Sexting can make you famous and other cyber ​​risks

Posted by Marc van Gurp | 22-10-2013 22:00 | Category: Abuse, Women's Issues

A clear and crisp campaign of the Swiss Pro Juventute: “Sexting can make you famous. Even if you don’t want it at all.” (“Sexting kann dich berühmt machen. Auch wenn du es gar nicht willst.”)
It is the first national awareness campaign on this theme. It contains a TVC, Outdoor ads, School posters and a Facebook app. And a lot of information on their own website.
Victims are asked to call emergency number 147.

Research indicates that 80% of the adults in Switzerland don’t know what sexting is. This campaign therefore is also an awareness campaign.
The Facebook app is a cyber risk-check. Potential victims are encouraged to test their Facebook profile.

Sexting kann dich berühmt machen. Auch wenn du es gar nicht willst.

Pro Juventute

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Shock campaign confronts Canadians with the realities of trafficked youth

Posted by Tom Megginson | 19-10-2013 17:43 | Category: Abuse

[via Huffington Post]

It’s a well-known tactic used to shake up complacency in the first world. We’ve seen it done in the “Woman to Go” campaign in Tel Aviv, as well as this one in South Africa  and this one in Canada and another the UK, more than 10 years ago.

But the idea still has the power to get attention, apparently. The image above was used in a series of posters that appeared in Edmonton, Canada, leading to a “recruitment’ site:

[screencap via Edmonton Journal]

The “reveal” happened as posters were sniped and the website changed to deliver the branded campaign message:

[via CBC]

[via Huffington Post]

According to the Edmonton Journal, the campaign caused a flurry of activity and angry complaints when it was posted in Edmonton, including concern from other organizations working in the same field, such as Stop the Traffik, the Centre to End All Sexual Exploitation and the Action Coalition on Human Trafficking.

“I’m very conflicted,” Mark Cherrington, an Edmonton youth court worker, told Sun News Network. “It was inappropriate in the sense that it left you hanging. There was nothing to clarify, there was no context.”

Edmonton Journal

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A moving message about human trafficking, but something has been lost in translation

Posted by Tom Megginson | 24-09-2013 17:30 | Category: Abuse

Anesvad. A moving message about human trafficking

This nice animated PSA by Spain’s Hopper-ink is clear enough when it comes to delivering both emotional impact and troubling facts:

My only complaint, as someone outside of the Spanish-speaking world, is that the concept “Don’t let anyone make up their smile” just doesn’t translate into anything with impact in “international” English. As Lisa Simpson once said, “I recognize all ... of those words but that statement doesn’t make any sense.”

Ads of The World

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Mobile technology as a tool of domestic abuse

Posted by Tom Megginson | 15-07-2013 19:56 | Category: Abuse


In my own experience as a social marketer, I have found that shame and shock are not the best ways to prompt behaviour change. There is an exception, however, and that’s when you are trying to raise awareness of somebody else’s bad behaviour and motivate bystanders to help stop it.

This disarming new PSA for Toronto’s Interval House definitely falls into the latter category:

The happy, Apple-type ad tone quickly contrasts with a scenario of partner control that gets more and more suspicious until it breaks into open verbal abuse (with an implication of physical abuse to come). It’s unnerving, but pretty memorable. And it also does a good job of showing the progression of control through shared smartphone apps.

Interval House, Toronto
UNION (Canada)
Direct Submission

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86,400 seconds for sale

Posted by Marc van Gurp | 10-06-2013 22:20 | Category: Abuse, Violence

Interval House - 86,400 seconds for sale

Interval House - 86,400 seconds for sale

Buy a pixel meets Facebook connect. That’s the technique used in this fundraising campaign for the Interval House, Canada’s first centre for abused women and children.
It’s based on the data that every second in Canada an act of violence against women occurs.

86,400 seconds is the number of seconds in a day.

The Facebook connect driven website puts familiar faces on victims of domestic violence, and prompts visitors to take a stand by buying a second of the day.

Buy the seconds here.

Interval House

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Amazing animated typographic helpline conversation

Posted by Marc van Gurp | 4-06-2013 21:30 | Category: Abuse, Social aid, Violence

ChildLine: First Step - Amazing animated typographic helpline conversation

ChildLine: First Step - Amazing animated typographic helpline conversation

Amazing animated typographic conversation shows what it’s like to speak to a helpline counsellor.

