How do you picture the true pain of rape?

Posted by Marc van Gurp | 14-03-2014 21:30 | Category: Abuse, Violence, Women's Issues

Action Against Violence: Intruder

How do you picture the true pain of rape? Untitled Films’ director Steve Gordon made an attempt. And I think he has succeeded in this. But thank God I’m not sure.
His aim is to help raise money and awareness for organizations who work to help prevent rape and provide services to the victims of rape.

Gordon: “Coming from South Africa myself, this is an issue very close to my heart. Although the commercial is a work of fiction, the story is all too real. In that part of the world, most people, including myself, either know women who have been raped or know friends or relatives of women who have been raped.”

It is hard to watch this spot. Why is it that we can enjoy violent movies, but a video like this makes us very uncomfortable? Because it is about real pain, from real people.

Gordon: “Preserving the integrity of the idea, and the reality of rape, without it being either exploitive or too graphic was the biggest challenge. For inspiration I looked at countless Pulitzer prize-winning photographs. It wasn’t always easy, let me tell you.”
“The content is heavy. So much so that the client we originally did it for got cold feet and backed out. It’s been ongoing, but a message this important and should not go unnoticed or ignored, that’s why i fought so strongly to get it out there.”

More at Action Against Violence.

Action Against Violence
Glossy Inc.

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When you smoke, your kids smoke.

Posted by Reuben Turner | 4-03-2014 10:09 | Category: Abuse, Health

Love this series of anti-smoking ads from Germany. Simple insight, simply expressed. Tough and true.




Deutsche Kinderkrebsstiftung
Jung von Matt/Elbe, Hamburg, Germany
Creative Review UK

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Domestic Child Abuse. When you ignore it, you’re taking part in it.

Posted by Tatjana Vukic | 10-02-2014 21:20 | Category: Abuse, Violence

It is important to provide unconditional love and support for our children. We know that but some parents don’t. Some of the biggest victims of domestic violence are the smallest.
Children don’t ask for help. They need a help. (more after the pic)


Alerj Legislative Assembly of Rio de Janeiro
Staff, Brazil

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The right to childhood should be untouchable, but is still a taboo

Posted by Marc van Gurp | 3-02-2014 20:30 | Category: Abuse, Design, Environment, Health, Religion, Violence, Peace & Conflicts

Erik Ravelo: Los Intocables. The right to childhood should be untouchable.

There are still taboos. What recently was again the case with the project of the Cuban artist Erik Ravelo.
Ravelo is known for his his work at Fabrica and as the man behind the United Colors of Benetton’s UnHate campaign

The project called “Los Intocables” received much applause. But a lot of criticism also. So much that it was banned on Facebook.
And the discussion is still going on YouTube.
These images may not be published is often heard. Because it is shocking is the argument.

“Los Intocables” (“The Untouchables”) is a human installation about the right to childhood that should be protected as Erik Ravelo writes on his website.
It includes seven parts each showing an adult and a crucified child. Each part tells a different story about the loss of innocence with references like war, religion, child abuse and fast food.

It is like a mirror. Like all good art. And that mirror shows us sometimes very unpleasant truths. Therefore, it is not taboo because it is indecent. It is because it makes us scared how we deal with children.
It is not easy when you are attacked by your behavior as an adult.

With the help of lawyers the Facebook ban is canceled recently.

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Street harassment reflects badly on you

Posted by Tom Megginson | 23-12-2013 17:20 | Category: Abuse

Whistling Woods International - Street harassment reflects badly on you

I like what this PSA about street harassment is trying to say. I’m just not sure it is an effective approach to ending street harassment in a country where sexual assault regularly makes world news.

Whistling Woods International
POSTMAN PIKTURES (WWI Alumni Production)

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A story about missing children in a raw and terrifying short film

Posted by Marc van Gurp | 19-12-2013 14:45 | Category: Abuse, Violence

ISPCC - Missing Children's Hotline

The great advantage of this digital age is that charities don’t have to buy expensive media airtime. The reach of services such as YouTube is large and has an enormous effect on the shape and content.
Like this new short film from the Irish ISPCC, the Missing Children’s Hotline. Almost 7 minutes raw and terrifying video shot in the first person.
The video was launched the 4th December, Ireland’s inaugural Missing Persons Day.

