Onstuimig
image of an Ear

Academy

New! Background, theory, interviews and cases on non-profit advertising and marketing for social causes.

.(JavaScript must be enabled to view this email address)

Another review for Noah Scalin and Michelle Taute’s Design Activist’s Handbook

Posted by Reuben Turner | 29-04-2013 22:41 | Academy | Category: Behaviour Change, Corporate Social Responsibility, Design, Ethics, Reviews

A while back, Noah asked if anyone from Osocio would review The Design Activist’s Handbook. Both Marc and I wrote a review, and Marc posted his first. That explains why there are two reviews of the book on Osocio. If you’d like your book reviewed, please get in touch.

Review of The Design Activist’s Handbook by Noah Scalin & Michelle Taute

This is an excellent book.

I wish I had a few copies on my shelf. I’d hand them out to all the young creatives and design students I meet, when they ask me the questions that all designers with a conscience ask sooner or later:

How did I end up here?
How do I change it?
What choices do I have?
Are there other ways of being a designer?
And above all,
How do I make a living without compromising my values?

image




Read more | Post comment (0)

A review of “Goodvertising”

Posted by Reuben Turner | 13-10-2012 20:59 | Academy | Category: Corporate Social Responsibility, Design, Reviews, Interviews, Social Marketing

A review of ‘Goodvertising’, a new book about ‘good’ advertising compiled by Thomas Kolster and published by Thames & Hudson.
image
It’s a good book –a bit like Osocio, printed out.




Read more | Post comment (0)

Book Review: How Advertising Will Heal Your Business and the World

Posted by Monica Brasov-Curca | 2-08-2012 20:30 | Academy | Category: Corporate Social Responsibility, Online, Interviews, Talks

image

Author: Mark Woerde
Published May 2011
Publishing on Demand
Amsterdam, Netherlands
Free copy paperless copy at Letsheal.org

I became interested in Corporate Social Responsibility (CSR) a few years ago and was further intrigued after I attended “Conscience Capitalism” conference in 2011 at Bentley College just outside Boston, Massachusetts. There I learned a great deal from the likes of John Mackey, CEO of Whole Foods and marketing guru Philip Kotler, things like aligning a brand with a good cause and finding a niche market for responsible advertising.  Yet for me there was something missing, it seemed the companies doing CSR were simply looking for a marketing strategy to attract a different target audience and thus expand their bottom line. They may have been looking to expand business to the healthy hipster type because it is where the money is.  The sad truth is however that but for a few, most did not have much to say about what it meant to actually “do good with your brand.”

More after the break…


Source: Interview with Mark Woerde and Book "How Advertising Will Heal the World and Your Business"


Read more | Post comment (0)




Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.







Research thesis about social campaigns

The psychology, the semiotics, the rhetoric of visual communication

Read more







About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)