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A wildlife trophy that saves lives

Posted by Marc van Gurp | 20-08-2014 16:30 | Category: Animal rights, Fundraising

Pro Wildlife: A wildlife trophy that saves lives.

Agency guertlerbachmann used the idea of wildlife trophies to make stamps for the German organisation Pro Wildlife. The stamp is part of a postcard and is exactly the part of an animal which is the trophy. Like the tusks of an elephant.

50 cents from the sale of each stamp went to Pro Wildlife. The campaign raised a total of € 41,000, as well as mentions in several newspaper articles and discussions on blogs and social networks.

Copy: “Every trophy costs a life. Your donation can save it.”

image



Advertiser:
Pro Wildlife
Agency:
guertlerbachmann
Source:
Fubiz

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Elisabetta Canalis plays a dog in a hot car for PETA

Posted by Tom Megginson | 25-07-2014 16:28 | Category: Animal rights

Elisabetta Canalis plays a dog in a hot car for PETA.

It’s a typical strategy for PETA: Increase empathy for animal suffering by putting beautiful young women in their place:

In this case, however, it’s an issue that most mainstream viewers can emotionally support. In our hyper-connected media environment, it seems that every day (in hot seasons) brings a new outrage story about dogs dying in, or rescued from, closed hot cars.



Advertiser:
PETA

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The Pyramid scheme of slaughter

Posted by Marc van Gurp | 24-06-2014 11:15 | Category: Animal rights, Fundraising

WWF Australia: stop illegal wildlife trade.

This fantastic campaign shows that illegal wildlife trade is maintained through supply and demand. Removing one link in the chain and it will stop.
The campaign is from WWF Australia: Stop one. Stop them all.



Advertiser:
WWF Australia
Agency:
Leo Burnett, Sydney, Australia
Source:
Ads of the World

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Hot cars kill dogs

Posted by Reuben Turner | 6-06-2014 10:26 | Category: Animal rights

A very simple, very effective demonstration from the UK’s Dogs’ Trust.

image



Advertiser:
Dogs Trust
Agency:
Beige London
Source:
Third Sector

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.@PETA needs to do more ads like these poaching ones

Posted by Tom Megginson | 3-06-2014 15:17 | Category: Animal rights

image

When PETA launches campaigns that sexually exploit women, disrespect human suffering, or just plain lie, I’m the first to call them out. But when they do something good, I’m not afraid to say so.

This anti-poaching campaign from Lowe, Singapore, is one of those times.

Calling out “fashionable” people for creating a demand for poaching threatened animals is a powerful statement. It may not influence the more out-of-touch consumers directly, but it does provide social pressure in the form of making others aware of the connection between luxury goods and disappearing exotic animals. It’s a shock ad, but the good kind, because causing the general public to reaffirm their disgust at the trade in certain animal products helps create a stigma. And since most “mainstream” people despise the rich and spoiled anyway, it’s not a hard sell.

See the rest of the campaign below:



Advertiser:
PETA
Agency:
Lowe, Singapore
Source:
Ads Of The World

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Luckily we have a postcard from David’s Deer. And the Moscow Zoo.

Posted by Marc van Gurp | 30-05-2014 18:00 | Category: Animal rights, Environment

Moscow Zoo: David’s Deer Extinct in the Wild

We believe that a zoo is not the most suitable environment for an animal. They live in captivity and suffer. But there are animals that no longer exist in the wild, only in zoos.

Agency TWIGA Moscow made a special postcard to celebrate Moscow Zoo’s 150 anniversary, and to remind us of the important role of zoos.
It is a postcard with a special visual effect: it consists of two overlapping parts, and David’s Deer is only visible when it is placed on the right way on each other.
The cards were for sale in the Zoo kiosk and within a week the entire edition was sold. The proceeds go to a special fund, which is used for the return of David Deer in the wild.

“You cannot see it in the wild anymore. The deer could be seen only behind the zoo’s bars. Help us to preserve it or it might disappear completely.”



Advertiser:
Moscow Zoo
Agency:
TWIGA Communication Group

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Jason Biggs’ @PETA ad is actually pretty funny

Posted by Tom Megginson | 21-05-2014 17:27 | Category: Animal rights

Jason Biggs' @PETA ad is actually pretty funny

Regular readers know that I tend to be pretty critical of PETA ads. Not because I don’t support animal welfare. (I do, as much as an omnivore can.) My issues are mostly with sexual exploitation in their ads, as well as misinformation and plain old poor taste.

But occasionally, they sign up a genuinely likeable celebrity for a cause people who are less extremist can support.

This is one of those times:



Advertiser:
PETA

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Dramatically beautiful music from WWF about the tragedy below sea level

Posted by Marc van Gurp | 24-04-2014 23:00 | Category: Animal rights, Environment, Fundraising

Dramatically beautiful music from WWF about the tragedy below sea level.

The music in this campaign WWF will win lots of prizes. It’s beautiful and dramatic.
It’s used in this new animation about irresponsible and damaging activities like overfishing, pollution and climate change. And how it effects life below sea level.

Seastars is the name of the campaign from WWF-The Netherlands. Become a star of the sea and help is the message.
The song is available in the iTunes Store.




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The Brazilian sea is bleeding on MapLink

Posted by Marc van Gurp | 22-04-2014 22:00 | Category: Animal rights

Sea Shepherd: The Brazilian sea is bleeding on MapLink

Brazil is a top 10 producer of shark fins to the black market, exporting 200 tons of it every year. To alert the brazilian population to sign an online petition against finning, the campaign Bleeding Oceans was launched.

Creatives Rafael Pfaltzgraff and Gabriel Lepesteur in partnership with Sea Shepherd Brazil changed the map from Brazil on MapLink. From today, April 22nd, people that access Maplink.com.br (one of the most popular online maps of Brazil) to search for traffic and addresses information, will no longer see the brazilian seas in bue, but in red, representing the thousands of dead sharks.

See it for yourself here.

Sea Shepherd: The Brazilian sea is bleeding on MapLink



Advertiser:
Sea Shepherd Brazil

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Salvation for Peta. And perhaps also for male chicks.

Posted by Marc van Gurp | 11-04-2014 15:45 | Category: Animal rights

Flying chicks. Peta.

Peta has seen the light. No more boobs and butt. Finally.

Students from the Filmakademie Baden-Wuerttemberg rescued three male chicks from a hatchery in Germany. They shot just half an hour with them on a farm with a Phantom Flex camera and a blue-screen background. And the video below is the fantastic result.

As they explained to Adfreak: “After we finished the ‘Flying Chicks’ ad, we showed it to PETA and they loved our work. We and the Filmakademie Baden-Wuerttemberg donated the ad to PETA and they will spread it in a couple of days on the Internet.”



Source:
Adfreak

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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