Wish to escape

Posted by Marc | 18-05-2008 22:44 | Category: Animal rights

image

“Un animale in gabbia ha un sold desiderio: scappare.”
“An animal in captivity has only one wish: to escape.”

Three ads from Ente Nazionale Protezione Animali (ENPA), the Italian organisation for protecting animals.


Advertiser:
ENPA
Agency:
McCann Erickson, Milan, Italy
Source:
I Believe In Advertising

Read more | 3 x print | Post comment (1)

The relation between domestic violence and cruelty against animals

Posted by Marc | 6-05-2008 22:16 | Category: Abuse, Animal rights, Violence

The abuse and killing of animals is far more prevalent in households where domestic violence also occurs. Perpetrators abuse family pets to intimidate and have more control over their parents.
According to statistics the Australian animal rights association RSPCA figured out, nearly 57% of domestic violence abuse victims delay leaving to seek help, fearing if they do their pets will be harmed or killed.
The RSPCA does more than just rescue kittens. One of their programs aims to break the cycle of violence by teaching children of all ages to learn respect towards animals and to understand that they feel pain just like humans.

This 2008 campaign from RSPCA contains 3 video’s, 4 print ads and a campaign website: The RSPCA needs you.


Advertiser:
RSPCA
Agency:
The Campaign Palace, Sydney
Source:
bestadsontv

Read more | 3 x video | 4 x print | 1 x other | Post comment (0)

WildAid Traps

Posted by Dan Matutina | 29-04-2008 16:21 | Category: Animal rights

image

Copy: “Only could the remaining 300 Asian Black Bears talk, they’d tell us that our consumption is the most dangerous trap.”

Really fresh idea, but I think the copy needs tweaking… Print Ad series made by JWT Taipei for WildAid.


Advertiser:
WildAid
Agency:
JWT Taipei

Read more | Post comment (1)

Trigger your rescue mission

Posted by Marc | 9-04-2008 21:54 | Category: Animal rights, Environment

pro wildlife

Campaign from the German Pro Wildlife. They are committed to protecting the world’s wildlife from over-exploitation, habitat destruction and abuse.
The first three ads are the most recent ones (November 2007). Copy: “Trigger your rescue mission at prowildlife.de”.
The last three ads are from 2006.


Advertiser:
Pro Wildlife
Agency:
Aimaq Rapp Stolle
Source:
theblong

Read more | 6 x print | Post comment (0)

PAWS: Free Me

Posted by Marc | 2-04-2008 22:33 | Category: Animal rights

PAWS Malaysia

In order to increase adoption of animals, the Malaysian Animal Rehabilitation Center PAWS distributed these poster among vets. The posters featured tabs with numbers at the bottom. When pet owners tried to take the number, the entire’bar’ from the cage peels off. This action was very popular, PAWS had to replace the posters within a week with new bars.

Related PAWS post:
- PAWS Cat Fantasy

PAWS Malaysia


Advertiser:
PAWS Malaysia
Agency:
Dentsu, Malaysia
Source:
I Believe In Advertising

Read more | Post comment (1)

When the Caribou is in danger, we are too

Posted by Marc | 28-03-2008 23:00 | Category: Animal rights, Environment

image

The Canadian Parks and Wilderness Society (CPAWS) started a new cross media campaign to protect the habitat of the Caribou. And not only the reindeer’s habitat, known as Caribou when wild in North America, “when the Caribou is in danger, we are too”. Thats why the campaign is entitled Caribou and You.
The goal of CPAWS is to show urban Canadian audiences why caribou, and the boreal forest they need, should and do matter to them.  They are asking people to sign a petition to the Canadian government, to say that they want to see caribou habitat protected.


