AcademyNew! Background, theory, interviews and cases on non-profit advertising and marketing for social causes.
It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin.
When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse reflection of myself that is always bulgier and heavier than reality. That’s the really scary thing about dysmorphia, as opposed to just wanting to lose weight: it’s a chronic mental illness that can kill, because people who have it can’t see what they’re doing to their bodies: