The campaign was shot by by Mark Zibert. He teamed up with BBDO Toronto to shoot “Unstoppable.”
Shot in one continuous take on a rainy Toronto night, the entire set was mapped in 3d before the shoot for a quick and easy build.
Not the most spectacular psa, but what a sweet lady as the main character. It’s Christabella Zenzile, working at the finance department of Disabled People South Africa. She knows what she is talking about and I’m really touched by her positive approach. And her lovely voice. She takes this video to the highest level.
As Let It Rain Films’ producer Sam Kelly says: “Making this PSA was a very humbling experience for us. We often use the metaphor ‘to walk in someone else’s shoes.’ Well this very brave lady, Christabella Zenzile, cannot walk – she is in a wheelchair – but spending a few days with her made us count our blessings tenfold and get the smallest taste of what living with a disability is all about. There is just so much we don’t know about and so much we all need to bring into our awareness to make South Africa more accessible to all.”
Forget everything you’ve learned about marketing. Just remember one thing: it’s the human factor what counts. Great work!
An amazing video by BBDO, Toronto, for the Canadian Paralympic Committee. A runner with a prosthetic leg sprints back through the challenges he has had to overcome, through physiotherapy, surgery, back to the horrible traffic crash that injured him. And nothing stops him.
Inspirational. Thanks to Ads of the World for sharing this.
Here is a very unique project. Watever emotions it’ll generate, it can’t leave you cold.
This project is an amazing documentary ( I can’t say about handicap question because it would be too much simplistic) named « Mirror of my soul ».
All you have to do is browse through the literature pertaining to handicaps (the various attempts to define the term, the numerous denominations, and even the recent laws regarding the topic) to understand that handicaps are still a major social issue. Despite heightened awareness and legal measures, handicaps continue to be a cause of social exclusion; and this with regards to education, access to facilities, professional integration, but first and foremost to social acceptance.
A central theme in Mirror of my soul, a tenderly and modestly filmed documentary, is making people aware that the way some look at those who are handicapped is sometimes harder to take than the handicap itself.
It is thus essential to instruct people on how to see handicaps. This documentary goes in search of some souls.
Nice piece of guerilla advertising shown in the Shopping ABC, Santo André, Brasil on the days before Valentine’s Day.
Its is made by Fischer&Friends for AACD (Associação de Assistência à Criança Deficiente / Association for Assistance to Disabled Children) to raise funds.
Over 30.000 children are waiting for receiving care. It is about a wheelchair, prosthesis or a pair of crutches.
In the mall artist and illustrator Francisco Martins painted a declaration of love on the floor. The text is about an unrequited love. At the end of the declaration a wheelchair was parked.
On the wheelchair this text was written:
“There are thousands of people waiting for wheelchairs, crutches and prostheses.
Help the AACD to make the queue shorter.”
Buzzfeed offers the translation of this ad’s message as “Do We Have to Dress Up to Become Closer?”, but I don’t think you need any translation to get this moving PSA’s point about being more welcoming of people with differences.
Great guerilla action in Curitiba Brazil. I don’t know much about this specific action done by Bruno Siqueira but it’s obvious what is happening here.
It is the world upside down from disabled people daily life experiences.
The most obvious excuse “I’m parking here only for one minute” is written on the note on the back of the wheelchair.
Encouragement. Strength. Sport. All are values worth mentioning but even more so when addressed to people with disabilities. Omar Haddad is a Special Olympics athlete that receives our encouragement on the aural experience, by raising the volume bar and cheering up the young hero.
At www.encourageomar.co.uk the charity efforts of Special Olympics Great Britain show how to transform and be transformed by one’s positive support. Video after the break, but you should really check the website for the full experience.
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.