The best of non-profit advertising and marketing for social causes

Abuse

We have 231 blogposts in the field of Abuse.
Related Pinterest board: Abuse & Violence. Related categories: ViolenceWomen’s Issues.
Keywords: Domestic ViolenceRapePedophilia, BullyingHarassment.

  • Creepy new anti-smoking ad isn’t helping

    By on 20 January 2015

    If there’s one thing that constantly bugs me in social marketing, it’s false equivalence. That is when a PSA campaign compares its issue to another, more shocking, issue to benefit from both borrowed interest and surprise. The latest example...

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  • Another shameful anti-sexting ad

    By on 16 January 2015

    We’ve seen it before. Well-meaning adults in cause marketing try to shame youth out of digitally sharing sexual pictures — or “sexting” — by reminding them of the grave consequences to their life and reputation. As if they didn’t...

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  • Cosmopolitan cover shows woman whose fate was sealed by “honour”

    By on 14 January 2015

    Her name was Shafilea Iftikhar Ahmed. Shafilea, a British Pakistani girl, living between two cultures , was a bright student who wanted to become a solicitor. She behaved like a normal British adolescent. Shafilea’s parents disapproved of their daughter’s...

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  • A predator can sound a lot like a friend

    By on 12 January 2015

    Each year the Canadian Children of the Street Society takes on a province-wide awareness initiative on sexual exploitation through the Predator Watch program. This year’s campaign focuses on cell phones as a tool that exploiters use to connect with...

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  • Jon Hamm wants YOU to stop rape culture

    By on 19 September 2014

    He may play a real bastard on Mad Men, but by all accounts Jon Hamm is a great guy in real life. So I’m not surprised he is the spokesperson for this campaign for the White House that obliquely...

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  • Nordic Noir stars want higher penalties for child abuse

    By on 1 September 2014

    In Sweden, the penalties for child abuse are extremely low. In 2011 the country had been criticized by the UN on this issue. Often enough, the abuse is dismissed with a fine. The Swedish organization ECPAT would like a...

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  • Woman’s reaction to England World Cup knockout

    By on 25 June 2014

    England’s defeat isn’t just a ‘knock out’ for the team. Results from a research paper published in the journal of Research in Crime and Delinquency showing “a match day trend that the risk of domestic abuse rose by 26%...

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  • This Provocative Prevention Campaign is about Animal Cruelty and Domestic Violence

    By on 31 May 2014

    It is a known fact that domestic violence is often preceded by violence against animals. Research by the USA Association of Prosecuting Attorneys shows that 76% of animal abusers also abuse a member of their family. With that agency...

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  • The fight that caused controversy: Mixed Gender Fight

    By on 11 May 2014

    This case study is from a campaign from the Brazilian Disque Denúncia, the helpline in Rio de Janeiro. One of the biggest MMA (Mixed Martial Arts) events announced the first ever mixed gender fight. After a week full of...

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  • The White House and friends deliver tough talk on sexual consent

    By on 30 April 2014

    Yes, it’s another PSA with a selection of popular actors delivering a scripted message. But when that message includes the President and Vice President of the United States of America (as well as James Bond) it’s hard not to...

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