About Osocio

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Osocio は公共広告と非営利キャンペーンを専門としております。マーケティングとアクティビズムが対立する場所でもあります。以前は Houtlust Blog として知られていました Osocio は、世界中の広告主、広告代理店、一般人、活動家、社会派興行主、そして憐れみ深い人々が集うオンラインハブなのです。

無数の広告関連ブログがある中、公共広告にのみフォーカスした Houtlust は突出した存在でした。購買行動に影響を与えることを主目的とした商業広告とは異なり、非営利広告は人と人をつなげることを探求します。時には数千キロも離れた、異なる文化の他人あるいは特定のグループについて、わたしたちに考えさせ、そして場合によっては援助の手を差し伸べさせるほどの影響力が公共広告にはあります。そしてそのような理由から、わたしたちはそれらの広告を讃え、研究し、詳細に吟味しているのです。皆さんにも加わっていただけると幸いです。

Houtlust は2005年10月、非営利広告の個人コレクションとして Marc van Gurp によって開設。それほど幅広い読者層を想定していなかったため、元々はオランダ語のブログだったのですが、英語バージョンを求める声は急速に高まり、小さなニッチなブログはどんどんと成長し始め、あっという間に広告業界や公共活動に関心を寄せる人々から、非営利広告の信頼できる参照元という地位を確立するに至りました。

2007年春、Houtlust を次のレベルに進化させるための話し合いが始まりました。そんな中、インタラクティブ・エージェンシーの Onstuimig とブランディング・エージェンシーの Alef de Jong の2社が速やかに志願、新しいウェブサイトのリブランディングとリローンチの手助けをしてくれました。この協業の結果が今あなたがいる場所: Osocio なのです。

Osocio は単なるブログではありません。非営利そして公共広告の総本山。特定地域から世界規模まで、大小にかかわらない社会問題を網羅するプラットホームなのです。そして社会に貢献することを考える人たちのコミュニティでもあります。

Houtlust は一人 (Marc van Gurp) によって管理されていましたが、Osocio では非営利分野における様々な専門家が寄稿しています。彼らの Osocio チームへの参加に心より感謝しています(サイドバー参照)。

もちろん私たちにも世の中をよりよい場所にするためのアイデアはあります。けれども、Osocio は独自の政治的見解を押しつけることは一切しません。私たちがご紹介するものはわたしたちのスタンスを代弁するものではありません。単に公共広告のコミュニケーションに焦点を当てるのみです。

なんらかの形で協力したいとお思いの方は是非ご連絡ください。私たちは常に新しい公共広告についての情報を求めています。貴方あるいはあなたの会社が行った非営利キャンペーンがありましたら、ニュースやリンク、チップなどご提供ください。

この「アバウト」のページは多言語で書かれていますが、Osocio のコンテンツはすべて英語となります。

タグ:悪習、アクティビズム、広告、動物の権利、賞、キャンペーン、コミュニケーション、文化、デザイン、麻薬、教育、アントレプレナー、性差別、一般人、環境、募金活動、政府、健康、人権、マーケティング、メディア、NGO、非営利、政治、宗教、貧困、交通安全、社会、社会援助、連帯、第三世界、暴力、戦争、女性蔑視。

文: Littlejohn、コピーライターそしてadvertising for peanutsの編集者。
翻訳: 木下洋一、広告大臣の管理人。




Copyright © 2005-2008 Osocio/Houtlust. Some rights reserved.

Osocio bloggers

Armando Alves
A interactive ninja from Portugal, mastering the way of Actionscript, with meditation in the science of Web Design. Currently working as Head of Interactive at DraftFCB Portugal, teaching young apprentices the secrets of the interactive world. Also the author of asourceofinspiration.com, a blog where a duality of the themes are approached: Source, as in "source code", the spirit of sharing and allowing others to learn more about the web; Inspiration, as in what sparks your creative genius. United they deliver a blog with fresh ideas for digital creativity, discussing themes such as advertising, creativity, online marketing and the web.
Posts from Armando

Dan Matutina
Dan Matutina is currently the Creative Director of Idea!s – a Philippine-based nonstock, nonprofit design and communications agency focused on doing advertising works for nonprofit organizations. Dan has worked on numerous materials for causes and NGOs, and has been involved in the creation of campaigns that helped the organizations tell their good stories to the world.
Apart from Idea!s, Dan designs toys, illustrates, oversees art direction for Gobbledygook, Inc., lectures on web and graphic design at the University of the Philippines, College of Fine Arts and does a lot of other stuff for free.
Posts from Dan

