The best of non-profit advertising and marketing for social causes

The Osocio archives - More than 10 years of history

  • Red Cross Sweden - Disasters don't take on Christmas break.

    Red Cross: Disasters don’t take a break on Christmas

    By on 1 January 2017

    This is the 2016 Christmas fundraising campaign from the Swedish Red Cross. Unpolished and shocking because ‘no one should be left alone in a crisis.’ In the campaign videos we see images of war and disasters from the perspective of...

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  • Fundação SOS Mata Atlântica Celebrating 30 years of forest conservation

    Celebrating 30 years of forest conservation in 360 interactive animation

    By on 28 December 2016

    I’ve always liked the work of Fundação SOS Mata Atlântica, the Brazilian NGO for the preservation of the Atlantic Forest. Because it was often innovative, positive and always beautiful. Now they celebrate their 30th anniversary with another beautiful campaign. This time it is...

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  • What happens if Santa gets dementia?

    By on 23 December 2016

    This poignant TV ad from Alzheimer’s Research UK asks what would happen if Santa Claus, like many older people, got Alzheimer’s disease. And promises that thanks to research, there can be a happy ending.   Client: Alzheimer’s Research UK...

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  • A tiger for Christmas?

    By on 23 December 2016

    A tear-jerking retelling of the Tiger Who Came to Tea from WWF, perfectly timed for Christmas. There’s still time to adopt a tiger for someone. Hankies at the ready. Agencies: JWT and Partizan  

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  • Doctors of the World Reality Christmas Cards

    Reality Christmas cards

    By on 23 December 2016

    What does the idealised Christmas of the middle east really look like? Like these ‘reality christmas cards’ from Doctors of the World, which juxtapose traditional scenes with real press photographs. Tough. And True. Source: Creative Review Agency: McCann London

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  • Burns and Smiles - the fight of the burn victims to change other people's look

    Burns and Smiles – the fight of burn victims

    By on 14 December 2016

    In this short film, we spend a very special evening with a burn victim. This victim has found a way to accept his condition. Acceptance and awareness is the main message in this campaign from the French organisation Burns and Smiles. 400,000...

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  • Sweden celebrates 250 years of free speech with silent speech

    Sweden celebrates 250 years of free speech with silent speech

    By on 3 December 2016

    On 2 December 1766, 250 years ago, the Swedish parliament (Riksdag) passed the Freedom of the Press Act. It is the oldest in the world. Now, 250 year later, in many parts of the world, fundamental rights and freedoms...

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  • How does antibiotic resistance spread infographic

    Animation about the alarming spread of antibiotic resistance

    By on 27 November 2016

    Lats Friday 18 November it was European Antibiotic Awareness Day and the video above was part of the campaign information to spread the word about the day. Antibiotics are a well-known medication. They are used to prevent and treat bacterial infections. Antibiotic...

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  • International Committee of the Red Cross (ICRC) Victory by any means isn't victory at all

    Hardest-hitting Red Cross ad ever: “Even wars have rules”

    By on 26 November 2016

    “Victory by any means isn’t victory at all” is the text that lingers after seeing this hard hitting ad from the International Committee of the Red Cross (ICRC). It sounds almost desperate. It is this undertone what the viewer scares the most...

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  • Human Rights Watch Safe Schools

    The right to safe education should be a matter of course, but it isn’t

    By on 26 November 2016

    Safe education is not evident in all countries. In at least 26 countries the recent years schools are attacked or being occupied and converted into military barracks or bases by military forces and armed groups in conflict zones. It endangers...

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