This campaign from Switzerland, the Euro 08 campaign against Trafficking in Women, is an initiative launched by more than 25 women’s and men’s organisations, Human Rights organisations, gender equality offices, counselling centres, faith organisations and trade unions. The campaign aims not only to raise awareness on the trafficking of women in Switzerland but also to mobilise its population on this very serious form of Human Rights violation.
Every year an estimated two and a half million human beings are trafficked worldwide, 80% are women.
This indoor guerilla campaign just got a 2008 Finalist Certificate at the New York Festivals (innovative advertising award). The campaign is from Gabriela Women’s Party (Philippines), a sectoral party dedicated to promoting the rights and welfare of marginalized and under-represented Filipino women through participation in the country’s electoral system and organs of governance.
To advocate awareness on the increasing rate of domestic violence in the Philippines through an ad that can be seen on a regular basis. According to records of the Philippines National Police, a woman is physically abused by her partner every hour.
Modified clocks were placed in offices, women’s dorms, school canteens, police stations, train terminals and other places with high pedestrian traffic. The clock has a picture of an angry man place on the minute hand and a picture of a battered woman placed on the hour hand.
Three ads from the Aware Helpline in Singapore showing that domestic violence include verbal abuse also.
Copy: “Verbal abuse can be just as horrific. But you don’t have to suffer in silence. Call the Aware Helpline for advice and support, monday to friday from 3PM to 9.30 PM on 1800 774 5935.”
Even if we don’t see it, pedophiles might be causing real harm. It’s when the lights go out, that most child abuse occurs, as stated by the recent campaign by EuroRSCG Brazil for CERCA (Reference Center Against Child Abuse), on the National Day Against Child an Youth Sexual Abuse (18th May).
The first image on the print ads shows a candid picture with the quote “Turn off the lights and help us to end the fear od the dark that Bia has”. As we we turn off the lights, the second image reveals a cruel truth about child abuse: “Pedophilia . You may not see it, but it might be happening”.
The print ads use fluorescent ink to visualize the second image. More versions below.
Brilliant design, shocking message from Amnesty International Hungary.
“My camp is my home, and the men here are part of my family. I don’t want to let them die by the hands of the melitiamen. So I made a decision in order to keep the men out of danger, I get the firewood myself. That is my gift for them; to face rape every day.”
Stop the daily rapes in Darfur.
The abuse and killing of animals is far more prevalent in households where domestic violence also occurs. Perpetrators abuse family pets to intimidate and have more control over their parents.
According to statistics the Australian animal rights association RSPCA figured out, nearly 57% of domestic violence abuse victims delay leaving to seek help, fearing if they do their pets will be harmed or killed.
The RSPCA does more than just rescue kittens. One of their programs aims to break the cycle of violence by teaching children of all ages to learn respect towards animals and to understand that they feel pain just like humans.
This 2008 campaign from RSPCA contains 3 video’s, 4 print ads and a campaign website: The RSPCA needs you.
New video from Pablo Olmos Arrayales showing a father and his son speaking about domestic violence. No violence is seen but this minute of images and words explode right into your face. Very well done. (full credits here)
On the 26th of March, World Vision launched a campaign to create more awareness around child labour. One hundred children demonstrated against this cruelty and visited embassies and the Dutch House of Parliament that day.
In order to support this cause, agency Ogilvy pasted life size adhesives of children at automatic revolving doors in Amsterdam, The Hague and Enschede.
Copy above the adhesives: “You can’t ignore child labour - kinderarbeid.nl” (kinderarbeid: child labour).
Brrr, this video really gives me the creeps. Very well done by agency Red Rabbit.
This PSA demonstrates the unbearable trauma, sexual abused children suffer from. Girls and women in the TV ad have their space invaded by long hairy phallic slug-like tentacles.
The video is from Dunkelziffer e.V., the German help organisation for sexual abused children.
Thanks Michael.
A poster campaign from the Women’s Aid Organisation of Malaysia to encourage people to speak up against female abuse. The posters, portraying women of different ages, were covered in post−it notes bearing insults, and viewers were urged to ‘take back the abusive words’ by removing the post−it notes and signing the petition on the back.
Harry Pearce’s Burma poster has been adopted as a placard by activists in the recent international street protests against the current situation in the country. The poster, designed in 2006 for an event organised by the New York-based charity Witness to raise awareness about human rights violations in Burma, has been appearing in news footage of the protests held in cities from Bangkok to New York. Pearce’s Burma Poster is available to buy from Witness’ online shop. Previous design work for Witness includes their annual reviews, print, packaging and website, as well as undertaking an evolution of their identity. Harry Pearce’s work for Witness is created with designer Richard Wilson. Read the full Burma + Pearce story from Pentagram.
Three ads about teen pregnacy from United Way of Greater Milwaukee. A recent study found that Milwaukee has the 7th highest rate of birth to teens in the USA. In 2006, the United Way of Greater Milwaukee approached Serve, a non-profit advertising agency, to request help in raising awareness about the problem.
Serve focused on statutory rape for this particular campaign because in Wisconsin it is a huge part of the teen pregnancy crisis. In Wisconsin: 71% of babies born to teen girls are fathered by adult males over 20 years old. In 20% of the cases, the fathers are at least six year older than the mothers.
