About - Osocio, Social Advertising and Non-profit Campaigns

Social advertising and non-profit campaigns from around the globe

A propos

Osocio est un entièrement dédié à la publicité sociétale et aux campagnes de marketing social. C’est la place où le marketing et le civisme se rencontrent. Autrefois connu via le blog Houtlust, Osocio devient un point de rencontre pour les publicitaires, les agences de publicité, les activistes, les entreprises sociales et les bons samaritains de partout dans le monde.

Bien qu’il existe des centaines de blogs publicitaires sur le web, Houtlust se distingue en se concentrant exclusivement sur la publicité sociétale. A la différence de la publicité à vocation commerciale dont le but est d’influencer les décisions d’achat, la publicité sociétale cherche à connecter les gens les uns les autres. La publicité sociétale a le pouvoir troublant de nous arrêter, de nous faire réfléchir et par la suite de nous amener à prendre des actions pour aider les autres, qu’ils soient issus de cultures étrangères à la notre ou encore qu’ils vivent à des milliers de kilomètres. C’est pour cette raison que nous célébrons ce type de publicité, que nous l’étudions et que nous en parlons. Nous souhaitons que vous en fassiez autant.
Crée par Marc van Gurp en octobre 2005, Houtlust débuta comme une collection personnelle de publicités sociétales. À l’origine ce site était écrit en néerlandais uniquement sans penser qu’une audience plus large puisse être possible. La demande pour une version anglaise fut si forte que le site fut rapidement offert en langue anglaise. Ce petit blog de niche devint de plus en plus grand. Ce ne fut pas long pour que Houtlust devienne une référence dans le domaine de la publicité sociétale et qu’il fasse autorité auprès des acteurs de l’industrie publicitaire tout comme auprès des personnes ayant à cœur le sociétal à travers le monde entier.
Au printemps 2007, les discussions démarrèrent sur comment amener Houtlust un niveau au dessus. L’agence interactive Onstuimig et l’agence Alef de Jong Branding se sont rapidement portées volontaires pour aider au développement d’une nouvelle identité de marque et lancer un nouveau site. Le résultat de cette coopération est le site sur lequel vous êtes actuellement : Osocio.
Osocio est plus qu’un simple blog. C’est votre ressource pour tout ce qui touche au monde de la publicité sociétale. C’est une plateforme globale et locale pour les questions en lien avec le marketing social. C’est une communauté de penseurs sociaux et de marketeurs bien intentionnés.
Alors qu’ Houtlust était entretenu par une seule personne (Marc van Gurp), Osocio compte plusieurs contributeurs, chacun d’entres eux sont spécialistes dans des domaines spécifiques du large secteur des organisations sans but lucratif. Nous sommes heureux d’accueillir ces experts dans l’équipe d’Osocio.(voir plus bas).
Bien sur, nous avons nos propres idées sur comment faire du monde un endroit meilleur. Toutefois, Osocio vous promet de ne jamais faire la promotion d’aucun agenda politique. Les campagnes sont publiées de manière objective sans influence de notre part. Notre priorité est seulement de communiquer des messages à valeur sociale.
Si vous avez envie de collaborer au contenu, nous vous invitons à nous contacter. Nous sommes toujours friands de nouvelles campagnes sociales donc s’il vous plait envoyez nous les campagnes sur lesquels vous travaillez ou des liens et des conseils.

Bien que vous puisiez lire ce texte dans différentes langues, tout le contenu de Osocio est écrit en anglais.

Tags: maltraitance, activisme, publicité, droit des animaux, prix, campagne, communication, culture, design, drogues, éducation, entrepreneur, droits des femmes, environnement, levée de fonds, gouvernement, santé, droit humain, marketing, media, ong, sans but lucratif, politique, religion, pauvreté, sécurité routière, social, aide sociale, solidarité, tiers monde, violence, guerre.

Copy by Littlejohn, copywriter and editor of advertising for peanuts.
Traduction près Jean Julien, blogger aux IPUB, Montreal Quebec.

