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Osocio 是為了非牟利廣告和社會活動而作出貢獻,它是一個讓市場學與行動主義產生碰撞的地方。前身是 Houtlust 博客,Osocio 是一個給宣傳者,宣傳公司,平民百姓,行動主義者,社會企業,聖經中好的撒馬利亞人作為全球性的網上交流中心。

儘管互聯網上已有數以百計的廣告博客,Houtlust還是在專注社會宣傳中站了出來。不同於一般商業宣傳,他們只會試圖去接觸買家,從而影響買家的決定,而非牟利宣傳主要是主動去連接不同的人。社會宣傳有著一種不可思議的力量去令我們停下來,經過自身的思考,再去付諸實行去幫助一個,或者一群我們素未謀面,活在不同文化,處於千里之外的人。基於這一原因,我們盼望你也會與我們一起去讚美這些宣傳,並花上一定時間去討論及研究他們。

由 Marc van Gurp 在 2005 年 10 月創立開始,Houtlust 成為了一個個人的非牟利宣傳品收藏區,該網站/博客原來只以荷蘭語編寫,並沒想過會有荷蘭語以外的瀏覽者,可是要求英文版本的人愈來愈多,原本一個小型和小眾的博客便日益壯大起來,並在不久以前得知 Houtlust 成為了那些廣告業和比比皆是的社會關注人士作為一個權威性的參考對象。

在 2007 年的春天一個討論怎樣令 Houtlust 更進一步的會議上,公關代理 Onstuimig 和品牌代理 Markey’s Branding 很快就自願以自身的專業去幫助 Houlust 重新包裝形象與重新製造網頁。而結果就是促成了一個合作社的誕生: Osocio 。

Osocio 會比博客更為豐富,它是一個關於全球非牟利與社會信息的完整資源,包含全球與本地,大與小的社會爭議的平台。它也是一個社會反思者和社會宣傳者的小社區。

當 Houlust 只是由一個人(Marc van Gurp)去策劃,Osocio 將會有數位合作成員,每位成員都是在非牟利界各特定範疇上的專家,我們很高興這些專家能夠參與其中(詳見右旁)。

當然,我們對於怎樣去製造一個更美好的地方,我們已經有自己的主意,但是 Osocio 承諾永不把自身推向任何政治議程當中。在這個行動當中,我們會在每個獨立事件中直接表達自身的立場,而我們所注重的就是每人在社會信息上都有其獨立的聲音去與別人作出交流。

如果你認為你與我們之間能夠有任何形式的合作幾會,請即聯繫我們。我們永遠歡迎新的社會行動。所以請把你原創,或者你有份參與的非牟利社會宣傳,連同新聞稿,連結,提示寄給我們。

儘管你能夠從多國文字褢看到這信息,但 Osocio 的一切內容皆由原文英語所翻譯成。

標籤: 虐待,行動主義,宣傳, 動物權利,獎,活動,溝通,文化,設計,藥物,教育,企業,性別,基層,環保,籌款,政府,健康,人權,市場學,媒體,非政府組織,政治,宗教,貧窮,道路安全,社會, 社會救濟,團結,第三世界,暴力,戰爭,女性


複製由 LittleJohn, 傳揚小眾的博客
Translation by Wing Ho Tsang




Copyright © 2005-2008 Osocio/Houtlust. Some rights reserved.

