No pitiful, neglected and abused animals in this campaign from the American Shelter Pet Project. Just sweet cuteness with our favorite hairballs. Unconditional love and understanding, who doesn’t want that?
The Shelter Pet Project is a public service ad campaign focused on spreading the word that pets in shelters are wonderful and lovable, and encouraging potential adopters to consider the shelter as the first place to find a new best friend.
The Project is the result of a collaborative effort between two leading animal welfare groups, The Humane Society of the United States and Maddie’s Fund, and the leading producer of public service advertising (PSA) campaigns in the USA, The Ad Council.
In this post 4 videos and two print ads from the campaign which started last November.
More print ads, radio spots and web banners here.
A new emergency telephone number recently started in the Netherlands: 114. This number is meant as you witness an animal in need by accident, abuse or neglect. It is like 112, 999 or 911.
”114 144, red een dier” (Call 114 144 and safe an animal).
The idea caused a lot of stir because it came from the Dutch political party PVV, a populist and extreme discriminatory new movement.
Animal rights is also an important topic for them. They call the idea ‘animal cops’.
In this post the introductory campaign to make the Dutch aware about the emergency number.
I read a lot of negative comments today on Twitter. And I agree it’s hard to ignore the political situation in the Netherlands. It is part of the emotion around this campaign.
But when looking at it like a pro, more technical, what do you think? A translation isn’t necessary. The message is brought primarily visual.
Trying to ignore all emotions around the idea is difficult but I think the visual part of the campaign is too technical. Emotions as we used to see in animal rights campaigns are missing.
Others find the morphed animals very creepy.
Katherine Heigl really hates balls. And in case there’s any ambiguity: she means testicles.
The American actress released this video on Funny or Die, which is now an advertising medium thanks to Snooki’s recent campaign. It promotes ihateballs.com, which promotes spaying (and neutering) of pets.
From the site:
I Hate Balls is an edgy campaign targeted to raise awareness about spay/neuter, a simple and extremely effective means of stopping the killing of animals in shelters.
Nancy and Katherine Heigl, founders of the Jason Debus Heigl Foundation developed the I Hate Balls campaign to reach into all pet friendly hearts and homes with one surgically direct mission - fight the good fight against balls!
Since its inception, the Jason Heigl Foundation has taken the bull by the...well, balls. Funding spay/neuter programs has long been a passionate focus for the Foundation alongside the provision of financial support for rescue organizations that save pets from over-crowded shelters on a daily basis.
The video is absolutely hilarious. You can watch it after the break. (Flash only.)
This is a perfect example what happened when an agency tries to translate copy into english for an international audience. I guess they used Google Translate without verifying.
It is a pity because the three ads a good.
They are from the Brazilian Forum Nacional de Proteção e Defesa Animal (FNDPA).
Message is clear: Our animals are valuable, just like money.
The copy:
Ad above: Our resources become endangered.
Ad 2: They had placed animals in our money.
Now help us to invert the order.
Ad 3: Our animals are dying.
Who goes to pay this bill?
There was a big smile on my face while watching this video :-) These guys had a lot of fun with this creative response to what is going with the Rhino.
It is about Keratin, this is the key structural material making up the outer layer of human skin. It is also the key structural component of hair and nails [Wikipedia]. Keratin is also the product found in Rhino horns.
Rhino horn is made of Keratin, the same stuff found in our own hair and nails. Because thousands of people (cough cough the Chinese…) still believe that Rhino horn can cure their illnesses, our rhino are being wiped out by poachers.
We are collecting keratin (hair and nails) to send to the embassies of the countries which are still using rhino horn. They want Keratin? We’ll give them keratin!
As far as I found out this group is working independently not related to any NGO.
They have a small Facebook community and a YouTube page to spread their message.
And they don’t want your money for this cause, just your hair and nails.
They’re goofy. They’re punny. And they’re gory. But will they encourage Germans to take a stand against animal cruelty?
Personally, I’m not moved by them, but I prefer these to Deutscher Tierschutz’s previous campaign. And they bring up some important issues, which are always worth discussion. What do you think?
“Give-a-Shit.org is not like all those other charities. We’re not asking you to give us money. We’re asking you to Give a Shit. Now, don’t be packaging it up and mailing it to us or anything, just pick a cause, and show us what you Give a Shit about”
Nice new idea and yes I have my best thoughts mostly on the toilet too.
We are determined to harness the power of mass consciousness.
But in our frenetic, fast-paced existence when do folk have the time to really care about the problems of the world?
Well, everyone has those moments of God-given contemplation while on the toilet.
The perfect time for people to give a shit is while having a shit.
That’s how the “Give a Shit” movement was formed.
And that’s how caring became sharing as people shared their shit.
A special video featuring Nikki Reed from Twilight:
Mila is a young Indonesian woman who learnt about the plight of tigers at an early age and dreamt about doing something about it. After graduating, she joined WWF as a tiger conservationist (http://www.panda.org/tigers).
Mila uses camera traps in the thick forests of Indonesia to photograph and film tigers, working on the frontlines to save this iconic species. WWF has pledged by 2022 to help double the number of wild tigers (TX2), whose population today stands at only 3,200. She joins WWF teams throughout Asia to ensure a future for this magnificent symbol of nature’s beauty, power and mystery.
Nice visuals used in this campaign from the Greece Panhellenic Animal Welfare Federation.
A campaign about cleaning up dogs poop isn’t very special. This one is special because it’s from an animal rights organization.
In the DRC, sexual violence is a community-wide problem. Rape, in the DRC has been used as a weapon of war and sadly continues to increase even after. According to the peacebuilding NGO Search for Common Ground, it is estimated that there are over 400,000 surviving rape victims living…
In the movie Hot Tub Time Machine, John Cusack goes “back to the future” and discovers that his friend Lou has become incredibly wealthy due to a little search-engine-that-could that he aptly named “Lougle.” It’s a fun example of how an individual’s name can become a familiar household term…
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