Onstuimig

Attention predators: undercover officers are online

Posted by Marc | 30-01-2010 23:01 | Category: Abuse

This multi-media campaign from Canada aimed at stopping child predators from soliciting children online. The campaign, entitled Predator Watch, is part of the work of the Children of the Street Society. It contains print and tv ads, posters and a web component. The last one is still under construction.


Advertiser:
Children of the Street Society
Agency:
Rethink, Canada
Source:
Adland

Read more | 1 x video | 3 x print | Post comment (1)

Turn Around: Interactive Poster

Posted by Meena Kadri | 16-12-2009 08:09 | Category: Abuse

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BBH has created an interactive poster in London’s Tottenham Court Rd for the children’s charity Barnados. It compliments their current television campaign Turn Around which highlights the vulnerability of young people to sexual exploitation.
(view below)

At the bottom of the poster is a collection tin into which people can donate coins. When a coin is inserted the girl looks up at the donator with a half-smile.


Advertiser:
Barnados
Agency:
BBH
Source:
Creative Review

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Casa de Menor: Burden

Posted by Marc | 23-11-2009 22:49 | Category: Abuse

A heartbreaking video from Italy for Casa do Menor, an organization that work in Brazil and Africa to guarantee minors’ rights and fights against sexual abuse.
“Sexual abuse can be a heavy burden for a child. Help us. Casa do Menor.”

Thanks Dennis


Advertiser:
Casa do Menor
Agency:
McCann Erickson, Milan

Read more | 1 x video | 1 x print | Post comment (2)

You have 72 seconds to put this shattered picture back together

Posted by Marc | 13-08-2009 21:46 | Category: Abuse, Health, Third world, Violence

Artsen Zonder Grenzen: You have 72 seconds to put this shattered picture back together

Sexual violence affects millions across the globe, shattering the lives of women, men and children. Urgent medical care within the first 72 hours is vital to limit the serious long-term consequences of rape.
To visualize this time based need of help Artsen Zonder Grenzen, the Belgium Docters Without Borders/Médecins Sans Frontières, made a flash animation. Try it yourself.

Unfortunately, in many places, victims of sexual violence have nowhere to go. Even when care is available, stigma and fear stop many from seeking help.

At the website you can shatter your own photo and change your profile picture on Facebook, MySpace and other platforms for 72 hours.
See also this hearthbreaking video.

Thanks for the tip Superblyhuman.


Advertiser:
Artsen Zonder Grenzen

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The place they fear most

Posted by Marc | 8-08-2009 22:43 | Category: Abuse, Violence

KPAI: Sadly the one place they should feel save is the one place they fear most. Help report child abuse

When home became a theatre of abuse and violence something is terribly wrong.
Three ads from KPAI (Komisi Perlindungan Anak Indonesia), the Indonesian governmental child protection commission.
“Sadly the one place they should feel save is the one place they fear most. Help report child abuse”


Advertiser:
KPAI
Agency:
JWT, Jakarta, Indonesia
Source:
I Believe in Advertising

Read more | 3 x print | Post comment (1)

Make Child Abuse, Slavery and Neglect a Thing of the Past

Posted by Marc | 2-08-2009 11:51 | Category: Abuse, Human rights, Third world, War & conflicts

Save the Children Australia: Make it a Thing of the Past

“In an ideal world, children once forced into slavery, conflict and trafficking would be living enriching lives with the support of families and schools,” said Suzanne Dvorak, chief executive of Save the Children in Australia. “Children deprived of a playful, stimulating and happy childhood would be a thing of the past.”

Save the Children Australia is hosting a national exhibition to raise awareness of child abuse, slavery and neglect, issues that are often overlooked. The national exhibition started in July at the Southern Cross Station in Melbourne.
Next dates: 3 - 8 August: Westfield Carousel, Cannington; 21 - 30 August: Westfield Carindale, Carindale; 11 - 20 September: Westfield Bondi Junction, Bondi Junction.

Save the Children is hosting an online exhibition besides a print and outdoor advertising campaign.


Advertiser:
Save the Children Australia
Agency:
M&C Saatchi, Melbourne
Source:
The Inspiration Room Daily

Read more | 5 x print | 1 x other | Post comment (2)

Michael revenges from his father

Posted by Marc | 30-07-2009 20:38 | Category: Abuse

Michael revenges from his father

As published many times worlwide in the media, Michael Jackson did not leave anything to his dad in his will.
The Brazilian anti child abuse organisation CRAMI used the news in this print ad:
“Michael revenges from his father. Domestic violence, nobody condones it.”