Advertiser:
Canadian Parks and Wilderness Society (CPAWS)
Agency:
Taxi Canada (video)

Read more | 1 x video | 2 x print | 1 x other | Post comment (1)

Whalezilla

Posted by Marc | 22-03-2008 18:14 | Category: Animal rights, Environment

Another ‘fish’ post. A stylised giant whale peacefully ask the Japanese people to “Please stop Whaling”.
Leading Sydney-based commercial production company, Plaza, released a Web Film called Whalezilla, targeting Japan’s younger audience.
Director Allan Moore based his creation on the original 1956 Godzilla movie.
Allan Moore: “I wanted to utilise the stylised cuteness that appeals to the young Japanese, presenting whales with the kindness and intelligence that all marine mammals are renowned for.”

‘Whalezilla’ was donated to The Whale & Dolphin Conservation Society by the Plaza team who contributed their services on a voluntary basis. It will be part of the ongoing WDCS whaling campaign.

Thanks Michael.


Advertiser:
The Whale & Dolphin Conservation Society
Source:
Duncan's TV Ad land

Read more | Post comment (0)

You’ll never look at sharks the same way again

Posted by Marc | 22-03-2008 14:08 | Category: Animal rights, Environment

image

Most of us thinks that the shark is our enemy. Statistics says it’s the other way around.
Every year 10 people die from shark attacks and between 100 and 200 million sharks die through human hands according to Sharkproject.

“You’ll never look at sharks the same way again.”


Advertiser:
Sharkproject
Agency:
Young & Rubicam Frankfurt, Germany

Read more | 2 x video | 4 x print | Post comment (0)

Pleather Yourself like Jenna Jameson

Posted by Marc | 10-03-2008 21:30 | Category: Animal rights


OMG, Jenna Jameson did some research and found out that wearing leather is cruel!
You don’t know who J. Jameson is? Check Wikipedia.
JJ asked us not to wear leather anymore. By choosing pleather (plastic leather), you are keeping the fun alive and helping animals.


Advertiser:
PETA

Read more | 1 x video | 1 x print | Post comment (0)

PETA’s Ingrid Newkirk explains

Posted by Marc | 8-03-2008 21:42 | Category: Activism, Animal rights

I strongly believe that communicating a message in a visual way have much more impact then text based messages. That’s why I started Houtlust a few years ago. I was the ideal combination of my interest in social issues and communication. But I must admit that seeing provocative graphic imagery almost everyday is hard to swallow.
Choosing the right approach to your target audience is a everlasting discussion. Do I choose a possitive or a provocative approach is the most important question for all social organisations. Will my campaign be effective after all? No, you don’t get a answer from me. Stumble through the post here on Osocio and decide for yourself.

PETA, the People for the Ethical Treatment of Animals, is one of the organisations who is using provocative graphic imagery often. Images of animal slaughter or celebrity endorsement to get the message across, PETA does it all.
The Big Think website just released 26 (!) video interviews with Ingrid Newkirk, President of PETA. She shares her thoughts about her inspriration, the use graphic imagery, animal rights vs environmentalism and many more.
Some of the interviews are now here on Osocio. See all 26 interviews here.

In the video above Ingrid Newkirk explains the use of graphic imagery.


Source:
PETA blog

Read more | 8 x video | Post comment (0)

PAWS Cat Fantasy

Posted by Dan Matutina | 26-02-2008 14:47 | Category: Animal rights

PAWS Animal Rehabilitation Center held a competition for people to design their cat’s cage with movie inspired theme. Won best illustration for Brian Vallesteros at the Asia Pacific AdFest.

“Copy: A Must For Box Office Hits

Decorate your cat’s cage with a movie theme and help support the PAWS Animal Rehabilitation Center. Join Whiskers, Purrs & Tales Contest. 12NN, August 5, Saturday, Eastwood Cinema Lobby”

image


Advertiser:
PAWS Animal Rehabilitation Center
Agency:
JWT, Manila, Philippines

Read more | Post comment (0)

Kentucky Fried Cruelty

Posted by Jeroen | 20-02-2008 00:58 | Category: Activism, Animal rights

PETA is speaking up against the way Kentucky Fried Chicken (KFC) is handling its chicken.



