Every three hours in Wisconsin, a child enters into the foster system because of domestic abuse, neglect or alcohol and drugs in the home.
That’s what this new campaign from Serve Marketing is about. They has partnered with the Coalition for Children, Youth and Families to bring attention to the need of foster care families in Wisconsin.
They worked with foster parents, foster children, college students and the surrounding communities to create the “Shelter From the Storm” campaign.
A follow-up to last year’s Silver Anvil nominated “Turn A Life Around” handstand campaign, umbrella flashmobs across the state will occur throughout the month of May (Foster Care Awareness month). These bright yellow umbrellas symbolize the safe haven that a foster family can provide to a child in need.
Gary Mueller from Serve Marketing: “These kids’ lives are like being caught in a virtual storm every day. That’s why we chose to use iconic yellow umbrellas as the metaphor for foster parenting and what it means to these children. That when you become a foster parent, you’re literally giving kids shelter from the storm.”
Billboards and a televised PSA direct viewers to FosterParentsRock.org, where information about becoming a foster parent is available.
I was recently introduced to this campaign by its project manager, Julie Lalonde. According to the campaign site, its purpose is to challenge “common myths about sexual violence” and to equip bystanders with “information on how to intervene safely and effectively.”
When answering each question, the user becomes part of the statistics. And these statistics can be troubling, even if completely unscientific. For example, to the question shown in the poster below, 31% of people answered that it is “not a big deal” to share a nude picture of a classmate shared without their consent. Although, considering how easily pictures of Amanda Todd, Rehtaeh Parsons, and the unidentified Steubenville victim were spread, the stat should not be that surprising.
See the rest of the campaign print creative below. There’s some nice art direction in there. Then visit the site at draw-the-line.ca to try the interactive quiz, share stories, and view the campaign infographics.
In advertising, the notion of “targeting” is essential to reach the right person with the right message. Ok, nothing new. So how about delivering two messages on one single billboard to optimize a campaign? The Fundación ANAR (Spain) developed this crazy idea with a mechanism providing a unique message for children victim of abuse (and warning adults at the same time). Depending on the angle, the message differs with an area only visible for under 10.
According to the campaign page, “Digitizing Abuse is an Urban Institute project studying the role of technology in teen dating abuse and harassment.”
They share these worrying statistics:
- 25 percent of dating teens report they’ve been digitally victimized by their partners.
(Only 9 percent seek help, and rarely from parents or teachers.)
- 84 percent of digital abuse victims said they were also psychologically abused.
- 52 percent of digital abuse victims said they were also physically abused.
33 percent of digital abuse victims said they were also sexually coerced.
Although a fairly standard infographic in terms of design, it does the job.
Although I’m not sure making a Seinfeld reference, in this context, was entirely appropriate:
See the full infographic below, or go direct to the source.
The new popular app Vine can work like a mantra. It is the power of repetition with the six-second video loop.
The attempts from the British Kids Company demonstrate it.
It’s perfect for low budget campaigns thus for small charities.
Kids Company has launched this new campaign to raise awareness of maltreatment, neglect and abuse experienced by the thousands of children they support.
The scenes they show in these short clips represent three important facets of their work; supporting children in poverty, preventing neglect and providing hot nutritious meals for hungry children. And the call to action is clear in the final frame: “Text KIDS HELP to 70700”.
Vines are easy to share with Twitter. And therefore it has the viral opportunity.
And what the Kids Company really understands is that Vine and Twitter has it’s limitations. The share the background information together with all the Vine files on their homepage. That seems obvious but many charities forget that part of the campaign.
Great work Kids Company!
Child sexual abuse is a horrible and disturbing thing. But that awfulness is just compounded by ad campaigns that sexualize the very children they are supposed to be protecting.
These ones are from Herezie, Paris, for Innocence In Danger. They may have the intended effect of shocking the viewer, but they do so with a little too much Art Director ambition. Do you think this is an effective strategy, making the viewer empathize with the victim? Or is it just an excuse to exploit them?
This perfect combination of storytelling, poetry and animation is online since Feb 19 and got over 7,6 million viewers on YouTube.
It is a project from Canadian Poet, Author and Performer Shane Koyczan.
“To This Day is a project to further explore the profound and lasting impact that bullying can have on an individual.”
Shane Koyczan: “My experiences with violence in schools still echo throughout my life but standing to face the problem has helped me in immeasurable ways.”
I can tell you how impressed I am. But I think it is better to give some quotes:
“Everyday before I sleep I watch this”
“The first bullying video that actually said something to me…thanks. I needed it”
“still amazing. they showed this at my school and usually everyone talks through the news but not a soul dared move when this was playing.”
“i’ve watched this at least 100 times since the day it was released. it is the only thing keeping me going at this point. thank you shane.”
“I think the last line “our lives will only be a balancing act that has less to do with pain and more to do with beauty.” I think it means that although we’ve been through horrible painful things, we have to find beauty and balance out the good and bad. Thats how you make it, you find beauty even when you think it’s over.”
Posted by an anonymous YouTube account, with the simple explanation “Godina u kojoj sam bila zlostavljana. Molim vas pomozite mi” (“A year in which I was abused. Please help me,” according to Google) this video just hit mainstream online media after being posted on Reddit, where the sign at the end was translated from Croatian as “I don’t know if I’ll make it till tomorrow.”
It’s Mental Health Awareness Week in several countries, so it seemed like the right time to share this series of illustrations by Toby Allen, titled “Real Monsters”: Although it could be misconstrued as literally demonizing people with mental illness, the externalization of the various disorders as evil creatures who prey…
In early October 2013 a boat filled with African migrants sank off of the Italian island of Lampedusa, killing at least 111 people, and more than 200 are still missing. Friday the 4th of October 2013, was declared a day of mourning in Italy. The event has brought much introspection…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.