The best of non-profit advertising and marketing for social causes

Animal Rights

We have 237 blogposts in the field of animal rights. Popular topics are Shelter Pets, Animal Cruelty, Endangered Species and Fur.
Related Pinterest board: Environment & Animal Rights, Infographics.

  • Furry celebrities promote shelter pets

    Furry celebrities promote shelter pets #StartAStoryAdopt

    By on 29 January 2016

    This is a cute campaign for Shelter Pet Project by the Ad Council and J. Walter Thompson Worldwide. In the PSA, animal “cewebrities” such as Keyboard Cat, HamiltonPug and ToastMeetsWorld out themselves as shelter pets saved from an uncertain future.  (Toast, for...

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  • Vietnamese celebrities urges public not to use bear bile

    Vietnamese celebrities urges public not to use bear bile

    By on 27 December 2015

    These videos are part of a long-term campaign from the Vietnamese organisation Education for Nature (ENV). In general there aim is to foster greater understanding amongst the Vietnamese public about the need to protect nature and wildlife. The campaign in this blogpost...

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  • Endangered species took over the Vatican in spectacular public art project

    Endangered species took over the Vatican in spectacular art project

    By on 15 December 2015

    The St. Peter’s Basilica in the Vatican was the location last week of an art installation organised by humanitarian and environmental groups. The project named “Fiat Lux: Illuminating Our Common Home” was a projection of several National Geographic photographers to highlight...

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  • Christmas, the feast of the force-feeding

    Christmas, the feast of force-feeding

    By on 14 December 2015

    The Belgian GAIA made a lot of campaigns about the horrors of foie gras production. This year they choose gruesome images with a sugar sweet thus cynical voiceover. It is the story about food related to christmas. The time of year...

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  • Not Just Tuna Greenpeace

    Art is essential in this activist campaign about tuna

    By on 6 December 2015

    Thai Union is the world’s largest canned tuna company dominating the market in the United States, United Kingdom, Italy, Thailand and other countries. Critical monitoring of the company is one of the spearheads of Greenpeace. The company is known for the most devastating...

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  • New PETA PSA with Sia is seriously weird

    New PETA PSA with Sia is seriously weird

    By on 23 November 2015

    The scene opens with an animal fashion show. Sia sings “Free the Animal.” The animation is odd and intriguing. But what’s that pink leather they’re sporting? PSA was created as a pro bono project by Ogilvy & Mather Beijing for PETA Asia. Australian singer/songwriter...

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  • What if tigers received a royalty for the products they inspire?

    What if tigers received a royalty for the products they inspire?

    By on 29 October 2015

    The world is full of tiger-inspired products. What if every product sold bearing the iconic tiger stripes generated funds for tiger conservation? Panthera’s Tigers Forever Program worked  together with agency Happiness to raise funds by connecting with companies all over the world....

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  • Blue Cross I Will Survive

    Baxter was afraid, he was petrified. But he will survive.

    By on 4 October 2015

    Gloria Gaynor’s I Will Survive is the key song in the new campaign from the UK nation wide pet shelter Blue Cross. It’s dog Baxter singing “At first I was afraid, I was petrified. Kept thinking I could never...

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  • TINYROADSIGN is an agency self-promotion campaign by CLINIC 212 in Vilnius, Lithuania

    #TINYROADSIGN is the cutest animal welfare campaign of the summer

    By on 30 July 2015

    #TINYROADSIGN is an agency self-promotion campaign by CLINIC 212 in Vilnius, Lithuania. But they decided to use their creative powers for good by raising awareness of urban wildlife that may be crossing city streets. Hedgehogs are a particularly sad victim of...

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  • Oceana: Shark Finning All you cant eat

    Adman save sharks even if they bite

    By on 6 July 2015

    Adman Jose Mollá never thought much about sharks until one bit him on the leg five years ago, and he had to get 80 stitches. He’s been working to save them ever since and the two print and outdoor ads...

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