This ad makes me angry. I wasn’t a fan of MJ but felt sorry for him being used by the music industry. And now, even after his death, his public image is misused by an ngo. Such behavior is an obvious thing to do by music retailers like Amazon but not for do-gooders even if it is about abuse. Scavenger!
And I’m feeling a little guilty myself blogging about it.


Advertiser:
CRAMI
Source:
Ads Of The World

Read more | Post comment (0)

Don’t Just Stand There

Posted by Marc | 27-07-2009 22:29 | Category: Abuse, Violence

MCYS: Please. Don’t Just Stand There. Reach Out

A guerilla marketing action by Group Eight was front page news in Singapore last november. Dressed-up child actors portraits victims of child abuse complete with fake bruises. Less than 20 people going on to approach the ‘abuse victims’ in the span of five hours.

The action was part of an integrated campaign for the Ministry of Community Development, Youth & Sports (MCYS) and aimed to send a message out to Singaporeans to be more sensitive and aware to the plight of abused children.

“Please. Don’t Just Stand There. Reach Out”.


Advertiser:
Ministry of Community Development, Youth & Sports (MCYS), Singapore
Agency:
Curiosity

Read more | 2 x print | 3 x other | Post comment (1)

Amnesty International Goes High Tech with “It Happens When Nobody Is Watching”

Posted by James David Morgan | 30-06-2009 16:27 | Category: Abuse, Design

Billed as “the first poster that responds to people looking at it,” Amnesty International’s one-off domestic violence awareness poster includes an eye-tracking camera that changes the poster’s display when a viewer looks at the image.

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The poster, titled “It Happens When Nobody Is Watching,” has been criticized for its being one of a kind (as opposed to a full campaign) and accused of pandering for an award (which it won).  Berliners, be on the watch, this poster is displayed at a bus stop in your city.  Have you seen it?  What do others think of its efficacy?


Advertiser:
Amnesty International
Agency:
Jung von Matt
Source:
SignalFire by Provisions Library

Read more | Post comment (3)

Postcards Pose Tough Questions

Posted by Meena Kadri | 29-06-2009 00:47 | Category: Abuse, Animal rights, Consumerism, Culture, Discrimination, Education, Environment, Gender issues, Government, Health, Human rights, Poverty, Religion, Violence, War & conflicts, Woman issues

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The Ask Yourself campaign from Dropping Knowledge is a series of over 100 digital postcards which promote dialogue on social themes of global significance. Answers can be added as comments by clicking on the postcards and each card can be shared through dragging and dropping into emails. Registered users are encouraged to pose questions as well. See more below.

Q&A at its best: participatory, provocative and pertinent.


Source:
Thriving Too

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The path to domestic violence happens one step at a time

Posted by Marc | 9-06-2009 21:17 | Category: Abuse, Woman issues

Christchurch Women's Refuge: The path to domestic violence happens one step at a time

Four brilliant ads from New Zealand Christchurch Women’s Refuge.
“The path to domestic violence happens one step at a time.
Many women in violet relationships don’t quite know when they’re in one.”


Advertiser:
Christchurch Women's Refuge
Agency:
HooperNagel, Auckland, New Zealand
Source:
Ads of the World

Read more | 4 x print | Post comment (1)

Some wounds never heal

Posted by Marc | 16-05-2009 11:03 | Category: Abuse

ASCA: Some wounds never heal. We can't change their past. Together we can change their future

The first three printads are phase two from the campaign from ASCA (Adults Surviving Child Abuse), the organisation which works to improve the lives of adult survivors of child abuse throughout Australia.
“Some wounds never heal. We can’t change their past. Together we can change their future. Visit asca.org.au."

The first phase of ASCA’s National Advertising Campaign, launched on Feb 9th has had Australians talking about the issues of the legacy of child abuse in an unprecedented way. Reactions have been focussed mainly on the TVC, which was one of 8 components of an integrated campaign across TV, radio, print and online media.


Advertiser:
ASCA (Adults Surviving Child Abuse)
Agency:
Whybin\TBWA, Sydney, Australia

Read more | 1 x video | 7 x print | Post comment (0)

The masks of sexual exploitation

Posted by Marc | 2-05-2009 22:28 | Category: Abuse

Two videos from ECPAT France (End Child Pornography and Trafficking) in collaboration with Air France.
Every step in the chain of abuse is visualized, masks replace the faces of people abusing the children, those who will become clients or look at photographs of the girls being ill-treated.
The campaign uses video (television, Air France ticket offices and on-flight), spot radio, posters, brochures, inserts and internet banners.


