The best of non-profit advertising and marketing for social causes

The Osocio archives - More than 10 years of history

  • Beautiful and deadly: polluted water ice-lollies

    By on 12 June 2017

    You might call them ‘popsicles’. I call them ‘ice lollies’. Either way, these ones could kill you. Made with dangerously polluted water by students in Taiwan, this series of 100 lollies are designed to demonstrate the pollution found at common water sources...

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  • Some fathers exaggerate. Less will do.

    By on 2 June 2017

    Subtly funny is this PSA made for the Danish Health Authority. It is the latest addition for the Get Moving campaign made by agency Move Copenhagen. The main character in this video is a determined father preparing himself physically and mentally for...

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  • A terrorist faces his victims in this Kuwaiti PSA for #Ramadan

    By on 30 May 2017

    “Where’s the Muslim outrage” about acts of terror, you sometimes hear westerners parrot. Well, what if the proper reaction wasn’t outrage, but love? This ad, funded by mobile company Zain, is pretty interesting. A bomb-maker practices his hateful craft,...

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  • How can you make #SexEd more effective? Teach it as math!

    By on 29 May 2017

    Here’s an interesting campaign, by McCann Lima for Save the Children Peru. With the participation of schools, teachers, and parents’ groups, the campaign “hacked” the standard word-problems used in math class, by making them all about the challenges of being a...

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  • Woman want the right of full speech

    By on 28 May 2017

    Ever heard about Manterrupting? Perhaps you remember the first US election debate between Donald Trump and Hillary Clinton. It was Trump who interrupted Clinton for 51 times. Agency BETC from São Paulo in Brazil describe this kind of interruptions as “a type...

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  • Is the end of poverty in sight?

    By on 12 May 2017

    Spend five minutes on social media and you’ll convince yourself the world is going backwards and downwards, and that progress is a myth. But elsewhere in the world there’s a new degree of optimism driven by the SDGs and...

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  • Do you think bullfighting belongs to another age?

    By on 2 May 2017

    6.3 million views in 4 days on Facebook is the result of this striking and unusual video from France. It is the message from FLAC (Federation of Leagues Against Corridas), the organisation fighting the cruelty of bullfighting. The chosen moment for...

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  • The Toronto Alliance to End Homelessness address NIMBYism

    By on 1 May 2017

    This campaign from The Toronto Alliance to End Homelessness (TAEH) was launched last week and received a lot of attention from Canadian national press although it’s a local campaig. Perhaps this is because of the approach that responds to the...

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  • TV2 Danmark finds a clever way to get people out of their boxes #AllThatWeShare

    By on 26 April 2017

    I watch a lot of PSAs (and make quite a few myself), and I have to say that this one cut through my crusty old cynical social marketer carapace. It’s long, but it’s a good long watch: Here’s the thing:...

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  • We can turn it off, in Aleppo they can’t.

    By on 23 April 2017

    Smart fundraising campaign from Amnesty International in Switzerland. We can turn off TV if we don’t want to see the terrible pictures from Aleppo in Syria. The Syrians, on the other hand, do not have this possibility. Amnesty ask with...

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