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Domestic Child Abuse. When you ignore it, you’re taking part in it.

Posted by Tatjana Vukic | 10-02-2014 21:20 | Category: Abuse, Violence

It is important to provide unconditional love and support for our children. We know that but some parents don’t. Some of the biggest victims of domestic violence are the smallest.
Children don’t ask for help. They need a help. (more after the pic)


Alerj Legislative Assembly of Rio de Janeiro
Staff, Brazil

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The right to childhood should be untouchable, but is still a taboo

Posted by Marc van Gurp | 3-02-2014 20:30 | Category: Abuse, Design, Environment, Health, Religion, Violence, Peace & Conflicts

Erik Ravelo: Los Intocables. The right to childhood should be untouchable.

There are still taboos. What recently was again the case with the project of the Cuban artist Erik Ravelo.
Ravelo is known for his his work at Fabrica and as the man behind the United Colors of Benetton’s UnHate campaign

The project called “Los Intocables” received much applause. But a lot of criticism also. So much that it was banned on Facebook.
And the discussion is still going on YouTube.
These images may not be published is often heard. Because it is shocking is the argument.

“Los Intocables” (“The Untouchables”) is a human installation about the right to childhood that should be protected as Erik Ravelo writes on his website.
It includes seven parts each showing an adult and a crucified child. Each part tells a different story about the loss of innocence with references like war, religion, child abuse and fast food.

It is like a mirror. Like all good art. And that mirror shows us sometimes very unpleasant truths. Therefore, it is not taboo because it is indecent. It is because it makes us scared how we deal with children.
It is not easy when you are attacked by your behavior as an adult.

With the help of lawyers the Facebook ban is canceled recently.

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Street harassment reflects badly on you

Posted by Tom Megginson | 23-12-2013 17:20 | Category: Abuse

Whistling Woods International - Street harassment reflects badly on you

I like what this PSA about street harassment is trying to say. I’m just not sure it is an effective approach to ending street harassment in a country where sexual assault regularly makes world news.

Whistling Woods International
POSTMAN PIKTURES (WWI Alumni Production)

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A story about missing children in a raw and terrifying short film

Posted by Marc van Gurp | 19-12-2013 14:45 | Category: Abuse, Violence

ISPCC - Missing Children's Hotline

The great advantage of this digital age is that charities don’t have to buy expensive media airtime. The reach of services such as YouTube is large and has an enormous effect on the shape and content.
Like this new short film from the Irish ISPCC, the Missing Children’s Hotline. Almost 7 minutes raw and terrifying video shot in the first person.
The video was launched the 4th December, Ireland’s inaugural Missing Persons Day.

We watch from ‘Molly’s’ point of view as she decides to run away from home and is exposed to a dangerous and terrifying city alone. This powerful short movie highlights just one scenario that could occur when a child goes missing.

Ashley Balbirnie, CEO of the ISPCC: “Since 2008 there have been over 30,000 missing children reports in Ireland so it is vital that the public is aware that the 116 000 service is in operation. We launched the hotline in June and we have been receiving a growing number of calls.  The short movie shows a tragic scenario of a young girl who has run away and the key message behind the video is that when you think you have nowhere left to run, you still have somewhere left to turn: the ISPCC 116 000 Missing Children’s Hotline.

More ISPCC posts:
- Brutally powerful anti-child-abuse ad
- Another hard-hitting child abuse PSA from the ISPCC

ISPCC - Missing Children's Hotline
Ogilvy & Mather

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The Christmas campaign about people who have been out of luck

Posted by Marc van Gurp | 6-12-2013 21:40 | Category: Abuse, Fundraising, Homelessness, Poverty

Heilsarmee Schweiz - For people who have been out of luck - Für Menschen, die vom Glück verlassen warden - Christmas campaign

This is the well-known Christmas campaign from the Swiss Salvation Army. It’s already the third year of the campaign.
The main difference with previous years is that the fundraising campaign now includes a TV spot.

For people who have been out of luck (Für Menschen, die vom Glück verlassen wurden) shows the two sides a face. A happy and an unhappy side.

The spot is made without a single cut and shows the gradual decline of a successful person. The Salvation Army is always there, whatever the side of the face looks like.

