AcademyNew! Background, theory, interviews and cases on non-profit advertising and marketing for social causes.
In early October 2013 a boat filled with African migrants sank off of the Italian island of Lampedusa, killing at least 111 people, and more than 200 are still missing. Friday the 4th of October 2013, was declared a day of mourning in Italy. The event has brought much introspection and concern. News and Media, not withstanding has of course told the story of these migrants. Sometimes the content is important to educate, inform, or even to advocate, but on Friday the 4th of October 2013, I think the Guardian went too far. More after the break…..
Call them what you want: “Pinktober” campaigns, “Pinkwashing”... our version is “Pinkverts”. They’re the annual rush of branded campaigns to raise awareness (and sometimes funds) for breast cancer and research into its cure.
It’s not all bad, of course, but over the years we’ve noted certain clichés that the cause could do without. One is the sexualization of the disease, using the serious and sympathetic issue as an excuse for objectifying healthy women’s nude bodies. The example above is actress Liang Jing — one of eight Chinese celebrities who posed nude for an “awareness” photoshoot in TrendsHealth magazine.
A while back, Noah asked if anyone from Osocio would review The Design Activist’s Handbook. Both Marc and I wrote a review, and Marc posted his first. That explains why there are two reviews of the book on Osocio. If you’d like your book reviewed, please get in touch.
Review of The Design Activist’s Handbook by Noah Scalin & Michelle Taute
This is an excellent book.
I wish I had a few copies on my shelf. I’d hand them out to all the young creatives and design students I meet, when they ask me the questions that all designers with a conscience ask sooner or later:
How did I end up here?
How do I change it?
What choices do I have?
Are there other ways of being a designer?
And above all,
How do I make a living without compromising my values?
This book frames those questions for people who haven’t yet found the ways to ask them. And it provides its readers with ways to answer them. Different ways to think about a career in creativity or design. New models of design business. Ways to find partners, funders, clients and projects that chime with your view of the world.
Both inspiring and practical, it also contains interviews and features with practitioners in conscientious design. People who are, as The Design Activist’s Handbook has it, already both ‘making a difference’ and ‘making a living’. My one minor complaint might be that it could benefit from more global examples – they are all from the US, though to be fair this book is aimed at a US audience.
What it’s not is a conscientious design or design ideas sourcebook. For that, I’d recommend Goodvertising or, you know, the internet (this blog is a good place to start). The design examples it does show are primarily useful because they tell stories about how work was commissioned and created. How it came to be, which, if you’re a conscientious designer, is just as important as what it is.
It will probably put into words what many designers already feel. It will, I hope, inspire a new generation of people to put their talent and creativity into shifting the world on its axis rather than just shifting product. In its pages may be the future creative department of The Good Agency and the next generation of Osocio bloggers. For that alone, we should be thankful.
If you’re a designer or creative, and you want a book that helps you both ask and answer the questions that really matter, buy this one.
The Good Agency
Earlier this week, I wrote about Femen’s “Topless Jihad”. It was an international day of semi-nude protest against the oppression of Tunisian activist Amina Tyler, as well as a statement against conservative Muslim institutionalized misogyny in general.
At the same time, a counter-protest Facebook event emerged. Calling itself Muslim Women Against Femen..Muslimah Pride Day, it stated its purpose as:
On the 4th April. The so called feminist group, FEMEN has declared ‘Topless Jihad Day’ in which they are asking women to go topless and write ‘My Body Against Islamism!’ on their bare breasts. We as Muslim women and those who stand with us, need to show FEMEN and their supporters, that their actions are counterproductive and we as Muslim women oppose it.
So please post pictures of your beautiful selves, whether you wear hijaab, nikaab or not. This is an opportunity for Muslim women to get a say and show people that we have a voice too, that we come in many different shapes and sizes that we object to the way we are depicted in the west, we object to the way we are lumped in to one homogenous group without a voice of agency of our own.
Why do you feel proud of being Muslim? Why do you choose to wear the Hijaab/nikaab? Why do you choose not to wear it? Which muslim woman inspires you? How do you feel about constantly being Fetishized by the media/feminists/policy makers in the west?
I started my working career in a printing house. It was in the late seventies, early eighties during the turbulent times in Amsterdam. The glory days of the squatting and anti-nuclear movement.
It was a logical choice to start my working career within those movements. Because of my study and interest in graphic design it all began in a human and environment friendly printing house. Looking back it was an important step in my life.
Consciousness of the things you do. We discussed almost everything. From the choice of printing paper to the content of the printed work. Together and with the clients and suppliers. That wasn’t easy sometimes. Buying a printing press was difficult because of the industry cartel. Recycled paper was hardly made. And suppliers laugh at us when we asked for linseed oil ink.
Today, October 15, is Blog Action Day. It’s an opportunity for bloggers around the world to post simultaneously on a single topic that relates to social issues or social change. This year, the topic is “The Power of We”:
We choose this theme for a couple of reasons. Firstly, the popularity of the your suggestions; Community, Equality, Transparency/Anti-Corruption and Freedom, in our theme poll. Secondly, The Power of We is a celebration of people working together to make a positive difference in the world, either for their own communities or for people they will never meet half way around [t]he world.
When I thought about how I’d represent this idea in a marketing context, I have to admit that the first thing that popped into my head was an ad almost as old as I am, from of all advertisers, Coca-Cola:
Times have sure changed. Now, “Big Soda” is the enemy of activist marketers like former CP+B creative demigod Alex Bogusky. But, consumerism aside, was this hippy-dippy “we’re all in it together” dream ever even achievable? Part of me really wants it to be possible.
[more after the break]