The best of non-profit advertising and marketing for social causes


We have 72 blogposts in the field of Ableism. Ableism is a form of discrimination or social prejudice against people with disabilities. It may also be referred to as disability discrimination, physicalism, handicapism, and disability oppression.
Related Pinterest board: Ableism.

  • Undressing Disability: Speaking up for sexual needs

    By on 12 November 2015

    Much of the social discourse about advertising involves the inappropriate sexualization of people in ads, especially women. But what if a group of people actually asks you to sexualize them? That’s the message behind Undressing Disability, a new campaign...

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  • Autism Speaks - A peek inside a boy’s world of autism

    A peek inside a boy’s world of autism

    By on 9 November 2015

    Autism spectrum disorders in children are challenging for parents, teachers, peers, and most of all for the kids with autism. Science is still learning about causes (vaccine reactions are most certainly NOT one of them) and treatments. But as time goes...

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  • Dislife - In This Mall, Holograms Of Disabled People Appear If You Try To Park In Their Space

    Lifelike hologram as a guard at a handicapped parking space

    By on 27 October 2015

    There are many names in use for unauthorized drivers behavior. For those parking a car in a space intended for disabled. Let’s call them assholes and there are more than you might think. In Russia it is over 30% of all drivers. Russian organisation...

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  • Colorado Advisory Council for Persons with Disabilities

    This Campaign is about Douchebag Parking but without the Blaming

    By on 1 August 2015

    These spots are not spectacular, quite the contrary. But striking within the genre. Check the work tagged with Parking and  you’ll find a lot of material in which the perpetrator is shamed. Not in these spots from the Colorado Advisory Council...

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  • Toronto 2015 Parapan Am Team: The Games are Tough, The Athletes are Tougher

    The Games are Tough, The Athletes are Tougher #PARATOUGH

    By on 11 July 2015

    The newest campaign from the Canadian Paralympic Committee is made for the Toronto 2015 Parapan Am Team. The committee showcases the excitement of Paralympic sports and the toughness of Canadian para-athletes through their stories. Martin Richard, Executive Director of Communications and...

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  • Science can change the world these unsung heroes prove

    Science can change the world these unsung heroes prove

    By on 9 July 2015

    This video is part of a storytelling campaign from science-based company DSM. I post it here because of the feel good character. It is about what is happening now. The development in science is going fast for a very long time....

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  • Cine-ma difference Ludovic

    Ludovic as Ludovic at the Movies

    By on 2 June 2015

    Ciné-ma difference is a new public awareness campaign on the importance of welcoming autistic people suffering severe behavioural disorders into cinemas. The cinema, the first ever cultural leisure, is still very difficult to access for people whose disability leads to...

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  • Photo of obese man in astronaut costume

    Anti-obesity campaign is a big shame

    By on 22 May 2015

    And I mean that literally. It’s shaming and it’s shameful, really. This campaign, by LatinWorks, Austin for “League Against Obesity” (Liga Contra la Obesidad y el Sobrepeso in Guatemala) shows heroes that boys traditionally dream of becoming. There’s a fighter...

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  • Be My Eyes

    Be My Eyes

    By on 23 January 2015

    Be My Eyes – beautifully designed new site, app and idea from Denmark that puts blind and sighted people together to solve the problems that come from living in a sighted world. I don’t know the data protection or safety...

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  • Cap 48: Mothers go GoPro with disabilities

    Mothers go GoPro with disabilities

    By on 8 September 2014

    Mothers of disabled children are compared with extreme athletes in this new campaign from Cap 48. Because there is no difference. Cap 48 is an initiative from the Walloon broadcaster RTBF for creating awareness about living with a physical...

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