Advertiser:
ECPAT France
Agency:
BETC Euro RSCG, Paris
Source:
The Inspiration Room Daily

Read more | 2 x video | Post comment (0)

Niebieska Linia: Stop hiding the truth

Posted by Marc | 27-04-2009 21:16 | Category: Abuse, Social aid, Violence

Niebieska Linia: Stop hiding the truth

“Nie mów nikomu, co się dzieje w domu” is the original copy of these three Polish ads from Niebieska Linia. Roughly translated it means “Home Sweet Home” “don’t tell anyone, what happens at home” (see comments).
The three ads are very subtile, maybe too subtile, showing ordinary scenes until looking closer. Domestic violence in three shapes: physical, alcoholical and sexual.
The ads are published in magazines and outdoor.

Niebieska Linia (The Blue Line) is a social aid organisation working with the victims of domestic violence affiliated with the Institute of the Psychology of Health of the Polish Society of Psychologists.


Advertiser:
Niebieska Linia
Agency:
Saatchi&Saatchi, Warsaw, Poland
Source:
Reklama Społeczna

Read more | 6 x print | Post comment (8)

Neglected Children are made to feel invisible

Posted by Marc | 23-04-2009 23:37 | Category: Abuse

Neglected Children are made to feel invisible

Provoking street campaign which can be seen right now in Melbourne for the Australian Childhood Foundation. For their ongoing campaign Stop Child Abuse Now agency JWT used child size mannequins to represent children suffering neglect. The mannequins were placed in high traffic locations around the city and then a billposter was pasted over the top of the figure so only the feet and legs could be seen. Words on the poster read, “Neglected Children are made to feel invisible.”


Advertiser:
Australian Childhood Foundation
Agency:
JWT Melbourne

Read more | 4 x other | Post comment (5)

CUT - the movie

Posted by Marc | 3-04-2009 20:10 | Category: Abuse, Violence, Woman issues

Just launched hardhitting 2 minute film starring Multi-award winning actress Keira Knightley for Women’s Aid - the UK’s domestic abuse charity.
2 women are killed every week in the UK, it’s time to say cut.

The film is being shown in cinemas and on television (after the watershed) from 2nd April 2009. It is also being shown online at this micro site in hi-res.
The two minute film, ‘CUT’, sees Keira arrive home after a day’s filming to be confronted by her abusive partner. The scenes that follow are disturbing but all too common and the film ends with the statement, ‘Isn’t it time someone called cut?’ The film is supported by print.


Advertiser:
Women's Aid
Agency:
Grey London

Read more | Post comment (0)

There are brands no one should wear

Posted by Marc | 3-12-2008 22:40 | Category: Abuse, Violence, Woman issues

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The new campaign containing 3 print ads and a video from Associação Portuguesa de Apoio à Vítima (APAV), the Portuguese organisation for helping all kind of crime victims.

This campaign, focussing on the problem of Domestic Violence, shows the newest fashion brands. Also those which are used as a abuse and torture instrument at home. Very subtile at first sight until you see the result of using a leather boot with metal hardware and solid rubber.


Advertiser:
Associação Portuguesa de Apoio à Vítima (APAV)
Agency:
Grey Lisbon

Read more | 2 x video | 3 x print | Post comment (1)

When I Grow Up, I Will Beat My Wife

Posted by James David Morgan | 3-12-2008 18:19 | Category: Abuse, Gender issues, Violence

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A public awareness campaign from The Family Place of Dallas, TX, targeted area bus panels and interiors. In the organization’s language, the campaign features “children and thought-provoking headlines to help the community realize that children who live in violent homes grow up to be victims and abusers.” The campaign has captured national attention recently, in large part due to criticism from Glenn Sacks, who blogs for the Massachusetts-based Fathers & Families nonprofit advocacy group.

The Dallas News writes that Sacks finds the ads misleading, that they “stereotype men as batterers and women as just victims of domestic violence.” His criticism has prompted this defense of the campaign, which I find compelling.

I welcome your thoughts in the comment section.