Advertiser:
PETA | Profile
Agency:
The Cricket Club
Source:
Ads of the World

Read more | 3 x video | 1 x other | Post comment (4)

Paws for a Cause

Posted by Jeroen | 11-02-2008 16:40 | Category: Animal rights

The Royal Society for the Prevention of Cruelty to Animals (RSPCA) is Western Australia’s leading animal welfare authority, and is responsible for enforcing WA’s Animal Welfare Act.
With their ”Paws for a Cause Day” they aim to engage people to collect money to continue protecting, housing and healing animals.


Advertiser:
RSPCA
Agency:
303 Advertising

Read more | 1 x video | 3 x print | 1 x other | Post comment (0)

Design against Fur: Fashion Victims

Posted by Marc | 31-01-2008 21:21 | Category: Animal rights, Design

image

As I mentioned in the news item today, the Design against Fur (DAF) contest 2008 is now open for submissions. Designers and design students from the Netherlands can find all information here.
In the weeks to come you’ll see the “new look” for the DAF contest on their dedicated web site: DesignAgainstFur.com. You’ll still be able to access the contest at inFURmation.com.

This year they are asking you to convey the message that the wearing of fur is cruel and unnecessary (Note: you will not be required to use specific words in your poster for 2008 like in the previous years). DAF want you to show them how to make fur unfashionable. And, new for this year they are having an International Flash Animation contest with the same theme as the poster contest.

At Osocio we didn’t write about the 2007 competition because of the migration from Houtlust to our new site. Now it is a good moment to watch the highlights from last year. The nice thing about such a competition are the remarkable regional differences. In this post you see some winners and my personal favourites. All the artwork can be seen at the Design against Fur website.
Above the winner of the Todd Oldham Award in the USA region: Maren Guse. At the bottom of the post the three animation winners from the UK and Ireland region.



Read more | 3 x video | 15 x print | Post comment (2)

Ecosystem Games

Posted by Liz Losh | 24-01-2008 02:54 | Category: Animal rights

Two very different downloadable games developed by not-for-profit interests are making comparable arguments in favor of environmental consciousness-raising: the educational game WolfQuest, developed by the Minnesota Zoo, and the independent satiric political game Harpooned: Japanese Cetacean Research Simulator..  Both animal-centered games feature digital blood as part of the play experience, but it is there that the similarities end.



Read more | Post comment (0)

All I ask is why?

Posted by Marc | 20-01-2008 20:00 | Category: Animal rights, Environment

Comparing situations, the well known communication technique and in this case very powerful. In this video for the Australian World Wildlife Fund meant for fundraising a women tells about her miserable life. Pregnant, no shelter, no food, husband died recently.
“All I ask is why?”
“This is not her story.”


Advertiser:
WWF Australia
Agency:
Leo Burnett Sydney
Source:
10Ad

Read more | Post comment (2)

Animals are not clowns

Posted by Marc | 20-01-2008 11:59 | Category: Animal rights

image

A combined campaign from two Portuguese animal rights organisations: Acção Animal and Liga Portuguesa dos Direitos do Animal (LDPA).
Copy (by the Hidden Persuader): “Roll up, roll up, ladies and gentlemen, boys and girls for the crack of the whip against the animal’s stinging wounds. A big round of applause for the flaming hoops, the injuries and the electric shocks. Come and see the famed number of cages and tightly binding chains allowing no escape from endless training sessions. Laugh, applaud and join in with the repetitive choreographed routines typical of depressed animals under great stress. All the fun of the circus travelling from city to city exhibiting animals as human caricatures. Clowning around that’s no fun at all.
Animal circuses, don’t be part of the show.”


