Paralympians are unstoppable

Posted by Tom Megginson | 20-03-2012 23:44 | Category: Ableism, Sport

Canadian Paralympic Committee - Paralympians are unstoppable

An amazing video by BBDO, Toronto, for the Canadian Paralympic Committee. A runner with a prosthetic leg sprints back through the challenges he has had to overcome, through physiotherapy, surgery, back to the horrible traffic crash that injured him. And nothing stops him.

Inspirational. Thanks to Ads of the World for sharing this.

Canadian Paralympic Committee
BBDO Toronto (Canada)
Ads of The World

Read more | 1 x video | Post comment (0)

Braille Burgers

Posted by Reuben Turner | 12-01-2012 17:43 | Category: Ableism, Health

Fast-food chain Wimpy spelt out messages on its buns in braille to let blind and visually-impaired people know they were welcome any time. Nice idea, and nice film too. image Video after the jump.

Wimpy South Africa
Metropolitan Republic
It's Nice That

Read more | Post comment (0)

What you’re really doing when you park in a handicapped spot

Posted by Tom Megginson | 29-11-2011 15:44 | Category: Ableism

What you are really doing when you park in a handicapped spot

Crude, but effective. I hope it’s real, and not just award bait. If there’s one place public shaming is needed in social marketing, it’s calling out people whose selfishness hurts others.

Related posts:
- Wheelchair Guerilla
- I’m a asshole and I park wherever I please
- So I choose
- Go and break your fucking spine

Negishut Israel
Geller- Nessis, Publicis Tel Aviv (Israel)
I Believe in Advertising

Read more | 10 x print | Post comment (0)


Posted by Aurélia Courtot | 11-10-2011 17:54 | Category: Ableism, Culture, Discrimination


Here is a very unique project. Watever emotions it’ll generate, it can’t leave you cold.
This project is an amazing documentary ( I can’t say about handicap question because it would be too much simplistic) named « Mirror of my soul ».

All you have to do is browse through the literature pertaining to handicaps (the various attempts to define the term, the numerous denominations, and even the recent laws regarding the topic) to understand that handicaps are still a major social issue. Despite heightened awareness and legal measures, handicaps continue to be a cause of social exclusion; and this with regards to education, access to facilities, professional integration, but first and foremost to social acceptance.

A central theme in Mirror of my soul, a tenderly and modestly filmed documentary, is making people aware that the way some look at those who are handicapped is sometimes harder to take than the handicap itself.
It is thus essential to instruct people on how to see handicaps. This documentary goes in search of some souls.


Read more | Post comment (1)

Unrequited Object of Desire

Posted by Marc van Gurp | 18-06-2011 20:00 | Category: Ableism

Associação de Assistência à Criança Deficiente - Association for Assistance to Disabled Children

Nice piece of guerilla advertising shown in the Shopping ABC, Santo André, Brasil on the days before Valentine’s Day.
Its is made by Fischer&Friends for AACD (Associação de Assistência à Criança Deficiente / Association for Assistance to Disabled Children) to raise funds.
Over 30.000 children are waiting for receiving care. It is about a wheelchair, prosthesis or a pair of crutches.

In the mall artist and illustrator Francisco Martins painted a declaration of love on the floor. The text is about an unrequited love. At the end of the declaration a wheelchair was parked.
On the wheelchair this text was written:
“There are thousands of people waiting for wheelchairs, crutches and prostheses.
Help the AACD to make the queue shorter.”

Related AACD posts:
- 404 pages can return much more than an error
- Unique Types

Associação de Assistência à Criança Deficiente - Association for Assistance to Disabled Children

AACD Associação de Assistência à Criança Deficiente

Read more | 4 x other | Post comment (0)

Do We Have to Dress Up to Become Closer?

Posted by Tom Megginson | 4-06-2011 17:02 | Category: Ableism

Buzzfeed offers the translation of this ad’s message as “Do We Have to Dress Up to Become Closer?”, but I don’t think you need any translation to get this moving PSA’s point about being more welcoming of people with differences.

Making Of (in German) after the break.

Pro Infirmis
Jung von Matt/Limmat

Read more | 2 x video | Post comment (0)

Wheelchair Guerilla

Posted by Marc van Gurp | 20-04-2011 20:10 | Category: Ableism

Great guerilla action in Curitiba Brazil. I don’t know much about this specific action done by Bruno Siqueira but it’s obvious what is happening here.
It is the world upside down from disabled people daily life experiences.

The most obvious excuse “I’m parking here only for one minute” is written on the note on the back of the wheelchair.

In Greece they said it in less subtile way a few years ago.
And also in Belgium in 2006.
Or place a sign with “go and break your fucking spine”.

(thx 2525)


Update: Bruno Siqueira send us the English version:


Read more | Post comment (0)

Encourage Omar

Posted by Armando Alves | 28-02-2011 23:27 | Category: Ableism, Sport

Encouragement. Strength. Sport. All are values worth mentioning but even more so when addressed to people with disabilities. Omar Haddad is a Special Olympics athlete that receives our encouragement on the aural experience, by raising the volume bar and cheering up the young hero.



At www.encourageomar.co.uk the charity efforts of Special Olympics Great Britain show how to transform and be transformed by one’s positive support. Video after the break, but you should really check the website for the full experience.

Special Olympics Great Britain
JWT London

Read more | 1 x video | Post comment (0)

Save electricity, hire a blind person

Posted by Marc van Gurp | 12-02-2011 21:32 | Category: Ableism, Health

Three times fun from the The Norwegian Association of the Blind (Norges Blindeforbund).

In Norway there are blind and visually impaired people in about 100 different occupations, but many are struggling to get a job.
The Blindeforbund want to focus on that blind and visually impaired can be consultants, journalists, computer experts, mechanics or farmers and hopes that employers will perceive how well workers can be visually impaired.

Some things become Safe For Work with a blind person at the office.
And for you: two Less Safe For Work videos after the break.

Related post: Norwegian Association of the Blind: Don’t Disturb the ones working.

Norwegian Association of the Blind (Norges Blindeforbund)
Try, Oslo, Norway

Read more | 6 x video | Post comment (1)

Pearls of Wisdom

Posted by Reuben Turner | 30-11-2010 16:57 | Category: Ableism, Social aid

Lovely campaign from Jewish Care here in the UK – collecting ‘pearls of wisdom’ from older people in the Jewish community. What I love about this is the promotion of the charity’s community and mission, paired with fundraising, awareness and social change. It’s not marketing – it’s what they do. Pearls

Lovely video after the jump.

Jewish Care
Green AFM Ltd (London)

Read more | 1 x video | Post comment (0)

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

From the archive: This cancer-fighting warrior wears a pink tutu

This cancer-fighting warrior wears a pink tutu

Read more

image of a graduation cap

Recent in Academy

Is this eating disorder ad too sexy?

It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
Read more

Book review: Hidden Persuasion

33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio.  We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Read more

Osocio on Twitter

Osocio on Pinterest

Search the non-profit web

Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.

News aggregated from our favourite blogs

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)