Agenda

Ads for People: Selling Ethics in the Digital Age (Exhibition)

The exhibition Ads for People focuses on how public service announcements and non-profit campaigns have benefitted dramatically from the Internet’s combination of flexibility and affordability. “Around the world, a fresh model of advertising has emerged allowing additional voices to join the conversations that both develop and reflect our cultural values,” says the exhibition’s curator, Lisa Deanne Smith.

Campaigns featured in Ads for People include: Your Man Reminder, an app developed by Toronto’s John St. agency to encourage breast cancer awareness; The Girl Epidemic, a YouTube campaign by international agency StrawberryFrog to raise awareness and funds to educate underprivileged girls in India; and the Rivers of Light/ Operación Ríos de Luz program developed by Lowe-SSP3 in Bogota as part of a strategy to diminish guerrilla warfare. Ads for People combines traditional media with recent platforms (phone apps; social media) to draw attention to these new voices, their concerns and advertising methods.

Exhibition:
230 Richmond Street West, Toronto ON

More events:
Wednesday, February 6, 2013, 6:30 p.m.:
Free talk by Scott Goodson, Founder and CEO of StrawberryFrog
OCAD University Auditorium (Rm 190), 100 McCaul Street, Toronto

Wednesday, February 13, 6:30 p.m.:
Insite Curator’s Tour with Lisa Deanne Smith
At the gallery at 230 Richmond Street West, Toronto  

Wednesday, April 3, 6:30 p.m.:
Insite Exhibition Tour with Carl Jones, Assistant Professor,
Faculty of Design
At the gallery at 230 Richmond Street West, Toronto