The best of non-profit advertising and marketing for social causes

Abuse

We have 230 blogposts in the field of Abuse.
Related Pinterest board: Abuse & Violence. Related categories: ViolenceWomen’s Issues.
Keywords: Domestic ViolenceRapePedophilia, BullyingHarassment.

  • The erasure of LGBT youth

    By on 25 August 2015

    Well, “LG” anyway: These posters, for Czech LGBT support organization Sbarvouven, give a visual expression of how “in the closet” lesbian and gay youth feel themselves erased by having to pretend to be someone they’re not. Simple, but devastating. Agency: Oh,...

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  • These revenge porn ads seem a little too sexy

    By on 14 August 2015

    I use my iPhone to text daily, but it took me a minute to figure out that these women were split up by the familiar “talk bubbles.” Then I had to admit to myself that I was instinctively distracted...

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  • Duh, Kids Don’t Talk Like This

    By on 5 June 2015

    Recognize the signs of abuse is difficult but can be learned. That is the main idea behind this new campaign from the Center for Child Protection. Kids don’t talk shockingly straightforward language like in this campaign. It’s the ‘duh’ factor, an eye...

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  • Do you think holding your breath for 45 seconds is hard? Try 17 years.

    By on 31 May 2015

    Save the Children Norway recently launched a campaign called Jeg er her (I’m here) aimed at creating awareness and discussion about sexually abuse of children. About the fact that victims hold in their experience for 17 years on average. Save the Children wanted to...

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  • Anti-FGM campaign looks brutally familiar

    By on 22 May 2015

      The first thought that crossed my mind, when people started asking me about this new anti-FGM (Female Genital Mutilation) campaign by Ogilvy, UK, was “didn’t Amnesty do it first”?   Yes, they did. This iconic image, by Volontaire (Stockholm, Sweden)...

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  • Will these “edgy” coaster ads just re-brutalize women? (TW: #VAW)

    By on 14 May 2015

    People are talking about this new campaign by Ogilvy & Mather, Tokyo, for the Yaocho bar chain in Japan. But there’s another conversation we need to have about campaigns that address violence. It has become common practice to shock viewers with...

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  • Transit anti-harassment campaign focuses on bystander intervention

    By on 6 May 2015

    Note: This is my own work, so I’m sharing it here simply as an example of a social marketing strategy. Feel free to critique it in the comments. (Reposted in edited form from our agency blog, Change Marketing.) Three years...

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  • These anti-abuse PSAs shock you with what you don’t see

    By on 16 April 2015

    TRIGGER WARNING: IMPLIED CHILD SEXUAL ABUSE These videos for DIF Zapopan, a Mexican nonprofit, are hard to watch. Even though they’re equally difficult to see. Created by Publicis México, they use special effects to reduce the actors to shadowy forms. These...

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  • These human statues depict a scene you wouldn’t be able to ignore

    By on 14 April 2015

    If you’ve lived in a tourist-flocked city long enough, you’ve probably learned how to ignore the throng of street performers and their audience on your daily commute. Human statues are particularly easy not to pay attention to (they won’t...

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  • One in Five and the Fear of Facebook

    By on 6 April 2015

    This is the newest work from Cuban designer and artist Erik Ravelo, the man behind a lot or remarkable social campaigns like Los Intocables and #tooyoungtodrink. It is personal work about rape and the fact that one in five women...

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