portman, Giovanni Ribisi, Ethan Suplee, Kyra Sedgwick, Michelle Trachtenberg, Usher, and Forest Whitaker.
I’m sorry for the headline but I think I have your attention now.
Creating awareness at the workplace about testicular cancer, would that a good idea? Of course not, that is ridiculous. And about breast cancer?
Rethink Breast Cancer from Canada is promoting it’s Fashion Targets Breast Cancer T-Shirt campaign every year with a campaign. This year with these two ridiculous video’s.
Fundfraising at the workplace is a good idea but these two video’s don’t go any further then sexualizing women at the office.
Gorgous is right word for these four posters made by Favianna for CODEPINK.
CODEPINK emerged out of a desperate desire by a group of American women to stop the Bush administration from invading Iraq. The name CODEPINK plays on the Bush Administration’s color-coded homeland security alerts — yellow, orange, red — that signal terrorist threats. While Bush’s color-coded alerts are based on fear and are used to justify violence, the CODEPINK alert is a feisty call for women and men to “wage peace.”
The posters from Favianna were used at the Democratic National Convention and the Republican National Convention.
Most of you heard about the Universal Declaration of Human Rights which was made 60 years ago. But how many of you actually read it?
Seth Brau from humanrightsactioncenter.org made this superb video with the declaration as moving typography. It reminds me of the art from ’De Stijl‘ about 90 years ago or the work from Flemish poet and writer Paul van Ostaijen.
I love this video. Very important to transform a text like this into nowadays media, especially in this infostress era.
Between September and December this year, Europe will decide its response to climate change. The EU’s decisions will have a major impact on the outcome of the international negotiations. This is the time for Europe to lead.
Two ads from the Czech Museum of Communism. Communists like Marx and Stalin had some human genes according to these visuals.
The museum focuses on the totalitarian regime from the February coup in 1948 to its rapid collapse in November 1989. The theme of the Museum is “Communism- the Dream, the Reality, and the Nightmare” and visitors will be treated to a fully immersive experience.
Posted by Marc | 23-09-2008 23:28 | Category:
Politics
Another campaign made to inspire larger numbers of young people to get involved and to vote in the next election and in every election in the USA. The initiative is from FreeYourVote.net.
You can choose to do nothing. Or you can choose to act.
Better World Advertising made this campaign for Black Men’s Initiative (BMI) and Harlem United. BMI is Harlem United’s HIV Prevention program for Black men who practice same desire: openly gay and bisexual brothers, men who are curious, as well as guys who prefer not to use labels.
The campaign is running now in Harlem, NYC.
In 2003, Donald Rumsfeld estimated a war with Iraq would cost $60 billion. Five years later, the cost of Iraq war operations is more than 10 times that estimate. So what’s behind the ballooning figures? Joseph E. Stiglitz and Linda J. Bilme’s exhaustively researched book, The Three Trillion Dollar War: The True Cost of the Iraq Conflict, breaks down the price tag, from current debts to the unseen costs we’ll pay for many years to come.
Posted by Marc | 22-09-2008 22:41 | Category:
Politics
Declare Yourself, the national nonpartisan, nonprofit youth voter initiative is launched a print and viral campaign aimed at energizing young adults to register and vote in the 2008 USA election. The campaign, entitled, “Only You Can Silence Yourself,” features Jessica Alba in a series of images by renowned photographer Mark Liddell.
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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Social Edge is the global online community where aspiring and practicing social entrepreneurs connect with others in the social benefit sector to network, learn, inspire, and share resources.
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