The best of non-profit advertising and marketing for social causes

Abuse

We have 230 blogposts in the field of Abuse.
Related Pinterest board: Abuse & Violence. Related categories: ViolenceWomen’s Issues.
Keywords: Domestic ViolenceRapePedophilia, BullyingHarassment.

  • Silent no more – Aboriginal women in Canada

    By on 22 March 2015

      I didn’t know much about this topic. My Osocio colleague, Tom, brought me into the cold water of information and I am very grateful and honored that I may post about Aboriginal women in Canada. Indigenous women are...

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    0
    Osocio
  • Kyrgyz women unbind themselves from domestic violence

    By on 7 March 2015

    “Equal rights – joint success” is the first women’s rights campaign from Kyrgyzstan. It was created for the Open Line Public Foundation with a group of young media professionals from the country located in Central Asia.  The Russian Laboratory for Social Advertising had the...

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    3
    Osocio
  • You are implicated by this new sexual assault PSA #WhoWillYouHelp

    By on 6 March 2015

    **Trigger Warning: Sexual Assault** Here’s one that I think gets social marketing right: This new campaign from the Government of Ontario, Canada, doesn’t target the perpetrators of sexual violence, but instead reminds bystanders that they have a responsibility to...

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    0
    Osocio
  • Why making #TheDress into a partner violence PSA was a bad idea

    By on 6 March 2015

    When a consumer brand like Oreo takes advantage of a realtime marketing meme or moment, we celebrate the agility of the marketing team. So it’s understandable that social marketers want to get in on the action. It’s not always...

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    0
    Osocio
  • Innocence in Danger – Sweet boy naked in the shower

    By on 28 February 2015

    This video is for me, honestly, one of the most terrifying in this year. Very smart. Very direct. But highly effective? I don’t think so. The new video of Innocence in Danger (Agency: glow) tries to intervene preventively. To...

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    0
    Osocio
  • Young people who learn the hard way

    By on 31 January 2015

    A powerful new film from the UK’s Princes Trust, asking people to think again about employing young people from difficult backgrounds. The ad is backed by a LinkedIn profile, set up to represent a homeless young woman looking for a...

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    2
    Osocio
  • Domestic violence shock ad calls for NFL Commissioner’s resignation

    By on 29 January 2015

    The American National Football League (NFL) is facing criticism on several fronts these days. The controversy over a racist team brand is bad enough. But the League’s record on dealing with physical abuse charges levelled against players is now adding to the notoriety...

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    1
    Osocio
  • NFL’s No More PSA for Super Bowl

    By on 28 January 2015

    The NFL donated 30 seconds of ad time during Super Bowl for domestic violence awareness organisation No More. The 60-second version was released yesterday, and does a great job highlight a problem without resorting to explicit imagery, being based on a reportedly...

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    5
    Osocio
  • Distance – End Violence Against Children

    By on 21 January 2015

    There is difference between being a strict parent and being abusive parent. Authoritarian is not the same as authoritative. Authoritarian parents are controlling and not warm. They are cold. They are often abusive. Their Child is not seen and...

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    3
    Osocio
  • Creepy new anti-smoking ad isn’t helping

    By on 20 January 2015

    If there’s one thing that constantly bugs me in social marketing, it’s false equivalence. That is when a PSA campaign compares its issue to another, more shocking, issue to benefit from both borrowed interest and surprise. The latest example...

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    2
    Osocio
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