About - Osocio, Social Advertising and Non-profit Campaigns

Social advertising and non-profit campaigns from around the globe

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Osocio è dedicato alla pubblicità e campagne di organizzazioni no-profit. E ‘il luogo in cui marketing e attivismo si incontrano. Precedentemente noto come Houtlust Blog, Osocio è il nodo centrale per gli inserzionisti on line, agenzie pubblicitarie, attivisti, imprenditori sociali, e buoni “samaritani” da tutto il mondo.

Nonostante vi siano centinaia di altri blog simili, Houtlust si distingueva concentrandosi esclusivamente sulla pubblicità sociale. A differenza di quella commerciale, il cui scopo e’ solo quello si influenzare le decisioni di acquisto, la pubblicita’ sociale cerca di metterci in contatto con altri esseri umani. Gli annunci no-profit hanno ci fanno fermare, pensare e poi agire per aiutare una persona o un gruppo di persone, che noi non conosciamo ancora, che potrebbero essere di una cultura straniera o che vivono a migliaia di chilometri di distanza. E per questo motivo noi promuoviamo questi annunci, li studiamo e discutiamo a lungo. Ci auguriamo che anche voi lo possiate fare.

Creato da Marc Van Gurp nel mese di ottobre 2005, Houtlust inizio’ come una raccolta personale degli annunci no-profit. Originariamente il sito era scritto solo in Olandese, senza mirare ad un pubblico più ampio. Ma la richiesta di una versione Inglese crebbe rapidamente. La nicchia del blog si era allargata di molto. Houtlust divenne noto come il riferimento principale, senza scopo di lucro, per la pubblicita’ sociale in tutto il mondo.

Nella primavera del 2007 iniziarono le discussioni su come portare Houtlust ad un nuovo livello. L’agenzia interattiva Onstuimig e l’agenzia Markey’s Branding offrirono i loro servizi per produrre un nuovo marchio e rilanciare il nuovo sito web. Il risultato di questa collaborazione è dove vi trovate adesso: Osocio.

Osocio è più di un blog. È una risorsa completa per tutte le cose nel mondo del no-profit e di comunicazione sociale. È una piattaforma globale e locale per le questioni sociali, sia grandi che piccole. È una comunità di pensatori sociali e filantropici esperti di marketing.

Mentre Houtlust era curata da una sola persona (Marc Van Gurp), Osocio ha diversi collaboratori, ciascuno dei quali e’ specializzato in un campo specifico del settore no-profit. Siamo lieti di accogliere questi esperti nel team di Osocio e i loro nomi sono elencati nella colonna di destra.

Certo, abbiamo le nostre idee su come rendere il mondo un posto migliore. Tuttavia, Osocio non ha una sua agenda. Le campagne pubblicate non esprimono in alcun modo la nostra posizione su un problema specifico. Il nostro obiettivo è unicamente promuovere la comunicazione di messaggi sociali.

Se vi sentite in grado di collaborare in qualsiasi modo, vi preghiamo di contattarci. Siamo sempre felici di promuovere nuove campagne sociali. Quindi, vi preghiamo di inviarci il vostro materiale di marketing no-profit, o quello della sua agenzia, con notizie, link o suggerimenti.

Anche se si può leggere questo testo in molte lingue, Osocio è principalmente scritto in Inglese.

Tags: abusi, attivismo, pubblicita’, diritti degli animali, campagne, comunicazione, cultura, design, droga, educazione, impresa, discriminazioni sessuali, attivita’ di base, ambiente, raccolta fondi, governi, salute, diritti umani, marketing, media, ong, no-profit, politica, religione, poverta’, sicurezza stradale, sociale, aiuti sociali, solidarieta’, terzo mondo, violenza, guerra.

Testo di Littlejohn, copywriter e blogger di Advertising for Peanuts.
Traduzione di Gillo Cutrupi, blogger di Total Tactics e consulente per NGOs.