Advertiser:
Acção Animal
Agency:
MSTF Partners
Source:
AdArena

Read more | 3 x print | Post comment (0)

Torture this goose

Posted by Marc | 3-01-2008 23:15 | Category: Animal rights

image

This years campaign from the Belgium animal rights organsiation GAIA (Global Action in the Interest of Animals) against the cruelty of making and eating Foie Gras. The campaign was launched early december. The plastic bag was reached out to people in the shopping centers of all big Belgium cities and shows the copy:
“Folter deze gans. En spaar de echte: eet geen Foie Gras.”
“Torture this goose. And spare the real ones: don’t eat Foie Gras.”


Advertiser:
GAIA
Agency:
Duval Guillaume Brussels, Belgium
Source:
Direct daily

Read more | 6 x other | Post comment (0)

Disgusting isn’t it?

Posted by Marc | 18-12-2007 16:38 | Category: Animal rights, Environment

image


Advertiser:
IFAW
Agency:
Republic of Everyone
Source:
Ads of the World

Read more | Post comment (1)

Safe sex for dogs and cats

Posted by Marc | 30-11-2007 21:16 | Category: Animal rights

PETA’s ABC campaign is running for a long time. ABC stands for Animal Birth Control. With this campaign PETA tackles the issue of companion animal overpopulation. And they use, as always, celebs for bringing the message. In the video above famous model Dita Von Teese teach us the lessons of ABC. The video shows behind-the-scenes footage from Dita’s photo shoot and her exclusive interview with PETA.


Advertiser:
PETA | Profile

Read more | 2 x video | 4 x print | Post comment (1)

One fur coat: 120 baby animals

Posted by Marc | 22-11-2007 22:20 | Category: Animal rights

image

New ad from f.a.a.d.a. (Fundación para la adopción, apadrinamiento y defensa de los animales), the Spanish animal rights organisation.
Copy: “Para Hacer un abrigo de piel se necesitan 120 crías.”
“In order to make a fur coat, 120 young animals are needed.”


Advertiser:
f.a.a.d.a.
Agency:
Contrapunto Barcelona

Read more | Post comment (3)

Save the world with a few coins

Posted by Marc | 26-06-2007 20:23 | Category: Animal rights, Environment

Save the world with a few coins

Save the world with a few coins

Save the world with a few coins

Ads from the Austrian World Wildlife Fund meant fo fundraising.
“Save the world with a few coins. Donate at www.wwf.at."


Advertiser:
Austrian World Wildlife Fund
Agency:
Jung von Matt/Donau, Vienna

Read more | 3 x print | Post comment (1)

No aquarium is big enough

Posted by Marc | 23-06-2007 17:48 | Category: Animal rights

no aquarium is big enough

no aquarium is big enough

Bronze at the Cannes Lions 2007 in the category Outdoor.
As a follow-up of the ‘No cage is big enough’ campaign from the German animal rights organisation NOAH this is the ‘No aquarium is big enough’ part of the campaign. Oversized posters depicting life-sized sea animals were individually folded and crumbled in order to fit into the much smaller City Light Poster. That’s how we treat animals.


Advertiser:
NOAH
Agency:
Jung von Matt

Read more | 3 x print | Post comment (0)

Ocean defenders

Posted by Marc | 23-06-2007 16:58 | Category: Animal rights, Environment

ocean defenders

Bronze at the Cannes Lions 2007 in the category Outdoor (no not under water :-).
Ad from Greenpeace Switzerland for the Ocean Defenders campaign.


Advertiser:
Greenpeace Switzerland | Profile
Agency:
DraftFCB/LOWE Group, Zurich Switzerland

Read more | Post comment (0)

Know what it’s like to be worshipped

Posted by Marc | 22-06-2007 19:05 | Category: Animal rights

adopt a dog

LOL. “Know what it’s like to be worshipped. Adopt a dog.”
Ads from the THAI SPCA (Thai Society for The Prevention of Cruelty to Animals).
Silver at the Cannes Lions 2007 in the category Outdoor and gold in the category Press.


