The best of non-profit advertising and marketing for social causes

The Osocio archives - More than 10 years of history

  • MTA security ads hacked with anti-government messages

    By on 8 September 2017

    I have a soft spot for advertising hacks, and this one is rather cleverly done. An anonymous group has altered New York’s Metropolitan Transportation Authority’s version of the Department of Homeland Security’s “If You See Something, Say Something” transit security...

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  • This Mumbai poet beats your ears about sexism

    By on 3 September 2017

    We have posted a lot about campaigns on rape culture and sexual abuse. And I thought we’d have seen it all. Until I encountered this slam poetry from Mumbai based poet Aranya Johar. Wow! The horrors of sexual abuse...

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  • How far would you walk to find clean drinking water?

    By on 2 September 2017

    This social experiment is confrontational without being shocking and it brings the cause about water, sanitation and hygiene to the streets of England. It is about the lack of clean drinking water for 2.4 million children in Somalia. Kindvertising and Reelmedia Film...

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  • Animation about the right things to teach

    By on 27 August 2017

    Copi, the father in this award winning animation tries to teach his son Paste the right things. But what are they actually? This animated short film is directed by Daniel Martínez Lara & Rafa Cano Méndez. More about the...

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  • Billboards let us look back at 50 years gay liberation

    By on 1 August 2017

    50 years ago an important step was taken in England and Wales in decriminalizing homosexuality. On 27th July 1967, the Sexual Offences Act became law. Homosexual acts between two men became legal from then on. Artist Martin Firrell has created six...

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  • Google Chrome plug-in makes every corrupt politician visible

    By on 31 July 2017

    It takes just three mouse clicks to install a Google Chrome plug-in. Easy and useful to add additional functionality to this browser. The Brazilian consumer watchdog Reclame Aqui recently came up with an activist version, the so called ‘Colour of...

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  • Save on packaging material, make it inflatable

    By on 29 July 2017

    This is a really nifty idea from Belgian agency Friendship. Nifty because air is used instead of plastic to safe packaging material.  By 2020 more than 2 billion people will be using parcel services to send packages around the world. And...

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  • A powerful message for parents of ADHD kids

    By on 27 July 2017

    Jessica McCabe is an American actor. She also has Attention-deficit/hyperactivity disorder (ADHD). As the founder and host of the How To ADHD YouTube channel, Ms. McCabe shares anecdotes and advice about ADHD diagnosis, treatment, and strategies. Last April, she posted...

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  • Powerful Video Poetry about a Micronesian Daughter, a Basket and Donald Trump

    By on 25 July 2017

    Kathy Jetñil-Kijiner is known for her poems about climate change. She is a poet from the Marshall Islands in the Pacific Ocean. This archipelago is threatened by the rising sea level. With a rising sea level, she loses her land. I...

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  • A toothbrush looks like a seahorse, but it doesn’t belong in the ocean

    By on 24 July 2017

    These new two print ads are the follow up in the ongoing campaign from the Swiss OceanCare office about the plastic soup in the Oceans of the world. A toothbrush looks like a seahorse, but it doesn’t belong in the ocean. It...

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