The best of non-profit advertising and marketing for social causes

The Osocio archives - More than 10 years of history

  • Josh Begley - Best of luck with the wall

    A journey of 1,954 miles along the Trump line

    By on 26 January 2017

    The wall on the southern border of the United States where Donald Trump wants to build his wall seemed to be a metaphor for a long time. An image of decisive importance for his victory which now might be a terrifying reality....

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  • What if people in the tobacco industry would speak the truth out loud

    What if people in the tobacco industry would speak the truth out loud

    By on 24 January 2017

    “What if people in the tobacco industry would speak the truth out loud…” That’s what happens in a short film called “A Deadly Serious Matter.” In this film people working at a tobacco company have fun with each other joking...

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  • Or Yorak: Famous vlogger crashes live on YouTube

    Famous vlogger crashed live (on YouTube)

    By on 23 January 2017

    This case study is about an experiment done in Israel. The starting point was that regular awareness campaigns are ignored by (mostly) young people. Or Yarok, The Association for Safer Driving in Israel, wanted to do a campaign about live...

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  • Oxfam The eight billionaires vs 3.6 billion others

    The eight billionaires vs. 3.6 billion others

    By on 22 January 2017

    Eight billionaires own the same wealth as the 3.6 billion people who form the poorest half of the world’s population, reveals an Oxfam report published last week. Oxfam made it a campaign launched at the same time as as global...

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  • VPOD Hier Wird's Eng

    Swiss referendum amusingly dramatized in miniature

    By on 19 January 2017

    What I know about this new campaign from Switzerland that it is made for the VPOD (Swiss Association of Public Service Staff) for the upcoming referendum about the proposed tax reform in the country. On international pressure the country has...

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  • Greenpeace wants you to tell Netflix to go green

    Greenpeace wants you to tell Netflix to go green

    By on 18 January 2017

    Greenpeace’s new message is easy to understand. And it is a realistic request for the target. Netflix has changed TV for the better (according to the kind words of Greenpeace). But now it is time for them to change our planet...

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  • Celebrities need a new way to make a difference

    Celebrities need a new way to make a difference

    By on 17 January 2017

    Remember when a bunch of celebrities used their massive social influence to swing a US presidential election? Yeah, didn’t quite happen. But that hasn’t stopped another group of stars — Emma Stone, Natalie Portman, Amy Adams, Matthew McConaughey, Chris Pine, Hailee...

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  • Censorship of #AsAmericanAs ads proves their point

    By on 17 January 2017

    Fusion Media Group recently hired New York agency SS+K to produce a series of posters about American diversity. When they tried to have them placed in out-of-home locations in major US cities, to their surprise several iterations were rejected by...

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  • Apotek Hjärtat Coughing Billboard

    The coughing billboard

    By on 11 January 2017

    This billboard in Stockholm is trying to help smokers with their new year’s resolution. The billboard is equipped with a smoke detector. If it detects smoke a movie is being started with someone coughing. The billboards are placed in various Swedish cities strategically placed where...

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  • Learning Braille With Bricks Dorina Nowill Foundation

    Learning Braille With Bricks

    By on 3 January 2017

    Learning Braille with Lego like bricks is a stunningly simple and appealing idea. Brazilian agency Lew’Lara\TBWA made it a project for the Dorina Nowill Foundation for the Blind. A project because it is more than just a campaign for the...

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