Serve give us the opportunity to look behind the scenes making a campaign with some exerpts of a video made during talks in a focus group.
Three ads from the women’s aid center NO2Violence in Israel. Most women are threated with violence and any form of abuse inside their homes.
Copy: “For many women the threat isn’t on the outside.”
A new law prohibits Singaporeans from engaging in child prostitution while overseas. Pay for sex with someone under 18 and you will be prosecuted upon returning to Singapore.
These ads are from Singapore department of Unifem, the United Nations Development Fund for Women.
Tag line: “When you slept with her / When you get out of jail”
Impressive campaign from last year for the Dutch Stichting Geheim Geweld (hidden violence). The posters are called: Chair, Fists, Burns and Belt, all titles are reffering to violence against children.
Posted by Marc | 30-12-2007 23:40 | Category:
Abuse
It seems that this design for the German anti abuse organisation Gegen Missbrauch is done before. I don’t care, I like it.
Gegen Missbrauch means against abuse.
Copy: “More than 300.000 children are sexually abused in Germany every year.”
Hamburg based agengy Grabarz & Partner won silver in the category Press, Poster & Techniques at this years Epica Awards.
Undergraduate students in my socially conscious design class Design Rebels at Virginia Commonwealth University in Richmond, Virginia are required to create a project that reaches the community beyond the school to talk about some of the issues covered in the course. The RISE-NOW campaign is one of two projects that came from the Fall 2007 semester.
The goal of RISE-NOW is to spread awareness of resources available to survivors of sexual assault and domestic violence. The students created four posters, a website filled with local and national resources, and a brochure (several of which were attached to each poster in a small paper holder). The posters, which were hung up in local bars, restaurants, and stores as well as on campus, are available as hi-res downloadable PDFs.
Posted by Liz Losh | 9-12-2007 09:31 | Category:
Abuse
This hip hop song—by Mr. J. Medeiros—has been out for a while, but the I am Constance campaign against sexual trafficking in the Philippines and child exploitation on the Internet is asking visitors to “Share Your Story” here.
Posted by Marc | 7-12-2007 21:55 | Category:
Abuse
NSPCC TV advert to illustrate how people can help end child cruelty with a click by visiting www.bethefullstop.com and doing a deed to make a big difference to children everywhere.
More info at the NSPCC website.
Every year, thousands of young women are tricked into prostitution through the false promise of a better job abroad.
Now STOP THE TRAFFIK (together with Belgian agency Duval Guillaume) have come up with a confronting idea to raise awareness about this injustice and gather signatures for a declaration to the UN to help set up a global fund to fight human trafficking.
To support the UN in its fight against child violence, these ashtrays were placed in restaurants, bars and clubs around Mexico City.
Printed in the ashtray, people could see the face of a kid made out of ashes, and they could read: Somebody is doing the same but not on a ashtray.
Technorati Profile
Three remarkable outdoor ads from the Brazilian Obra Social Dom Bosco to call the attention about child abuse and violence against children. The ads are seen in São Paulo and all have the signature Criança devia ver o mundo com olhos de criança (a child had to see the world through child’s eyes).
The use of fairy tales is not new in social advertising. It is a simple and effective way to communicate about a issue and almost everybody can understand the metaphore.
I have seen a lot of shockvertising but this one is a real needle in the eye. This postcard is from AMAM, a Spanish organisation fighting against genital mutilation.
On 1st February 2007 Women’s Aid, the national domestic violence charity, launches a national domestic violence awareness campaign to ask everyone to ‘act until women and children are safe’– that is - admit domestic abuse is a problem, call it by its name and talk to someone about it . The campaign, which has been photographed by Rankin, uses head and shoulder portraits of famous female faces, made up to show the physical effects of domestic violence.
NAPCAN, Australia’s National Association for the Prevention of Child Abuse and Neglect, launched a thought-provoking television/cinema campaign this year with “Children See, Children Do”.
Ad agency Different from Australia made a nice flash animation for White Ribbon Day.
Cycle to Break the Cycle is an event being organised by a group of Benevolent Society supporters who want to raise funds and awareness to help stop domestic violence against women. This event was held this morning.
See the animation here.
November 25 is the international day about violence against women. The national campaign in France is from Fédération Nationale Solidarité Femmes with this tv-spot.
The theme this year in France is the consequences of a violent environment on children.
Amnesty International is launching a follow-up to its gruesome “Fight Club” anti domestic violence video with an ad featuring a woman getting beaten up in a nightclub toilet.
While the first ad focused on men this new campaign aims to raise awareness among women.
Noah from ALR Design send this remarkable campaign he just finished. This campaign, the Red Flag Campaign, is the first statewide (US) public awareness campaign to address dating violence and promote the prevention of dating violence on Virginia’s college campuses.
Next year we want a Humanitarian lion in Cannes.
Join and sign at humanitarianlion.com
About Osocio
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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Social Edge is the global online community where aspiring and practicing social entrepreneurs connect with others in the social benefit sector to network, learn, inspire, and share resources.
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