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Dramatically beautiful music from WWF about the tragedy below sea level

Posted by Marc van Gurp | 24-04-2014 23:00 | Category: Animal rights, Environment, Fundraising

Dramatically beautiful music from WWF about the tragedy below sea level.

The music in this campaign WWF will win lots of prizes. It’s beautiful and dramatic.
It’s used in this new animation about irresponsible and damaging activities like overfishing, pollution and climate change. And how it effects life below sea level.

Seastars is the name of the campaign from WWF-The Netherlands. Become a star of the sea and help is the message.
The song is available in the iTunes Store.




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The Brazilian sea is bleeding on MapLink

Posted by Marc van Gurp | 22-04-2014 22:00 | Category: Animal rights

Sea Shepherd: The Brazilian sea is bleeding on MapLink

Brazil is a top 10 producer of shark fins to the black market, exporting 200 tons of it every year. To alert the brazilian population to sign an online petition against finning, the campaign Bleeding Oceans was launched.

Creatives Rafael Pfaltzgraff and Gabriel Lepesteur in partnership with Sea Shepherd Brazil changed the map from Brazil on MapLink. From today, April 22nd, people that access Maplink.com.br (one of the most popular online maps of Brazil) to search for traffic and addresses information, will no longer see the brazilian seas in bue, but in red, representing the thousands of dead sharks.

See it for yourself here.

Sea Shepherd: The Brazilian sea is bleeding on MapLink



Advertiser:
Sea Shepherd Brazil

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Salvation for Peta. And perhaps also for male chicks.

Posted by Marc van Gurp | 11-04-2014 15:45 | Category: Animal rights

Flying chicks. Peta.

Peta has seen the light. No more boobs and butt. Finally.

Students from the Filmakademie Baden-Wuerttemberg rescued three male chicks from a hatchery in Germany. They shot just half an hour with them on a farm with a Phantom Flex camera and a blue-screen background. And the video below is the fantastic result.

As they explained to Adfreak: “After we finished the ‘Flying Chicks’ ad, we showed it to PETA and they loved our work. We and the Filmakademie Baden-Wuerttemberg donated the ad to PETA and they will spread it in a couple of days on the Internet.”



Source:
Adfreak

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Are these pet adoption ads clever, or creepy?

Posted by Tom Megginson | 22-03-2014 15:16 | Category: Animal rights

image


I’ll just put it out there: Those eyes are freaking me out.

These ads for CARA Welfare Philippines are based on a strong insight, but the reflective eyes completely alienate me from what would otherwise be an emotionally-engaging animal picture. While I agree that the internet doesn’t really need more adorable cat pictures, these pets make me feel like they will eat my soul as soon as I fall asleep. Another unfortunate example, IMHO, of ad creatives lacking empathy with the audience and the subject matter.

What do you think?



Advertiser:
CARA Welfare Philippines
Agency:
DDB, Manila, Philippines
Source:
Ads of The World

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What Greenpeace has learned from BuzzFeed

Posted by Marc van Gurp | 5-03-2014 13:20 | Category: Animal rights, Environment

Greenpeace. The video Procter & Gamble don't want you to see.

‘The video Procter & Gamble don’t want you to see.’ That’s the title of the newest campaign page from Greenpeace. Which is a typical headline that BuzzFeed would use. Such a headline that will seduce you immediately.
You see it more often. Provocative headlines and graphics. So does Greenpeace in the campaign video. A large amount of images on, in this case, deforestation, palm oil and its effects on orang-utans. With a high level of OMGs and WTFs. Because an orangutan is so cute.
Whether I like it or not doesn’t matter. It is just an observation.

More about the campaign here.




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PETA, please don’t do “don’t be that guy”

Posted by Tom Megginson | 29-01-2014 17:10 | Category: Animal rights

PETA, please don't do don't be that guy

The campaign is actually about how you look like “a horse’s ass” when you spout clichéd arguments against not eating meat.

Peta: a horse's ass

So why call it “don’t be that guy”? Especially when that (admittedly common) phrase is currently “owned” by a very powerful anti-rape campaign?



Advertiser:
PETA
Source:
Submitted Press Release

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Discover the first brothel for cats

Posted by Marc van Gurp | 29-01-2014 17:00 | Category: Animal rights

GAIA: Discover the first brothel for cats

This new campaign of the Belgian GAIA is about the fact that too many cats end up in a shelter. 30.000 a year in Belgium.
Therefore, the organization comes with a world premiere: a brothel for cats. In reality it is an animated projection of typical window brothels in the red light district

An animation that comes to life in front of unsuspecting passers-by: “Cats have too many sex partners. Avoid unwanted kittens, let your cat neutered.”
The comparison of pregnancy and brothels is not quite right. It is at best a metaphor for wild sex life with a lot of changing contacts.

The projection will take place every evening between 17h and 21h30, from January 28 to February 1, 2014, on the southern facade of the Crowne Plaza in Brussels. Digital surfers can also walk through the red light district of the cats on the Gaia website.

Projected text on the Crowne Plaza: “Cats have too many sex partners. Avoid unwanted kittens, let your cat spayed.”



Advertiser:
GAIA
Agency:
FAMOUS

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PETA PSA compares irresponsible “pet parents” to real ones

Posted by Tom Megginson | 28-01-2014 17:24 | Category: Animal rights

Update: PSA is from 2008. It was just recently recirculated.

PETA PSA compares irresponsible pet parents to real ones

The device of absurd comparison is not exactly groundbreaking, but at least this PETA PSA features some good writing and funny acting:



Advertiser:
PETA
Agency:
Matter
Source:
PETA

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An important message from our not-so-distant animal cousins

Posted by Tom Megginson | 6-01-2014 16:09 | Category: Animal rights

Jane Goodall Institute An important message from our not-so-distant animal cousins

This is some of our own work at Acart Communications, so I’ll forgo any critique and just share some words about the cause:

Wild chimpanzees are critically endangered.

At the turn of the century, 2 million chimpanzees lived in the forests of 25 African nations. Today, only 5 nations (Republic Democratic of Congo, Gabon, Central African Republic, Republic of Congo, and potentially Cameroon) have significant populations of wild chimpanzees, and their numbers have dwindled to between 150,000 and 300,000.

In the absence of swift action, our closest animal relatives could become extinct within 15 years.

 



Advertiser:
Jane Goodall Institute of Canada
Agency:
Acart Communications, Canada
Source:
Change Marketing (Agency Blog)

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Hacking Disney

Posted by Marc van Gurp | 5-01-2014 21:00 | Category: Animal rights, Environment

Hacking Disney's classic The Lion King

This is the work of animation studio Studio Smack. It’s their view on the link between human behavior and environmental issues.
They ‘hacked’ Disney’s classic The Lion King and removed all animals from the movie’s title sequence. Leaving us with the beautiful yet oppressive backgrounds of the African savanna. This work was commissioned by Greenpeace and is currently part of their online magazine GPM.




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