The best of non-profit advertising and marketing for social causes


We have 227 blogposts in the field of Abuse.
Related Pinterest board: Abuse & Violence. Related categories: ViolenceWomen’s Issues.
Keywords: Domestic ViolenceRapePedophilia, BullyingHarassment.

  • Salvation Army Vilence Against Women PSA featuring battered woman in

    Why making #TheDress into a partner violence PSA was a bad idea

    By on 6 March 2015

    When a consumer brand like Oreo takes advantage of a realtime marketing meme or moment, we celebrate the agility of the marketing team. So it’s understandable that social marketers want to get in on the action. It’s not always...

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  • Innocence in Danger – Sweet boy naked in the shower

    By on 28 February 2015

    This video is for me, honestly, one of the most terrifying in this year. Very smart. Very direct. But highly effective? I don’t think so. The new video of Innocence in Danger (Agency: glow) tries to intervene preventively. To...

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  • Young people who learn the hard way

    By on 31 January 2015

    A powerful new film from the UK’s Princes Trust, asking people to think again about employing young people from difficult backgrounds. The ad is backed by a LinkedIn profile, set up to represent a homeless young woman looking for a...

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  • Domestic violence shock ad calls for NFL Commissioner's resignation

    Domestic violence shock ad calls for NFL Commissioner’s resignation

    By on 29 January 2015

    The American National Football League (NFL) is facing criticism on several fronts these days. The controversy over a racist team brand is bad enough. But the League’s record on dealing with physical abuse charges levelled against players is now adding to the notoriety...

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  • NFL’s No More PSA for Super Bowl

    NFL’s No More PSA for Super Bowl

    By on 28 January 2015

    The NFL donated 30 seconds of ad time during Super Bowl for domestic violence awareness organisation No More. The 60-second version was released yesterday, and does a great job highlight a problem without resorting to explicit imagery, being based on a reportedly...

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  • Distance . The

    Distance – End Violence Against Children

    By on 21 January 2015

    There is difference between being a strict parent and being abusive parent. Authoritarian is not the same as authoritative. Authoritarian parents are controlling and not warm. They are cold. They are often abusive. Their Child is not seen and...

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  • Creepy new anti-smoking ad isn't helping - Us V Them

    Creepy new anti-smoking ad isn’t helping

    By on 20 January 2015

    If there’s one thing that constantly bugs me in social marketing, it’s false equivalence. That is when a PSA campaign compares its issue to another, more shocking, issue to benefit from both borrowed interest and surprise. The latest example...

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  • Still from animation of one boy jokingly taking a snapchat of another boy's

    Another shameful anti-sexting ad

    By on 16 January 2015

    We’ve seen it before. Well-meaning adults in cause marketing try to shame youth out of digitally sharing sexual pictures — or “sexting” — by reminding them of the grave consequences to their life and reputation. As if they didn’t...

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  • Cosmopolitan cover shows woman whose fate was sealed by “honour”

    By on 14 January 2015

    Her name was Shafilea Iftikhar Ahmed. Shafilea, a British Pakistani girl, living between two cultures , was a bright student who wanted to become a solicitor. She behaved like a normal British adolescent. Shafilea’s parents disapproved of their daughter’s...

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  • Children of the Street: A predator can sound a lot like a friend. Talk to your kids about online sexual exploitation.

    A predator can sound a lot like a friend

    By on 12 January 2015

    Each year the Canadian Children of the Street Society takes on a province-wide awareness initiative on sexual exploitation through the Predator Watch program. This year’s campaign focuses on cell phones as a tool that exploiters use to connect with...

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