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Osocio bloggers

Armando Alves
A interactive ninja from Portugal, mastering the way of Actionscript, with meditation in the science of Web Design. Currently working as Head of Interactive at DraftFCB Portugal, teaching young apprentices the secrets of the interactive world. Also the author of asourceofinspiration.com, a blog where a duality of the themes are approached: Source, as in "source code", the spirit of sharing and allowing others to learn more about the web; Inspiration, as in what sparks your creative genius. United they deliver a blog with fresh ideas for digital creativity, discussing themes such as advertising, creativity, online marketing and the web.
Posts from Armando

Dan Matutina
Dan Matutina is currently the Creative Director of Idea!s – a Philippine-based nonstock, nonprofit design and communications agency focused on doing advertising works for nonprofit organizations. Dan has worked on numerous materials for causes and NGOs, and has been involved in the creation of campaigns that helped the organizations tell their good stories to the world.
Apart from Idea!s, Dan designs toys, illustrates, oversees art direction for Gobbledygook, Inc., lectures on web and graphic design at the University of the Philippines, College of Fine Arts and does a lot of other stuff for free.
Posts from Dan

Gillo Cutrupi
Activist, blogger and consultant from Total Tactics.
Internet strategist and public outreach consultant, has helped activist and environmental groups in developing offline and online communities. Focussing mainly on community projects but with a technical background of Internet development. Recently involved also in online pr and marketing on the climate change issue.
Gillo Cutrupi’s Specialties: public outreach, social networks strategies, community building, online marketing, Internet strategies, internet development, information architecture.
Posts from Gillo

Jeroen Tiebout
Jeroen Tiebout is currently enlisted at Sint-Lukas Brussels, trying to scrap up the necessary skills to make it in advertising. Through posting here he hopes to score at least some karma points.
Posts from Jeroen

Kate Andrews
As a Graphic Designer and Researcher, Kate Andrews holds a First Class Honours Degree in Graphic Design from The Arts Institute at Bournemouth, UK and a Merit Award from The International Society of Typographic Designers. Kate is a T-Shaped creative, with a self-confessed obsession for Communication Art and Design. In the past five years, has developed creative appreciation for Visual Communication - ever more influenced by the growing recognition for the importance of ethically and socially responsible design. Since graduating, Kate has worked for a variety of organisations including; The Sunday Times Magazine, Aura Events, Thriving.org, Synectics Innovation Consultancy and E-Cultura, and recently exhibited at Ringling College of Art and Design in Florida, in the exhibition 'Social Issues in Graphic Design'. Kate continues to write as UK Editor for Inhabitat.com and as a Feature Design Writer for Design:Related, Design21, Roger-Live and GOOD Magazine. In 2006, she founded the design blog Anamorphosis, to act as a platform to catalog the endless search for new design talent and examples of forward-thinking Visual Communication.
Posts from Kate

Liz Losh
Elizabeth Losh is currently the Writing Director of the Humanities Core Course at U.C. Irvine and teaches about digital rhetoric. She studies public communication, persuasive videogames, social marketing, public diplomacy, risk communication, and institutional branding. She writes about the discourses of “virtual state,” the media literacy of policy makers and authority figures, and the rhetoric surrounded regulatory attempts to limit everyday digital practices. Her first book, Virtualpolitik, will be coming out from MIT Press in Spring of 2009. Her daily online column by the same name won the John Lovas Award for best academic weblog in 2007, and -- in addition to Osocio -- she is a regular contributor to Siva Vaidhyanathan's weblog about free culture and intellectual property Sivacracy. She has published articles about videogames for the military and emergency first-responders, government websites, national digital libraries, political blogging, congressional hearings on the Internet, and state-funded online learning efforts.
Posts from Liz

Marc van Gurp
Founder of Houtlust/Osocio
In daily life webdesigner and webmaster at the Adformatie Groep, the Dutch platform about marketing and advertising.
Posts from Marc

Noah Scalin
Noah is a lifelong activist and founder of the award winning, socially conscious design and consulting firm Another Limited Rebellion. ALR has been featured in dozens of international books and magazines and in 2004 Noah was named one of the “Top Forty Under 40 successful young professionals who give back to the community” by Style Magazine in Richmond, VA. Noah is also an adjunct faculty member at Virginia Commonwealth University where he teaches Design Rebels a course on socially conscious graphic design.
Posts from Noah

Serge Fenenko
Managing Director at Novocortex B.V. Novocortex manages market introductions of innovative products. With the focus on online interaction with your clients. Novocortex is part of the Dutch Marketingfacts Network. Within the network, Novocortex is responsible for Interactive Strategy Audits and online advertising campaigns. Novocortex won a number of awards on advertising festivals, such as Golden Hammer, Golden Award of Montreux, Red Apple in Moscow and Kiev International Ad Festival (portfolio).
Serge Fenenko studied History in the former Soviet Union and Business Administration in the Netherlands, and holds an MBA of Rotterdam School of Management, the Erasmus University's business school.
Serge Fenenko’s Specialties: Interactive marketing using online and mobile channels, product marketing and business development with the focus on market introductions of innovative products, development and marketing of e-payments.
Posts from Serge