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What Greenpeace has learned from BuzzFeed

Posted by Marc van Gurp | 5-03-2014 13:20 | Category: Animal rights, Environment

Greenpeace. The video Procter & Gamble don't want you to see.

‘The video Procter & Gamble don’t want you to see.’ That’s the title of the newest campaign page from Greenpeace. Which is a typical headline that BuzzFeed would use. Such a headline that will seduce you immediately.
You see it more often. Provocative headlines and graphics. So does Greenpeace in the campaign video. A large amount of images on, in this case, deforestation, palm oil and its effects on orang-utans. With a high level of OMGs and WTFs. Because an orangutan is so cute.
Whether I like it or not doesn’t matter. It is just an observation.

More about the campaign here.




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PETA, please don’t do “don’t be that guy”

Posted by Tom Megginson | 29-01-2014 17:10 | Category: Animal rights

PETA, please don't do don't be that guy

The campaign is actually about how you look like “a horse’s ass” when you spout clichéd arguments against not eating meat.

Peta: a horse's ass

So why call it “don’t be that guy”? Especially when that (admittedly common) phrase is currently “owned” by a very powerful anti-rape campaign?



Advertiser:
PETA
Source:
Submitted Press Release

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Discover the first brothel for cats

Posted by Marc van Gurp | 29-01-2014 17:00 | Category: Animal rights

GAIA: Discover the first brothel for cats

This new campaign of the Belgian GAIA is about the fact that too many cats end up in a shelter. 30.000 a year in Belgium.
Therefore, the organization comes with a world premiere: a brothel for cats. In reality it is an animated projection of typical window brothels in the red light district

An animation that comes to life in front of unsuspecting passers-by: “Cats have too many sex partners. Avoid unwanted kittens, let your cat neutered.”
The comparison of pregnancy and brothels is not quite right. It is at best a metaphor for wild sex life with a lot of changing contacts.

The projection will take place every evening between 17h and 21h30, from January 28 to February 1, 2014, on the southern facade of the Crowne Plaza in Brussels. Digital surfers can also walk through the red light district of the cats on the Gaia website.

Projected text on the Crowne Plaza: “Cats have too many sex partners. Avoid unwanted kittens, let your cat spayed.”



Advertiser:
GAIA
Agency:
FAMOUS

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PETA PSA compares irresponsible “pet parents” to real ones

Posted by Tom Megginson | 28-01-2014 17:24 | Category: Animal rights

Update: PSA is from 2008. It was just recently recirculated.

PETA PSA compares irresponsible pet parents to real ones

The device of absurd comparison is not exactly groundbreaking, but at least this PETA PSA features some good writing and funny acting:



Advertiser:
PETA
Agency:
Matter
Source:
PETA

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An important message from our not-so-distant animal cousins

Posted by Tom Megginson | 6-01-2014 16:09 | Category: Animal rights

Jane Goodall Institute An important message from our not-so-distant animal cousins

This is some of our own work at Acart Communications, so I’ll forgo any critique and just share some words about the cause:

Wild chimpanzees are critically endangered.

At the turn of the century, 2 million chimpanzees lived in the forests of 25 African nations. Today, only 5 nations (Republic Democratic of Congo, Gabon, Central African Republic, Republic of Congo, and potentially Cameroon) have significant populations of wild chimpanzees, and their numbers have dwindled to between 150,000 and 300,000.

In the absence of swift action, our closest animal relatives could become extinct within 15 years.

 



Advertiser:
Jane Goodall Institute of Canada
Agency:
Acart Communications, Canada
Source:
Change Marketing (Agency Blog)

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Hacking Disney

Posted by Marc van Gurp | 5-01-2014 21:00 | Category: Animal rights, Environment

Hacking Disney's classic The Lion King

This is the work of animation studio Studio Smack. It’s their view on the link between human behavior and environmental issues.
They ‘hacked’ Disney’s classic The Lion King and removed all animals from the movie’s title sequence. Leaving us with the beautiful yet oppressive backgrounds of the African savanna. This work was commissioned by Greenpeace and is currently part of their online magazine GPM.




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PETA suggests delaying ejaculation by thinking of Fidel Castro… or going vegan

Posted by Tom Megginson | 2-01-2014 17:44 | Category: Animal rights

PETA suggests delaying ejaculation by thinking of Fidel Castro… or going vegan

PETA are at it again, using sex, shock tactics and questionable health claims to promote a vegan diet:



Advertiser:
PETA

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Fur Protector wants your Hair on a Postcard of Shame

Posted by Marc van Gurp | 13-12-2013 14:39 | Category: Animal rights

image

“We can help you if you need someone else’s fur” is the motto in the latest campaign from the Dutch Bont voor Dieren (Fur for Animals).
They have made more than 100,000 postcards, available for free. The text in the white circle: Paste your own hair.

The recipient is Gaastra clothing. Gaastra use fur from raccoon dogs from Finland for fur collars.
Raccoon dogs are born in farms and live in wire steel cages. Once the animals have a thick winter coat they are slain by anal electrocution. Only the fur of the raccoon dog is used, the rest of the animal is discarded.

image




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PETA appropriates the experiences of human sex abuse survivors

Posted by Tom Megginson | 2-12-2013 19:43 | Category: Animal rights

PETA appropriates the experiences of human sex abuse survivors

Remember Amanda Todd? She documented her story of being sexually bullied and humiliated with cards like this. Project Unbreakable uses the same format to help rape survivors confront their rapists in front of the whole world.

Now, PETA:



Advertiser:
PETA
Source:
PETA

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10 Amazing swipes for good

Posted by Marc van Gurp | 26-11-2013 19:20 | Category: Animal rights, Environment, Fundraising, Human rights, Religion, Road safety

El Colombiano Don’t use your phone while you drive

Nice newspaper ads from earlier this year. They are from the Colombian newspaper El Colombiano.
‘Don’t use your phone while you drive.’

And it’s a nice one for Joe La Pompe too. Because it’s done before.

See more amazing swipes after the break.




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