We watch from ‘Molly’s’ point of view as she decides to run away from home and is exposed to a dangerous and terrifying city alone. This powerful short movie highlights just one scenario that could occur when a child goes missing.

Ashley Balbirnie, CEO of the ISPCC: “Since 2008 there have been over 30,000 missing children reports in Ireland so it is vital that the public is aware that the 116 000 service is in operation. We launched the hotline in June and we have been receiving a growing number of calls.  The short movie shows a tragic scenario of a young girl who has run away and the key message behind the video is that when you think you have nowhere left to run, you still have somewhere left to turn: the ISPCC 116 000 Missing Children’s Hotline.

More ISPCC posts:
- Brutally powerful anti-child-abuse ad
- Another hard-hitting child abuse PSA from the ISPCC

ISPCC - Missing Children's Hotline
Ogilvy & Mather

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The Christmas campaign about people who have been out of luck

Posted by Marc van Gurp | 6-12-2013 21:40 | Category: Abuse, Fundraising, Homelessness, Poverty

Heilsarmee Schweiz - For people who have been out of luck - Für Menschen, die vom Glück verlassen warden - Christmas campaign

This is the well-known Christmas campaign from the Swiss Salvation Army. It’s already the third year of the campaign.
The main difference with previous years is that the fundraising campaign now includes a TV spot.

For people who have been out of luck (Für Menschen, die vom Glück verlassen wurden) shows the two sides a face. A happy and an unhappy side.

The spot is made without a single cut and shows the gradual decline of a successful person. The Salvation Army is always there, whatever the side of the face looks like.

Heilsarmee Schweiz
Spinas Civil Voices

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Meet “Sweetie” — the online predator’s worst nightmare

Posted by Tom Megginson | 2-12-2013 15:14 | Category: Abuse

Terre Des Hommes Netherlands Sweetie

Meet Sweetie. She appears to be a ten-year-old girl from the Philippines. But she’s not. She doesn’t even exist.

“Sweetie” is a computer-generated animated image used as bait to trap online pedophiles worldwide.

Here is her story:


Terre Des Hommes Netherlands

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Australia’s dark secret: one woman killed every week

Posted by Adam Valvasori | 24-11-2013 23:56 | Category: Abuse, Violence, Women's Issues

What starts out looking like a tourism ad to visit Australia is in reality a new CSA engaging audiences to uncover stories about domestic violence around the nation.

White Ribbon is the world’s largest male-led movement to end men’s violence against women. White Ribbon Australia is a non-profit organisation and Australia’s only national, male-led primary prevention campaign to end men’s violence against women.

This is a refreshing, new approach by White Ribbon on an issue that traditionally takes the route of either: in-your-face-violence (which can quickly put off audiences) or positive role-play ads. The later, although much better at encouraging the audience to embrace solutions, can sometimes feel awkward or unrealistic.

The Australia, land of secrets CSA smartly contrasts images which evoke feelings of national pride against one simple, shameful fact: One woman a week dies from an act of domestic violence. I also admire the campaign’s restraint in focusing, on just one powerful statistic. I hope it succeeds in challenging audiences to rethink what we should and shouldn’t be proud of as a nation.

To celebrate White Ribbon Day you can swear never to commit, excuse or remain silent about violence against women.

White Ribbon Australia
Archibald / Williams

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App attempts to fight sexting with “memes”

Posted by Tom Megginson | 24-10-2013 21:36 | Category: Abuse


It seems like something an adult would come up with:

“Sexting is bad, mmkay? So why don’t you shut down that naked selfie request with one of our amusingly captioned pics?”

That’s exactly how Zipit, by Childline UK, works.

According to Childline:

Zipit helps you get flirty chat back on the right track. It’s packed with killer comebacks and top tips to help you stay in control of your chat game.
- Save images onto your device and share them with your friends!
- Share images on Facebook, Twitter, BBM or via email
- Find out how to deal with a sexting crisis
- Get advice to help you flirt without failing
- Call ChildLine or save the number to your phone


Childline (UK)

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