Academy

Three things I learned while blogging about cause marketing in 2012

I have been blogging about this topic, here and elsewhere, for almost four years. I started doing it as a form of professional development (I’m a Creative Director at a social issues marketing agency) and the process of researching and analyzing campaigns from around the world teaches me something new every day. Here are three themes that have been particularly evident in the past year:

1. Women know their own power, and they are organized

The words “slut” and “vagina” featured prominently in the run-up to the 2012 US election, and that conversation was controlled by women’s activist groups. They ended up being a major force in Barack Obama’s re-election, as his opponents held on to their policies of limiting reproductive choice: among unmarried women, who make up 23% of voters, President Obama was favoured by 67%.