These shirts, with their simple, yet polarizing statement, recently caused an uproar at the University of North Carolina, Wilmington.
According to mainstream “mommy blog” The Stir, “Author, filmmaker, and third-wave feminist activist Jennifer Baumgardner began designing them eight years ago, in an effort to encourage women to speak about their experiences with terminating a pregnancy.”
But when Ms. Baumgardner arrived at UNCW to participate in a panel discussion about abortion, she was faced with protestors with their own shirts that read “I haven’t killed a baby.”
The Stir’s Maressa Brown notes, “Whether anti-abortionists like it or not, 1.3 million abortions occur in the U.S. every year. But the topic is still so taboo that we can’t talk about it. Well, plenty of women feel it’s their right to talk about it. And wear these tees they shall. Seems to me Baumgardner and anyone who ‘dare’ wear her tees in an effort to speak her peace could only be described as brilliant and brave.”
It’s one of the new trends, minimalistic poster design. And these four ads from Brazil perfectly fits in that style.
This great work is from Diego Machado and Hugo Veiga which they made for the Brazilian mobile phone network Claro. Diego is art director and illustrator for Ogilvy Brazil, the agency behind the campaign.
In Brazil, road accidents caused by texting while driving increased 30% in 2 years and lot of people still dying everyday because of this.
“One Letter Is All It Takes. Don’t text and drive.”
Below the detail of the poster above.
See the other three ads including the details and original Brazilian versions after the break.
This is a new campaign from Denmark, initiated by the Region Sjælland.
It is about psychosis, a generic psychiatric term for a mental state often described as involving a “loss of contact with reality”.
The campaign focus is on early intervention in psychosis. It is a relatively new concept based on the observation that identifying and treating someone in the early stages of a psychosis can significantly improve their longer term outcome.
The message is simple and clear: You can’t flee from what’s inside your head (Du kan ikke flygte fra en psykose).
The early intervention isn’t mentioned in the tv-spot. It think that is smart, it can act as a deterrent. I wonder if that is a strategic decision.
A male artist, in the most offensive caricature blackface imaginable, creates an anatomical nude female red velvet cake and invites Sweden’s Minister of Culture to give him/her a symbolic cliteridectomy by cutting the genital slice first. Oh, and Mr. Linde screams and moans. Then he eats the cake.
Jezebel wrote, “I hope you spent the morning warming up your What The Everloving Hell reaction muscles, because this will require you to use all of them.”
Swedish Culture Minister Lena Adelsohn Liljeroth denies doing anything wrong, according to the Guardian, but admits that Mr. Linde’s artistic statement about female genital mutilation in Africa may have been confusing. “He claims that it challenges a romanticised and exoticised view from the west about something that is really about violence and racism,” she said. “Art needs to be provocative.”
And this installation for Sweden’s “Art Week” certainly is… provocative:
Times are changing fast in the tech industry. It’s all about the cloud now. And besides the safety and privacy issues there is also the energy question. How much energy do we use and where does that energy comes from?
I guess you noticed that many environmental campaigns currently are about coal and and the pollution associated with it.
Just like this new campaign from Greenpeace which targets the biggest players in the cloud market: Apple, Microsoft and Amazon. Greenpeace ask them to make to cloud coal-free.
Greenpeace presented their report How Clean is Your Cloud today together with these three videos. And Apple respond immediately.
I’m convinced that the use of coal is no longer allowable but it also feels strange as a son from a coal merchant. Coal was like gold when I grew up.
Princess Margaret Hospital Foundation (PMHF) in Toronto has announced plans to raise one billion dollars in five years. This billion dollar challenge will be the largest fundraising campaign in the history of Canadian health care. Part of the launch includes three television PSAs designed to address the skepticism people may have about cancer treatment. The Believe It campaign plays with viewer expectations ...
Which dodgy company most deserves the Greenwash Gold medal in 2012? Who is covering up the most environmental destruction and devastating the most communities while pretending to be a good corporate citizen by sponsoring the Olympic games?
That’s the idea behind this new campaign in the form of a contest. It is organized by the London Mining Network, Bhopal Medical Appeal and UK Tar Sands Network.
Sport sponsoring is huge and events like the Olympic Games costs us consumers a lot of money. A good time to use our influence. There will be many debatable companies sponsoring the London Olympics this year. The organization behind the contest shortlisted three of them. Of course those who are close to the areas of interest of the three organizations.
The good thing about the three shortlisted companies: all three will win a medal :-)
The video above is made by director and designer Kris Hofmann. It is about the Dow Chemical Company who has a long, sordid, history of environmental crimes spanning many decades. Remember Agent Orange in Vietnam. Remember Bhopal.
Directed by Kris Hofmann
Sound/ music Alexander Zlamal
Director of photography Mirko Beutler
I posted a previous version of this video before but now in a new edit it is used in a real campaign targeting UniCredit, the Italy-based, pan-European banking organization.
Banks like UniCredit, carry the responsibility for the environmental damage caused by coal.
The campaign with the name ‘UniCredit get out of Coal. Now!’ is a joint initiative that demands the immediate review of the UniCredit Group’s investment behaviour. The campaign is the work of the European Coal Finance Campaign and Network that promotes the shift towards a low carbon economy.
The central hub for the campaign is the microwebsite where visitors are asked to sign the petition.
The petition:
Coal is the dirtiest source of energy.
Burning coal in power plants is a major contributor to climate change and causes irreparable damage to the environment. The extraction and combustion of coal, and the disposal of coal waste materials have devastating impacts on the environment, on people’s health, and on the social fabric of communities that live near mines, power stations and waste disposal areas.
Kirk Cameron, whose claim to fame is that he was a main child character in the 1980s American sitcom Growing Pains, is now a right-wing Christian spokesperson who opposes things like the teaching of science in classrooms and same-sex marriage.
As if that isn’t bad enough, Kirk is also making other has-been child celebrities look bad. At least, that’s the message of this tongue-in-cheek “PSA” by Child Celebrities Opposing Kirk Cameron (CCOKC):
It’s a little long, and the puns get a little old after a while, but the jab at openly-gay child (and successful adult) actor Neil Patrick Harris is pretty amusing.
I’m an lover of Flemish humor in advertising, I’ve said that many times before. And Belgium agency Mortierbrigade used this style again in their latest spot for the Vlaamse Alzheimer Liga (Flemish Alzheimer Liga).
A grandmother’s grandson visits her again and again, with the predictable response. It’s the obvious trick to surprise people with Alzheimer I know from personal experience.
What do you think, is this humor allowed? Or is the disease too intense to make jokes about it?
I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…
Some things in life are easy. We know them, we think of them, we understand them. And then there are those phenomena we would rather not know about. All the bad things … murder, rape, child molestation. We try hard to look away, and most of the time we…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.