Prijatelji životinja (AFC - Animal friends Croatia) and Bruketa & Zinic, Agency from Zagreb, Croatia opened with intriguing poster this year’s campaign “For Croatia Without Fur”.
To show together that is fur nothing to do with fashion, advertising agency Bruketa & Zinic designed with the Animal friends Croatia the poster “Not All have evolved”. Jumbo and city-light posters with a clear message about the unacceptability of ethical and ecological fur will be found in Zagreb and other Croatian cities.
“Wearing fur was necessary for our survival during the Stone Age. But those times are long behind us, and since then we have greatly progressed as a civilization. This does not prevent certain individuals from continuing to wear fur as a means of fashion expression. It is time to evolve and leave fur their owners - animals, “said Tonci Klaric from advertising agency, Bruketa & Zinic.
While not an advertising campaign per se, the Endangered Species Print Project does draw attention to organizations that work to help preserve plants and animals that are in danger of becoming extinct. They release art prints that are limited in number to the remaining population of the specific plant or animal featured and all money raised goes directly to an organization that benefits that species.
I was asked to contribute an image to the project and was assigned the lovely vaquita, which is the smallest and most rare porpoise (only an estimated 250 remain). Their population has been decimated in a large part by the use gill nets to harvest fish and shrimp which trap and drown the vaquita. In the spirit of the tenuous nature of their existence and the nets that have been their downfall I made my piece using carefully unraveled embroidery floss. The piece was purely temporary and only existed as long as it took to document it photographically.
The proceeds will go to ¡Viva Vaquita!, which is working tirelessly to improve the situation and bring the vaquita back from the brink of extinction.
Be sure to check out all of their prints and learn more about the endangered species and the organizations working to protect them HERE.
I played these videos a dozen times and they still make me laugh. Even stronger, they gets better every time I see them.
The Blobfish is talking about philosophy, the Aye Aye Lemur about quantum physics and the Star Nose Mole explains breathing techniques.
But for what? They let us see that everyone is good at something. It is what we say is biodiversity.
Agency Walker in Zürich made these three videos for Biovision, the Swiss foundation for ecological development. They are doing projects for people and nature, it is all about the cycle of life because we are all interlinked.
When biodiversity is in danger we all are.
In January 2010 scientists were the bearers of bad news: the blobfish is threatened with extinction. They see deep-sea fishing with its enormous nets dragged over the ocean floor as the reason for this. It is not only sought-after fish and crabs that are caught in these nets but many other forms of life. The blobfish, which apparently oocurs only in Australian waters, is threatened. If this species is to have a chance of survival, dragnet fishing must be limited or forbidden. In any case, the oceans must have enough protected areas just like the mainland.
Is it me, realizing that there aren’t many new Facebook apps lately? Most of my Facebook friends hated the overkill on app invitations last year.
But this new app from the RSPCA which was launched last week is really nice. A simple and instructive game about the life of Pigs: Think Pig.
The campaign aims to encourage the UK’s shoppers to use their consumer power to help improve pig welfare. But it’s universal. In many countries the quality of life from our pink friends reached a devastating level.
At my household we choose to eat pig meat as less as possible. Even stronger, we’re very nearby vegetarianism.
Make the right choice If you decide to eat pigs meat. Why? See the video after the break.
To make it easier, the RSPCA developed the Think Pig Checklist. A quick and easy guide to what labels to look for on pork, bacon, ham and sausages when out shopping.
Is this another doubtful campaign in a week here on Osocio? How would you react when fitting a new t-shirt which is full of blood suddenly?
That’s what the Russian department of the World Wildlife Fund (WWF) did with this augmented reality campaign. T-shirts were distributed offline and online. Some fashion stores in Moscow had a number of special dressing mirrors installed. When showing the t-shirt in front of the mirror a hidden camera and computer system triggered a simulation of the person being shot. In the mirror view the t-shirt shows what it is to be hunted down by poachers like the Siberian tiger.
The t-shirts held a secret Augmented Reality barcode. Those who bought t-shirts online could access a special website which would allow the wearer to use their webcam to activate the animation.
In the offline mode I would get a hearth attack I guess. Too vigorously!
“We need to keep doing socially-engaged design, we need to express what is in our soul, our discontent with the world.
That one small, honest voice will help change and that is the reason I wholeheartedly support and value the work of Good50x70.”
Jonathan Barnbrook
United Kingdom
The Good50×70 jury has selected the 210 posters which won this year’s competition. It’s already the 4th edition.
Participation to Good50x70 has been growing steadily over the years. In the current edition, they received 2357 posters coming from 81 countries around the world. And the quality this year is very high.
Check the Good50×70 website for upcoming festivities.
This year the organisation determined 7 categories. I choose one favourite from every category. Note that the seven in this post are my favourites. As the jury says: “Every selected poster is a winner, there are no first or second places.”
See all 210 posters here.
The poster above:
Category: Play for Africa
ONE BALL. ONE HOPE. ONE AFRICA.
Olga Bukhalova / Italy
Human trafficking – it is the new slave trade, an action many of us thought be extinct after the US Civil War. But it is worse than ever, not least because many of the victims hand themselves over to get out of economic and political peril. They want to…
I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…
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About Osocio
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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