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Paralympians are unstoppable II

Posted by Marc van Gurp | 2-05-2012 22:25 | Category: Ableism, Sport


Tom wrote about this great campaign video in March. Now we have the print ad (click to enlarge) and the making of. It gives a nice insight in the creative process.

The campaign was shot by by Mark Zibert. He teamed up with BBDO Toronto to shoot “Unstoppable.”
Shot in one continuous take on a rainy Toronto night, the entire set was mapped in 3d before the shoot for a quick and easy build.

See more Ableism campaigns here.

Canadian Paralympic Committee

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Disabled People South Africa: Make South Africa accessible to all

Posted by Marc van Gurp | 19-04-2012 20:40 | Category: Ableism, Health

Not the most spectacular psa, but what a sweet lady as the main character. It’s Christabella Zenzile, working at the finance department of Disabled People South Africa. She knows what she is talking about and I’m really touched by her positive approach. And her lovely voice. She takes this video to the highest level.

As Let It Rain Films’ producer Sam Kelly says: “Making this PSA was a very humbling experience for us. We often use the metaphor ‘to walk in someone else’s shoes.’ Well this very brave lady, Christabella Zenzile, cannot walk – she is in a wheelchair – but spending a few days with her made us count our blessings tenfold and get the smallest taste of what living with a disability is all about. There is just so much we don’t know about and so much we all need to bring into our awareness to make South Africa more accessible to all.”

Forget everything you’ve learned about marketing. Just remember one thing: it’s the human factor what counts. Great work!

Disabled People South Africa: Make South Africa accessible to all

Disabled People South Africa

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Paralympians are unstoppable

Posted by Tom Megginson | 20-03-2012 23:44 | Category: Ableism, Sport

Canadian Paralympic Committee - Paralympians are unstoppable

An amazing video by BBDO, Toronto, for the Canadian Paralympic Committee. A runner with a prosthetic leg sprints back through the challenges he has had to overcome, through physiotherapy, surgery, back to the horrible traffic crash that injured him. And nothing stops him.

Inspirational. Thanks to Ads of the World for sharing this.

Canadian Paralympic Committee
BBDO Toronto (Canada)
Ads of The World

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Braille Burgers

Posted by Reuben Turner | 12-01-2012 17:43 | Category: Ableism, Health

Fast-food chain Wimpy spelt out messages on its buns in braille to let blind and visually-impaired people know they were welcome any time. Nice idea, and nice film too. image Video after the jump.

Wimpy South Africa
Metropolitan Republic
It's Nice That

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What you’re really doing when you park in a handicapped spot

Posted by Tom Megginson | 29-11-2011 15:44 | Category: Ableism

What you are really doing when you park in a handicapped spot

Crude, but effective. I hope it’s real, and not just award bait. If there’s one place public shaming is needed in social marketing, it’s calling out people whose selfishness hurts others.

Related posts:
- Wheelchair Guerilla
- I’m a asshole and I park wherever I please
- So I choose
- Go and break your fucking spine

Negishut Israel
Geller- Nessis, Publicis Tel Aviv (Israel)
I Believe in Advertising

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Posted by Aurélia Courtot | 11-10-2011 17:54 | Category: Ableism, Culture, Discrimination


Here is a very unique project. Watever emotions it’ll generate, it can’t leave you cold.
This project is an amazing documentary ( I can’t say about handicap question because it would be too much simplistic) named « Mirror of my soul ».

All you have to do is browse through the literature pertaining to handicaps (the various attempts to define the term, the numerous denominations, and even the recent laws regarding the topic) to understand that handicaps are still a major social issue. Despite heightened awareness and legal measures, handicaps continue to be a cause of social exclusion; and this with regards to education, access to facilities, professional integration, but first and foremost to social acceptance.

A central theme in Mirror of my soul, a tenderly and modestly filmed documentary, is making people aware that the way some look at those who are handicapped is sometimes harder to take than the handicap itself.
It is thus essential to instruct people on how to see handicaps. This documentary goes in search of some souls.


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Unrequited Object of Desire

Posted by Marc van Gurp | 18-06-2011 20:00 | Category: Ableism

Associação de Assistência à Criança Deficiente - Association for Assistance to Disabled Children

Nice piece of guerilla advertising shown in the Shopping ABC, Santo André, Brasil on the days before Valentine’s Day.
Its is made by Fischer&Friends for AACD (Associação de Assistência à Criança Deficiente / Association for Assistance to Disabled Children) to raise funds.
Over 30.000 children are waiting for receiving care. It is about a wheelchair, prosthesis or a pair of crutches.

In the mall artist and illustrator Francisco Martins painted a declaration of love on the floor. The text is about an unrequited love. At the end of the declaration a wheelchair was parked.
On the wheelchair this text was written:
“There are thousands of people waiting for wheelchairs, crutches and prostheses.
Help the AACD to make the queue shorter.”

Related AACD posts:
- 404 pages can return much more than an error
- Unique Types

Associação de Assistência à Criança Deficiente - Association for Assistance to Disabled Children

AACD Associação de Assistência à Criança Deficiente

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Do We Have to Dress Up to Become Closer?

Posted by Tom Megginson | 4-06-2011 17:02 | Category: Ableism

Buzzfeed offers the translation of this ad’s message as “Do We Have to Dress Up to Become Closer?”, but I don’t think you need any translation to get this moving PSA’s point about being more welcoming of people with differences.

Making Of (in German) after the break.

Pro Infirmis
Jung von Matt/Limmat

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Wheelchair Guerilla

Posted by Marc van Gurp | 20-04-2011 20:10 | Category: Ableism

Great guerilla action in Curitiba Brazil. I don’t know much about this specific action done by Bruno Siqueira but it’s obvious what is happening here.
It is the world upside down from disabled people daily life experiences.

The most obvious excuse “I’m parking here only for one minute” is written on the note on the back of the wheelchair.

In Greece they said it in less subtile way a few years ago.
And also in Belgium in 2006.
Or place a sign with “go and break your fucking spine”.

(thx 2525)


Update: Bruno Siqueira send us the English version:


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Encourage Omar

Posted by Armando Alves | 28-02-2011 23:27 | Category: Ableism, Sport

Encouragement. Strength. Sport. All are values worth mentioning but even more so when addressed to people with disabilities. Omar Haddad is a Special Olympics athlete that receives our encouragement on the aural experience, by raising the volume bar and cheering up the young hero.



At www.encourageomar.co.uk the charity efforts of Special Olympics Great Britain show how to transform and be transformed by one’s positive support. Video after the break, but you should really check the website for the full experience.

Special Olympics Great Britain
JWT London

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