The best of non-profit advertising and marketing for social causes

Ableism

We have 72 blogposts in the field of Ableism. Ableism is a form of discrimination or social prejudice against people with disabilities. It may also be referred to as disability discrimination, physicalism, handicapism, and disability oppression.
Related Pinterest board: Ableism.

  • It is great to live with a handicap

    By on 24 September 2012

    This is the new campaign from Cap 48. This organisation is an initiative from the Walloon broadcaster RTBF for creating awareness about living with a physical handicap. Although the campaign is in French, the visual language is strong enough...

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  • Japanese Paralympian poses nude to raise money for London 2012

    By on 7 June 2012

    (Image via esporte) Maya Nakanishi is a Japanese runner who has used a prosthetic right leg since her original was crushed, at age 21, by a five-ton steel frame that collapsed on her at work in a paint shop....

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  • I’m disabled, I will work for free

    By on 31 May 2012

    This is a nice initiative from the Mexican Fundación paraLife. It is a hard for disabled people to get a job. Also in Mexico. A letter of recommendation is more valuable than a good resume in Mexico. Therefore Publicis,...

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  • DoucheParking: Shame and Blame with an App

    By on 20 May 2012

    Nice idea from Russia. But also with some debatable issues. The Village, a Russian online magazine, launched an mobile app aimed to battle parking jerks. Because that is a big problem in Moscow. The app is based on well...

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  • Paralympians are unstoppable II

    By on 2 May 2012

    Tom wrote about this great campaign video in March. Now we have the print ad and the making of. It gives a nice insight in the creative process. The campaign was shot by by Mark Zibert. He teamed up...

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  • Disabled People South Africa: Make South Africa accessible to all

    By on 19 April 2012

    Not the most spectacular psa, but what a sweet lady as the main character. It’s Christabella Zenzile, working at the finance department of Disabled People South Africa. She knows what she is talking about and I’m really touched by...

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  • Paralympians are unstoppable

    By on 20 March 2012

    An amazing video by BBDO, Toronto, for the Canadian Paralympic Committee. A runner with a prosthetic leg sprints back through the challenges he has had to overcome, through physiotherapy, surgery, back to the horrible traffic crash that injured him....

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  • Braille Burgers

    By on 12 January 2012

    Fast-food chain Wimpy spelt out messages on its buns in braille to let blind and visually-impaired people know they were welcome any time. Nice idea, and nice film too. Advertiser: Wimpy South Africa Agency: Metropolitan Republic Additional credits: Creative...

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  • What you’re really doing when you park in a handicapped spot

    By on 29 November 2011

    Crude, but effective. I hope it’s real, and not just award bait. If there’s one place public shaming is needed in social marketing, it’s calling out people whose selfishness hurts others. Related posts: – Wheelchair Guerilla – I’m a...

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  • WHEN HANDICAPS BRING THE NORM INTO QUESTION!

    By on 11 October 2011

    Here is a very unique project. Watever emotions it’ll generate, it can’t leave you cold. This project is an amazing documentary ( I can’t say about handicap question because it would be too much simplistic) named « Mirror of...

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