About - Osocio, Social Advertising and Non-profit Campaigns

Social advertising and non-profit campaigns from around the globe

Tunkol sa Osocio

Ang Osocio ay nilikha para sa non-profit advertising at mga makabuluhang kampanya. Dito nagtutunggali ang aktibismo at konsepto ng marketing. Kilala ito dati bilang Houtlust Blog, ang pinaka-sentrong online hub kung saan nagkakaroon ng pagkakataong makibahagi ang mga advertisers, ad agencies, grassroots, social entrepreneurs, aktibista at mga mabubuting Samaritano na galing sa iba’t-ibang panig ng mundo.

Sa dinami-dami ng mga ad blogs sa web, nanatiling kakaiba ang Houtlust. Nasa pusod kasi nito ang social advertising. Di tulad ng mga commercial advertising na naglalayong kumita lamang, sa kabilang banda, pagkonekta naman sa tao ang pangunahing layunin ng social advertising. May kakayahan itong baguhin ang pag-iisip ng tao o grupo ng tao upang makalikha ng positibong pagbabago. At dahil dito, karapat-dapat na ito’y pag-aralan at ipahayag sa publiko.

Si Marc van Gurp ang nasa likod ng Houtlust. Sinimulan niya ito noong Oktubre 2005 bilang personal na koleksiyon ng non-profit ads. Ang orihinal na website ay gumagamit ng wikang Dutch pero hindi naglaon, nagkaroon na rin ito ng wikang Ingles. Lumaki nang lumaki ang blog na ito hanggang sa makilala bilang otoridad sa larangan ng non-profit advertising.

Noong tagsibol ng 2007, nagsimula ang diskusyon kung paano lalung pasisiglahin ang Houtlust. Mabilis na nagbigay ng boluntaryong serbisyo ang Onstuimig, isang interactive agency at Markey’s Banding, isang branding agency para sa paglulunsad ng makabagong website. Osocio ang resulta ng kooperasyong ito.

Higit pa sa isang blog ang Osocio. Ito ang pangunahing pinagkukunan ng mga pangangailangan sa mundo ng non-profit at social messaging. Isa itong plataporma para sa mga isyung lokal o pandaigdig, maliit o malaki man. Isa itong komunidad para sa mga social thinkers at marketing do-gooders.

Malaki rin ang kontribusyon ng mga taong tumulong kay Marc van Gurp na mga espesyalista sa iba’t-ibang larangan ng non-profit sector. Nagagalak kaming batiin ang mga eksperto ng Osocio team (pakitingnan sa kanang hanay).

May kani-kaniya tayong ideya kung paano gagawing mas maayos ang mundo. Pero sa panig ng Osocio, nangangako itong hindi kailanman magsusulong ng mga pulitikal na adyenda para sa sarili nitong kapakanan. Ang mga kampanyang aming inilalathala ay walang kinalaman sa aming personal na pagtingin sa isang isyu. Ang tanging binibigyang pansin naming ay ang komunikasyon ng mensaheng panlipunan.

Kami ay interesado sa mga bagong social campaigns, kaya kung me alam kayong mga bagong kampanya, balita, o links maari niyong ipadala ito sa amin.

Bagamat nababasa niyo ito sa iba’t-ibang lengwahe, and laman ng Osocio ay sa wikang Ingles.

Tags: Abuso, aktibismo, patlastas, karapatang panghayop, gantimpala, kampanya, komunikasyon, kultura, disenyo, droga, edukasyon, entreprenyur, gender issues, grassroots/masa/madla, kapaligiran, fund-raising, pamahalaan, kalusugan, karapatang pantao, marketing, media, ngo, nonprofit, pulitika, relihiyon, kahirapan, road safety, sosyal, tulong sosyal, soldaridad, third world, karahasan, digmaan, isyung kababaihan.

Copy by Littlejohn, copywriter and editor of advertising for peanuts.
Isinalin sa Filipino ni Dan Matutina (Idea!s)

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Osocio bloggers

Armando Alves
A interactive ninja from Portugal, mastering the way of Actionscript, with meditation in the science of Web Design. Currently working as Head of Interactive at DraftFCB Portugal, teaching young apprentices the secrets of the interactive world. Also the author of asourceofinspiration.com, a blog where a duality of the themes are approached: Source, as in "source code", the spirit of sharing and allowing others to learn more about the web; Inspiration, as in what sparks your creative genius. United they deliver a blog with fresh ideas for digital creativity, discussing themes such as advertising, creativity, online marketing and the web.
Posts from Armando

