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Shelter dog rescues office worker

Posted by Marc van Gurp | 18-09-2014 14:00 | Category: Animal rights

The Lost Dogs Home: Human Walking Program

Reverse thinking in this campaign from the Australian The Lost Dogs Home, the largest animal shelter in the country.
They did their first Human Walking Program last April. The idea was to helping get Melbourne office workers out from behind their desks and into the fresh air with shelter dogs. Dogs are a widely known stress reliever and companion. And who needs it more than office workers?

Shelter ambassador Mike Larkan said the event was another great way to encourage people to consider adoption when getting a dog and to support the work of The Lost Dogs’ Home.
Every single dog in this program was adopted.



Advertiser:
The Lost Dogs Home
Agency:
GPY&R Melbourne
Source:
fackeldeyfinds

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EU-wide bodypaint action for a ban on deep-sea bottom trawling

Posted by Marc van Gurp | 12-09-2014 21:00 | Category: Animal rights, Environment

EU-wide bodypaint action for a ban on deep-sea bottom trawling.

Marine conservation non-profit BLOOM teamed up with LUSH this week to draw public attention to the plight of the remote deep waters of Europe. All LUSH shops across Europe host a campaign from 8 to 14 September about the destruction caused by deep-sea bottom trawling and to ask European governments to support a ban. You can sign the petition here.

European Fisheries Ministers are currently discussing the reform of the EU deep-sea fishing regulation, in particular the proposed prohibition of the most destructive fishing gear: deep-sea bottom trawling.

On September 10th, a live performance of body painting deep-sea creatures was done in flagship LUSH stores across Europe to symbolize the diversity of deep-sea life and its vulnerability to destruction.

LUSH operates a strict policy against animal testing and supports fair trade and community initiatives around the world. This is what they did in 2008 with the Sea Shepherd Conservation Society in a anti-shark-finning campaign.

See all our body painting posts from our archive here.

Above: © Frej Thoren / Lam Hoang, Goteborg Sweden
Below: campaign video



Advertiser:
Bloom

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The ‘life of a pig’ to demystify the origin of meat

Posted by Marc van Gurp | 8-09-2014 15:00 | Category: Animal rights, Consumerism, Health

image

This new campaign is from BEUC, the European Consumer Organisation. The online version is the story of a pig made in a horizontal scroll webpage.

The website shows the need to tell to people the origin of the meat they all eat in Europe, even when it is transformed into sausages or other products. Because you haven’t the slightest clue of the pig’s origin. This is because EU laws do not require origin and the BEUC want to change this. It is a call for mandatory ‘Country of Origin Labelling’ (‘COOL’) on processed meat products such as sausages, ham and ravioli - to name a few.

Research has shown that 90% of consumers want to know where their meat comes from. Still, you can have a hard time finding out the origin of the meat in your burger or ready-meal. Only a handful of manufacturers voluntarily display this information.

See ‘the life of a pig’ here.



Advertiser:
BEUC
Agency:
Old-Continent

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A wildlife trophy that saves lives

Posted by Marc van Gurp | 20-08-2014 16:30 | Category: Animal rights, Fundraising

Pro Wildlife: A wildlife trophy that saves lives.

Agency guertlerbachmann used the idea of wildlife trophies to make stamps for the German organisation Pro Wildlife. The stamp is part of a postcard and is exactly the part of an animal which is the trophy. Like the tusks of an elephant.

50 cents from the sale of each stamp went to Pro Wildlife. The campaign raised a total of € 41,000, as well as mentions in several newspaper articles and discussions on blogs and social networks.

Copy: “Every trophy costs a life. Your donation can save it.”

image



Advertiser:
Pro Wildlife
Agency:
guertlerbachmann
Source:
Fubiz

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Elisabetta Canalis plays a dog in a hot car for PETA

Posted by Tom Megginson | 25-07-2014 16:28 | Category: Animal rights

Elisabetta Canalis plays a dog in a hot car for PETA.

It’s a typical strategy for PETA: Increase empathy for animal suffering by putting beautiful young women in their place:

In this case, however, it’s an issue that most mainstream viewers can emotionally support. In our hyper-connected media environment, it seems that every day (in hot seasons) brings a new outrage story about dogs dying in, or rescued from, closed hot cars.



Advertiser:
PETA

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The Pyramid scheme of slaughter

Posted by Marc van Gurp | 24-06-2014 11:15 | Category: Animal rights, Fundraising

WWF Australia: stop illegal wildlife trade.

This fantastic campaign shows that illegal wildlife trade is maintained through supply and demand. Removing one link in the chain and it will stop.
The campaign is from WWF Australia: Stop one. Stop them all.



Advertiser:
WWF Australia
Agency:
Leo Burnett, Sydney, Australia
Source:
Ads of the World

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Hot cars kill dogs

Posted by Reuben Turner | 6-06-2014 10:26 | Category: Animal rights

A very simple, very effective demonstration from the UK’s Dogs’ Trust.

image



Advertiser:
Dogs Trust
Agency:
Beige London
Source:
Third Sector

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.@PETA needs to do more ads like these poaching ones

Posted by Tom Megginson | 3-06-2014 15:17 | Category: Animal rights

image

When PETA launches campaigns that sexually exploit women, disrespect human suffering, or just plain lie, I’m the first to call them out. But when they do something good, I’m not afraid to say so.

This anti-poaching campaign from Lowe, Singapore, is one of those times.

Calling out “fashionable” people for creating a demand for poaching threatened animals is a powerful statement. It may not influence the more out-of-touch consumers directly, but it does provide social pressure in the form of making others aware of the connection between luxury goods and disappearing exotic animals. It’s a shock ad, but the good kind, because causing the general public to reaffirm their disgust at the trade in certain animal products helps create a stigma. And since most “mainstream” people despise the rich and spoiled anyway, it’s not a hard sell.

See the rest of the campaign below:



Advertiser:
PETA
Agency:
Lowe, Singapore
Source:
Ads Of The World

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Luckily we have a postcard from David’s Deer. And the Moscow Zoo.

Posted by Marc van Gurp | 30-05-2014 18:00 | Category: Animal rights, Environment

Moscow Zoo: David’s Deer Extinct in the Wild

We believe that a zoo is not the most suitable environment for an animal. They live in captivity and suffer. But there are animals that no longer exist in the wild, only in zoos.

Agency TWIGA Moscow made a special postcard to celebrate Moscow Zoo’s 150 anniversary, and to remind us of the important role of zoos.
It is a postcard with a special visual effect: it consists of two overlapping parts, and David’s Deer is only visible when it is placed on the right way on each other.
The cards were for sale in the Zoo kiosk and within a week the entire edition was sold. The proceeds go to a special fund, which is used for the return of David Deer in the wild.

“You cannot see it in the wild anymore. The deer could be seen only behind the zoo’s bars. Help us to preserve it or it might disappear completely.”



Advertiser:
Moscow Zoo
Agency:
TWIGA Communication Group

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Jason Biggs’ @PETA ad is actually pretty funny

Posted by Tom Megginson | 21-05-2014 17:27 | Category: Animal rights

Jason Biggs' @PETA ad is actually pretty funny

Regular readers know that I tend to be pretty critical of PETA ads. Not because I don’t support animal welfare. (I do, as much as an omnivore can.) My issues are mostly with sexual exploitation in their ads, as well as misinformation and plain old poor taste.

But occasionally, they sign up a genuinely likeable celebrity for a cause people who are less extremist can support.

This is one of those times:



Advertiser:
PETA

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