Advertiser:
THAI SPCA
Agency:
Saatchi & Saatchi Singapore

Read more | 3 x print | Post comment (0)

WWF campaigning on social networks

Posted by Marc | 22-05-2007 21:18 | Category: Animal rights, Environment

wnf ik ben jack

WWF in the Netherlands are engaging people with the Amazon rainforest area through a rather unique type of advertising: placing profiles of Amazon area animals on popular networks. On Dutch dating website Mundo, jaguars Jack and Jacky are looking for a steady relationship with people that are willing to ‘give’, whereas at community network Hyves (slightly overweight) capibara (drochaerus hydrochaeris, the largest type of rodent in the world) Leonard80 is mainly aiming for friends that like to stay in touch with nature.


Advertiser:
World Wildlife Fund Netherlands
Agency:
Black Magic Marker

Read more | 2 x other | Post comment (0)

Will only words remain? II

Posted by Marc | 27-03-2007 21:47 | Category: Animal rights, Environment

Follow up from the campaign for IFAW (International Fund for Animal Welfare) which I posted here before. This time two new tv-spots: Whale and Seal. 


Advertiser:
IFAW
Agency:
RappCollins

Read more | 2 x video | 2 x print | Post comment (0)

Here’s the rest of your fur coat

Posted by Marc | 25-03-2007 21:52 | Category: Animal rights

here's the rest of your fur coat

Scottish rock star Shirley Manson is leading a counter-attack against fur-wearing celebrities by posing in a shocking poster with the skinned carcass of a fox. Clad in a stunning Stella McCartney evening gown, Manson holds up the skinned animal beside the caption: “Here is the rest of your fur coat”.
But this week former Garbage singer Manson will retaliate by appearing in the hard-hitting adverts as the new face of the latest campaign by PETA UK (People for the Ethical Treatment of Animals).


Advertiser:
PETA UK

Read more | Post comment (0)

What’s chic this season?

Posted by Marc | 21-03-2007 10:27 | Category: Animal rights

a dog is not a fashion item

a dog is not a fashion item


Advertiser:
F.A.A.D.A.
Agency:
Contrapunto Barcelona

Read more | Post comment (0)

Very healthy

Posted by Marc | 6-03-2007 18:40 | Category: Animal rights

alicia mayer for peta

alicia mayer for peta


Advertiser:
PETA

Read more | Post comment (0)

Big rocket

Posted by Marc | 21-02-2007 18:21 | Category: Animal rights

meat stinks


Advertiser:
PETA

Read more | Post comment (1)

I’d Rather Go Naked

Posted by Marc | 16-02-2007 18:44 | Category: Animal rights

I’d rather go naked than wear fur

I’d rather go naked than wear furI’d rather go naked than wear fur


Advertiser:
PETA

Read more | Post comment (1)

A dog is not a toy

Posted by Marc | 8-02-2007 19:54 | Category: Animal rights

is not a toy

is not a toy

is not a toy


Advertiser:
F.A.A.D.A.
Agency:
Contrapunto Barcelona

Read more | Post comment (0)

King of shark’s fins

Posted by Marc | 5-02-2007 21:01 | Category: Animal rights, Environment

king of shark's fins


Advertiser:
ACAP
Agency:
JWT Shanghai

Read more | Post comment (0)

PETA’s State of the Union Undress

Posted by Marc | 20-01-2007 22:25 | Category: Activism, Animal rights


Advertiser:
PETA

Read more | Post comment (0)
Copyright © 2005-2008 Osocio/Houtlust. Some rights reserved.

Join and sign



Next year we want a Humanitarian lion in Cannes.
Join and sign at humanitarianlion.com

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)

Search the non-profit web

Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.

Osocio is listed at:
image

News

More news

Agenda

More agenda

Latest Profile entry

Social Edge: Social Edge is the global online community where aspiring and practicing social entrepreneurs connect with others in the social benefit sector to network, learn, inspire, and share resources.
Browse the Osocio Profiles

Legal stuff

Copyright © 2005-2008 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Powered by

Hosting, Webbuilding:
Onstuimig Interactive Communication