PETA appropriates the experiences of human sex abuse survivors

Posted by Tom Megginson | 2-12-2013 19:43 | Category: Animal rights

PETA appropriates the experiences of human sex abuse survivors

Remember Amanda Todd? She documented her story of being sexually bullied and humiliated with cards like this. Project Unbreakable uses the same format to help rape survivors confront their rapists in front of the whole world.

Now, PETA:


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10 Amazing swipes for good

Posted by Marc van Gurp | 26-11-2013 19:20 | Category: Animal rights, Environment, Fundraising, Human rights, Religion, Road safety

El Colombiano Don’t use your phone while you drive

Nice newspaper ads from earlier this year. They are from the Colombian newspaper El Colombiano.
‘Don’t use your phone while you drive.’

And it’s a nice one for Joe La Pompe too. Because it’s done before.

See more amazing swipes after the break.

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A Whale of a Spot. A Whale of Miscommunication.

Posted by Marc van Gurp | 13-11-2013 23:00 | Category: Animal rights, Environment

Whale and Dolphin Conservation - Safe and Free

Whale and Dolphin Conservation - Safe and Free

It’s a beautiful animation this video from the Whale and Dolphin Conservation (WDC). But it is also a strange and confusing message.
An unusual sight: the graceful form of an enormous humpback whale, gliding between the trees and erupting through the leafy canopy. And my first question was: is it about whale conservation or global warming?
Even the tagline at the end doesn’t give the answer.

The production company website tells us more:
“Our goal is to be always working on something different, something surprising – to be open to all clients at all times for all ideas, and Safe and Free is yet another example of the sort of thing we are capable of when we throw our resources into it,”
“By taking the whale out of its cavernous ocean environment, we created this surrealist moment that put these animals’ true size in context, prompting the viewer to think about them in an entirely new way,”

And there is more to complain about. The video isn’t on the WDC website. Nor on their YouTube channel and Facebook page. A waste of creative effort.

Whale and Dolphin Conservation

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Fins and coffins

Posted by Simon Beyrand | 16-10-2013 10:02 | Category: Animal rights

People kill much more sharks than sharks kill people.

Even more alarming, we kill sharks only for their fins which, by the way, represent a small 2% of their total body weight. This fact is well emphasized in this campaign that places shark coffins in the streets of Shanghai to raise awareness against overfishing.

Only the fins protrude from the coffins. An original approach demonstrating that we do not respect the integrity of the animal. Already 50 000 people felt concerned about this issue and signed the street petition pledging to stop eating sharks.


International Fund for Animal Welfare
Y&R Shanghai

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Hunting jackets turned into animals under threat

Posted by Marc van Gurp | 14-10-2013 20:59 | Category: Animal rights, Design

Rohan Chhabra - Embodying ethics : Endangered

‘Embodying ethics : Endangered’ is an unique project from Rohan Chhabra. The project was exhibited at the 2013 London Design Festival.
After graduation Rohan worked as a Product Designer with sportswear label Nike for 2 years. Since 2013, Rohan decided to work independently on the project in this post.

Rohan: The project ‘Embodying ethics : Endangered’ aims to inform the issue of extinction of critical endangered species. By designing a series of hunting jackets that turn into representations of the animal under threat, reminds us of our complicity in the problem. As merely a fashion item, there is a sense in which the hunter jacket empowers without guilt, but then it reminds us of the ultimate source of this potency- the act of slaying a living creature and transforming it into an object, a decorative accessory, a trophy. Rather than condemning the hunter outright, they enable us to recognise the hunter in ourselves.

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New: Pet Condoms

Posted by Marc van Gurp | 3-10-2013 22:00 | Category: Animal rights

Pet Condoms

That’s a smart idea! The solution to pet overpopulation in the world.
The San Francisco SPCA explains all about it on their product website.

San Francisco SPCA

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His Master’s Voice Abused

Posted by Marc van Gurp | 24-09-2013 22:00 | Category: Animal rights, Violence

Thai Society for the Prevention of Cruelty to Animals Bruise

Three ads from the Thai Society for the Prevention of Cruelty to Animals and with that name you know what this campaign is about.
Three attempts, from subtle to a bit forced. The bruise in the first ad looks like a human wound.
But the message is clear, in all three ads. Mission accomplished!

Tagline: Report before it looks so natural.

Thai Society for the Prevention of Cruelty to Animals
BBDO Proximity, Thailand
Ads of The World

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These dogs have a dream

Posted by Marc van Gurp | 7-08-2013 22:00 | Category: Animal rights

Unidog: The Dreaming Dogs Project

Nice little action done in Thailand earlier this year. It’s for Unidog, a channel for animal-lovers to help the needy dogs & cats.
It’s an ultimate cuteness action showing dogs with their dreams. Like a warm home or being hugged.

The organisation don’t have a website. They communicate their cause on Facebook. A lot. With 100k fans.

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404 - Gray Whale Not Found

Posted by Marc van Gurp | 5-08-2013 22:30 | Category: Animal rights, Environment

Russian social networking site, Odnoklassniki, and the world’s leading conservation organisation, the World Wildlife Fund (WWF), have teamed up with agency Hungry Boys to create a campaign that raises awareness for the country’s endangered species.

The campaign entitled, ‘Rare Page,’ is activated when the 404 page on the social network is accidentally reached through invalid searches.  A replacement 404 ‘Not Found’ page is then presented to users, showcasing a variety of animals listed in the International Union for Conservation of Nature (IUCN) Red List.  These animals are close to ‘not existing’ as they face a high risk of extinction.

By accessing the page, visitors can then decide if they want to make a donation to the WWF. 170,000 users visit the 404-page on Odnoklassniki every day. Try this link: odnoklassniki.ru/osocio

More than 100 species of animal alone are at risk of extinction in Russia, with 17,000 globally.

Odnoklassniki 404 animal not found: grey whale

WWF Russia
Hungry Boys

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Underwater Noise – The Overlooked Catastrophe

Posted by Marc van Gurp | 26-06-2013 22:30 | Category: Animal rights, Environment


I thought I knew all possible causes. Apparently not.

This new campaign from the Swiss Ocean Care is about underwater noise. It is the overlooked catastrophe as they say.
Whales stranding, shoals of fish collapsing, sea turtles fleeing: extreme noise is harming marine life. Noise caused by military sonar tests, the search for oil and gas, and giant ship propellers.

Loud. Louder. Lifeless. (Laut. Lauter. Leblos.) is the name of the campaign and contains 3 print ads and an online component.

See all after the break including a explanatory video.

It is a joint campaign by Ocean Care, Whale and Dolphin Conservation (WDC), Ocean Mammal Institute and the Animal Welfare Institute.

Ocean Care, Whale and Dolphin Conservation (WDC), Ocean Mammal Institute, Animal Welfare Institute
Spinas Civil Voices

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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