The animation is made for ChildLine. It is a UK-based, confidential, free, 24-hour counseling service for children and young people under the age of 19. ChildLine deals with any issue that causes distress or concern, one of which is unfortunately sexual abuse.
The video is also one of the eye catchers at the ChildLine website. Good work from the helpline to prepare and convince. To take the first step.

Related ChildLine posts:
- ChildLine: ‘how u feelin’ remixer
- Don’t hide it anymore

YCN Studio

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Yellow umbrellas to shelter from the storm

Posted by Marc van Gurp | 7-05-2013 22:00 | Category: Abuse, Homelessness, Social aid

Yellow umbrellas to shelter from the storm

Every three hours in Wisconsin, a child enters into the foster system because of domestic abuse, neglect or alcohol and drugs in the home.
That’s what this new campaign from Serve Marketing is about. They has partnered with the Coalition for Children, Youth and Families to bring attention to the need of foster care families in Wisconsin.

They worked with foster parents, foster children, college students and the surrounding communities to create the “Shelter From the Storm” campaign.
A follow-up to last year’s Silver Anvil nominated “Turn A Life Around” handstand campaign, umbrella flashmobs across the state will occur throughout the month of May (Foster Care Awareness month). These bright yellow umbrellas symbolize the safe haven that a foster family can provide to a child in need.

Gary Mueller from Serve Marketing: “These kids’ lives are like being caught in a virtual storm every day. That’s why we chose to use iconic yellow umbrellas as the metaphor for foster parenting and what it means to these children. That when you become a foster parent, you’re literally giving kids shelter from the storm.”

Billboards and a televised PSA direct viewers to FosterParentsRock.org, where information about becoming a foster parent is available.

Coalition for Children, Youth and Families
Serve Marketing

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Where do you draw the line on rape culture?

Posted by Tom Megginson | 6-05-2013 19:50 | Category: Abuse

Where do you draw the line on rape culture?

I was recently introduced to this campaign by its project manager, Julie Lalonde. According to the campaign site, its purpose is to challenge “common myths about sexual violence” and to equip bystanders with “information on how to intervene safely and effectively.”

The campaign, run by Ontario Coalition of Rape Crisis Centres and Action ontarienne contre la violence faite aux femmes engages people by asking a series of questions about what they consider acceptable. The questions, in French and English, touch on various timely aspects of what has become known as rape culture, including references to Chris Brown’s treatment of Rihanna, well-known cases of peers sexually shaming young women on social media, and the ability of a drunk person to consent to sex, as well as sexual harassment in the workplace, abuse by sports coaches, and rape within marriage.

When answering each question, the user becomes part of the statistics. And these statistics can be troubling, even if completely unscientific. For example, to the question shown in the poster below, 31% of people answered that it is “not a big deal” to share a nude picture of a classmate shared without their consent. Although, considering how easily pictures of Amanda Todd, Rehtaeh Parsons, and the unidentified Steubenville victim were spread, the stat should not be that surprising.

Where do you draw the line on rape culture?

See the rest of the campaign print creative below. There’s some nice art direction in there. Then visit the site at draw-the-line.ca to try the interactive quiz, share stories, and view the campaign infographics.

Draw The Line
Public Inc.

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A billboard providing information “Only for children”

Posted by Simon Beyrand | 1-05-2013 19:48 | Category: Abuse

In advertising, the notion of “targeting” is essential to reach the right person with the right message. Ok, nothing new. So how about delivering two messages on one single billboard to optimize a campaign? The Fundación ANAR (Spain) developed this crazy idea with a mechanism providing a unique message for children victim of abuse (and warning adults at the same time). Depending on the angle, the message differs with an area only visible for under 10.image

Fundacion ANAR
Grey, Spain

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An infographic about online sexual abuse and harassment

Posted by Tom Megginson | 29-04-2013 20:30 | Category: Abuse

[see full infographic below]

According to the campaign page, “Digitizing Abuse is an Urban Institute project studying the role of technology in teen dating abuse and harassment.”

They share these worrying statistics:

- 25 percent of dating teens report they’ve been digitally victimized by their partners.
    (Only 9 percent seek help, and rarely from parents or teachers.)
- 84 percent of digital abuse victims said they were also psychologically abused.
- 52 percent of digital abuse victims said they were also physically abused.
33 percent of digital abuse victims said they were also sexually coerced.

Although a fairly standard infographic in terms of design, it does the job.

Although I’m not sure making a Seinfeld reference, in this context, was entirely appropriate:


See the full infographic below, or go direct to the source.

The Urban Institute
Slutwalk Toronto (Facebook)

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