About - Osocio, Social Advertising and Non-profit Campaigns

Social advertising and non-profit campaigns from around the globe

Tentang Kami

Osocio di dedikasikan bagi periklanan nirlaba dan kampanye sosial. Inilah tempat dimana pemasaran dan aktivis berpadu. Sebelumnya dikenal sebagai Houtlust Blog, Osocio adalah pusat simpul online bagi pengiklan, agensi periklanan, kalangan akar rumput, para aktivis sosial, masyarakat madani, pewirausaha sosial dan siapa saja yang berjuang untuk kebaikan dari seluruh dunia.

Walau ada ratusan blog periklanan di dunia maya, Houtlust tampil dengan memfokuskan secara eksklusif pada periklanan sosial. Tidak seperti pemasaran komersial, yang hanya berusaha untuk mempengaruhi keputusan pembelian, iklan-iklan nirlaba berusaha untuk menghubungkan kita dengan mahluk hidup lainnya. Periklanan sosial, mempunyai kekuatan luar biasa yang dapat membuat kita berhenti, berpikir dan bertindak untuk membantu orang, atau sekelompok orang, yang bahkan tak kita kenal, bisa jadi berasal dari budaya asing, dan tinggal ratusan mil jauhnya. Dan untuk alasan itulah kami menampilkan iklan-iklan semacam ini, mempelajarinya, dan mendiskusikannya secara mendalam. Kami harap, Anda juga demikian.

Dibuat oleh Marc van Grup pada bulan Oktober 2005, Houtlust awalnya merupakan koleksi pribadi iklan-iklan nirlaba. Pada mulanya situs ini ditulis dalam bahasa Belanda, dan tak ada pemikiran lebih jauh ditujukan bagi pemirsa yang lebih luas. Tapi, permintaan untuk versi Bahasa Inggris semakin banyak. Blog lingkup kecil ini semakin besar dan membesar. Dan hal itu tak berlangsung lama, hingga Houtlust mulai dikenal sebagai referensi resmi di dunia periklanan bagi periklanan nirlaba dan orang yang berjiwa sosial di mana saja.

Pada musim semi 2007 sejumlah diskusi dimulai tentang bagaimana membawa Houtlust pada tingkat yang lebih tinggi. Agensi Interaktif Onstuimig dan Agensi Markey’s Branding menawarkan layanan mereka secara sukarela untuk mencitrakan ulang dan meluncurkan kembali situs yang baru. Hasil dari kerjasama ini adalah apa yang Anda lihat kini: Osocio

Osocio lebih dari sekedar blog. Ini adalah sumber yang lengkap untuk semua hal dalam dunia penyampaian pesan sosial dan nirlaba. Ini adalah sebuah platform bagi isu-isu sosial lokal dan global, baik kecil maupun besar. Ini adalah komunitas bagi pemikir sosial dan sarana pemasaran bagi perbuatan baik.

Jika Houtlust hanya di tangani oleh satu orang, yaitu Marc van Grup, Osocio mempunyai sejumlah kontributor yang merupakan spesialis di bidang tententu dalam beragam sektor nirlaba. Kami bangga untuk menyambut para pakar berikut dalam tim Osocio (lihat dibawah)

Tentu, kami punya ide-ide sendiri tentang bagaimana membuat dunia menjadi tempat yang lebih baik. Namun, Osocio berjanji untuk tak memasukkan agenda politik apapun di dalamnya. Kampanye-kampanye yang kami tampilkan, tak langsung menunjukkan keberpihakan pribadi atas isu-isu tertentu. Fokus kami hanya tertuju pada komunikasi pesan-pesan sosial.

Jika Anda merasa dapat berkolaborasi dalam berbagai bentuk atau cara, silahkan hubungi kami. Kami selalu tertarik dalam kampanye sosial yang baru. Jadi silahkan kirim kami pemasaran sosial yang sedang Anda kerjakan, atau hasil kerja dari agensi Anda bersama berita, pranala (links) atau petunjuk lainnya.

Walaupun Anda dapat membaca teks ini dalam berbagai bahasa, semua materi di dalam Osocio ditulis dalam bahasa Inggris.

Tags: Penyalahgunaan, aktivis, periklanan, hak-hak binatang, penghargaan, kampanye, komunikasi, budaya, desain, obat terlarang, pendidikan, kewirausahawanan, isu jender, kalangan akar rumput, lingkungan, penggalangan dana, pemerintahan, kesehatan, hak-hak asasi manusia, pemasaran, media, lembaga swadaya masyarakat, LSM, nirlaba, politik, agama, kemiskinan, keselamatan di jalan, sosial, bantuan sosial, solidaritas, dunia ketiga, kekerasan, perang, isu-isu perempuan.

Naskah tulisan oleh Littlejohn, blogger pada ”Advertising for Peanuts”
Terjemahan oleh Irfan Toni H, Website Administrator pada the Environmental Service Program - USAID dan blogger pada ”Kampanye: Inisiatif Komunikasi Sosial”.