Gillo Cutrupi
Activist, blogger and consultant from Total Tactics.
Internet strategist and public outreach consultant, has helped activist and environmental groups in developing offline and online communities. Focussing mainly on community projects but with a technical background of Internet development. Recently involved also in online pr and marketing on the climate change issue.
Gillo Cutrupi’s Specialties: public outreach, social networks strategies, community building, online marketing, Internet strategies, internet development, information architecture.
Posts from Gillo

Jeroen Tiebout
Jeroen Tiebout is currently enlisted at Sint-Lukas Brussels, trying to scrap up the necessary skills to make it in advertising. Through posting here he hopes to score at least some karma points.
Posts from Jeroen

Kate Andrews
As a Graphic Designer and Researcher, Kate Andrews holds a First Class Honours Degree in Graphic Design from The Arts Institute at Bournemouth, UK and a Merit Award from The International Society of Typographic Designers. Kate is a T-Shaped creative, with a self-confessed obsession for Communication Art and Design. In the past five years, has developed creative appreciation for Visual Communication - ever more influenced by the growing recognition for the importance of ethically and socially responsible design. Since graduating, Kate has worked for a variety of organisations including; The Sunday Times Magazine, Aura Events, Thriving.org, Synectics Innovation Consultancy and E-Cultura, and recently exhibited at Ringling College of Art and Design in Florida, in the exhibition 'Social Issues in Graphic Design'. Kate continues to write as UK Editor for Inhabitat.com and as a Feature Design Writer for Design:Related, Design21, Roger-Live and GOOD Magazine. In 2006, she founded the design blog Anamorphosis, to act as a platform to catalog the endless search for new design talent and examples of forward-thinking Visual Communication.
Posts from Kate

Liz Losh
Elizabeth Losh is currently the Writing Director of the Humanities Core Course at U.C. Irvine and teaches about digital rhetoric. She studies public communication, persuasive videogames, social marketing, public diplomacy, risk communication, and institutional branding. She writes about the discourses of “virtual state,” the media literacy of policy makers and authority figures, and the rhetoric surrounded regulatory attempts to limit everyday digital practices. Her first book, Virtualpolitik, will be coming out from MIT Press in Spring of 2009. Her daily online column by the same name won the John Lovas Award for best academic weblog in 2007, and -- in addition to Osocio -- she is a regular contributor to Siva Vaidhyanathan's weblog about free culture and intellectual property Sivacracy. She has published articles about videogames for the military and emergency first-responders, government websites, national digital libraries, political blogging, congressional hearings on the Internet, and state-funded online learning efforts.
Posts from Liz

Marc van Gurp
Founder of Houtlust/Osocio
In daily life webdesigner and webmaster at the Adformatie Groep, the Dutch platform about marketing and advertising.
Posts from Marc

Noah Scalin
Noah is a lifelong activist and founder of the award winning, socially conscious design and consulting firm Another Limited Rebellion. ALR has been featured in dozens of international books and magazines and in 2004 Noah was named one of the “Top Forty Under 40 successful young professionals who give back to the community” by Style Magazine in Richmond, VA. Noah is also an adjunct faculty member at Virginia Commonwealth University where he teaches Design Rebels a course on socially conscious graphic design.
Posts from Noah

Serge Fenenko
Managing Director at Novocortex B.V. Novocortex manages market introductions of innovative products. With the focus on online interaction with your clients. Novocortex is part of the Dutch Marketingfacts Network. Within the network, Novocortex is responsible for Interactive Strategy Audits and online advertising campaigns. Novocortex won a number of awards on advertising festivals, such as Golden Hammer, Golden Award of Montreux, Red Apple in Moscow and Kiev International Ad Festival (portfolio).
Serge Fenenko studied History in the former Soviet Union and Business Administration in the Netherlands, and holds an MBA of Rotterdam School of Management, the Erasmus University's business school.
Serge Fenenko’s Specialties: Interactive marketing using online and mobile channels, product marketing and business development with the focus on market introductions of innovative products, development and marketing of e-payments.
Posts from Serge


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