Attention predators: undercover officers are online

This multi-media campaign from Canada aimed at stopping child predators from soliciting children online. The campaign, entitled Predator Watch, is part of the work of the Children of the Street Society. It contains print and tv ads, posters and a web component. The last one is still under construction.

Turn Around: Interactive Poster

BBH has created an interactive poster in London’s Tottenham Court Rd for the children’s charity Barnados. It compliments their current television campaign Turn Around which highlights the vulnerability of young people to sexual exploitation.
(view below)

At the bottom of the poster is a collection tin into which people can donate coins. When a coin is inserted the girl looks up at the donator with a half-smile.

Casa de Menor: Burden

A heartbreaking video from Italy for Casa do Menor, an organization that work in Brazil and Africa to guarantee minors’ rights and fights against sexual abuse.
“Sexual abuse can be a heavy burden for a child. Help us. Casa do Menor.”

Thanks Dennis

You have 72 seconds to put this shattered picture back together

Sexual violence affects millions across the globe, shattering the lives of women, men and children. Urgent medical care within the first 72 hours is vital to limit the serious long-term consequences of rape.
To visualize this time based need of help Artsen Zonder Grenzen, the Belgium Docters Without Borders/Médecins Sans Frontières, made a flash animation. Try it yourself.

Unfortunately, in many places, victims of sexual violence have nowhere to go. Even when care is available, stigma and fear stop many from seeking help.

At the website you can shatter your own photo and change your profile picture on Facebook, MySpace and other platforms for 72 hours.
See also this hearthbreaking video.

Thanks for the tip Superblyhuman.

The place they fear most

When home became a theatre of abuse and violence something is terribly wrong.
Three ads from KPAI (Komisi Perlindungan Anak Indonesia), the Indonesian governmental child protection commission.
“Sadly the one place they should feel save is the one place they fear most. Help report child abuse”

Make Child Abuse, Slavery and Neglect a Thing of the Past

“In an ideal world, children once forced into slavery, conflict and trafficking would be living enriching lives with the support of families and schools,” said Suzanne Dvorak, chief executive of Save the Children in Australia. “Children deprived of a playful, stimulating and happy childhood would be a thing of the past.”

Save the Children Australia is hosting a national exhibition to raise awareness of child abuse, slavery and neglect, issues that are often overlooked. The national exhibition started in July at the Southern Cross Station in Melbourne.
Next dates: 3 - 8 August: Westfield Carousel, Cannington; 21 - 30 August: Westfield Carindale, Carindale; 11 - 20 September: Westfield Bondi Junction, Bondi Junction.

Save the Children is hosting an online exhibition besides a print and outdoor advertising campaign.

Michael revenges from his father

As published many times worlwide in the media, Michael Jackson did not leave anything to his dad in his will.
The Brazilian anti child abuse organisation CRAMI used the news in this print ad:
“Michael revenges from his father. Domestic violence, nobody condones it.”

This ad makes me angry. I wasn’t a fan of MJ but felt sorry for him being used by the music industry. And now, even after his death, his public image is misused by an ngo. Such behavior is an obvious thing to do by music retailers like Amazon but not for do-gooders even if it is about abuse. Scavenger!
And I’m feeling a little guilty myself blogging about it.

Don’t Just Stand There

A guerilla marketing action by Group Eight was front page news in Singapore last november. Dressed-up child actors portraits victims of child abuse complete with fake bruises. Less than 20 people going on to approach the ‘abuse victims’ in the span of five hours.

The action was part of an integrated campaign for the Ministry of Community Development, Youth & Sports (MCYS) and aimed to send a message out to Singaporeans to be more sensitive and aware to the plight of abused children.

“Please. Don’t Just Stand There. Reach Out”.

Amnesty International Goes High Tech with “It Happens When Nobody Is Watching”

Billed as “the first poster that responds to people looking at it,” Amnesty International’s one-off domestic violence awareness poster includes an eye-tracking camera that changes the poster’s display when a viewer looks at the image.

The poster, titled “It Happens When Nobody Is Watching,” has been criticized for its being one of a kind (as opposed to a full campaign) and accused of pandering for an award (which it won).  Berliners, be on the watch, this poster is displayed at a bus stop in your city.  Have you seen it?  What do others think of its efficacy?

Postcards Pose Tough Questions

The Ask Yourself campaign from Dropping Knowledge is a series of over 100 digital postcards which promote dialogue on social themes of global significance. Answers can be added as comments by clicking on the postcards and each card can be shared through dragging and dropping into emails. Registered users are encouraged to pose questions as well. See more below.

Q&A at its best: participatory, provocative and pertinent.

The path to domestic violence happens one step at a time

Four brilliant ads from New Zealand Christchurch Women’s Refuge.
“The path to domestic violence happens one step at a time.
Many women in violet relationships don’t quite know when they’re in one.”

Some wounds never heal

The first three printads are phase two from the campaign from ASCA (Adults Surviving Child Abuse), the organisation which works to improve the lives of adult survivors of child abuse throughout Australia.
“Some wounds never heal. We can’t change their past. Together we can change their future. Visit asca.org.au."

The first phase of ASCA’s National Advertising Campaign, launched on Feb 9th has had Australians talking about the issues of the legacy of child abuse in an unprecedented way. Reactions have been focussed mainly on the TVC, which was one of 8 components of an integrated campaign across TV, radio, print and online media.

The masks of sexual exploitation

Two videos from ECPAT France (End Child Pornography and Trafficking) in collaboration with Air France.
Every step in the chain of abuse is visualized, masks replace the faces of people abusing the children, those who will become clients or look at photographs of the girls being ill-treated.
The campaign uses video (television, Air France ticket offices and on-flight), spot radio, posters, brochures, inserts and internet banners.

