The best of non-profit advertising and marketing for social causes

The Osocio archives - More than 10 years of history

  • The Toronto Alliance to End Homelessness address NIMBYism

    By on 1 May 2017

    This campaign from The Toronto Alliance to End Homelessness (TAEH) was launched last week and received a lot of attention from Canadian national press although it’s a local campaig. Perhaps this is because of the approach that responds to the...

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  • TV2 Danmark finds a clever way to get people out of their boxes #AllThatWeShare

    By on 26 April 2017

    I watch a lot of PSAs (and make quite a few myself), and I have to say that this one cut through my crusty old cynical social marketer carapace. It’s long, but it’s a good long watch: Here’s the thing:...

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  • We can turn it off, in Aleppo they can’t.

    By on 23 April 2017

    Smart fundraising campaign from Amnesty International in Switzerland. We can turn off TV if we don’t want to see the terrible pictures from Aleppo in Syria. The Syrians, on the other hand, do not have this possibility. Amnesty ask with...

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  • Suicide attempt survivors answer questions you’d never ask in person

    By on 22 April 2017

    Tonight on #YouCantAskThat, brave suicide attempt survivors speak frankly about their struggles, hoping to change how we talk about suicide. pic.twitter.com/YjuqA6X2Tx — ABC TV Australia (@ABCTV) April 19, 2017 Actually, this is not a psa but an advertisement for...

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  • Spoof TV: 15 Minute Care Makeover

    By on 21 April 2017

    UNISON, one of the UK’s largest trade unions, found out that nearly two-thirds of councils in England and Wales are still commissioning 15-minute care visits. How ridiculous little that is shows the union in this recently launched satirical sketch. The two-minute...

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  • The war on drugs doesn’t work. Any questions?

    By on 20 April 2017

    This spot is a kind of remake from a widely discussed anti-drug classic ad from 1998. ‘Kind of’ because it explains that the war on drugs is a war on people. And that was not the message 18 years ago. The...

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  • Uncertain Terms campaign highlights risks of sexting

    By on 19 April 2017

    Each year, the Canadian Children of the Street Society comes with a new chapter of their awareness campaign about online sexual exploitation. It is actually more than a campaign, it is a program named Predator Watch program. The aim is to prevent sexual...

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  • Hands-on work really do change lives of newcomers

    By on 18 April 2017

    This video contains three 15-second spots from the Afghan Woman’s Organization (AWO) based in Canada. Each spot shows a simple intervention to the life of a newcomer. The ads are shot in a single take and uses staging inspired by live theatre...

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  • People with early-onset dementia recorded their finest memories

    By on 15 April 2017

    This new campaign from the Flemish Alzheimer’s League is actually a recording and transmitting device for people with early-onset dementia. They launched a special website named Ikbenernog (I’m still here) on which anyone can leave a memory for their loved ones in the form...

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  • Foundation calls on young men to ‘Go Balls Out’

    By on 4 April 2017

    This is the second post with balls in a row. This is no coincidence because in many countries there are currently awareness weeks about testicular cancer. The video in the previous post was made by doctors for a small...

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