The best of non-profit advertising and marketing for social causes

The Osocio archives - More than 10 years of history

  • Doctors of the World Reality Christmas Cards

    Reality Christmas cards

    By on 23 December 2016

    What does the idealised Christmas of the middle east really look like? Like these ‘reality christmas cards’ from Doctors of the World, which juxtapose traditional scenes with real press photographs. Tough. And True. Source: Creative Review Agency: McCann London

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  • Burns and Smiles - the fight of the burn victims to change other people's look

    Burns and Smiles – the fight of burn victims

    By on 14 December 2016

    In this short film, we spend a very special evening with a burn victim. This victim has found a way to accept his condition. Acceptance and awareness is the main message in this campaign from the French organisation Burns and Smiles. 400,000...

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  • Sweden celebrates 250 years of free speech with silent speech

    Sweden celebrates 250 years of free speech with silent speech

    By on 3 December 2016

    On 2 December 1766, 250 years ago, the Swedish parliament (Riksdag) passed the Freedom of the Press Act. It is the oldest in the world. Now, 250 year later, in many parts of the world, fundamental rights and freedoms...

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  • How does antibiotic resistance spread infographic

    Animation about the alarming spread of antibiotic resistance

    By on 27 November 2016

    Lats Friday 18 November it was European Antibiotic Awareness Day and the video above was part of the campaign information to spread the word about the day. Antibiotics are a well-known medication. They are used to prevent and treat bacterial infections. Antibiotic...

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  • International Committee of the Red Cross (ICRC) Victory by any means isn't victory at all

    Hardest-hitting Red Cross ad ever: “Even wars have rules”

    By on 26 November 2016

    “Victory by any means isn’t victory at all” is the text that lingers after seeing this hard hitting ad from the International Committee of the Red Cross (ICRC). It sounds almost desperate. It is this undertone what the viewer scares the most...

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  • Human Rights Watch Safe Schools

    The right to safe education should be a matter of course, but it isn’t

    By on 26 November 2016

    Safe education is not evident in all countries. In at least 26 countries the recent years schools are attacked or being occupied and converted into military barracks or bases by military forces and armed groups in conflict zones. It endangers...

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  • Natural History Museum, London - Parasites in motion: Schistosomiasis

    Parasites in motion: Schistosomiasis

    By on 25 November 2016

    This doesn’t look very special on first sight. It is a stop-motion video made with ordinary, and sometimes fashioned materials. It is the visual format and message what makes it worth posting. Because it is becoming more visible in health awareness and patient...

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  • Aides: an HIV-positive person following treatment no longer transmits the virus

    HIV-positive people on treatment have a lot to pass on. But not HIV.

    By on 23 November 2016

    This new campaign from the well known French organisation AIDES fits in a foreseeable trend which synchronize with the development in the fight against HIV. The campaign, launched just a few days before World AIDS Day, brings the latest scientific insight:...

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  • The Radi-Aid App: Change A Life With Just One Swipe

    Radi-Aid App: Change A Life With Just One Swipe

    By on 21 November 2016

    It’s November and thus time for the Radi-Aid Awards. They are about the creativity in fundraising campaigns, an idea started in 2013 by SAIH, the Norwegian Students’ and Academics’ International Assistance Fund. They are awarding creative fundraising campaigns with the Golden...

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  • Defacing violence against women

    Defacing violence against women

    By on 16 November 2016

    This smart guerilla action by a group of creatives in Chicago, USA, starts with a simple insight – if we think it’s OK to deface posters of women with sexist and violent grafitti, what does that imply about how society sees violence against...

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