The best of non-profit advertising and marketing for social causes

The Osocio archives - More than 10 years of history

  • Porn site would rather you get your sex ed elsewhere

    By on 3 March 2017

    The Salt Lake Tribune reports that when the State Legislature of Utah, USA, voted against adopting a comprehensive sex education program (to replace their abstinence-only curriculum) porn site xHamster decided to step in. On the week of February 6, xHamster began redirecting web traffic...

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  • ACLU Dash Button turns political anger into action

    By on 23 February 2017

    Amazon Dash Buttons are physical buttons that allow you to order consumable items instantly  without opening a browser or app. American designer Nathan Pryor wondered, “Why reserve that instant gratification for physical goods? Why not push a button and do...

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  • When The One That Got Away… Really Needed To

    By on 15 February 2017

    This new ad by Union Creative, for Toronto’s Interval House, plays with your assumptions. Launched on Valentine’s Day, it opens with three men from different walks of life (but all white) talking about “the one that got away.” The interview...

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  • Scottish call to nip cervical cancer in the bud

    By on 9 February 2017

    Fruit and flowers as a visual metaphor in social advertising, it is often done. Which makes you giggle or blush mostly. Like this call for self examiniation, thinking of ( • )( • ) for cancer awareness or fruit labels for breastfeeding advocacy. A flower...

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  • Spoof Navy recruitment posters across London: Become A Suicide Bomber

    By on 7 February 2017

    These spoof posters appeared last week across London. They were secretly hanged at night by subvertising organisation @SpecialPatrols. The posters pointing passer-by to the website at royalnavy.org.uk which can easily be confused with the official address royalnavy.mod.uk. The text on the poster...

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  • Project tells the stories before the Life Jacket

    By on 6 February 2017

    This beautiful project is about the stories of refugees that are rarely heard. In the news we see the lives in the camps, stigmatised by a single word: refugee. It gets forgotten that these people led normal lives before...

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  • Shepard Fairey about We The People

    By on 30 January 2017

    This video is nice rough cut made in the days of the Trump inauguration and the following Women’s March in Los Angeles. But the filmmaker Laura Rudich began with an interview of Shepard Fairey at his latest exhibition in gallery Subliminal Projects....

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  • New successful abortion fund began with a single tweet

    By on 29 January 2017

    This video is the result of a remarkable spontaneous action which began with a tweet last week. It was a reaction on Donald Trump’s far-reaching anti-abortion measure, which cuts the 575 million funding of NGO’s that support women in lower-income countries...

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  • A journey of 1,954 miles along the Trump line

    By on 26 January 2017

    The wall on the southern border of the United States where Donald Trump wants to build his wall seemed to be a metaphor for a long time. An image of decisive importance for his victory which now might be a terrifying reality....

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  • What if people in the tobacco industry would speak the truth out loud

    By on 24 January 2017

    “What if people in the tobacco industry would speak the truth out loud…” That’s what happens in a short film called “A Deadly Serious Matter.” In this film people working at a tobacco company have fun with each other joking...

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