Heilsarmee Schweiz
Spinas Civil Voices

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Meet “Sweetie” — the online predator’s worst nightmare

Posted by Tom Megginson | 2-12-2013 15:14 | Category: Abuse

Terre Des Hommes Netherlands Sweetie

Meet Sweetie. She appears to be a ten-year-old girl from the Philippines. But she’s not. She doesn’t even exist.

“Sweetie” is a computer-generated animated image used as bait to trap online pedophiles worldwide.

Here is her story:


Terre Des Hommes Netherlands

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Australia’s dark secret: one woman killed every week

Posted by Adam Valvasori | 24-11-2013 23:56 | Category: Abuse, Violence, Women's Issues

What starts out looking like a tourism ad to visit Australia is in reality a new CSA engaging audiences to uncover stories about domestic violence around the nation.

White Ribbon is the world’s largest male-led movement to end men’s violence against women. White Ribbon Australia is a non-profit organisation and Australia’s only national, male-led primary prevention campaign to end men’s violence against women.

This is a refreshing, new approach by White Ribbon on an issue that traditionally takes the route of either: in-your-face-violence (which can quickly put off audiences) or positive role-play ads. The later, although much better at encouraging the audience to embrace solutions, can sometimes feel awkward or unrealistic.

The Australia, land of secrets CSA smartly contrasts images which evoke feelings of national pride against one simple, shameful fact: One woman a week dies from an act of domestic violence. I also admire the campaign’s restraint in focusing, on just one powerful statistic. I hope it succeeds in challenging audiences to rethink what we should and shouldn’t be proud of as a nation.

To celebrate White Ribbon Day you can swear never to commit, excuse or remain silent about violence against women.

White Ribbon Australia
Archibald / Williams

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App attempts to fight sexting with “memes”

Posted by Tom Megginson | 24-10-2013 20:36 | Category: Abuse


It seems like something an adult would come up with:

“Sexting is bad, mmkay? So why don’t you shut down that naked selfie request with one of our amusingly captioned pics?”

That’s exactly how Zipit, by Childline UK, works.

According to Childline:

Zipit helps you get flirty chat back on the right track. It’s packed with killer comebacks and top tips to help you stay in control of your chat game.
- Save images onto your device and share them with your friends!
- Share images on Facebook, Twitter, BBM or via email
- Find out how to deal with a sexting crisis
- Get advice to help you flirt without failing
- Call ChildLine or save the number to your phone


Childline (UK)

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Sexting can make you famous and other cyber ​​risks

Posted by Marc van Gurp | 22-10-2013 21:00 | Category: Abuse, Women's Issues

A clear and crisp campaign of the Swiss Pro Juventute: “Sexting can make you famous. Even if you don’t want it at all.” (“Sexting kann dich berühmt machen. Auch wenn du es gar nicht willst.”)
It is the first national awareness campaign on this theme. It contains a TVC, Outdoor ads, School posters and a Facebook app. And a lot of information on their own website.
Victims are asked to call emergency number 147.

Research indicates that 80% of the adults in Switzerland don’t know what sexting is. This campaign therefore is also an awareness campaign.
The Facebook app is a cyber risk-check. Potential victims are encouraged to test their Facebook profile.

Sexting kann dich berühmt machen. Auch wenn du es gar nicht willst.

Pro Juventute

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Shock campaign confronts Canadians with the realities of trafficked youth

Posted by Tom Megginson | 19-10-2013 16:43 | Category: Abuse

[via Huffington Post]

It’s a well-known tactic used to shake up complacency in the first world. We’ve seen it done in the “Woman to Go” campaign in Tel Aviv, as well as this one in South Africa  and this one in Canada and another the UK, more than 10 years ago.

But the idea still has the power to get attention, apparently. The image above was used in a series of posters that appeared in Edmonton, Canada, leading to a “recruitment’ site:

[screencap via Edmonton Journal]

The “reveal” happened as posters were sniped and the website changed to deliver the branded campaign message:

[via CBC]

[via Huffington Post]

According to the Edmonton Journal, the campaign caused a flurry of activity and angry complaints when it was posted in Edmonton, including concern from other organizations working in the same field, such as Stop the Traffik, the Centre to End All Sexual Exploitation and the Action Coalition on Human Trafficking.

“I’m very conflicted,” Mark Cherrington, an Edmonton youth court worker, told Sun News Network. “It was inappropriate in the sense that it left you hanging. There was nothing to clarify, there was no context.”

Edmonton Journal

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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