Niebieska Linia: Stop hiding the truth

“Nie mów nikomu, co się dzieje w domu” is the original copy of these three Polish ads from Niebieska Linia. Roughly translated it means “Home Sweet Home” “don’t tell anyone, what happens at home” (see comments).
The three ads are very subtile, maybe too subtile, showing ordinary scenes until looking closer. Domestic violence in three shapes: physical, alcoholical and sexual.
The ads are published in magazines and outdoor.

Niebieska Linia (The Blue Line) is a social aid organisation working with the victims of domestic violence affiliated with the Institute of the Psychology of Health of the Polish Society of Psychologists.

Neglected Children are made to feel invisible

Provoking street campaign which can be seen right now in Melbourne for the Australian Childhood Foundation. For their ongoing campaign Stop Child Abuse Now agency JWT used child size mannequins to represent children suffering neglect. The mannequins were placed in high traffic locations around the city and then a billposter was pasted over the top of the figure so only the feet and legs could be seen. Words on the poster read, “Neglected Children are made to feel invisible.”

CUT - the movie

Just launched hardhitting 2 minute film starring Multi-award winning actress Keira Knightley for Women’s Aid - the UK’s domestic abuse charity.
2 women are killed every week in the UK, it’s time to say cut.

The film is being shown in cinemas and on television (after the watershed) from 2nd April 2009. It is also being shown online at this micro site in hi-res.
The two minute film, ‘CUT’, sees Keira arrive home after a day’s filming to be confronted by her abusive partner. The scenes that follow are disturbing but all too common and the film ends with the statement, ‘Isn’t it time someone called cut?’ The film is supported by print.

There are brands no one should wear

The new campaign containing 3 print ads and a video from Associação Portuguesa de Apoio à Vítima (APAV), the Portuguese organisation for helping all kind of crime victims.

This campaign, focussing on the problem of Domestic Violence, shows the newest fashion brands. Also those which are used as a abuse and torture instrument at home. Very subtile at first sight until you see the result of using a leather boot with metal hardware and solid rubber.

When I Grow Up, I Will Beat My Wife

A public awareness campaign from The Family Place of Dallas, TX, targeted area bus panels and interiors. In the organization’s language, the campaign features “children and thought-provoking headlines to help the community realize that children who live in violent homes grow up to be victims and abusers.” The campaign has captured national attention recently, in large part due to criticism from Glenn Sacks, who blogs for the Massachusetts-based Fathers & Families nonprofit advocacy group.

The Dallas News writes that Sacks finds the ads misleading, that they “stereotype men as batterers and women as just victims of domestic violence.” His criticism has prompted this defense of the campaign, which I find compelling.

I welcome your thoughts in the comment section.

Every kid on the street has a story

Three ads from Directions Youth Services Centre, the Youth centre for Vancouver’s homeless youth and youth at-risk.
“Many of the homeless youth on our streets have escaped from homes filled with abuse and violence. Directions is a 24 hour resource centre where they can find the support and tools they need to get off the streets for good.”

Seeing a sign of child abuse? Open your mouth

It is hard the feel the pain, anger and fear of a child which is sexually abused. I’m not sure but I think this video comes very nearby.
The video is from Kinderkreet (Childcry), the Belgium organisation aimed to help survivors and secundary victims of sexual abuse in general to take the first step on their way on recovery, both youngsters and adults.

Tagline: If you see a sign of child abuse, open your mouth.

Is this modern fundraising?

The Brooke’ ‘Taru’s Heavy Load’ / Whitewater / UK

These five video’s are the nominees for the international Gold Star Award for Excellence in Fundraising DRTV (Direct Response Television). The winner will be announced during the International Fundraising Congress (IFC) in the Netherlands which will be held from 14 to 17 October. The Gold Star Award, sponsored by creative agency WWAV Rapp Collins, is the world’s only international competition for charity and NGO DRTV adverts.
I was disappointed when I saw these video’s. 

People shouldn’t be bought and sold

This is the outdoor version of the barcode visual from Stop The Traffik, the global movement working to combat the fastest growing global crime, people trafficking.
Stop The Traffik has more than 1000 member organisations in 50 countries & a grass roots following of ordinary activists around the world.

Stop Child Porno

Child Focus, the European Center for Missing and Sexually Exploited Children launched a new campaign to promote the Belgian civil hotline for reporting child pornography on the web, stopchildporno.be.

Euro 08 Campaign against Trafficking in Women

This campaign from Switzerland, the Euro 08 campaign against Trafficking in Women, is an initiative launched by more than 25 women’s and men’s organisations, Human Rights organisations, gender equality offices, counselling centres, faith organisations and trade unions. The campaign aims not only to raise awareness on the trafficking of women in Switzerland but also to mobilise its population on this very serious form of Human Rights violation.
Every year an estimated two and a half million human beings are trafficked worldwide, 80% are women.

Every hour, a woman is abused

This indoor guerilla campaign just got a 2008 Finalist Certificate at the New York Festivals (innovative advertising award). The campaign is from Gabriela Women’s Party (Philippines), a sectoral party dedicated to promoting the rights and welfare of marginalized and under-represented Filipino women through participation in the country’s electoral system and organs of governance.

To advocate awareness on the increasing rate of domestic violence in the Philippines through an ad that can be seen on a regular basis. According to records of the Philippines National Police, a woman is physically abused by her partner every hour.
Modified clocks were placed in offices, women’s dorms, school canteens, police stations, train terminals and other places with high pedestrian traffic. The clock has a picture of an angry man place on the minute hand and a picture of a battered woman placed on the hour hand.