The best of non-profit advertising and marketing for social causes

The Osocio archives - More than 10 years of history

  • Laughing matters

    By on 10 February 2006

    The ipub-crew sent this tv-spot from Canada. It’s from Dr Clown, a charitable, non-profit organization that contributes to improving the quality of life of hospitalized patients. The visual aspect of the movie is not that good but I got...

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  • Design against fur contest 2006: Protect Seals

    By on 10 February 2006

    The fourth edition of the Design against fur contest is now open for submissions. This year, the Design Against Fur message is “protect seals”. The theme of the 2006 Design Against Fur poster competition is Canada’s commercial seal hunt—the...

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  • Finding blood isn’t this easy

    By on 9 February 2006

    Andre from Creative Aid sent these great images. This is how communication for NGO’s should look like in my opinion: Eyecatcher, and at the same time the viewer is asked a question. The campaign is from the National Kidney...

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  • New war

    By on 8 February 2006

    One agency, two organisations, same idea. If we continue destroying the rainforest a new war will start. That’s the only way animals can survive. Images above are from Oroverde, the German organisation for protecting the rainforest. Images below are...

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  • Trashbins

    By on 8 February 2006

    The images above are from Samu Social, one of the nominees (public service/social welfare) at the 7th edition of the AdPrint festival in Brasov, Romania. Samu Social is an French-based organisation for helping homeless people. The pricewinning ads comes...

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  • Constructed to destroy

    By on 8 February 2006

    This is the Winner in the Public Service/Social Welfare section of the 7th AdPrint festival at Brasov, Romania. I love this campaign from Aktionsbuendnis Landmine.de, the german organisation fighting against landmines. Advertiser: Aktionsbuendnis Landmine.de Agency: Scholz & Friends Berlin...

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  • Para Deficientes

    By on 7 February 2006

    Almost every advertising agency creates social campaigns for making this world a better place. Sometimes also for the benefit of their own PR, but that’s allright by me. These images are made by age.Comunicações for Associação Desportiva para Deficientes...

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  • Sozial Projekte

    By on 4 February 2006

    Campaign is from the german sozialprojekte.com, a platform for helping mentaly disabled people or others with special needs. It seems so obvious that those people are also part of our society, the artwork reminds us of that. The campaigns...

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  • Move our money

    By on 2 February 2006

    Move our money is an initiative by Ben Cohen of Ben & Jerry’s ice cream fame. He assembled a group of 200 business leaders, CEO’s and military advisers with the goal to cut 15% of the Pentagon budget and...

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  • Holy shit

    By on 1 February 2006

    Holy shit. It’s not always fun having a blog like this. I noticed here before that Brazilian communication-design is very powerful, but sometimes also very rough. Like this one. As drogas matam de várias maneiras The drug kills in...

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