Wish to escape

“Un animale in gabbia ha un sold desiderio: scappare.”
“An animal in captivity has only one wish: to escape.”

Three ads from Ente Nazionale Protezione Animali (ENPA), the Italian organisation for protecting animals.

The relation between domestic violence and cruelty against animals

The abuse and killing of animals is far more prevalent in households where domestic violence also occurs. Perpetrators abuse family pets to intimidate and have more control over their parents.
According to statistics the Australian animal rights association RSPCA figured out, nearly 57% of domestic violence abuse victims delay leaving to seek help, fearing if they do their pets will be harmed or killed.
The RSPCA does more than just rescue kittens. One of their programs aims to break the cycle of violence by teaching children of all ages to learn respect towards animals and to understand that they feel pain just like humans.

This 2008 campaign from RSPCA contains 3 video’s, 4 print ads and a campaign website: The RSPCA needs you.

WildAid Traps

Copy: “Only could the remaining 300 Asian Black Bears talk, they’d tell us that our consumption is the most dangerous trap.”

Really fresh idea, but I think the copy needs tweaking… Print Ad series made by JWT Taipei for WildAid.

Trigger your rescue mission

Campaign from the German Pro Wildlife. They are committed to protecting the world’s wildlife from over-exploitation, habitat destruction and abuse.
The first three ads are the most recent ones (November 2007). Copy: “Trigger your rescue mission at prowildlife.de”.
The last three ads are from 2006.

PAWS: Free Me

In order to increase adoption of animals, the Malaysian Animal Rehabilitation Center PAWS distributed these poster among vets. The posters featured tabs with numbers at the bottom. When pet owners tried to take the number, the entire’bar’ from the cage peels off. This action was very popular, PAWS had to replace the posters within a week with new bars.

Related PAWS post:
- PAWS Cat Fantasy

When the Caribou is in danger, we are too

The Canadian Parks and Wilderness Society (CPAWS) started a new cross media campaign to protect the habitat of the Caribou. And not only the reindeer’s habitat, known as Caribou when wild in North America, “when the Caribou is in danger, we are too”. Thats why the campaign is entitled Caribou and You.
The goal of CPAWS is to show urban Canadian audiences why caribou, and the boreal forest they need, should and do matter to them.  They are asking people to sign a petition to the Canadian government, to say that they want to see caribou habitat protected.

Whalezilla

Another ‘fish’ post. A stylised giant whale peacefully ask the Japanese people to “Please stop Whaling”.
Leading Sydney-based commercial production company, Plaza, released a Web Film called Whalezilla, targeting Japan’s younger audience.
Director Allan Moore based his creation on the original 1956 Godzilla movie.
Allan Moore: “I wanted to utilise the stylised cuteness that appeals to the young Japanese, presenting whales with the kindness and intelligence that all marine mammals are renowned for.”

‘Whalezilla’ was donated to The Whale & Dolphin Conservation Society by the Plaza team who contributed their services on a voluntary basis. It will be part of the ongoing WDCS whaling campaign.

Thanks Michael.

You’ll never look at sharks the same way again

Most of us thinks that the shark is our enemy. Statistics says it’s the other way around.
Every year 10 people die from shark attacks and between 100 and 200 million sharks die through human hands according to Sharkproject.

“You’ll never look at sharks the same way again.”

Pleather Yourself like Jenna Jameson

OMG, Jenna Jameson did some research and found out that wearing leather is cruel!
You don’t know who J. Jameson is? Check Wikipedia.
JJ asked us not to wear leather anymore. By choosing pleather (plastic leather), you are keeping the fun alive and helping animals.

PETA’s Ingrid Newkirk explains

I strongly believe that communicating a message in a visual way have much more impact then text based messages. That’s why I started Houtlust a few years ago. I was the ideal combination of my interest in social issues and communication. But I must admit that seeing provocative graphic imagery almost everyday is hard to swallow.
Choosing the right approach to your target audience is a everlasting discussion. Do I choose a possitive or a provocative approach is the most important question for all social organisations. Will my campaign be effective after all? No, you don’t get a answer from me. Stumble through the post here on Osocio and decide for yourself.

PETA, the People for the Ethical Treatment of Animals, is one of the organisations who is using provocative graphic imagery often. Images of animal slaughter or celebrity endorsement to get the message across, PETA does it all.
The Big Think website just released 26 (!) video interviews with Ingrid Newkirk, President of PETA. She shares her thoughts about her inspriration, the use graphic imagery, animal rights vs environmentalism and many more.
Some of the interviews are now here on Osocio. See all 26 interviews here.

In the video above Ingrid Newkirk explains the use of graphic imagery.

PAWS Cat Fantasy

PAWS Animal Rehabilitation Center held a competition for people to design their cat’s cage with movie inspired theme. Won best illustration for Brian Vallesteros at the Asia Pacific AdFest.

“Copy: A Must For Box Office Hits

Decorate your cat’s cage with a movie theme and help support the PAWS Animal Rehabilitation Center. Join Whiskers, Purrs & Tales Contest. 12NN, August 5, Saturday, Eastwood Cinema Lobby”

Kentucky Fried Cruelty

PETA is speaking up against the way Kentucky Fried Chicken (KFC) is handling its chicken.

Paws for a Cause

The Royal Society for the Prevention of Cruelty to Animals (RSPCA) is Western Australia’s leading animal welfare authority, and is responsible for enforcing WA’s Animal Welfare Act.
With their ”Paws for a Cause Day” they aim to engage people to collect money to continue protecting, housing and healing animals.