Advertiser:
The Family Place
Source:
Alas

Read more | Post comment (0)

Every kid on the street has a story

Posted by Marc | 24-11-2008 21:09 | Category: Abuse, Drugs, Gender issues, Poverty, Social aid

Every kid on the street has a story

Three ads from Directions Youth Services Centre, the Youth centre for Vancouver’s homeless youth and youth at-risk.
“Many of the homeless youth on our streets have escaped from homes filled with abuse and violence. Directions is a 24 hour resource centre where they can find the support and tools they need to get off the streets for good.”


Advertiser:
Directions Youth Services Centre
Agency:
Rethink, Vancouver Canada
Source:
bestadsontv

Read more | 3 x print | Post comment (0)

Seeing a sign of child abuse? Open your mouth

Posted by Marc | 28-10-2008 22:10 | Category: Abuse

It is hard the feel the pain, anger and fear of a child which is sexually abused. I’m not sure but I think this video comes very nearby.
The video is from Kinderkreet (Childcry), the Belgium organisation aimed to help survivors and secundary victims of sexual abuse in general to take the first step on their way on recovery, both youngsters and adults.

Tagline: If you see a sign of child abuse, open your mouth.


Advertiser:
Kinderkreet
Agency:
Duval Guillaume

Read more | 2 x video | Post comment (3)

Is this modern fundraising?

Posted by Marc | 12-10-2008 22:50 | Category: Abuse, Animal rights, Awards, Environment, Health, Poverty, Third world

The Brooke’ ‘Taru’s Heavy Load’ / Whitewater / UK

These five video’s are the nominees for the international Gold Star Award for Excellence in Fundraising DRTV (Direct Response Television). The winner will be announced during the International Fundraising Congress (IFC) in the Netherlands which will be held from 14 to 17 October. The Gold Star Award, sponsored by creative agency WWAV Rapp Collins, is the world’s only international competition for charity and NGO DRTV adverts.
I was disappointed when I saw these video’s. 


Source:
UK Fundraising

Read more | 5 x video | Post comment (2)

People shouldn’t be bought and sold

Posted by Marc | 12-10-2008 21:10 | Category: Abuse, Human rights

Stop The Traffik

This is the outdoor version of the barcode visual from Stop The Traffik, the global movement working to combat the fastest growing global crime, people trafficking.
Stop The Traffik has more than 1000 member organisations in 50 countries & a grass roots following of ordinary activists around the world.


Advertiser:
Stop The Traffik
Agency:
Leagas Delaney London, UK
Source:
Ads of the World

Read more | Post comment (1)

Stop Child Porno

Posted by Jeroen | 4-10-2008 23:24 | Category: Abuse, Violence

Child Focus, the European Center for Missing and Sexually Exploited Children launched a new campaign to promote the Belgian civil hotline for reporting child pornography on the web, stopchildporno.be.



Advertiser:
Child Focus

Read more | 1 x video | 1 x other | Post comment (2)

Euro 08 Campaign against Trafficking in Women

Posted by Marc | 22-06-2008 14:11 | Category: Abuse, Human rights, Woman issues

This campaign from Switzerland, the Euro 08 campaign against Trafficking in Women, is an initiative launched by more than 25 women’s and men’s organisations, Human Rights organisations, gender equality offices, counselling centres, faith organisations and trade unions. The campaign aims not only to raise awareness on the trafficking of women in Switzerland but also to mobilise its population on this very serious form of Human Rights violation.
Every year an estimated two and a half million human beings are trafficked worldwide, 80% are women.


Advertiser:
Euro 08 campaign against Trafficking in Women
Source:
Reclamewereld

Read more | 1 x video | 1 x print | 1 x other | Post comment (0)

Every hour, a woman is abused

Posted by Marc | 2-06-2008 23:18 | Category: Abuse, Violence, Woman issues

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This indoor guerilla campaign just got a 2008 Finalist Certificate at the New York Festivals (innovative advertising award). The campaign is from Gabriela Women’s Party (Philippines), a sectoral party dedicated to promoting the rights and welfare of marginalized and under-represented Filipino women through participation in the country’s electoral system and organs of governance.

To advocate awareness on the increasing rate of domestic violence in the Philippines through an ad that can be seen on a regular basis. According to records of the Philippines National Police, a woman is physically abused by her partner every hour.
Modified clocks were placed in offices, women’s dorms, school canteens, police stations, train terminals and other places with high pedestrian traffic. The clock has a picture of an angry man place on the minute hand and a picture of a battered woman placed on the hour hand.

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Advertiser:
Gabriela Women’s Party
Agency:
DDB DM9 JaymeSyfu

Read more | Post comment (2)
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