The best of non-profit advertising and marketing for social causes

The Osocio archives - More than 10 years of history

  • Powerful Video Poetry about a Micronesian Daughter, a Basket and Donald Trump

    By on 25 July 2017

    Kathy Jetñil-Kijiner is known for her poems about climate change. She is a poet from the Marshall Islands in the Pacific Ocean. This archipelago is threatened by the rising sea level. With a rising sea level, she loses her land. I...

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  • A toothbrush looks like a seahorse, but it doesn’t belong in the ocean

    By on 24 July 2017

    These new two print ads are the follow up in the ongoing campaign from the Swiss OceanCare office about the plastic soup in the Oceans of the world. A toothbrush looks like a seahorse, but it doesn’t belong in the ocean. It...

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  • How to hack ad space

    By on 23 July 2017

    This is a difficult one for us. We love advertising (as long as it is for a good cause), and we love activism (as long as it is non violent). Recently, these two came together in this ad space hack...

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  • Bringing bombing home

    By on 21 July 2017

    This powerful online petition from Save the Children will make you think again about what’s happening ‘there’ in Syria, Yemen and other places where children are being bombed daily. Great digital work has the power to connect us to...

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  • Your carbon handprint: Wipe it on your bum

    By on 15 July 2017

    The most remarkable thing about this video is, besides the message, that it is free of charge for cinemas. The message itself is also targeting moviegoers pointing to behavior before, during or after the movie. It is about the wasteful hand...

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  • This Soviet era housing is in trouble

    By on 13 July 2017

    Latvia is an independent state since 1991. In the years before it was occupied by Russia and that presence is still noticeable. Like the bad state of the houses built at that time. This film, made by London based animator Kris Hofmann,...

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  • The forest never dies alone

    By on 12 July 2017

    Long ago the Atlantic Rainforest in Brazil covered an area 1,3 million square kilometers. Today only 12% remain. The SOS Mata Atlântica Foundation is campaigning for a long time to create awareness on the lost of the forest. And this is their...

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  • Canadian city tackles white privilege in anti-racism campaign

    By on 5 July 2017

    Wow. The City of Saskatoon, in Saskatchewan, Canada, has taken on racism in a very direct way. The billboard above (photo via CKOM) is confronting passers-by with the concept of white privilege and ingrained racism. It’s part of a...

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  • Traffic victim’s last Spotify playlist as poignant warning

    By on 29 June 2017

    The municipality of Rotterdam developed a special traffic light in collaboration with the Willem de Kooning Academy. It is called ‘Play Attention’ what refers to danger when using a smartphone in traffic. In this case it is directly related to Tommy-Boy,...

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  • Don’t leave your pet behind this #MovingDay

    By on 26 June 2017

    Moving Day is an annual tradition in the province of Quebec, Canada. Every July 1st thousands of residents pack up and move out of their apartments. Less well known is that every year more than 1,600 pets are left behind by their...

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