Dan Matutina
Dan Matutina is currently the Creative Director of Idea!s – a Philippine-based nonstock, nonprofit design and communications agency focused on doing advertising works for nonprofit organizations. Dan has worked on numerous materials for causes and NGOs, and has been involved in the creation of campaigns that helped the organizations tell their good stories to the world.
Apart from Idea!s, Dan designs toys, illustrates, oversees art direction for Gobbledygook, Inc., lectures on web and graphic design at the University of the Philippines, College of Fine Arts and does a lot of other stuff for free.
Posts from Dan

Gillo Cutrupi
Activist, blogger and consultant from Total Tactics.
Internet strategist and public outreach consultant, has helped activist and environmental groups in developing offline and online communities. Focussing mainly on community projects but with a technical background of Internet development. Recently involved also in online pr and marketing on the climate change issue.
Gillo Cutrupi’s Specialties: public outreach, social networks strategies, community building, online marketing, Internet strategies, internet development, information architecture.
Posts from Gillo

Jeroen Tiebout
Jeroen Tiebout is currently enlisted at Sint-Lukas Brussels, trying to scrap up the necessary skills to make it in advertising. Through posting here he hopes to score at least some karma points.
Posts from Jeroen

Kate Andrews
As a Graphic Designer and Researcher, Kate Andrews holds a First Class Honours Degree in Graphic Design from The Arts Institute at Bournemouth, UK and a Merit Award from The International Society of Typographic Designers. Kate is a T-Shaped creative, with a self-confessed obsession for Communication Art and Design. In the past five years, has developed creative appreciation for Visual Communication - ever more influenced by the growing recognition for the importance of ethically and socially responsible design. Since graduating, Kate has worked for a variety of organisations including; The Sunday Times Magazine, Aura Events, Thriving.org, Synectics Innovation Consultancy and E-Cultura, and recently exhibited at Ringling College of Art and Design in Florida, in the exhibition 'Social Issues in Graphic Design'. Kate continues to write as UK Editor for Inhabitat.com and as a Feature Design Writer for Design:Related, Design21, Roger-Live and GOOD Magazine. In 2006, she founded the design blog Anamorphosis, to act as a platform to catalog the endless search for new design talent and examples of forward-thinking Visual Communication.
Posts from Kate

Liz Losh
Elizabeth Losh is currently the Writing Director of the Humanities Core Course at U.C. Irvine and teaches about digital rhetoric. She studies public communication, persuasive videogames, social marketing, public diplomacy, risk communication, and institutional branding. She writes about the discourses of “virtual state,” the media literacy of policy makers and authority figures, and the rhetoric surrounded regulatory attempts to limit everyday digital practices. Her first book, Virtualpolitik, will be coming out from MIT Press in Spring of 2009. Her daily online column by the same name won the John Lovas Award for best academic weblog in 2007, and -- in addition to Osocio -- she is a regular contributor to Siva Vaidhyanathan's weblog about free culture and intellectual property Sivacracy. She has published articles about videogames for the military and emergency first-responders, government websites, national digital libraries, political blogging, congressional hearings on the Internet, and state-funded online learning efforts.
Posts from Liz

Marc van Gurp
Founder of Houtlust/Osocio
In daily life webdesigner and webmaster at the Adformatie Groep, the Dutch platform about marketing and advertising.
Posts from Marc

Noah Scalin
Noah is a lifelong activist and founder of the award winning, socially conscious design and consulting firm Another Limited Rebellion. ALR has been featured in dozens of international books and magazines and in 2004 Noah was named one of the “Top Forty Under 40 successful young professionals who give back to the community” by Style Magazine in Richmond, VA. Noah is also an adjunct faculty member at Virginia Commonwealth University where he teaches Design Rebels a course on socially conscious graphic design.
Posts from Noah

Serge Fenenko
Managing Director at Novocortex B.V. Novocortex manages market introductions of innovative products. With the focus on online interaction with your clients. Novocortex is part of the Dutch Marketingfacts Network. Within the network, Novocortex is responsible for Interactive Strategy Audits and online advertising campaigns. Novocortex won a number of awards on advertising festivals, such as Golden Hammer, Golden Award of Montreux, Red Apple in Moscow and Kiev International Ad Festival (portfolio).
Serge Fenenko studied History in the former Soviet Union and Business Administration in the Netherlands, and holds an MBA of Rotterdam School of Management, the Erasmus University's business school.
Serge Fenenko’s Specialties: Interactive marketing using online and mobile channels, product marketing and business development with the focus on market introductions of innovative products, development and marketing of e-payments.
Posts from Serge