Osocio bloggers

Armando Alves
A interactive ninja from Portugal, mastering the way of Actionscript, with meditation in the science of Web Design. Currently working as Head of Interactive at DraftFCB Portugal, teaching young apprentices the secrets of the interactive world. Also the author of asourceofinspiration.com, a blog where a duality of the themes are approached: Source, as in "source code", the spirit of sharing and allowing others to learn more about the web; Inspiration, as in what sparks your creative genius. United they deliver a blog with fresh ideas for digital creativity, discussing themes such as advertising, creativity, online marketing and the web.
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Dan Matutina
Dan Matutina is currently the Creative Director of Idea!s – a Philippine-based nonstock, nonprofit design and communications agency focused on doing advertising works for nonprofit organizations. Dan has worked on numerous materials for causes and NGOs, and has been involved in the creation of campaigns that helped the organizations tell their good stories to the world.
Apart from Idea!s, Dan designs toys, illustrates, oversees art direction for Gobbledygook, Inc., lectures on web and graphic design at the University of the Philippines, College of Fine Arts and does a lot of other stuff for free.
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Gillo Cutrupi
Activist, blogger and consultant from Total Tactics.
Internet strategist and public outreach consultant, has helped activist and environmental groups in developing offline and online communities. Focussing mainly on community projects but with a technical background of Internet development. Recently involved also in online pr and marketing on the climate change issue.
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Jeroen Tiebout
Jeroen Tiebout is currently enlisted at Sint-Lukas Brussels, trying to scrap up the necessary skills to make it in advertising. Through posting here he hopes to score at least some karma points.
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Kate Andrews
As a Graphic Designer and Researcher, Kate Andrews holds a First Class Honours Degree in Graphic Design from The Arts Institute at Bournemouth, UK and a Merit Award from The International Society of Typographic Designers. Kate is a T-Shaped creative, with a self-confessed obsession for Communication Art and Design. In the past five years, has developed creative appreciation for Visual Communication - ever more influenced by the growing recognition for the importance of ethically and socially responsible design. Since graduating, Kate has worked for a variety of organisations including; The Sunday Times Magazine, Aura Events, Thriving.org, Synectics Innovation Consultancy and E-Cultura, and recently exhibited at Ringling College of Art and Design in Florida, in the exhibition 'Social Issues in Graphic Design'. Kate continues to write as UK Editor for Inhabitat.com and as a Feature Design Writer for Design:Related, Design21, Roger-Live and GOOD Magazine. In 2006, she founded the design blog Anamorphosis, to act as a platform to catalog the endless search for new design talent and examples of forward-thinking Visual Communication.
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Liz Losh
Elizabeth Losh is currently the Writing Director of the Humanities Core Course at U.C. Irvine and teaches about digital rhetoric. She studies public communication, persuasive videogames, social marketing, public diplomacy, risk communication, and institutional branding. She writes about the discourses of “virtual state,” the media literacy of policy makers and authority figures, and the rhetoric surrounded regulatory attempts to limit everyday digital practices. Her first book, Virtualpolitik, will be coming out from MIT Press in Spring of 2009. Her daily online column by the same name won the John Lovas Award for best academic weblog in 2007, and -- in addition to Osocio -- she is a regular contributor to Siva Vaidhyanathan's weblog about free culture and intellectual property Sivacracy. She has published articles about videogames for the military and emergency first-responders, government websites, national digital libraries, political blogging, congressional hearings on the Internet, and state-funded online learning efforts.
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Marc van Gurp
Founder of Houtlust/Osocio
In daily life webdesigner and webmaster at the Adformatie Groep, the Dutch platform about marketing and advertising.
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Noah Scalin
Noah is a lifelong activist and founder of the award winning, socially conscious design and consulting firm Another Limited Rebellion. ALR has been featured in dozens of international books and magazines and in 2004 Noah was named one of the “Top Forty Under 40 successful young professionals who give back to the community” by Style Magazine in Richmond, VA. Noah is also an adjunct faculty member at Virginia Commonwealth University where he teaches Design Rebels a course on socially conscious graphic design.
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Serge Fenenko
Managing Director at Novocortex B.V. Novocortex manages market introductions of innovative products. With the focus on online interaction with your clients. Novocortex is part of the Dutch Marketingfacts Network. Within the network, Novocortex is responsible for Interactive Strategy Audits and online advertising campaigns. Novocortex won a number of awards on advertising festivals, such as Golden Hammer, Golden Award of Montreux, Red Apple in Moscow and Kiev International Ad Festival (portfolio).
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Serge Fenenko’s Specialties: Interactive marketing using online and mobile channels, product marketing and business development with the focus on market introductions of innovative products, development and marketing of e-payments.
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