Hilarious follow-up! It is the new chapter of the Worse Than Bad campaign from the Dutch Friends of the Earth Netherlands/Milieudefensie I wrote about a week ago. This campaign hold Shell accountable for their reckless pollution in the Niger Delta.
Chief Facade Officer, David Ruse (played by David Rasche), answers some critical reactions and unveils yet another innovative approach that promises to solve the problem in the Niger Delta.
What a fantastic idea. Some anonymous ad-hacker in Hamburg produced several Photoshop toolbar swipes, and added them to some oversexed, overmanipulated posters by H&M.
The model is Brazilian Isabeli Fontana, and the creators of these ads have also been accused of darkening her natural skin tone, which doctors fear will encourage young women to do more carcinogenic tanning.
Nice spoof campaign from the Dutch Friends of the Earth Netherlands/Milieudefensie. They created this campaign to hold Shell accountable for their reckless pollution in the Niger Delta.
Shell’s Live With It! application explores the role technology can play in addressing the tragedies inherent in the oil and gas industry. Innovative uses of QR codes and geo location software have resulted in an easy to use app available for download now.
The campaign video shows a nifty smartphone app meant as a participation and marketing tool. But not the tool Shell wants to promote in Nigeria.
Nigeria is the subject here. And the oil spill Shell is responsible for since 1958. That’s 54 years since then. And that is a complete different situation compared to the BP’s 2010 Deepwater Horizon oil spill in the Gulf of Mexico. It only took a few days before the whole world was outraged, huddled around their TVs watching live video of the BP leak.
That is what happening very often. Africa is out of sight of our media.
Friends of the Earth: “This campaign will try to convince the world of the severity of the situation in the Niger Delta, and will demand immediate action from Shell to take responsibility for the pollution they’ve caused.”
The campaign website contains the Canon of Shell’s history in Nigeria and the demands of Friends of the Earth.
"A Day Without Dignity”, 2012 campaign held on Monday April 16th highlighted how humanitarian aid and other development interventions often do more harm than good. The campaign features the use of social media channels such as blog posts, tweets and other media to share stories of local champions making a difference.
The campaign was originally launched for the first time last year, as a counter-protest to TOMS One Day Without Shoes campaign which challenged the general public to walk barefoot for one day to raise awareness for those who do not have shoes. TOMS shoes is a social enterprise which has a buy one give one policy: for every pair of shoes that are purchased one is given to poor children in developing countries.
“A Day Without Dignity” wanted to highlight the dilemmas that are incurred when communities are inundated with humanitarian aid, such as shoes, or food, clothing- it is detrimental to the local economy as it often competes with local vendors of the same products and might drive them out of business. Further according to campaign organizers this type of aid creates dependency and can deprives populations of their dignity by giving them charity instead of empowering them to help themselves.
For some reason, the people who run Johannesburg’s Jewel City thought that street artist ABOVE would happily promote their diamond trading activities with a lovely text mural.
According to Animal New York, ABOVE proposed as a slogan “Diamonds Are a Woman’s Best Friend…” But he “forgot” to tell them the rest of it:
ABOVE explains, “I assume the owners were too busy trading diamonds inside the mega centre they never took the time to come out and see I was painting a controversial word play about the diamond trade and how it’s fuelled so much bloodshed in wars making it one of man’s worst enemies.”
Today I am writing about an action that made me really angry.
According to Adbusters:
“Last week, occupiers in New York City chained open subway entrances and posted official looking notices inviting the public to ride for free. Their innovative action caused an immediate sensation in the Occupy movement suggesting that similar jams will be carried out worldwide in May.”
The “I Don’t Pay” movement, started in Greece, to protest the mismanagement of public funds by governments who they say do not “care” for their citizens. They show their anger by shutting down the revenue streams of public transit systems and letting everyone ride for “free”:
To give full disclosure, I have done a fair share of transit advertising, including campaigns against fare evasion. But apart from professional interest, I am personally affronted by what these actions really do.
Public transit is essential for the sustainability of large cities. It is also depended upon by people who cannot afford or access other forms of urban transportation. People depend on public transit to get to work, to go shopping, to access healthcare, and simply to have a normal social life. Who are these dependent riders? They are ”the 99%”.
I understand that the Occupy movement is attempting to state that public transit should be free of charge. As a transit rider and advocate, I’d love that too.
But I also know that even with paid fares, public transit systems struggle to make ends meet. They fight for public funding with every other priority, and provide services at a net loss. Systems are constantly having to reduce service because of economic downturns.
Could city governments decide free transit is their #1 priority, and make it happen? Of course they could, at the expense of other services such as waste removal, street maintenance, public health and other services that equally struggle for funds. And in a democracy, citizens would have to vote in a city council willing to make such a bold move. Short of this ideal transit world, however, systems will continue to depend on user fees in the form of fares to remain functional.
So who does Adbusters, Occupy and I Don’t Pay hurt by sabotaging fare collection on a large scale? Riders. Because if the system loses a big chunk of money, it will not be rescued by an increased tax on the 1% of affluent people. It will instead result in further cuts to public services, the very services that the other 99% depend on for their everyday lives. Meanwhile, the affluent will continue to ignore transit and drive to work.
I cannot understand how this action is supposed to anyone. It can only hurt the very people who need transit most. And that sucks.
April 4th commemorates the International Day for Mine Awareness. The campaign brings to light the destruction and human suffering antipersonnel landmines have caused. Often used in war antipersonnel landmines are activated when the victim steps on the explosive device, and causes great injury of even death. Often not detonated during a war they lie dormant for years and even decades under, on or near the ground until a person or animal triggers them. Antipersonnel mines are not bias and do not distinguish between a soldier or a civilian, between an adult or a child. Check out a map after the break showing where most landmines are located.
The world-famous Ice Hotel in Jukkasjärvi, Sweden is in danger of being destroyed by forces of nature. That is, unless you help.
The “Save The Ice Hotel” movement in Sweden is appealing to the world to send them more ice. Or, you can purchase a white cause bracelet and donate towards buying a really big freezer to keep the hotel operational year-round.
Until then, the good people of Jukkasjärvi will continue to perform their traditional pagan rituals to the blonde winter gods and pray against the return of the midnight sun.
Great guerrilla idea from ActionAid UK – take the biofuel lobby’s message to the streets to expose its absurdity. As ever, it’s all in the execution. Link to petition here
Forget about expensive ad agencies. Forget about constantly talking social marketeers. Take a look at this guy and listen to his message.
You can call him naive, a dreamer. But he caused a lot of positive energy in Israel with his call for peace in the Middle East. A reaction on the serious crisis between Israel and Iran right now,
The guy, speaking with a great accent, is Ronny, 41 years old. Father, teacher, Graphic Designer and Israeli citizen.
Rony:
On March 15th, I posted a poster on Facebook. The message was simple.
Iranians. We love you. We will never bomb your country
Within 24 hours, thousands of people shared the poster on Facebook, and I started receiving messages from Iran.
The next day, we got featured on TV and newspapers, proving that the message was traveling. Fast.
Please help us prevent this war by spreading this message. make your own posters , send this message to your friends and share it.
We are raising money in order to produce more posters and keep the movement grow.
The success isn’t like Kony but the video from Rony is already viewed over 180.000 times on YouTube and got over 22.000 likes on Facebook.
At Indiegogo Ronny started a fundraising campaign.
It is the proof that getting attention isn’t about techniques and media. It is about a great and simple idea.
Human trafficking – it is the new slave trade, an action many of us thought be extinct after the US Civil War. But it is worse than ever, not least because many of the victims hand themselves over to get out of economic and political peril. They want to…
I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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