Design against Fur: Fashion Victims

As I mentioned in the news item today, the Design against Fur (DAF) contest 2008 is now open for submissions. Designers and design students from the Netherlands can find all information here.
In the weeks to come you’ll see the “new look” for the DAF contest on their dedicated web site: DesignAgainstFur.com. You’ll still be able to access the contest at inFURmation.com.

This year they are asking you to convey the message that the wearing of fur is cruel and unnecessary (Note: you will not be required to use specific words in your poster for 2008 like in the previous years). DAF want you to show them how to make fur unfashionable. And, new for this year they are having an International Flash Animation contest with the same theme as the poster contest.

At Osocio we didn’t write about the 2007 competition because of the migration from Houtlust to our new site. Now it is a good moment to watch the highlights from last year. The nice thing about such a competition are the remarkable regional differences. In this post you see some winners and my personal favourites. All the artwork can be seen at the Design against Fur website.
Above the winner of the Todd Oldham Award in the USA region: Maren Guse. At the bottom of the post the three animation winners from the UK and Ireland region.

Ecosystem Games

Two very different downloadable games developed by not-for-profit interests are making comparable arguments in favor of environmental consciousness-raising: the educational game WolfQuest, developed by the Minnesota Zoo, and the independent satiric political game Harpooned: Japanese Cetacean Research Simulator..  Both animal-centered games feature digital blood as part of the play experience, but it is there that the similarities end.

All I ask is why?

Comparing situations, the well known communication technique and in this case very powerful. In this video for the Australian World Wildlife Fund meant for fundraising a women tells about her miserable life. Pregnant, no shelter, no food, husband died recently.
“All I ask is why?”
“This is not her story.”

Animals are not clowns

A combined campaign from two Portuguese animal rights organisations: Acção Animal and Liga Portuguesa dos Direitos do Animal (LDPA).
Copy (by the Hidden Persuader): “Roll up, roll up, ladies and gentlemen, boys and girls for the crack of the whip against the animal’s stinging wounds. A big round of applause for the flaming hoops, the injuries and the electric shocks. Come and see the famed number of cages and tightly binding chains allowing no escape from endless training sessions. Laugh, applaud and join in with the repetitive choreographed routines typical of depressed animals under great stress. All the fun of the circus travelling from city to city exhibiting animals as human caricatures. Clowning around that’s no fun at all.
Animal circuses, don’t be part of the show.”

Torture this goose

This years campaign from the Belgium animal rights organsiation GAIA (Global Action in the Interest of Animals) against the cruelty of making and eating Foie Gras. The campaign was launched early december. The plastic bag was reached out to people in the shopping centers of all big Belgium cities and shows the copy:
“Folter deze gans. En spaar de echte: eet geen Foie Gras.”
“Torture this goose. And spare the real ones: don’t eat Foie Gras.”

Disgusting isn’t it?

Safe sex for dogs and cats

PETA’s ABC campaign is running for a long time. ABC stands for Animal Birth Control. With this campaign PETA tackles the issue of companion animal overpopulation. And they use, as always, celebs for bringing the message. In the video above famous model Dita Von Teese teach us the lessons of ABC. The video shows behind-the-scenes footage from Dita’s photo shoot and her exclusive interview with PETA.

One fur coat: 120 baby animals

New ad from f.a.a.d.a. (Fundación para la adopción, apadrinamiento y defensa de los animales), the Spanish animal rights organisation.
Copy: “Para Hacer un abrigo de piel se necesitan 120 crías.”
“In order to make a fur coat, 120 young animals are needed.”

Save the world with a few coins

Ads from the Austrian World Wildlife Fund meant fo fundraising.
“Save the world with a few coins. Donate at www.wwf.at."

No aquarium is big enough

Bronze at the Cannes Lions 2007 in the category Outdoor.
As a follow-up of the ‘No cage is big enough’ campaign from the German animal rights organisation NOAH this is the ‘No aquarium is big enough’ part of the campaign. Oversized posters depicting life-sized sea animals were individually folded and crumbled in order to fit into the much smaller City Light Poster. That’s how we treat animals.

Ocean defenders

Bronze at the Cannes Lions 2007 in the category Outdoor (no not under water :-).
Ad from Greenpeace Switzerland for the Ocean Defenders campaign.

Know what it’s like to be worshipped

LOL. “Know what it’s like to be worshipped. Adopt a dog.”
Ads from the THAI SPCA (Thai Society for The Prevention of Cruelty to Animals).
Silver at the Cannes Lions 2007 in the category Outdoor and gold in the category Press.

WWF campaigning on social networks

WWF in the Netherlands are engaging people with the Amazon rainforest area through a rather unique type of advertising: placing profiles of Amazon area animals on popular networks. On Dutch dating website Mundo, jaguars Jack and Jacky are looking for a steady relationship with people that are willing to ‘give’, whereas at community network Hyves (slightly overweight) capibara (drochaerus hydrochaeris, the largest type of rodent in the world) Leonard80 is mainly aiming for friends that like to stay in touch with nature.

Will only words remain? II

Follow up from the campaign for IFAW (International Fund for Animal Welfare) which I posted here before. This time two new tv-spots: Whale and Seal. 

Here’s the rest of your fur coat

Scottish rock star Shirley Manson is leading a counter-attack against fur-wearing celebrities by posing in a shocking poster with the skinned carcass of a fox. Clad in a stunning Stella McCartney evening gown, Manson holds up the skinned animal beside the caption: “Here is the rest of your fur coat”.
But this week former Garbage singer Manson will retaliate by appearing in the hard-hitting adverts as the new face of the latest campaign by PETA UK (People for the Ethical Treatment of Animals).

What’s chic this season?

Very healthy

Big rocket

I’d Rather Go Naked

A dog is not a toy

King of shark’s fins

PETA’s State of the Union Undress