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Osocio bloggers

Armando Alves
A interactive ninja from Portugal, mastering the way of Actionscript, with meditation in the science of Web Design. Currently working as Head of Interactive at DraftFCB Portugal, teaching young apprentices the secrets of the interactive world. Also the author of asourceofinspiration.com, a blog where a duality of the themes are approached: Source, as in "source code", the spirit of sharing and allowing others to learn more about the web; Inspiration, as in what sparks your creative genius. United they deliver a blog with fresh ideas for digital creativity, discussing themes such as advertising, creativity, online marketing and the web.
Posts from Armando

Dan Matutina
Dan Matutina is currently the Creative Director of Idea!s – a Philippine-based nonstock, nonprofit design and communications agency focused on doing advertising works for nonprofit organizations. Dan has worked on numerous materials for causes and NGOs, and has been involved in the creation of campaigns that helped the organizations tell their good stories to the world.
Apart from Idea!s, Dan designs toys, illustrates, oversees art direction for Gobbledygook, Inc., lectures on web and graphic design at the University of the Philippines, College of Fine Arts and does a lot of other stuff for free.
Posts from Dan

Gillo Cutrupi
Activist, blogger and consultant from Total Tactics.
Internet strategist and public outreach consultant, has helped activist and environmental groups in developing offline and online communities. Focussing mainly on community projects but with a technical background of Internet development. Recently involved also in online pr and marketing on the climate change issue.
Gillo Cutrupi’s Specialties: public outreach, social networks strategies, community building, online marketing, Internet strategies, internet development, information architecture.
Posts from Gillo

Jeroen Tiebout
Jeroen Tiebout is currently enlisted at Sint-Lukas Brussels, trying to scrap up the necessary skills to make it in advertising. Through posting here he hopes to score at least some karma points.
Posts from Jeroen

Kate Andrews
As a Graphic Designer and Researcher, Kate Andrews holds a First Class Honours Degree in Graphic Design from The Arts Institute at Bournemouth, UK and a Merit Award from The International Society of Typographic Designers. Kate is a T-Shaped creative, with a self-confessed obsession for Communication Art and Design. In the past five years, has developed creative appreciation for Visual Communication - ever more influenced by the growing recognition for the importance of ethically and socially responsible design. Since graduating, Kate has worked for a variety of organisations including; The Sunday Times Magazine, Aura Events, Thriving.org, Synectics Innovation Consultancy and E-Cultura, and recently exhibited at Ringling College of Art and Design in Florida, in the exhibition 'Social Issues in Graphic Design'. Kate continues to write as UK Editor for Inhabitat.com and as a Feature Design Writer for Design:Related, Design21, Roger-Live and GOOD Magazine. In 2006, she founded the design blog Anamorphosis, to act as a platform to catalog the endless search for new design talent and examples of forward-thinking Visual Communication.
Posts from Kate

Liz Losh
Elizabeth Losh is currently the Writing Director of the Humanities Core Course at U.C. Irvine and teaches about digital rhetoric. She studies public communication, persuasive videogames, social marketing, public diplomacy, risk communication, and institutional branding. She writes about the discourses of “virtual state,” the media literacy of policy makers and authority figures, and the rhetoric surrounded regulatory attempts to limit everyday digital practices. Her first book, Virtualpolitik, will be coming out from MIT Press in Spring of 2009. Her daily online column by the same name won the John Lovas Award for best academic weblog in 2007, and -- in addition to Osocio -- she is a regular contributor to Siva Vaidhyanathan's weblog about free culture and intellectual property Sivacracy. She has published articles about videogames for the military and emergency first-responders, government websites, national digital libraries, political blogging, congressional hearings on the Internet, and state-funded online learning efforts.
Posts from Liz

Marc van Gurp
Founder of Houtlust/Osocio
In daily life webdesigner and webmaster at the Adformatie Groep, the Dutch platform about marketing and advertising.
Posts from Marc

Noah Scalin
Noah is a lifelong activist and founder of the award winning, socially conscious design and consulting firm Another Limited Rebellion. ALR has been featured in dozens of international books and magazines and in 2004 Noah was named one of the “Top Forty Under 40 successful young professionals who give back to the community” by Style Magazine in Richmond, VA. Noah is also an adjunct faculty member at Virginia Commonwealth University where he teaches Design Rebels a course on socially conscious graphic design.
Posts from Noah

Serge Fenenko
Managing Director at Novocortex B.V. Novocortex manages market introductions of innovative products. With the focus on online interaction with your clients. Novocortex is part of the Dutch Marketingfacts Network. Within the network, Novocortex is responsible for Interactive Strategy Audits and online advertising campaigns. Novocortex won a number of awards on advertising festivals, such as Golden Hammer, Golden Award of Montreux, Red Apple in Moscow and Kiev International Ad Festival (portfolio).
Serge Fenenko studied History in the former Soviet Union and Business Administration in the Netherlands, and holds an MBA of Rotterdam School of Management, the Erasmus University's business school.
Serge Fenenko’s Specialties: Interactive marketing using online and mobile channels, product marketing and business development with the focus on market introductions of innovative products, development and marketing of e-payments.
Posts from Serge