Onstuimig

Paralympians are unstoppable

Posted by Tom Megginson | 20-03-2012 23:44 | Category: Ableism, Sport

Canadian Paralympic Committee - Paralympians are unstoppable

An amazing video by BBDO, Toronto, for the Canadian Paralympic Committee. A runner with a prosthetic leg sprints back through the challenges he has had to overcome, through physiotherapy, surgery, back to the horrible traffic crash that injured him. And nothing stops him.

Inspirational. Thanks to Ads of the World for sharing this.



Advertiser:
Canadian Paralympic Committee
Agency:
BBDO Toronto (Canada)
Source:
Ads of The World

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Braille Burgers

Posted by Reuben Turner | 12-01-2012 17:43 | Category: Ableism, Health

Fast-food chain Wimpy spelt out messages on its buns in braille to let blind and visually-impaired people know they were welcome any time. Nice idea, and nice film too. image Video after the jump.



Advertiser:
Wimpy South Africa
Agency:
Metropolitan Republic
Source:
It's Nice That

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What you’re really doing when you park in a handicapped spot

Posted by Tom Megginson | 29-11-2011 15:44 | Category: Ableism

What you are really doing when you park in a handicapped spot

Crude, but effective. I hope it’s real, and not just award bait. If there’s one place public shaming is needed in social marketing, it’s calling out people whose selfishness hurts others.

Related posts:
- Wheelchair Guerilla
- I’m a asshole and I park wherever I please
- So I choose
- Go and break your fucking spine



Advertiser:
Negishut Israel
Agency:
Geller- Nessis, Publicis Tel Aviv (Israel)
Source:
I Believe in Advertising

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WHEN HANDICAPS BRING THE NORM INTO QUESTION!

Posted by Aurélia Courtot | 11-10-2011 17:54 | Category: Ableism, Culture, Discrimination

image

Here is a very unique project. Watever emotions it’ll generate, it can’t leave you cold.
This project is an amazing documentary ( I can’t say about handicap question because it would be too much simplistic) named « Mirror of my soul ».


All you have to do is browse through the literature pertaining to handicaps (the various attempts to define the term, the numerous denominations, and even the recent laws regarding the topic) to understand that handicaps are still a major social issue. Despite heightened awareness and legal measures, handicaps continue to be a cause of social exclusion; and this with regards to education, access to facilities, professional integration, but first and foremost to social acceptance.

A central theme in Mirror of my soul, a tenderly and modestly filmed documentary, is making people aware that the way some look at those who are handicapped is sometimes harder to take than the handicap itself.
It is thus essential to instruct people on how to see handicaps. This documentary goes in search of some souls.



Agency:
E&H LAB

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Unrequited Object of Desire

Posted by Marc van Gurp | 18-06-2011 20:00 | Category: Ableism

Associação de Assistência à Criança Deficiente - Association for Assistance to Disabled Children

Nice piece of guerilla advertising shown in the Shopping ABC, Santo André, Brasil on the days before Valentine’s Day.
Its is made by Fischer&Friends for AACD (Associação de Assistência à Criança Deficiente / Association for Assistance to Disabled Children) to raise funds.
Over 30.000 children are waiting for receiving care. It is about a wheelchair, prosthesis or a pair of crutches.

In the mall artist and illustrator Francisco Martins painted a declaration of love on the floor. The text is about an unrequited love. At the end of the declaration a wheelchair was parked.
On the wheelchair this text was written:
“There are thousands of people waiting for wheelchairs, crutches and prostheses.
Help the AACD to make the queue shorter.”

Related AACD posts:
- 404 pages can return much more than an error
- Unique Types

Associação de Assistência à Criança Deficiente - Association for Assistance to Disabled Children



Advertiser:
AACD Associação de Assistência à Criança Deficiente
Agency:
Fischer&Friends

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Do We Have to Dress Up to Become Closer?

Posted by Tom Megginson | 4-06-2011 17:02 | Category: Ableism

Buzzfeed offers the translation of this ad’s message as “Do We Have to Dress Up to Become Closer?”, but I don’t think you need any translation to get this moving PSA’s point about being more welcoming of people with differences.

Making Of (in German) after the break.



Advertiser:
Pro Infirmis
Agency:
Jung von Matt/Limmat
Source:
Buzzfeed

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Wheelchair Guerilla

Posted by Marc van Gurp | 20-04-2011 20:10 | Category: Ableism

Great guerilla action in Curitiba Brazil. I don’t know much about this specific action done by Bruno Siqueira but it’s obvious what is happening here.
It is the world upside down from disabled people daily life experiences.

The most obvious excuse “I’m parking here only for one minute” is written on the note on the back of the wheelchair.

In Greece they said it in less subtile way a few years ago.
And also in Belgium in 2006.
Or place a sign with “go and break your fucking spine”.

(thx 2525)

image

Update: Bruno Siqueira send us the English version:

 




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Encourage Omar

Posted by Armando Alves | 28-02-2011 23:27 | Category: Ableism, Sport

Encouragement. Strength. Sport. All are values worth mentioning but even more so when addressed to people with disabilities. Omar Haddad is a Special Olympics athlete that receives our encouragement on the aural experience, by raising the volume bar and cheering up the young hero.

image

image

At www.encourageomar.co.uk the charity efforts of Special Olympics Great Britain show how to transform and be transformed by one’s positive support. Video after the break, but you should really check the website for the full experience.



Advertiser:
Special Olympics Great Britain
Agency:
JWT London
Source:
JWT.com

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Save electricity, hire a blind person

Posted by Marc van Gurp | 12-02-2011 21:32 | Category: Ableism, Health

Three times fun from the The Norwegian Association of the Blind (Norges Blindeforbund).

In Norway there are blind and visually impaired people in about 100 different occupations, but many are struggling to get a job.
The Blindeforbund want to focus on that blind and visually impaired can be consultants, journalists, computer experts, mechanics or farmers and hopes that employers will perceive how well workers can be visually impaired.

Some things become Safe For Work with a blind person at the office.
And for you: two Less Safe For Work videos after the break.

Related post: Norwegian Association of the Blind: Don’t Disturb the ones working.



Advertiser:
Norwegian Association of the Blind (Norges Blindeforbund)
Agency:
Try, Oslo, Norway

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Pearls of Wisdom

Posted by Reuben Turner | 30-11-2010 16:57 | Category: Ableism, Social aid

image
Lovely campaign from Jewish Care here in the UK – collecting ‘pearls of wisdom’ from older people in the Jewish community. What I love about this is the promotion of the charity’s community and mission, paired with fundraising, awareness and social change. It’s not marketing – it’s what they do. Pearls

image
Lovely video after the jump.



Advertiser:
Jewish Care
Agency:
Green AFM Ltd (London)

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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