The best of non-profit advertising and marketing for social causes

Ableism

We have 72 blogposts in the field of Ableism. Ableism is a form of discrimination or social prejudice against people with disabilities. It may also be referred to as disability discrimination, physicalism, handicapism, and disability oppression.
Related Pinterest board: Ableism.

  • Down syndrome eyes as selling point

    By on 14 August 2014

    The image above, without the copy, goes round and round on most of the social media channels since yesterday. It is famous Belgium footballer Kevin De Bruyne with Down’s Syndrome eyes. Today it became known what it is about....

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  • #StripForScope: UK disability charity wants you to strip for a good cause

    By on 12 August 2014

    After their highly successful #EndTheAwkward ads, UK disability charity Scope is back at it again with their trademark sense of humour in this new campaign, which is a spoof of a vintage Levi’s ad. It’s always good to see...

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    Osocio
  • An annual report difficult to read because of a handicap

    By on 9 August 2014

    Most annual reports are difficult to read. Canadian agency WAX Partnership used that idea to give the annual from the Calgary Society for Persons with Disabilities (CSPD) an additional function. The brief of CSPD was to create a provocative...

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  • A disease that takes your voice before it takes your life

    By on 10 July 2014

    Motor Neurone Disease (known as Lou Gehrig’s disease in the US) is not a good thing to get. It’s incurable and is usually fatal within 2 years. Along the way, sufferers lose the use of their limbs and one...

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  • Break barriers for disability: Don’t diss my ability to me

    By on 18 May 2014

    This video is one of the outcomes part of a branding and communication strategy for One Family People. Who is One Family People? Where do they stand for? What is their story? It is developed to promote their story – both locally and...

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    Osocio
  • End the Awkward

    By on 11 May 2014

    “End the Awkward” from UK charity Scope and agency Grey London. Potentially awkward scenarios of disabled and non-disabled people interacting, mediated by a comedian. Beautifully observed, cast and scripted.

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  • Storefronts want you to come closer. But this time it’s a little different.

    By on 4 December 2013

    Storefronts in Zurich, but just a little different than usual. Special mannequins with physical disabilities were stationed in the windows of the fashion stores modissa, WE Fashion, PKZ, Schild and Bernies. Mannequins missing an arm, sitting in a wheelchair...

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  • Andrea asks Sharon Stone to turn up his voice

    By on 11 April 2013

    March 21 was World Down Syndrome Day. In the lead up to that day the Italian Coordown Onlus organised a great campaign entitled #DammiPiùVoce (Turn up my voice). On www.coordown.it, 50 people with Down syndrome asked 50 celebrities for...

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    Osocio
  • The Paralympic movement: #itsmorethansport

    By on 3 December 2012

    In the run-up to the London 2012 Paralympic Games, the Canadian Paralympic Committee’s promotional efforts focussed on Canada’s “unstoppable” athletes. Soon afterwards, they released a follow-up public service announcement about how the determination of para-athletes can also help Canadians...

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    Osocio
  • Playing with typography still works

    By on 17 October 2012

    This typographic idea is done many times before for many causes and brands. And it still works if it is properly used. It is the kind of outdoor advertising which makes people wait and think. This campaign is from...

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