The best of non-profit advertising and marketing for social causes

Activism

We have 332 campaigns in the field of activism to promote social, political, economic, or environmental change.
Related Pinterest board: Activism.

  • Book Review: Born to Walk

    By on 9 June 2015

    Born to Walk: The Transformative Power of a Pedestrian Act Dan Rubinstein ECW Press (Canada) 2015 I didn’t just read this book. I lived it. A couple of months ago, I was offered a “walking copy” of the book...

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  • Anti-FGM campaign looks brutally familiar

    By on 22 May 2015

      The first thought that crossed my mind, when people started asking me about this new anti-FGM (Female Genital Mutilation) campaign by Ogilvy, UK, was “didn’t Amnesty do it first”?   Yes, they did. This iconic image, by Volontaire (Stockholm, Sweden)...

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  • Transit anti-harassment campaign focuses on bystander intervention

    By on 6 May 2015

    Note: This is my own work, so I’m sharing it here simply as an example of a social marketing strategy. Feel free to critique it in the comments. (Reposted in edited form from our agency blog, Change Marketing.) Three years...

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  • PETA proposes pregnant pause for SeaWorld

    By on 6 May 2015

    I’m far from PETA’s biggest fan (or, indeed, any kind of fan) but at least they’re going after a brand I dislike. The enemy of my enemy is my friend? This is typical PETA naked-lady shock tactic, but this...

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  • #AsAMotherSpeakOut – a campaign to challenge police brutality

    By on 4 May 2015

    Unintentionally this video was launched in the week that the riots took place in Baltimore. Riots in which images of a mother and her son went around the world. And with more police brutality in mind this video seeks to challenge...

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  • It Was Never A Dress – women’s toilet signs just got updated

    By on 2 May 2015

    I’ve always found toilets pretty inspirational, but this campaign is taking it to the next level. Activist and software developer Tania Katan and her team at Axosoft have reinvented the way we look at women’s bathroom signs, turning the dress-wearing silhouette into a cape-wearing superhero....

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  • Guns at Kroger – Now in Moving Images

    By on 15 April 2015

    Remember the ads about Kroger, the American supermarket where loaded guns are safer than skateboards, ice cream, and bare chests? Now there is a video as a follow-up of the same campaign from Moms Demand Action for Gun Sense in America. At...

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  • Every Gun Has a History

    By on 19 March 2015

    For some Americans, owning a firearm makes them feel safer, despite studies showing that it actually increases risk of injury and death both personally and for those around.   States United to Prevent Gun Violence and Grey New York tried to...

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  • You are implicated by this new sexual assault PSA #WhoWillYouHelp

    By on 6 March 2015

    **Trigger Warning: Sexual Assault** Here’s one that I think gets social marketing right: This new campaign from the Government of Ontario, Canada, doesn’t target the perpetrators of sexual violence, but instead reminds bystanders that they have a responsibility to...

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  • Why making #TheDress into a partner violence PSA was a bad idea

    By on 6 March 2015

    When a consumer brand like Oreo takes advantage of a realtime marketing meme or moment, we celebrate the agility of the marketing team. So it’s understandable that social marketers want to get in on the action. It’s not always...

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