AcademyNew! Background, theory, interviews and cases on non-profit advertising and marketing for social causes.
In Colombia, trying to pull guerrilla FARC fighter out of the jungle and into an reintegrated society is possibly one of the most difficult tasks of working in conflict. Not only are there personal interest that each individual fighter has, such as the economic, social and emotional stability one gains having power in such a conflict context, but there is also the stigma of reintegration that fills the heart of each fighter with untold fear and trauma. And yet for the past four years, a Christmas time campaign has taken on this challenge with immense creativity.