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Osocio bloggers

Armando Alves
A interactive ninja from Portugal, mastering the way of Actionscript, with meditation in the science of Web Design. Currently working as Head of Interactive at DraftFCB Portugal, teaching young apprentices the secrets of the interactive world. Also the author of asourceofinspiration.com, a blog where a duality of the themes are approached: Source, as in "source code", the spirit of sharing and allowing others to learn more about the web; Inspiration, as in what sparks your creative genius. United they deliver a blog with fresh ideas for digital creativity, discussing themes such as advertising, creativity, online marketing and the web.
Posts from Armando

Dan Matutina
Dan Matutina is currently the Creative Director of Idea!s – a Philippine-based nonstock, nonprofit design and communications agency focused on doing advertising works for nonprofit organizations. Dan has worked on numerous materials for causes and NGOs, and has been involved in the creation of campaigns that helped the organizations tell their good stories to the world.
Apart from Idea!s, Dan designs toys, illustrates, oversees art direction for Gobbledygook, Inc., lectures on web and graphic design at the University of the Philippines, College of Fine Arts and does a lot of other stuff for free.
Posts from Dan

Gillo Cutrupi
Activist, blogger and consultant from Total Tactics.
Internet strategist and public outreach consultant, has helped activist and environmental groups in developing offline and online communities. Focussing mainly on community projects but with a technical background of Internet development. Recently involved also in online pr and marketing on the climate change issue.
Gillo Cutrupi’s Specialties: public outreach, social networks strategies, community building, online marketing, Internet strategies, internet development, information architecture.
Posts from Gillo

Jeroen Tiebout
Jeroen Tiebout is currently enlisted at Sint-Lukas Brussels, trying to scrap up the necessary skills to make it in advertising. Through posting here he hopes to score at least some karma points.
Posts from Jeroen

Kate Andrews
As a Graphic Designer and Researcher, Kate Andrews holds a First Class Honours Degree in Graphic Design from The Arts Institute at Bournemouth, UK and a Merit Award from The International Society of Typographic Designers. Kate is a T-Shaped creative, with a self-confessed obsession for Communication Art and Design. In the past five years, has developed creative appreciation for Visual Communication - ever more influenced by the growing recognition for the importance of ethically and socially responsible design. Since graduating, Kate has worked for a variety of organisations including; The Sunday Times Magazine, Aura Events, Thriving.org, Synectics Innovation Consultancy and E-Cultura, and recently exhibited at Ringling College of Art and Design in Florida, in the exhibition 'Social Issues in Graphic Design'. Kate continues to write as UK Editor for Inhabitat.com and as a Feature Design Writer for Design:Related, Design21, Roger-Live and GOOD Magazine. In 2006, she founded the design blog Anamorphosis, to act as a platform to catalog the endless search for new design talent and examples of forward-thinking Visual Communication.
Posts from Kate

Liz Losh
Elizabeth Losh is currently the Writing Director of the Humanities Core Course at U.C. Irvine and teaches about digital rhetoric. She studies public communication, persuasive videogames, social marketing, public diplomacy, risk communication, and institutional branding. She writes about the discourses of “virtual state,” the media literacy of policy makers and authority figures, and the rhetoric surrounded regulatory attempts to limit everyday digital practices. Her first book, Virtualpolitik, will be coming out from MIT Press in Spring of 2009. Her daily online column by the same name won the John Lovas Award for best academic weblog in 2007, and -- in addition to Osocio -- she is a regular contributor to Siva Vaidhyanathan's weblog about free culture and intellectual property Sivacracy. She has published articles about videogames for the military and emergency first-responders, government websites, national digital libraries, political blogging, congressional hearings on the Internet, and state-funded online learning efforts.
Posts from Liz

Marc van Gurp
Founder of Houtlust/Osocio
In daily life webdesigner and webmaster at the Adformatie Groep, the Dutch platform about marketing and advertising.
Posts from Marc

Noah Scalin
Noah is a lifelong activist and founder of the award winning, socially conscious design and consulting firm Another Limited Rebellion. ALR has been featured in dozens of international books and magazines and in 2004 Noah was named one of the “Top Forty Under 40 successful young professionals who give back to the community” by Style Magazine in Richmond, VA. Noah is also an adjunct faculty member at Virginia Commonwealth University where he teaches Design Rebels a course on socially conscious graphic design.
Posts from Noah

Serge Fenenko
Managing Director at Novocortex B.V. Novocortex manages market introductions of innovative products. With the focus on online interaction with your clients. Novocortex is part of the Dutch Marketingfacts Network. Within the network, Novocortex is responsible for Interactive Strategy Audits and online advertising campaigns. Novocortex won a number of awards on advertising festivals, such as Golden Hammer, Golden Award of Montreux, Red Apple in Moscow and Kiev International Ad Festival (portfolio).
Serge Fenenko studied History in the former Soviet Union and Business Administration in the Netherlands, and holds an MBA of Rotterdam School of Management, the Erasmus University's business school.
Serge Fenenko’s Specialties: Interactive marketing using online and mobile channels, product marketing and business development with the focus on market introductions of innovative products, development and marketing of e-payments.
Posts from Serge